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For Gill is a brand unapologetically dedicated to a group of unstoppable women. We provide a never before seen experience for Post Mastectomy Women. A moment in which they can receive empowerment at its finest. A moment where themselves and their bodies can be at the forefront of everything.

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Beauty Commercial vibes

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My aim from the beginning has been to captivate an audience that will allow taboo topics to rise in the fashion industry. I fell in love with Social Media from the get-go because of this. Then through the years, it continued to grow with me. Through my assisting experience this last year, I have begun to understand all the behind the scenes of social media. I know what grabs attention and what doesn't. I understand key engagement rates and the importance of these. And most of all I understand how to accumilate the perfect influencer list when needed. This experince has enabled me to know ultimately what makes the perfect social media experience and this is now something I want to apply to a multitude of brands to increase there reach.

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An Illustration Created by a friend for the brand

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Brands I have helped assist in social media campaigns for

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Link to a blog post written by me for a start up trend forecasting company 

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Link to a blog post written by me for a start up trend forecasting company 

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In my previous post I discussed exactly how trends form, the effect social media has on this and of course, my love of Elle Woods. In this post I'll be exploring examples of the many ways in which our eyes can be opened to new influences rocking the foundations of the industry - from political and social movements to TV shows and music. The dramatic impact these factors can have not only on personal style but the global fashion footprint, is undeniable.

By now, we're probably tired of hearing about Covid-19, however we can't deny the life changing effects this pandemic has had on the fashion industry, not to mention us all.

A major change in the fashion industry has been the way everyone works. We now see 90% of the creative industry working from home (source: Creativepool) and fashion shows taking place completely virtually - something we anticipated, but not for years into the future. As an industry we have been forced to look at the importance of technology more than ever before, and have been able to use this time to develop and discover more ways to utilise technology, which we should take as a positive.

"Seasonality has been disappearing for some time, and now more than ever, it's time for us to finally say goodbye to that and allow the creative expression from designers to sit within their timeframe or what feels right for their consumers or their audience - not to what the industry dictates it should be." - Vogue Business

Another element that seems will now stick with us for years to come is the addition of a mask. Over the last year we have seen companies expand their accessory lines to introduce the mandatory PPE. Fabric masks with different designs, prints and colourways to the traditional surgery masks are now an everyday staple. I'm personally the proud owner of quite an extensive mask collection, so that I have something for every outfit. Wearing a mask when feeling unwell was already a polite way to act prior to the pandemic in Japan. And when thinking about this, you wonder why everywhere was not doing this before to ensure the health and safety of others. This is an element many of us will adopt into our new lifestyles - I know I definitely will be, when using public transport especially!

Although infection rates are currently waning, India, the 'secret heart of the fashion industry', is still experiencing a huge Covid Crisis. I describe India as the 'secret heart' of the fashion industry as so many garments are coming through from India, but we are not made aware of this as the consumer. Just because something says 'Made in Italy' on the label or swing-tag does not mean this is where the majority of production was based - instead, you will probably find that India played a much more dominate role in the creation of your 'Italian' garment.

Many globally-known brands cancelled orders at the start of the lockdowns - after orders had been made brands refused to pay which resulted in them being publicly called out via the #PayUp petition. Many brands have since paid-up, but not all.

"9 in 10 Gen Z consumers believe companies have a responsibility to address environmental and social issues." - McKinsey

Brands and retailers continue to choose India for production purposes knowing there's little employment and health and safety security in place. It's time for brands to finally speak up about the behind the scenes truths and ethics of their processes. Consumers are demanding more from brands in their engagement with socio-political values , with BOF x McKinsey State of Fashion 2021 Report stating that 66% of consumers said they would stop or significantly reduce shopping at a brand if they found it was not treating its employees or suppliers' employees fairly.

GoFundMe pages have been created to try and support the workers through this but this is not enough - the only way to tackle this crisis is to educate ourselves, its time to understand the hidden elements of this industry and let this change your mindset (and potentially shopping habits). Ultimately, I can only hope that we take the time to learn about the production, history and past life of our clothing, and not just how it looks on the hanger.

"Unconscious consumption is falling out of fashion. It's incredibly important that this thought trickles down through all levels of the market." - Tom Berry, director of sustainability for Farfetch on BBC.com

A year ago, the world received the news that George Floyd had been murdered by four Minneapolis policemen. The heart-breaking scenes were captured on video and spread across not only the US but the globe, resulting in world-wide protests to spread the awareness of 21st Century Racism and to ultimately show the world that Black Lives Matter, and always have. Brands took to socials to speak up against racism and to make a vow to implement the changes they should have done years ago as they strive for diversity, which there is often a lack of in not just the fashion industry, but any industry. Representation for young people is not up for debate, every little boy or girl should be able to look through a magazine and see someone who represents their future selves. That is not a want but a need for the younger members of our society - to champion fairness and social justice.

A few years earlier, the #MeToo movement emerged in 2017 after Seattle Silence Breakers spoke out regarding sexual harassment within Seattle City Light. In 2006 activist Tarana Burke created a 'Me Too' Myspace page for women to feel safe to share their experiences of sexual harassment. Due to the power of social media this idea grew in 2017 after producer Harvey Weinstein was accused of sexual assault. 'Me Too' quickly became a global safe space for women to own their power and understand they were not alone.

"She was asking for it" is a phrase that gets thrown around when it comes to what someone was wearing during their encounter with harassment. With thanks to the #MeToo movement, the negativity behind this phrase has been brought to light. Finally, the breaking down of this phrase will allow women to feel comfortable and take full autonomy in wearing whatever they want, because no matter what you wear harassment is never your fault.

Now, let's take a look into what has impacted and inspired the fashion choices of the world direct from our TV sets. It's clear from the below examples that it's not just the aspirational elements of these characters lifestyles that inspire us from the screen, but the items they wear that we can slot straight into our own wardrobes at home.

Artwork by Anastasia White

The period drama 'Bridgerton' made its way into our hearts during the third lockdown here in London and it quickly became the talk of the nation. It created a world that mixed both the Regency era with ideas from our modern-day lifestyle, with the help of some classically modern music - aspirational yet familiar. Through this, corsets and ballgowns became the universal want of the early months of 2021 and TikTok was a key indicator as to where this trend began. Its takeover with the #corset now stands at 1.8B views and the videos under this include how to tie corsets, how to style corsets and more specifically where to buy specific Bridgerton styled corsets. These videos are gaining millions of views and hundreds of thousands of likes.

As time has passed, the trend has moved away from being labelled 'Bridgerton' and the garments the show inspired are now available in most mainstream shops - this is how we can understand the power TV and media has on the viewer.

When it came down to a third lockdown, everyone became a little more on edge, and not being able to see friends and family meant there again was no other outlet than Netflix. Bridgerton created a somewhat perfect lifestyle and an ideal of beauty that inspired us - I do wonder however, if we weren't in a lockdown would the show have had as much traffic around it? Would it be as popular? Was Bridgerton specifically just the change we needed during this dark time, or could it have been another TV show worth striving for?

Artwork by Anastasia White

The 'Peaky Blinders' series is another craze that takes us back in time to a period we never got to experience. With storylines set in 1920's Birmingham the show portrays every element of the classic styles within this time. Due to the record number of viewers with an overall 3.84 million viewers for its series five finale, there's no doubt the flat cap was about to make its return.

Gucci's Alessandro Michele has been a huge influence when using these heavy fabrics, 3-piece suits, boots and anything with a 20's twang to it. He amongst a multitude of others, has cited vintage British fashion as one of his biggest fashion inspirations. With a record-breaking show behind huge designers loving the old British style its only natural that the 20's will continue to make a roaring return into our wardrobes, even before we realise.

Artwork by Anastasia White

Back in 1999 'The Matrix' made its way onto our screens and two decades later, you guessed it, it's still on our screens. Even as someone that wasn't born when this film premiered, I can still see how my style takes influence from this iconic film.

Elements from the futuristic lifestyles of the characters can now be seen in our own lives, if we look closely enough. The characters in the film were way ahead of their time when it comes to up-cycling - a concept that's gaining momentum today. Due to the lack of resources, when someone died the other characters would take their clothes and remake them into something else.

"Secondhand market is set to hit $64B in the next 5 years, ultimately outpacing fast fashion by 2029. And it's Gen Z and millennials who are adopting second hand faster than any other age group." - Thread up

Another notable fashion aspect from the film is of course, the iconic futuristic sunglasses and long leather trench look. The stylistic choices in this film gained a large amount of attraction from the fashion industry and continue to do so. Whenever I grab my statement sunglasses on the way out, I always think 'I have 'The Matrix' to thank for this'.

Overall, I think we can all confirm trends are created everyday through a variety of different mediums around us, directly in front of our eyes even if we don't realise it. Maybe now when the next big series comes out, we'll each be looking for the next thing to claim.

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What's Secretly Shaping our Style? Pt. II

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In my previous post I discussed exactly how trends form, the effect social media has on this and of course, my love of Elle Woods. In this post I'll be exploring examples of the many ways in which our eyes can be opened to new influences rocking the foundations of the industry - from political and social movements to TV shows and music.

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Link to a blog post written by me for a start up trend forecasting company 

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Over just the last few years there have been so many factors coming in to play to influence our styles and even perceptions of fashion and the industry as a whole. Anything from political movements to what Netflix shows we're watching, the environment we create and that we surround ourselves in has major power over our fashion (and life) choices.

I know this first-hand - growing up through my single digits, I watched Legally Blonde every day for approximately 5 years, and wanted to become a Lawyer. This career calling ended up not being for me, but I started loving fashion which is still a key theme within the film. So now I wonder is Elle Woods the real reason for my wanting a career in the fashion industry?

In the next article we will be diving into some of the major events that have occurred over the last 5 years within society that have had influence over our style and opinions of what lies behind the fashion industry itself. But, before we get into that let's talk trends. What even is a trend?

A trend is somewhat of a craze that takes over an aspect of an industry, but if we think about this in terms of fashion, a trend can be anything from a colour palette to a styled silhouette and traditionally, were seasonal.

"Sharing to and engaging with content on platforms like Instagram, Depop and Pinterest can have a massive effect on the consumer market. Trends have the ability to explode overnight."

Trends can emerge from many different places, but unless you've been living under a rock, I'd suspect social media is primarily where you will be exposed to ideas of what to wear. Sharing to and engaging with content on platforms like Instagram, Depop and Pinterest can have a massive effect on the consumer market. Trends have the ability to explode overnight.

With 86% of women researching on social media before making a purchase (Source: Launchmetrics) and with Instagram's over one billion active users, social media can hold so much power and control over the consumer every single day.

Personally, even with access to trend forecasting services I continue to be heavily influenced by what I see online, Instagram especially. As for me, yes I'm seeing the outfit and the clothing, but I am also seeing a life that comes with this. These two things paired together express this kind of aspirational lifestyle that so many of us are subconsciously striving for. That 'Instagram aesthetic' life. It's extremely accessible, and as you're doing your daily (or hourly) scroll it doesn't really feel like you are being exposed to trend based content. To us, we're browsing, but our mind is working, creating and thinking about how to implement what we are seeing into our lives.

"With the convenience of social media it's hard to remember how things worked before it."

Through the seemingly endless scrolling, you might see others adopting the trend, and after a while this familiarity could lead to the purchasing of a product. You've just closed loop of a trend born through social media.

With the convenience of social media it's hard to remember how things worked before it. Especially for a 20-year-old someone like me as I was neither aware nor had an understanding of trends before I was exposed to social media, therefore my understanding of trends through these platforms before beginning my degree was all I ever really knew.

"With today's accessibility, we don't need to wait for fashion's elite to dictate our style choices anymore - we've got an Access-All-Areas pass to global fashion inspiration."

Before the introduction of social media there were a couple of ways in which a trend might be established. They would a) 'trickle-down' from runways into the mass market via magazines, celebrities and television appearances, or b) 'bubble-up' from a subculture, gaining popularity all the way from the streets to the mainstream fashion labels (take the Punk movement, for example).

Due to a new level of visibility and our newfound 24/7 access to tastemakers on platforms like Depop, TikTok and Instagram, the trend cycle as we knew it has been reversed. With today's accessibility, we don't need to wait for fashion's elite to dictate our style choices anymore - we've got an Access-All-Areas pass to global fashion inspiration.

"In a progressive world, with ever-changing digital capabilities, it's only natural that the way we gather and perceive information will change. Who knows where we'll be in another decade?"

We can see the 'bubble-up' effect in motion today, where designers take inspiration from the street, using concepts from subcultures within our society in their collections. High end brands often collaborate with streetwear or skate brands for example, to gain a new audience and reconnect with consumers whose heads have been turned away from the catwalk.

In a progressive world, with ever-changing digital capabilities, it's only natural that the way we gather and perceive information will change. Who knows where we'll be in another decade?

With the continuing growth of efforts and importance for sustainability, the effect trends have on the everyday consumer will differ depending on their morals. These days, 60% of millennials say they want to shop more sustainably (source: Ecothes, 2021) and those who place an importance on living a more sustainable lifestyle will either less likely to buy into trends, or may update their wardrobe by shopping secondhand or from certified sustainable brands. Whichever way you look at it, trends are still a huge part of the industry and the way we understand them is constantly changing.

In the next article, I'll be discussing the movements in society and the content on our screens that have ultimately been influential enough to set the trends that have gone on to influence our buying habits. Stay notified for part two!

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What's Secretly Shaping our Style? Pt. I

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Over just the last few years there have been so many factors coming in to play to influence our styles and even perceptions of fashion and the industry as a whole. Anything from political movements to what Netflix shows we're watching, the environment we create and that we surround ourselves in has major power over our fashion (and life) choices.

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Link to a blog post written by me for a start up trend forecasting company 

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Link to a blog post written by me for a start up trend forecasting company 

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As circularity gains momentum, Chlöe Hicks questions "how sustainable is 'sustainable'?"

By now we've seen the word 'sustainable' be introduced into every sector of our lives, but lately it's been fashions turn. And as it should be. According to TRAID, a London charity and secondhand store network aiming to stop textile waste, the UK discards 300,000 tonnes of clothing each year (Source: Traid.org). In other words, an unfathomable amount of waste.

The pandemic not only accelerated a pre-existing critique of consumerism, but also the increased importance of sustainability in purchasing decisions, and the rise of circular business models eg. resale and rental platforms. (Source: BoF and McKinsey)

However, even though creating a sustainable lifestyle for ourselves is important for the future of our planet, we must remember that just because a product claims it's 'sustainable' doesn't mean that this is the best purchase in helping you to create this positive lifestyle change.

"The sustainability world on social media is driven by consumption. It has created a monster and continues to perpetuate the incorrect belief that we have to buy our way into sustainability and we need to do so perfectly." - Leah Thomas on High Snobiety

The word 'sustainable' can mean many different things depending on who you ask, and this changes even more so when you take into account how brands haphazardly describe their products as 'sustainable'. Are they referring to the fabric dye they use, the materials, the manufacturing processes, the delivery, how their workforce are looked after..? Sometimes it's difficult to tell.

Due to the fact that this word is bandied around so much, there's little clarity for consumers on its true meaning and it's difficult to know where to start the journey when it comes to your wardrobe choices.

One thing I realised later into my journey of creating a more sustainable lifestyle is that the most sustainable item is the one currently sitting in your wardrobe. Meaning, buying a product labelled 'sustainable' is still buying more product - it's still adding to your eventual waste. Research actually shows that we when items are labeled with words like "recycled" or "circular", so i'll be offering some other avenues for you to dive into in this post.

"Sustainably-minded Gen Z are more loyal to values than to brands - the demographic has seen a 46% increase in secondhand purchasing over the past two years." - DocumentJournal.com

Circularity is gaining momentum with 'the R's'...

Below are some tips to take away for how to develop a more sustainable lifestyle, as well as wardrobe.

Refuse - make smarter purchasing decisions eg. refusing any unnecessary packaging

Reduce - use the minimum amount of material required eg. print double sided if possible

Reuse - select reusable alternatives eg. plastic straws and takeaway coffee cups

Repurpose - adapt items for a different purpose, also known as 'up-cycling'

Recycle - collect and process materials that would otherwise be thrown away as trash, and maybe turn them into new products

Repair - mend, fix or refurbish things you already own to give them a second life

Resale - sell on the pieces that you no longer use eg. on platforms like Depop, Vinted or Vestiaire Collective

Rental - borrow pieces for special occasions, instead of wearing things once eg. on platforms like By Rotation, HURR or COCOON

"In essence, a single garment can create value repeatedly - through sale and resale, repeated rental, or being sold, repaired, returned, refurbished or recycled, and resold again to start the loop over." - BOF x McKinsey State of Fashion 2021 Report

Fashion Rental

When I first heard about the concept of fashion rental, I was beyond confused - more specifically, thinking 'who could rent something'? I wouldn't want to give it back. But, with the easing of lockdowns and bigger social gatherings going ahead I now completely understand the thought process behind it.

Let's say, I was going to a wedding - this would be a perfect opportunity to rent an item of clothing. I don't have a wedding guest outfit hanging in my wardrobe, as I imagine not many of us do, and if I were to buy a fit for that one day you can bet it would only be worn a handful of times. Which of course, is wasteful.

Alongside giving you the flexibility to add to your wardrobe on demand, another perk of fashion rental platforms is that you can wear brands and pieces that may not normally be accessible to you.

You can see some of my favourite rentable pieces from By Rotation below. I will definitely be looking to rent any one-time event outfits from here on out.

Repair, Revamp, Re-Style

Revamping the older pieces towards the back of your wardrobe is also a great way to improve your circularity.

My favourite way to do this at the minute is to cut up old jeans. The jeans where the rips have just gone that little bit too far - just chop them at the length you prefer, fray the edge by pulling at the threads gently or flip the hem inside and sew to get a more perfect finish. This is a fun way to create unique pieces that are just for you.

Another great way to re-style forgotten items is to dig deep into the back of your wardrobe, take everything out that you've not worn in a while and try and create a look with things you might not have originally thought about putting together. This is so easy to do - plus, you might even find some gems you'd forgotten about or some pieces you've grown out of that you could sell on.

'Set up swap-shop'

Something my friends and I have always done is swap or borrow clothes from each other - it also makes for a fun evening in with the group. I have a purple two piece and a racing jacket that quite literally everybody I know has worn at some point. Well, not far off, but I wouldn't have it any other way.

When nights out were 'a thing', my friend and I started swapping outfits each week, so we were each wearing something that felt fresh, new, and that made us feel good, whilst also protecting the planet.

When we swap outfits, we're increasing the products lifetime, and not wasting the plastic, water, etc. needed to create and deliver a new garment for the sake of a 'new fit'. Although this change might seem small, it's a step towards understanding the importance of lessening our consumption, and over the course of many months (and many nights out) it makes a difference.

Swapping and borrowing from friends and family is for sure a tried, tested and approved tip from Chlöe.

Last Thoughts ...

I love buying clothes as much as the next person, but it's about making smart decisions. Do you really need that green top? I'm pretty sure you have two at home. You 'need' new denim shorts you say? What about those jeans you have that you never wear?

Now, don't take this as me saying 'never buy anything new ever again'. Because that just isn't maintainable for most. It's about building a healthy balance, and introducing small positive improvements that, when adopted by many can create drastic change for people and planet.

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'Sustainable' Living Starting With Your Wardrobe

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As circularity gains momentum, Chlöe Hicks questions "how sustainable is 'sustainable'?" By now we've seen the word 'sustainable' be introduced into every sector of our lives, but lately it's been fashions turn. And as it should be. According to TRAID, a London charity and secondhand store network aiming to stop textile waste, the UK discards 300,000 tonnes of clothing each year (Source: Traid.org).

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This one is my fave

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Picture this - it's 2030 and we find ourselves in Black Mirror territory. With the latest technology we're able to add a strong sepia grain, airbrush our skin texture or have butterflies fluttering around our heads in our IRL (In Real Life) moments. Inspired by and created out of our online presence we now have an everyday filter, so we can be Instagram-ready in the real world.

Self Portraits by Chloe

Now, not only do we feel pressure to filter ourselves digitally, it's also become second nature to do so walking to the shop or the bus stop. In just one short decade our lives have morphed from Instagram posts being captioned with 'Made with Effect' to a constant subtitle quoting 'Made with Effect' as we pass strangers in the street. As farfetched as this sounds, I wouldn't be surprised if we weren't too far off this being our future reality...

Source: The Future of Youth Culture - The Era of Monomass | A Report by Dazed Media

#Filtered

According to Dazed Media, 21% of people prefer their life online to IRL. What began with a seemingly innocent dog face Snapchat filter has grown uncontrollably into a gigantic library with a huge variety of options to try. Without needing to be a Photoshop pro, you can try airbrushed skin, change your eye colour, lip size and face shape alongside so much more, essentially transforming your entire face until it's completely unrecognisable.

"...we're all seeing the world through our phones, plugged into the matrix and doomscrolling through images that are increasingly difficult to decipher as real or fake, genuine or counterfeit, fact or fiction. "We see our world through a filter - perfected, polished, conformed, photoshopped. Technology creates alternate realities and identities, a world of digital clones." read Balenciaga's show notes." - i-D

We now have the ability to remove any kind of natural texture our skin has to offer or elongate our eyelashes to extremes in order to be perceived in a better light by our 'followers'. In doing this, and being given these tools, as a generation we have somewhat lost the understanding of our natural self and are beginning to believe that it's normal to be filtered.

Robot Influencers & Deep-Fakes

Recently, our understanding of reality has been completely reframed by technology. Take the deep-fake Balenciaga SS22 show which was broadcast on Instagram just this month - if there was ever a turning point for the future of the fashion show, this is it.

To clarify, the show titled 'Clones', didn't actually happen. It was a CGI production - there was only one model, her face photogrammetry-captured and CG-scanned onto deep-fake models wearing the real collection. Mind-blown (and slightly disturbed).

On the topic of deep-fakes, the introduction of personalities like self-proclaimed robot influencer Lil Miquela, has also forced us to ask deeper questions and look into where the line between reality and AR sits. As we become more and more comfortable with AR and ourselves with the addition of an Instagram filter, it's becoming difficult to understand where the constant need to change or 'update' yourself will stop.

'Zoom Boom'?!

With increasing numbers of people taking photos of their filtered self into cosmetic enhancement clinics to visually explain how they want to look, the questions regarding the harmful and controlling effects the add-ons on social media can have on a person truly do begin to rise. Where will this end? The end line is blurry and for me, as a young person cultivating their journey through this world, it becomes a little worrying for my generation and even more so for the next.

According to the British Association of Aesthetic Plastic Surgeons (BAAPS), there was a 70% rise in requests for video consultations for new cosmetic procedures in 2020 - It's now being referred to as the 'Zoom Boom'. A third of plastic surgeons surveyed saw a surge in men seeking cosmetic procedures to make them "Zoom-ready". Apparently, even "'Lockdown Face' has become a thing".

"Dr Salinda Johnson, medical director at the London Cosmetic Clinic, said: "As people are on Zoom calls a lot they have seen themselves in detail from the screen and find some concerns that need correction, for example wrinkles, dark eye circles and face sagging." - The Times

From reading this I began to dig deeper and learned about 'perceptual distortion', the notion that the more we continue to obsess over our image the more we will begin to focus all of our attention disproportionately on a single flaw until it becomes magnified. The reasoning behind this has been amplified due to the fact we are now confronted with ourselves on our laptop and phone screens over and over again every single day, allowing us to obsess over our body image and its supposed flaws. This, alongside being in lockdown meant we had more time than ever to sit, think and research into the ways we can 'edit' ourselves. This unwritten rule that you were to come out of this lockdown as the 'best version of yourself' just isn't true - it's unhealthy, and can be damaging to many.

With 56% of people feeling stressed or anxious it is only natural that so many of us are beginning to look at life in a different way (source: The Health Foundation). Personally, I found living on my own for a large part of lockdown gave me a lot of time to think (and over-think), so I can understand this influx of cosmetic surgery patients. For me I spent a lot of time introducing exercise into my routine as I have always found it beneficial for my mental health - I would recommend this to anyone, as if I wasn't doing something like this for myself I would easily take to overthinking about the smallest of things.

Body-Diverse Brands

Over the last few years, we've seen an increase in brands including different body shapes and sizes, body hair, stretch marks and moles in their product images. The inclusion of untouched images within massive online retailers such as ASOS is a huge step in the right direction, all with the mission to combat this idea of 'the perfect body'.

Even though the developments have been small they are incremental, and are prominent in the eyes of the consumer. So, for me the girl that just wanted to see someone who's body had texture and markings just like mine did, I can appreciate these baby steps so much, even if there is still a long way to go.

New-Era Social Platforms

With new social media platforms being introduced, now could be the opportunity for the serious, over-curated aspects of the web to take a back seat. Against curated Instagram feeds and highlight reels, platform ' Poparazzi' is focused on preserving authentic moments and allows a space in which your friends photos populate your profile - almost like your tagged section on Instagram - allowing fun, freeing, non-staged images to find their way back onto your feed. It takes away the pressure to be perfect and is less about promoting yourself - "on Poparazzi, you are your friend's paparazzi, and they are yours."

"Over the last decade our feeds have become increasingly filled with edited, seemingly effortless perfection. When we post about ourselves, we naturally gravitate towards sharing only the most exciting moments in our life. We over-edit photos and write witty captions in an attempt to portray our best selves. The result: a competition for attention where nobody wins. The more we scroll, the more we feel like we don't stack up. And so the cycle continues..." - The Anti Selfie Selfie Club, Poparazzi

Another newly released app called ' BeReal ' is something that you and your loved ones can again get involved in together. Every day at a random time the app will alert your friend group to take a picture within 2 minutes. The image will be authentic, and showcase you in your daily life, capturing moments quickly without any form of social pressure. Something that is pretty unique in times like these.

Logging off..

Overall, it's clear that with the introduction of more and more technology the way we view ourselves will be an ever-changing journey, which I can only hope will be a positive one.

With whatever is introduced to us in the future, it's important above all to remember that beauty comes from within, and that there is no one else like you. Check in with yourself occasionally, to check that everything you're doing in this life is for you, and not for the appreciation of other people. Try to be positive, confident in yourself and always remember that what you see online is not reality, you are.

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"Made with Effect" - Life Through Rose-Tinted Glasses

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Picture this - it's 2030 and we find ourselves in Black Mirror territory. With the latest technology we're able to add a strong sepia grain, airbrush our skin texture or have butterflies fluttering around our heads in our IRL (In Real Life) moments.

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An example of how I see the images looking, un edited and simple

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Susane Smailes (a breast cancer survivor)

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For Gill - a post mastectomy lingerie brand

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I would love to do freelance Social Media management jobs for a multitude of companies - I see this as challenging for my mind and something super creative where my passions lie

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First website I made for myself like the colour scheme and vibe however wix isn't massively user friendly so I will be using Square Space in the future

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ABOUT

My aim from the beginning has been to captivate an audience that will allow taboo topics to rise in the fashion industry. I am a young woman living in a modern-day and age cultivating a journey of creativity, technology and positivity. Whilst continuing to strive for equality in the industry that holds the most passion in my heart.

- Chlöe x

FIRST YEAR FINAL PROJECT - POPULAR

A WORLD WITHOUT SOCIAL PRESSURE

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ABOUT My aim from the beginning has been to captivate an audience that will allow taboo topics to rise in the fashion industry. I am a young woman living in a modern-day and age cultivating a journey of creativity, technology and positivity.

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My Personal LinkedIn - needs an update

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I am an undergraduate at Ravensbourne University completing a BA HONS in Fashion Promotion. Within this course, I am developing my digital skills within adobe platforms, photography, and filming whilst beginning to discover new skills related to this specific industry. My aim from the begining has been to captivate an audience that will allow taboo topics to rise in the fashion industry. I am a young women living in a modern day and age cultivating a journey of creativity, technology and positivity. Whilst continuing to strive for equality in the industry that holds the most passion in my heart.

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Chloe Hicks - Editorial Intern - All Eyes | LinkedIn

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I am an undergraduate at Ravensbourne University completing a BA HONS in Fashion Promotion. Within this course, I am developing my digital skills within adobe platforms, photography, and filming whilst beginning to discover new skills related to this specific industry.

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Me and my friend Chris, a graphic designer decided to create me a logo esc piece deciding on this font (not this colour)

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https://www.instagram.com/chlohickspromotion/

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Example of a website I helped work on for my boss really like the simplicity to this website and really user friendly

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Hi there. I’m a freelancer marketer, offering Digital Strategy, Social, Influencers and Creative Production for lifestyle brands.

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I love social media <3 so the dream would be to attract people that love it also

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Love the clean look of this

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Simple vibe like the clean look

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Love colour way and layout of this

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Love the personal element and use of colour not sure if its my style though

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Really enjoy the font and colour way of this (deffo inpso)

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I like the simplicity and vibe of this but feel like mine would need a splash of colour

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Love the layout of the website - colour way is not for me though

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Love love love this colour pallet