# data[].attributes.body
Conduct a test on your business website and upload a screenshots of the report.

https://pagespeed.web.dev/

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What is the objective of Google and other search engines?

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Definition of safeguarding in the context of your chosen industry

Case studies or examples of safeguarding practices in your chosen industry

Why is safeguarding important in both learning and working environments?

What website can users visit for more information

How should stakeholders refer their safeguarding concerns?

Bonus – Optimise the page using Yoast.

Additional -

Two blogs on the areas you didn't cover, eg EDI and Prevent

Fully optimised using Yoast

https://safeguardingapprenticeships.xyz/

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GA 4

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin%3Dthis-article%2Cin-this-article

Mailchimp

https://mailchimp.com/pricing/free-details/?currency=GBP

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Find keywords which can help your business website rank

A report with 5 potential keywords/phrases, list their estimated traffic/search volume and keyword difficulty.

Add screenshots here.

1. Wincher: Track Your Keyword Positions and Monitor Your SEO

2. https://trends.google.com/trends/

3. https://answerthepublic.com/

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What do you judge a website on? How do you achieve a fast-loading website?

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What do you judge a website on? How do you achieve a fast-loading website?

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Focus the evaluation on the following areas -

Price

Ease of use

Convenience

Customer service

Security/SSL

Performance/CDN

Flexibility with CMS

Scalability

Reputation and Reviews

Specialist features

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At the end of the training you will be able to:

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At the end of the training you will be able to:

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•Understand the importance of websites, how to host and build a website

•Understand the key principles of SEO

•Understand how to use Google Analytics to gather insights on website performance

•Understand how to create compelling email marketing campaigns

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Add you link to your landing page here.

https://www.wix.com/website/templates/html/one-page/landing-pages

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Create 2 Google Ad Mockups

https://nordicclick.com/resources/google-ads-preview-tool/

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wix.com

Add your wix website link here

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1. What are the main types of reports available in GA4?

2. Imagine you own an online store. What kind of information would you want to know about your visitors?

3. Imagine you just launched a blog. What would be the first thing you'd want to know about your visitors?

4. If a company is running ads to promote a product, how do you think they measure whether those ads are working?

5. If you notice that most users leave your site after visiting just one page, what changes might you consider making?

6. Why do you think it's important to track how long users stay on a page or how many pages they visit?

7. What would you do if you noticed that users were abandoning their shopping carts before completing a purchase?

8. How do you think digital marketing, e-commerce, and social media managers use GA4 to make better decisions?

9. How do you think artificial intelligence will change the way companies use analytics in the next 5-10 years?

10. Do you think understanding analytics is a useful skill for your future marketing career? Why or why not?

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article

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Create an email campaign to send to your customers - once created add a screenshot below and also send a copy to me!

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Create an email campaign to send to your customers - once created add a screenshot below and also send a copy to me!

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https://mailchimp.com/pricing/marketing/compare-plans/?currency=GBP

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b) What types are there?

c) What are their purpose?

# data[].attributes.attachment_link.title
12 Marketing Tactics: Definition, Examples, & Choosing Your Own

# data[].attributes.attachment_link.description
A successful strategy relies on the right marketing tactics. Inspire your own with 12 examples and three steps.

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5 Reasons Why You NEED A Website in 2024! | Grow Your Business Online

# data[].attributes.attachment_link.title
Complete Elementor PRO And Wordpress Tutorial For Beginners 2024

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Elementor WordPress Tutorial 2023 - A Complete Elementor Page Builder For WordPress Tutorial

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Google Analytics 4 Tutorial 2024 | Step-by-Step Course

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MAILCHIMP TUTORIAL 2024 (For Beginners) -  Step by Step Email Marketing Guide

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Nature’s Fix | Shop Health Supplements from Top Brands

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Explore a wide range of vitamins, minerals and botanical supplements from trusted brands in Nature’s Fix. Shop now for products that support your health and wellness

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LILY & ROO | Stunning Pearl, Wedding and Personalised Jewellery

# data[].attributes.attachment_link.description
The home of pearl wedding jewellery, stylish personalised necklaces and pavé set bracelets, rings and earrings.

# data[].attributes.attachment_link.authors[].name
Moneyhub chosen by Stratiphy to streamline funding of investments

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The largest global community for ideas, connections and deals in Open Banking and Open Finance

# data[].attributes.attachment_link.description
Open Banking Expo is the only event of its kind to offer a unique forum for incumbent banks, new challengers, regulators and third party providers to drive innovation and focus on customer outcomes within the Open Banking space. Book your ticket today and save.

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E-commerce

Blog

Company

Forums

Video platforms like YouTube + Netflix

To provide information

To sell products

To provide a solution to a problem

Watch content

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Ecom- to sell products

Blogs- to share info

corporate- branding and info on services

portfolio websites- to showcase work like art

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purpose?: search engine,information portal,platform to show off a company,sell,entertain

types: companys,self employed marketing,b2b buisness,b2c,blogs,channels

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Types of websites:

Business/Company

E-Commerce

Blog

Portfolio

Personal

Website purposes:

Establish presence (brand, company, person etc.)

Commerce

Lead generation

Providing information

Entertainment

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GoDaddy:

Price
Entry-level hosting from £5.99/month, but renewal rates are higher

Ease of Use
Beginner-friendly dashboard

Convenience
All-in-one solution for domains, email, and hosting

Customer Service
24/7 customer support is available via phone and live chat

Security / SSL
Basic DDoS protection, but advanced security features come at an additional cost.

Performance / CDN
Utilises global data centres with optional Cloudflare CDN integration

Flexibility with CMS

Joomla, Drupal, and Magento, as well as optimised WordPress hosting

Scalability
Offers a full range of hosting solutions (shared, VPS, dedicated, cloud)

Reputation and Reviews
Strong global brand recognition, particularly among small businesses

Specialist Features
Domain registration, Microsoft 365 email integration, SEO tools

SiteGround:

Price
Entry level: £12.99/month, plus renewal pricing

Ease of Use
Custom dashboard and automated setup tools

Convenience
Automated daily backups, built-in caching, and one-click staging environments

Customer Service
24/7 support via live chat

Security / SSL
Free SSL certificates, AI-driven threat detection, managed firewall, and automatic daily backups

Performance / CDN
Powered by Google Cloud infrastructure with built-in CDN

Flexibility with CMS
Joomla, Drupal, and others, with WordPress-optimised plans

Scalability
Suitable for small to mid-sized businesses

Reputation and Reviews
Widely regarded for speed, uptime, and customer service

Specialist Features
SiteGround Optimizer plugin, white-label hosting for resellers, developer tools, and staging functionality.

Cloudways:

Price
From £10/month - costs depending on chosen cloud provider (e.g. DigitalOcean, AWS, Google Cloud).

Ease of Use
Designed for developers and experienced users

Convenience
One-click app installations, server cloning, staging, and vertical scaling - requires technical confidence for full utilisation.

Customer Service
24/7 live chat support and advanced support add-ons

Security / SSL
Free SSL, TF authentication, dedicated firewalls

Performance / CDN
Powered by major cloud providers with built-in caching and Cloudflare CDN integration.

Flexibility with CMS
WordPress, Magento, Laravel, and Symfony

Scalability
Allows vertical and horizontal scaling

Reputation and Reviews
Strong reputation among developers and SaaS startups

Specialist Features
Server-level caching, team collaboration tools, API access, and performance monitoring dashboards.

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Colours

Load speed

Ease of navigation

Responsive buttons

Complete Content

How easy it is to read content

How relevant the content on the page is to the search results page title/description

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-Images and branding look

-Easy to navigate

- Consistency

-Load speed

using webp to minimise the images?

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Design clarity, user experience, speed, mobile responsiveness, accessibility.

To achieve a fast-loading website - optimise images, leverage caching and CDNs, minimise code, and choose a high-performance hosting provider.

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judge:speed,accessability,ease,infomation,aethstetic,reviews,popularity,quality content

achieve fastloading website: no big photos/blogs that take ages to load,unoptimised code,no caching,not mobile optimised

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Strong trend in personalised fashion, ideal for Instagram/Pinterest.

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Conference

Est. Traffic: 11,700

Difficulty: 56/100 (Estimated to need followed backlinks from ~108 websites to rank top 10 for this keyword)

Finance

Est. Traffic: 51,300

Difficulty: 93/100 (Estimated to need followed backlinks from ~1033 websites to rank top 10 for this keyword)

Open Finance

Est. Traffic: 320

Difficulty: 10/100 (Estimated to need followed backlinks from ~11 websites to rank top 10 for this keyword)

Open Banking

Est. Traffic: 8,100

Difficulty: 52/100 (Estimated to need followed backlinks from ~91 websites to rank top 10 for this keyword)

Fintech

Est. Traffic: 14,800

Difficulty: 61/100 (Estimated to need followed backlinks from ~134 websites to rank top 10 for this keyword)

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mobile

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desktop

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Desktop

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Desktop 1

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Mobile 1

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Desktop 2

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Mobile 2

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landing page https://thefemfolio.wixsite.com/mysite

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This site was built on Wix. Create yours

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Attach company website evaluation slide decks here

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Attach company website evaluation slide decks here

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12 point check list (make sure you answer each as much as you can about each of the 2 websites)-

Use tools listed at the bottom!

1) Brand Message Clarity: Ensure that the website's brand message is clear and easily understood within a few seconds of landing on the site.

2) Visual Consistency: Check for consistent branding elements, including logos, color schemes, and typography throughout the website.

3) Navigation Ease: Evaluate the navigation structure for simplicity and intuitiveness; ideally, it should not exceed 5-7 main items in the top navigation bar.

4) Content Quality: Review content for accuracy, relevance, and grammatical correctness. Ensure it aligns with the brand voice and meets user needs.

5) Responsive Design: Test the website's responsiveness across various devices (desktop and mobile) to ensure a seamless user experience.

6) SEO Optimisation: Analyse on-page SEO elements such as meta titles, descriptions, and keyword usage to enhance search visibility. (On website right click mouse and select page source to see meta keywords etc.)

7) Call-to-Action Effectiveness: Identify prominent calls to action (CTAs) throughout the site and assess their clarity and placement to encourage user engagement.

8) Loading Speed: Check the website's loading speed aim for a load time of under 3 seconds for optimal user retention.

9) Image Quality: Verify that all images are high-quality, properly sized, and relevant to the content they accompany.

10) Link Functionality: Test internal and external links to ensure they are functional and direct users to the correct pages without errors.

11) User Experience (UX) Testing: Conduct usability testing to gather feedback on overall user experience, identifying any pain points or areas for improvement.

12 ) Security Measures: Review security features such as SSL certificates, data protection policies, and regular backups to safeguard user information and enhance trustworthiness.

Deliverables:

Review the websites (not your own!) based on the above checklist. Award up to 10 points for each category 1 - low 10 -high. Total 120 points maximum score.

Create a presentation giving a breakdown of strengths and areas for improvement , TREAT THIS AS YOUR MINI PROJECT PRESENTATION!

Presentation should be no more than no more than 10 minutes.

Wincher: Track Your Keyword Positions and Monitor Your SEO

https://trends.google.com/trends/

https://answerthepublic.com/

https://pagespeed.web.dev/

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1) overview, life cycle, user and explore

2) where customers are from, how many month active users are on the website, what my conversion rate is and where my customers are coming from

3) How they ended up on the blog webpage

4) UTM tracking parameters, if you have a spike in user activitiy on website.

5) try to figure out one, is it one specific page?

6) So that you can try to figure out what works on the website that kept the users and then what doesn't work that lost users

7) If they signed up for Email marketing, send them a abandoned cart flow automation, if not, simplify the checkout process

8) To understand what is causing people to leave the site as well as how successful campaigns are

9) I think AI will be doing all the data analysis and then provide conclusion+improvements to a manager. Rather than a person inputting all the data to be reviewed by AI

10) Yes, it makes knowing what works and what doesn't easier to find out. It also allows you to see trends using data (busy periods and quiet periods)

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1-Realtime Reports – Show current activity on your site/app, including active users, traffic sources, and events happening right now.

Life Cycle Reports – Organised around the customer journey: Acquisition, Engagement, Monetisation, and Retention.

User Reports – Focus on demographics, interests, and technology used by visitors.

Explorations – Custom, in-depth analysis tools like funnel analysis, path exploration, and segment overlap.

2- Gender, Age, Location, abandonment patterns, browsing and purchase behaviot

3- How many people are engaging vs visiting

4-Click-through rate (CTR)

Conversion rate

Cost per acquisition (CPA)

Return on ad spend (ROAS)

5- Call to action, reviews to build trust, quaility of images and text, page speed

6- Measures engagement, Identifies content quality (the longer they are on the more they are engaged)

7-

Simplify checkout process

Offer multiple payment options

Highlight trust signals

Send cart abandonment emails

Show total costs upfront, no hidden tax

8-

Campaign performance tracking

Audience insights

Conversion analysis

Content optimization

9-

We will use AI to help build reports by inputting data for it to analyse for us, and simplify the answers to understand pain points and successes. Will potentially be able to predict trends and behaviours from customers

10- Yes, marketing is very data-driven, and to prove success, you need to have data to back this up or to show that something isn't working. Helps with A/B testing as well to have a comparison of what is or isn’t working in certain campaigns or what works better. Understands the behaviours of the customers to make more stategic campaigns.

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1) traffic aquasition,monitisation,engagement

2)their bounce rate,their personal email,their emotional responce behaviour type,age range

3)hoe the got to the blog landing page,age,what there habits/interests are

4) ppc,seo,click through rates,bounnce rates

5)aethstetic to page,accessibility through touchpoints,more call to action points,

6)see what habits they have,are they impulsive,do they do alot of reasurch everywher for the best products,are they trying to find better price or more info

7)check to see if theres an issue with our checkout,put a incentive/call to action if price is too high or its not easily accesible with multiple payments.

8)analyse consumers behaviour and adapt to this,more detail feedback that we can improve on,understand from another point of view about the web quality and what platforms we shuld focus on so we can perform marketing better,direct marketing to audiences and platform types.

9)ai can speed things up,make it easier to become more proficient and proffesional,create content to a hifher quality quickly,be able to assume future propositions and outtakes withtin the buisness

10)yes it is imortant to have an understanding so you are aware of improvements and feedback,to market to the best ability amongst other competitiors

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1. Standard, exploration, advertising

2. Where they're coming from, activity/engagement with product listings, demographics, customer lifetime value

3. Where they're coming from, performance/engagement rate of specific content, demographics, returning visits

4. Conversion tracking, ROAS, CPA, engagement, 'view-through' conversions

5. Content/product relevancy, UX, design, SEO relevancy (if bounce rate is high from search engine)

6. You can gauge whether your users find your content/products relevant/interesting

7. Simplify checkout process, build trust, incentives (discount codes sent to abandoned carts etc.)

8. DMM: measure ROI and optimising content for audience based on demographics

ECM: track product performance, analyse drop off points, understand value of specific customers

SMM: measure ROI, campaign optimization

9. I think that AI will transform analytics by automating insights, attempting to predict consumer behaviour

10. Yes: understanding analytics is essential for a future marketing career because it empowers you to make data-driven decisions that optimize campaigns and drive results

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Screenshot 1

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Mailchimp is making some changes to enhance your account security. It might look a little different over the next few weeks, but don’t worry, your login won’t change.

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Screenshot 2