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I chose to target young adult women, as it is consistently shown that women in this demographic are the most engaged consumers of true crime content.

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My theme is: True Crime.

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My video essay title is 'Digital Ethics in True Crime: The Fine Line Between Awareness and Exploitation'.

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I've always watched Eleanor Neale on Youtube, and after reading this BBC article it helped me in the influences for my work.

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BBC - The Social - Makeup to Murder: The rise of true crime YouTuber Eleanor Neale

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Eleanor on her development covering true crime from her beginnings as a makeup artist.

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Youtubers.me, 2025. Eleanor Neale YouTube estimated earnings. [online] Available at: https://gb.youtubers.me/eleanor-neale/youtube-estimated-earnings/en [Accessed 5 May 2025].

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This table pushed my interest in how creators make money from other people's stories and trauma.

https://gb.youtubers.me/eleanor-neale/youtube-estimated-earnings/en

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Statista, 2024. Share of adults watching true-crime content on television in the United States as of June 2024, by demographics. [online] Available at: https://www.statista.com/statistics/1497131/true-crime-tv-content-by-demographics-us/ [Accessed 5 May 2025].

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"As of June 2024, watching true-crime content on TV was most common among women and 45 to 64 year-olds, with 46 and 49 percent of respondents in the respective group consuming this kind of content on TV."

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True-crime TV viewers U.S. by demographics 2024| Statista

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As of June 2024, watching true-crime content on TV was most common among women and 45 to 64 year-olds, with 46 and 49 percent of respondents in the respective group consuming this kind of content on TV.

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As well as using her as an example within my video essay, I also enjoy watching her videos because of her calm tone and understanding delivery. And because of this, I try to mimic this delivery for my video.

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I used different colour coded prompts that aiding my filming and editing processes.

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I used Adobe Express to create and introduction to my video, and also transitions that included titles and topic points.

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I completed 2 courses on LinkedIn learning (that I have included in my skills audit) that helped me on my confidence when being in front of the camera.