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One of the most recognizable features of The Neighbourhood's brand is use of a black and white aesthetic, which expands to their band logo, music videos, as well as their album covers. This color scheme evokes feelings of detachment and nostalgia, which matches with their emotional & moody sound. It also suggests that there is a longing for changing the past or living in an alternative reality that is not black and white, but rather colorful. The juxtaposition between the colors black and white reflect the emotional themes in their music; black connotes sadness and uncertainty, while white connotes hope and clarity. Unlike most mainstream artists who use bright and colorful visuals to create a sense of constant happiness, The Neighbourhood takes a more deep, raw, & authentic approach. Their use of black and white color schemes reinforces the idea that life will not always be perfect, and that challenges are important in shaping who we become. Instead of covering up these struggles with insincere happiness, they embrace it, and encourage their audience to embrace it as well. This makes their music more authentic and relatable to an audience who is seeking authenticity.

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"Authenticity –what is different, transgressive, unique, bizarre, deep, basic, raw, honest and unmediated – is especially attractive to consumer youth who inhabit a world of overprocessed and superficial brands, images and gimmicks. In a commercialized world of spectacle and simulation, that induces a vertiginous over-population of self and cynicism against reality itself (Gergen, 1991), FTMMoffers real people, honest stories and open access" (Halnon 443-444).

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The Neighbourhood's band logo is a prime example of their raw, deep & authentic identity. The inverted house challenges the traditional idea of "home" as a place of safety, love and comfort, instead suggesting that home can also be unstable, isolating or toxic, which are central themes to the band's lyrics. Along with their black and white color scheme, the logo reinforces the idea that life will not always be perfect, but it is rather a continuous push and pull between struggle and growth.

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To resonate with their audience on a personal level, The Neighbourhood's songs hold heavily emotional lyrics that deal with love, heartbreak, and self discovery, therefore making them authentic. Daddy Issues is an example of one of their songs that holds emotionally raw and introspective lyrics. This song explores the lasting impact unresolved parental issues have on romantic relationships, which leads to codependency and emotional turmoil. In 2020, Daddy Issues went viral across mainstream platforms such as Tiktok, not because it romanticizes the idea of trauma as mainstream media does, but instead acknowledges and explores it in a more realistic point of view.

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Take you like a drug
I taste you on my tongue

You ask me what I'm thinking about
I tell you that I'm thinking about
Whatever you're thinking about
Tell me something that I'll forget
And you might have to tell me again
It's crazy what you'll do for a friend

Go ahead and cry, little girl
Nobody does it like you do
I know how much it matters to you
I know that you got daddy issues
And if you were my little girl
I'd do whatever I could do
I'd run away and hide with you
I know that you got daddy issues, and I do too

I tried to write your name in the rain
But the rain never came
So I made with the sun
The shade
Always comes at the worst time

You ask me what I'm thinking about
I tell you that I'm thinking about
Whatever you're thinking about
Tell me something that I'll forget
And you might have to tell me again
It's crazy what you'll do for a friend

Go ahead and cry, little girl
Nobody does it like you do
I know how much it matters to you
I know that you got daddy issues
And if you were my little girl
I'd do whatever I could do
I'd run away and hide with you
I know that you got daddy issues

I keep on trying to let you go
I'm dying to let you know
How I'm getting on
I didn't cry when you left at first
But now that you're dead it hurts
This time I gotta know
Where did my daddy go?
I'm not entirely here
Half of me has disappeared

Go ahead and cry, little boy
You know that your daddy did too
You know what your mama went through
You gotta let it out soon, just let it out

Go ahead and cry, little girl
Nobody does it like you do
I know how much it matters to you
I know that you got daddy issues
And if you were my little girl
I'd do whatever I could do
I'd run away and hide with you
I know that you got daddy issues, and I do too

If you were my little girl
I'd do whatever I could do
I'd run away and hide with you
I know that you got daddy issues, and I do too

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"Take you like a drug, I taste you on my tongue"

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"Take you like a drug, I taste you on my tongue"

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This lyric aligns with the idea that people who have absent fathers often seek out relationships that mirror these early experiences with their fathers. Despite the relationship being toxic, the connection is irresistible and you are bound to return and continue to repeat the cycle, like an addiction. Addiction in this context is used as a metaphor that reflects emotional dependency.

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"I know that you got daddy issues, and I do too"

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"I know that you got daddy issues, and I do too"

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Towards the end of the song, the perspective changes, and now the singer is talking about his experience with his own father. Instead of portraying the audience's struggles as foreign or burdensome, The Neighbourhood is demonstrating to the audience that they understand and share the same trauma when it comes to father figures. This is a reason it went viral as this is the authenticity that the mainstream media is seeking.

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Our generation has grown up navigating performative happiness within social media and pop culture, Daddy Issues provides an emotional outlet to our generation that feels genuine. The Neighbourhood are not only allowing their audience to process their unresolved tramua but also allowing them to connect with them as authentic artists who are not afraid to reveal their own imperfections. They are also showing that emotional vulnerability is not a weakness, but a strength.

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The Neighbourhood - R.I.P. 2 My Youth (Official Video)

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Through blending raw emotion with a distinct aesthetic, The Neighbourhood have resonated deeply with their audience. They have created a powerful atmosphere where listeners are encouraged to embrace their struggles as a way to grow in life. The Neighbourhood has become an authentic voice for a generation that is seeking realistic expression in a world that is filled with superficiality.