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Online marketing activities (Instagram and WhatsApp)

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Online marketing activities (Instagram and WhatsApp)

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INSTAGRAM

1. Link to instagram business page

https://www.instagram.com/unifinds.25?igsh=MXF6OHlmZmhsbXVwOQ%3D%3D&utm_source=qr

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Our first flavour of handmade ice cream

Available flavours :

1. Red velvet cheese Rm1.50

• Creamy and rich with a cheesy twist

2. Oreo Rm1.50

• Classic chocolate oreo flavour

3. Cumi Jelly Rm1

• A fun, jelly-infused flavour

4. Samboi Rm1

• A bold and refreshing twist with the signature sour-salty kick flavour

5. Mint Rm1

• Cool, fresh and revitalising

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ANGELIN ANAK NORMAN (98179)

She serves as Project Manager for Unifinds, leading the team and ensuring everything runs smoothly. She has good experience in managing business activities and has been a leader in school projects before. She keeps everyone organized and focused on our goals while helping the ice cream business grow and succeed.

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The table shows the main income items recorded, which are 1st batch sales, 2nd batch sales, 3rd batch sales, 4th batch sales, and COD charges, with a total amount of RM868.

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The screenshot of Unifinds information and posts

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The screenshot of Unifinds information and posts

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A. Profile Page

This is Unifinds' Instagram account, which has 13 followers. Every consumer may simply locate us by using our username, Unifinds. We also provide the phone number of Unifinds members on the profile page so that customers can contact us or place orders with ease. We have our own tagline or motto on the profile: "homemade, heartmade. ice cream that hit the sweet spot."

Instagram link: https://www.instagram.com/unifinds.25?igsh=MXF6OHlmZmhsbXVwOQ%3D%3D&utm_source=qr

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The screenshot of Unifinds information and post

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The screenshot of Unifinds information and post

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B. Selected IG campaign post

The major purpose of this campaign was to enhance sales of our newly launched ice cream product throughout the festive season, with a focus on the Gawai and Kaamatan festivals. We also wanted to attract more primary and secondary school students as new clients.This promotion ran from May to June, coinciding with the Gawai and Kaamatan festivities, which are popular times for social gatherings and increased demand for cold treats. To get people's attention, we used a bright and cheery poster graphic with cartoon-style imagery, clouds, and an eager character. The message featured colorful emoticons, extensive product descriptions, pricing, delivery information, and a WhatsApp purchasing link. This combination of entertaining graphics and useful captions was intended to appeal to both students and festival attendees on an emotional and practical level.

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3. Copywriting post IG and WhatsApp (Using AIDCA Model)

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3. Copywriting post IG and WhatsApp (Using AIDCA Model)

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Unifinds applies the same AIDCA concept to social media sites such as Instagram and WhatsApp. This AIDCA concept is also complemented by posters that name each ice cream variation sold, that attracting customers' attention. The usage of the Malay language means that buyers can readily comprehend and engage with Unifinds members.

A. The hardsell for Unifinds post with the AIDCA explanation

The AIDCA approach is successfully applied in this hardsell content to encourage quick action. Bold, emotive phrases like "AISKRIM PALING SEDAP SAMPAI TERANGKAT KENING!" and vibrant emojis are used to capture attention (A). By addressing realistic situations, such as stress after class and needing something sweet, interest (I) is worked. The exciting flavors, reasonable costs, and advantages like "budget-friendly for students" and "cute colors" are what make this product desirable (D). Conviction (C) is based on urgency and social proof, highlighting limited availability and returning customers. Lastly, Action (A) is triggered by a clear WhatsApp call or Instagram for orders, together with precise delivery locations and timings, which results in a rapid response.

B. The softsell for Unifinds post with the AIDCA explanation

Another copywriting for Unifinds post is described as a softsell since it focuses on storytelling and emotional connection above pressuring readers to make a quick purchase. With a humorous and emotive headline and relatable emotions like tension or being overheated after class, it starts with Attention (A). The post's description of the ice cream as lovingly prepared and reasonably priced, which lightly appeals to student life, naturally attracts interest (I). Without coming across as overly aggressive, Desire (D) is produced by emphasizing the range of adorable, vibrant, and delectable flavors. Explaining why others adore its delicious flavor, substantial servings, and affordable cost subtly adds conviction (C). Lastly, a helpful WhatsApp number and delivery information are provided to politely urge Action (A), making it simple for clients. Last but not least, Action (A) is encourage with welcoming WhatsApp number or Instagram and delivery details, allow clients to make their own decisions without feeling forced.

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Unifinds' business is located at No. 14, Lorong 8, Beverly Garden, Batu 13, Jalan Kuching-Serian, 94200 Kuching, Sarawak. The type of business Unifinds operates is an enterprise. Our business is open to the public from Monday to Friday, from 11:00 a.m. to 4:00 p.m. During operating hours, we record the number of customer orders and regularly monitor our ice cream inventory. Unifinds also utilizes social media to conduct business. We have created a business page for Unifinds on Instagram and regularly promote our products on the platform. The link to our Instagram business page is https://www.instagram.com/unifinds.25?igsh=MXF6OHlmZmhsbXVwOQ%3D%3D&utm_source=qr

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• Each of this product only Rm1.00 and Rm1.50

• 📍Delivery Availability mentioned as being available in the Unimas Area/Unijaya

• The design includes fun visual elements like dessert theme

• Brand logo “Unifinds 2025” appears in the top-right corner for easy identification

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1. ANGELIN ANAK NORMAN (98179)

2. CORNELIUS STEVE LAI (98572)

3. WONG SIEW HWA (101356)

4. TRACY IRRY NGU SIEN YIEN (102230)

5. LAI SZE YEN (101799)

6. THEN HUI CHIN (102220)

7. GWENDELLYN URING PETRUS (101718)

8. JESSICA DO' NGAU JOK (99299)

9. JAZMAN BIN JABBARUL (101762)

10. SHARON SADONA ANAK SIGIE (100996)

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The summary table shows a recap of income and expenses items. The income items include business capital, batch 1 sales, batch 2 sales, batch 3 sales, batch 4 sales, and COD charges, with a total amount of RM 1,018. Meanwhile, the expense items consist of materials for batch 1 to batch 4 and transportation costs, with a total of RM 732.10. Based on these amounts, the net profit for the Unifinds business is RM 285.90.

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LAI SZE YEN (101799)

She is responsible for creating attractive graphics, logos, and posters to make Unifinds look professional and consistent. She is good at using design apps and has a creative eye, which helps make our marketing materials look nice and match our brand style on all platforms.

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ROLE: Project Manager

BACKGROUND: Bachelor of Social Sciences in Development Planning and Management

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The purpose of this photo teaser post was to capture our audience's interest and enthusiasm before to the introduction of a new ice cream flavor. Suspense is increased and a surprise is hinted at without giving away too much due to the blurred background image with the flavors that are now available. The bold text "COMING SOON" in the middle, along with the subtly placed phrase "Something new is waiting." Using emojis and hashtags to increase engagement, the caption heightens the surprise by urging followers to remain tuned and try something unique. This strategy draws attention and gets the audience ready for the upcoming product reveal by utilizing visual mystery, sparse language, and emotional appeal.

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TRACY IRRY NGU SIEN YIEN (102230)

She helps design posters, packaging, and product visuals. She enjoys drawing and is very creative. Her designs make our ice cream look fun and appealing to customers. She works closely with the social media team to make sure everything looks nice and matches our brand style.

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We chose to make Aiskrim Malaysia (ice cream stick) as our MPU 3222 business project, and it was a challenging but get experience that taught me many valuable lessons. At the beginning, choosing what product to sell was really difficult because we had to think about costs, materials, and what customers would want to buy. I felt overwhelmed by all the decisions we needed to make as a team. When we decided to make the ice cream ourselves at one member's house, I was excited but also nervous because it was my first time making ice cream for business. We divided the work among our team members - some cooked the syrup, others handled the ice cream making, and some focused on packaging. I learned that teamwork is very important and everyone needs to do their part for the project to succeed. When it came time to sell our ice cream, I felt proud of what we created, but also worried about whether people would buy it. The hardest challenge was reaching our sales target because ice cream sticks are cheap, so we needed to sell many pieces to make a good profit. This taught me that pricing and understanding profit margins are very important in business. From this project, I learned that running a business requires careful planning, good teamwork, and patience. I also discovered that I need to improve my marketing skills and learn more about calculating costs and profits. For future projects, I would spend more time researching the market and planning our pricing strategy. Overall, this experience helped me understand what it takes to be an entrepreneur and made me appreciate how much work goes into running even a small business.

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This updated poster from Unifinds celebrates the Gawai and Kaamatan festivals and introduces new flavours 

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New Flavour Highlight:

1. Green Tea Chocolate Rm1.50

• A perfect fusion of green tea and rich chocolate

2. Jagung Rm1.50

• Sweet, creamy corn-flavoured ice cream

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When Unifinds was doing business, the ice cream it sold consistently received positive feedback from customers. Among this feedback, some customers also provided suggestions for improvement. For example, we once received feedback that the ice cream melted too quickly, which affected the optimal taste.

We reviewed every piece of customer feedback and adopted methods such as using insulated boxes and ice packs to maintain the temperature of the ice cream. This was done to prevent the ice cream from melting before customers could enjoy it and to preserve its best taste.

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The study of entrepreneurship has become very important in countries that practice a free market economy. In this academic course, MPU3222 Foundation of Entrepreneurship Inculturation gave me the opportunity to experience and understand entrepreneurial skills more deeply. When our group chose to sell Aiskrim Malaysia (ice cream sticks), I felt it was a new challenge and a breakthrough for myself.

Through this entrepreneurial experience, I learned how to manage money and resources more effectively. For example, before selling the Aiskrim Malaysia, I learned how to work together with my group members to allocate funds to purchase the materials needed to make the ice cream sticks. I also learned how to estimate costs and profits more accurately.

During the process of making the ice cream sticks, I felt very fortunate because this entrepreneurship assignment fostered a spirit of mutual help among classmates and allowed me to learn better values from others. Although I felt tired and challenged throughout the making and selling process, I was grateful because I gained a lot of additional entrepreneurial skills and knowledge, as well as valuable experience.

Moreover, through this entrepreneurial assignment, I was able to gain a deeper understanding of the competitive process in business, how to effectively improve product quality, and how to enhance the efficiency of our customer service. The Foundation of Entrepreneurship Inculturation plays an important role in our academic journey because of this subject I had the opportunity to try entrepreneurship, gain valuable experience, and cultivate better teamwork among classmates.

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ROLE: Accountant

BACKGROUND: Bachelor of Social Sciences in Development Planning and Management

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ROLE: Accounting Assistant

BACKGROUND: Bachelor of Social Sciences in Development Planning and Management

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ROLE: Design & Branding

BACKGROUND: Bachelor of Social Sciences in Development Planning and Management

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ROLE: Design & Branding

BACKGROUND: Bachelor of Social Sciences in Development Planning and Management

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ROLE: Sales & Delivery Manager

BACKGROUND: Bachelor of Social Sciences in Development Planning and Management

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ROLE: Purchasing / Material Team

BACKGROUND: Bachelor of Social Sciences in Development Planning and Management

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ROLE: Purchasing / Material Team

BACKGROUND: Bachelor of Social Sciences in Development Planning and Management

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ROLE: Social Media Team

BACKGROUND: Bachelor of Social Sciences in Development Planning and Management

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ROLE: Social Media Team

BACKGROUND: Bachelor of Social Sciences in Development Planning and Management

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CORNELIUS STEVE LAI (98572)

He works as the main financial officer for Unifinds. He is responsible for managing all the money that comes in and goes out of the business. He has good accounting skills and is very careful with numbers. He records sales, tracks expenses, and prepares the income statement to make sure our business is making a profit and stays on the right track.

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All members of our group are actively involved in the process of making Aiskrim Malaysia. We work together during preparation, mixing, packing, freezing, and quality checking to ensure every stick is made with care. Even though each member has a specific role, we help each other when producing the ice cream.

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THEN HUI CHIN (102220)

She is in charge of handling customer orders and making sure all deliveries are done smoothly. Emma manages the order list, plans delivery routes, and ensures that every customer receives their ice cream on time and in good condition. She communicates with customers to confirm delivery details and solves any issues during delivery. Her responsibility is to keep customers happy by being fast, friendly, and reliable. She also updates the team about completed orders and helps ensure product quality before delivery.

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Taking MPU3222 Foundation of Entrepreneurship Inculturation has been a worthwhile experience that has helped me to understand entrepreneurship truly entails. During the semester, we had chance to establish a business and make our own product. My group chosen to make a handmade ice cream Malaysia. Although our group considered several of business concepts in the early staged, we ultimately settled on handmade ice cream due to it's popularity and nostalgic appeal. Throughout the process, we confronted several types of difficulties. Since we had other assignments and classes, time management was one of the main problems. To achieve the ideal texture and flavor for our ice cream, we also had to try a few different combinations. It took some investigation and haggling to get reasonably priced and trustworthy ingredients. I'm happy of the way we worked together to overcome these challenges and grow from our errors.

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As the leader of our MPU3222 business project, I had the responsibility of guiding my team through the process of starting a small business. We decided to sell Aiskrim Malaysia (ice cream sticks). It was a challenging but meaningful experience that taught me a lot about leadership, teamwork, and entrepreneurship.

At the beginning, it was tough to choose the right product. We had to consider the cost, ingredients, target customers, and market demand. As the leader, I had to listen to everyone’s ideas and help the team make the final decision. We chose Aiskrim Malaysia because it’s affordable, and brings back childhood memories for many people.

Once we agreed on the product, we made the ice cream ourselves at my house. I helped to plan the schedule and assign tasks some members prepared the syrup, others made the ice cream, and some handled the packaging. I learned that delegating tasks clearly and making sure everyone does their part is key to success.

One of the biggest challenges was managing our time. We had other assignments and classes, so I had to make sure we stayed on track. I also realized how important it is to understand costing, pricing, and profit margin.

Leading this project taught me that being a leader is not just about giving instructions it’s about motivating the team, solving problems together, and learning from mistakes. I also learned that I need to improve my marketing and financial planning skills.

Overall, this project and the MPU3222 course gave me a better understanding of what it means to be an entrepreneur. I’m proud of what my team achieved, and I now appreciate the hard work behind even the simplest businesses.

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GWENDELLYN URING PETRUS (101718)

She supports the team by managing the materials after they are purchased. She keeps track of the stock levels, makes sure ingredients are stored properly, and prepares them for production. She also informs the team when stock is running low so that supplies can be restocked in time.

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JESSICA DO' NGAU JOK (99299)

She helps manage all the materials and ingredients after they are bought. She checks the stock regularly to make sure we have enough items to produce the ice cream sticks. She organizes the storage area, labels items properly, and makes sure everything is clean and safe. She also informs the team when materials are running low and prepares a list of what needs to be restocked. Her work ensures our production is smooth and there are no delays.

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Through the MPU3222 Foundation of Entrepreneurship Inculturation business project, i gained practical experience in financial management. I learned how to track expenses and calculate sales. At first, i did not understand the actual cost of raw materials and packaging, but my group members helped me realize the importance of detailed financial planning. By comparing the prices of suppliers, our business set realistic sales targets and adjusted pricing strategies to ensure profitability. We successfully kept detailed records and set the price of each ice cream between RM1 and RM1.50, eventually breaking even. Now I realize the importance of cost control and efficient resource allocation in entrepreneurship.

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JAZMAN BIN JABBARUL (101762)

He is responsible for planning and posting content on Unifinds' social media platforms like Instagram and WhatsApp. He creates interesting and eye-catching posts, including teaser videos, product highlights, and promotions. He understands social media trends and uses hashtags, stories, and captions to reach more people. His work helps increase our ice cream sales and grow our online followers.

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Sales Results between Early Stock And Sold Stock

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Sales Results between Early Stock And Sold Stock

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This table shows the sales results between early stock and sold stock for Unifinds in 2025. The business recorded total sales of RM 1,018.00, consisting of Batch 1 RM 121.00, Batch 2 RM 166.00, Batch 3 RM 331.00, Batch 4 RM 246.00 sales, and RM 4.00 COD charges. Batch 1, 2, and 3 achieved complete sell-through of all means early stock equal to sold stock. Batch 1 complete sell-through of all 100 units with red velvet cheese selling all 29 units at RM1.50 per unit, oreo selling all 17 units at RM1.50 per unit, mint selling all 20 units at RM1.00 per unit, cumi selling all 11 units at RM1.00 per unit, and samboi, 10 units out of 23 units samboi were sold at normal price of RM1 per unit and 13 units samboi were sold at promotional pricing (2 units/RM1.50) as recorded in notes. Batch 2, complete sell-through of all 126 units with red velvet cheese(62/62), oreo (22/22), mint (31/31), and samboi, 3 units samboi of 11 units were sold at normal price of RM1 per unit and 8 units samboi were sold at promotional pricing (2 units/RM1.50) as recorded in notes. Batch 3 complete sell-through of all 280 units with red velvet cheese (57/57), oreo (56/56), mint (62/62), cumi (46/46), and samboi, 37 units samboi of 59 units were sold at normal price of RM1 per unit and 22 units samboi were sold at promotional pricing (2 units/RM1.50) as recorded in notes. Batch 4 significantly underperformed with only 180 units sold out of 280 initial stock (64.29% sell-through rate). Red velvet cheese sold 63/86 units (73.26%), oreo 16/42 units (38.10%), mint 33/67 units (49.25%), cumi 15/41 units (36.59%), green tea chocolate selling 34 out of 55 units (61.82%), and jagung selling 19 out of 31 units (61.29%).

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Unifinds is a student-led ice cream business initiative at Universiti Malaysia Sarawak (UNIMAS), supported by strategic partners including Student Go e‑commerce and the SSU Entrepreneurship System. The project’s primary goal is to establish a Malaysian local ice cream brand that resonates with students and the campus community. To achieve this, UniFinds offers five different ice cream flavors at student-friendly prices, while also creating employment opportunities for fellow students. Operating from venues such as college residences and sports arenas, the initiative relies on essential ingredients like sugar, syrup, and water, and utilizes equipment including refrigerators, cooking appliances, and containers. At its core, Unifinds aims to satisfy through delightful flavors and varied choices tailored to individual preferences, all while maintaining affordability. The business places strong emphasis on nurturing positive relationships with customers especially UNIMAS students through open communication channels like Instagram and WhatsApp. Launching with an initial capital of RM150, contributed equally by the ten team members (RM15 each), Unifinds anticipates generating revenue by offering convenient, quality ice cream right on campus.

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In the beginning, our group discussion listed several product ideas for the Unifinds business. After a few days of discussion, we all agreed to start a business by selling ice cream sticks. The decision to choose this product was based on observations of other groups’ products and also considered the hot weather as a strong factor supporting our choice.

Throughout the process and journey of running the business, I learned many things and valuable lessons such as money management, stock management, and communication skills within the team. Communication is very important in running a business. With good communication, team members can clearly understand the mission that needs to be accomplished. For example, our team’s goal was to achieve a sales target of RM500.

By the time our business ran until June 12, 2025, Unifinds had successfully achieved more than 100% of our initial sales target, reaching a total of RM1,018.

Some challenges we faced during the business included ensuring customer satisfaction, gaining customer trust, and the persistence of group members in promoting the product and managing delivery.

In conclusion, this ice cream stick business requires a lot of energy, commitment, and discipline to ensure success.

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Sales Generated (CORNELIUS STEVE LAI (98572)

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Sales Generated (CORNELIUS STEVE LAI (98572)

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This program MPU 3222 Foundation of Entrepreneurship Inculturation taught me a lot of things. I get to know that starting a business is not easy for everyone, Of course, you will need companions to start a business. At first, I felt that our business might not going well. After I joined my group, which is Unifinds, I felt more confident in helping our team to conduct this ice cream business. I believe that hard work pays off. In the meantime, I also felt that our business day by day become a lot more easier, as our member support and dedicated each other, some of us do not have entrepreneurship knowledge. We also learn each other. Out of expected, our business are still ongoing from April until now (Week2-Week13), although there is some minor challenge ahead of us. But overall, I felt proud of our team did a very good job.

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SHARON SADONA ANAK SIGIE (100996)

She works together with the team to manage Unifinds’ social media platforms, especially Instagram and WhatsApp. Intan helps plan and design creative posts to promote our Aiskrim Malaysia. She writes engaging captions, creates soft sell and hard sell content to grab customers’ attention. She also replies to messages and helps post updates about promotions, delivery times, and new flavours.

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The experience in making Unifinds ice cream sticks can provide various inspirations. In the process of making ice cream sticks, it is not only easy but also fun because you can experiment with various flavors and ingredients according to your own taste. In addition, creativity in mixing colors and flavors also adds fun to this process, for example by producing ice cream with various layers of colors. The aspect of packaging ice cream also has various challenges because you need to accurately measure each ice cream package. In conclusion, making ice cream sticks is an activity that not only tests cooking skills but also encourages creativity and patience. It provides an opportunity to appreciate traditional foods in a more modern and personal way. This experience inspired me to continue trying new recipes and improving manufacturing techniques so that the results are more satisfying.

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My understanding of business has increased significantly as a result of this MPU 3222 course. Without solid and wide-ranging contacts, I found it difficult to finish and develop my own business product while managing the Malaysian ice cream company, which was one of the projects. To market or launch a new product, for instance, a trader must identify social media sites, appropriate trading venues, and make sure the product is well-known to consumers. The performance of the business will be impacted by a lack of sound knowledge and understanding. As a result, everybody in the community who wants to learn about business, including students, must thoroughly research this area. Cooperation and effective communication were crucial during the planning stages of my group's Malaysian ice cream business so that everyone in the group understood their specific responsibilities. A company's financial management is also essential to determining its net and gross capital, which is necessary to determine its profitability. Every company should, in my opinion, have a solid management plan in place so that risks may be addressed proactively.

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Through the MPU3223 Foundation of Entrepreneurship Inculturation course, I was able to enhance my skills in running a business practically. Throughout the project, we worked together as a team to prepare all the materials needed for sales, including packaging, promotion, and stock management. We sold a variety of ice cream flavors such as Red Velvet Cheese, Oreo, Samboi, Cumi Jelly, and Mint, which received positive responses from customers. To achieve our sales target, various strategies were implemented, including social media promotions and direct marketing techniques. Each group member played an important role in ensuring the success of the project, where teamwork, communication, and commitment were key. Overall, this course not only provided exposure to entrepreneurship theories but also trained me in leadership, creativity, and real-life business management.

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Sales Generated (TRACY IRRY NGU SIEN YIEN 102230)

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Sales Generated (TRACY IRRY NGU SIEN YIEN 102230)

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Sales Generated (SHARON SADONA ANAK SIGIE 100996)

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Sales Generated (SHARON SADONA ANAK SIGIE 100996)

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Sales Generated (Gwendellyn Uring Petrus 101718) 

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Sales Generated (Gwendellyn Uring Petrus 101718) 

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Sales Generated (Jessica Do' Ngau Jok 99299)

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Sales Generated (Jessica Do' Ngau Jok 99299)

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Sales Generated (ANGELIN ANAK NORMAN 98179)

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Sales Generated (ANGELIN ANAK NORMAN 98179)

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Unifinds is a business company that sells Ice Cream Sticks, offering a total of 7 different flavours. Our target customers are those around zthe Unimas and Unijaya areas. Unifinds began its ice cream stick business by offering affordable prices, especially aimed at students. The company initially estimated a gross income of RM1,051. However, Unifinds was only able to generate RM868 in sales, resulting in a net profit of RM285.90, with an initial capital of RM150.

The short-term goal of Unifinds is to achieve a minimum net profit of RM100 within a 3-month period.

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Sales Generated (JAZMAN BIN JABBARUL 101762)

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Sales Generated (JAZMAN BIN JABBARUL 101762)

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WONG SIEW HWA(101356)

He helps the accountant with managing Unifinds’ finances. His job includes recording daily sales, organising receipts, and helping to update the transaction records. He is careful and good with details. He supports in checking the income and expenses, and assists in preparing the income statement to ensure all financial data is correct and complete.