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Indians

Consume without cooking, all 3 meals

TikTok, FB and Instagram

24 /7

Free service delivery, quality, affordable price.

Lack advertising, lack variety

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Chill paste, home made chillies with traditional Indian spices

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Chill paste, home made chillies with traditional Indian spices

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Price range:RM15 to RM20

Channel: TikTok

Raya promotion.Buy 1 free 1

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Product- various organic products such as colgate, hair oil and soap

Price - Colgate 🪥 (100g) : RM10, Hair Oil 🧴(250ml) : RM15, Bar Soap 🧼(30g) : RM7

Place: Social Media (Instagram, TikTok, Facebook Business)

Promotion:

Cash on Delivery

Package promotion (Hair Oil + Colgate + Soap = RM29. 90) [Original Price : RM32]

Free Delivery for nearby places

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Desert

Price: every desert for only rm 5 only

Place: Instagram, TikTok , Facebook

Promotion : buy 4 you will get free delivery and free gifts 😁 🎁

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Product: Cookies ( Baked Upon Order)

Types of Cookies:

Chocolate Chip Cookies

White Chocolate Pistachio Cookies

Red Velvet Cookies

Price: RM35 (1 Bottle= 30 Pieces)

Place: Cookies will be sold via

TikTok Shop

Shopee

COD available

Promotion: Year long promotion

✨3 bottles for RM100✨

✨Buy 5 bottles, Get 1 for Free✨

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1. Target audience: Everyone

2. Hair Oil 🧴 - Healthy hair & increase hair growth

Soap 🧼 - Healthy skin, Body odour

Toothpaste 🪥 - Maintain good hygiene for the teeth, whiten the teeth, Improves the gum

3. Social media, recommendation from individuals 🗣️

4. 24/7

5. Basic needs, a healthy option because its organic 🌱, great promotion deals, easy to find us on social media

6. Financial status 📈- bcs organic products usually cost higher than usual product

Lack of guarantee 🥺

Variety of options in the market

Less advertisement

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1. Our target audience are dessert enthusiasts such as:

Kids 👧 👦

Teenagers 👱‍♀️🧑

Adults👩‍🦳🧔‍♂️

2. They spread the word about our cookies and post reviews about it. Our cookies are also brought to special occasions.

3. TikTok and Shopee.

4. All year long for our main three flavours.

Seasonal flavours are available during specific occasions.

5. We maintain consistency in the quality of our products and we have an affordable price range.

6. Why doesn’t the target audience come to us :

Health conscious customers.

They have a certain budget.

Lack of media presence.

Lack variety in flavours.

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Persona A

1. Name: Jivi

2. Age: 24

3. Occupation: Business Owner

4. Income: 20,000

5. Location: Bukit Tinggi

6. Interests:

7. Goals: Want to clear coffee stains from teeth with natural products/remedies

8. Pain Points: Doesn’t know much about organic products and whitening toothpastes.

Doesn’t have the time to search and survey for the right toothpaste

9. Messages:

Suggest all Neems toothpaste products and announce the best one that it’s 100% organically made and the most efficient and effective and most effective specifically for whitening and provide testimony of customers mentioning it helping remove coffee stains from the teeth.

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1. Lee law fei

2. 55

3. Retired teacher

5.60k

6.penang

8.cant not get chill paste in China home land

9.we call verify really interested in chill paste.

Give free tester, to his house, to teste

If he like it we sale

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Manikam

50

Teacher retired

60k

Location penang

Teaching

To start teaching again

Unable to start tuition centres financially constraints

To support with friendly loan for a new start up

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Name : Cinderella

Age : 25

Occupation : Content creator and part time student

Income: RM3000 (not fixed but average)

Location: Kepong

Goals: wants to maintain clear skin, share her beauty products with her followers

Pain points: struggles with skin issues like acne and rashes

Afraid to use majority of products due to harsh chemicals and overhyping

Messages: Provide her descriptive explanation about product (no sis effects)

Provide convincing reviews given by past customers and skincare professionals

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Nadara

43

Priest

100k

Shah Alam

How to make fast money

To be a millionaire in 1 year

Cant get customers due to serouding area majority Malays

We suggest open ayya temple and cut goat every week with kambing hole and seek for donations

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Name : Harry Potter

Age : 42

Occupation : Wellness Spa Owner

Income: RM7000

Location: Taman Ehsan

Goals: wants to offer high quality products to customers

Pain points: Finding a consistent supplier, wants great packaging to attract clients

Messages: Provide packaging according to Harry Potter's preferences

Provide consultancy

Provide quality certification and videos of product

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Avatar 1

Name: Kamal hassan

Age:35

Occupation: Manager

Income: 20,000

Location: Bangsar

Interests:

Carpentry

Goals: Vegan lifestyle.

Pain points: Most cookies on the market aren’t vegan-friendly.

Messages: Keen on catering towards their needs by utilising vegan-friendly products and cost effective products.

Avatar 2

Name: Samantha

Age: 37

Occupation: Fitness Trainer

Income: 5,000

Location: Cyberjaya

Interests:

Swimming

Weightlifting

Goals: Healthy lifestyle and Go-green lifestyle.

Pain point: Allergic to nuts.

Messages: Catering towards every customer’s needs by substituting nuts with dry fruits or just chocolate chips.

Avatar 3

Name: Sally Anne

Age: 24

Occupation: University student

Income:-

Location: Subang Jaya

Interests:

Painting

Writing

Goals: Affordable price range.

Pain points: Lives too far from many supermarkets and has limited funds for daily expenditure.

Messages: Creating mini packages to offer more affordable options. Easy to obtain our products via third party delivery services like Lalamove.

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Afortable

We don't have halal certificate

So no Malay customers

Sosial media and location

Bad online review and many to many verities of child in market now

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Strength:

1.healthy option,preferred by many

2.great promotion deals

Weaknesses:

1.Too much of competition in the market

2.Less advertisement

Opportunities:

1. marketing on many social media platforms

2.Programme booths

3.Customer testimonials

Threats:

1.too many competitors

2.price is slightly higher than normal products

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Strengths- fast service, reasonable  price 

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Strengths- fast service, reasonable  price 

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Weakness

.Health conscious

Opportunity

.Create variety of flavours

Threats

.For delivery limited areas only

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CategoryDetails

Strengths

- Consistent taste and quality
- Use of premium ingredients
- Sturdy and appealing visual branding
- Unique and memorable flavor options
- Strong presence on social media

Weaknesses

- High dependence on product freshness; delivery delays can impact quality
- Competition from other skilled home bakers

Opportunities

- Invest in expanding e-commerce platforms
- Utilize influencer marketing to boost visibility
- Explore collaborations with local brands, cafés, or event vendors

Threats

- Copycat bakers mimicking product style and flavors
- Fluctuations in the supply chain affecting ingredient costs and production margins

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Date 8/4/25

Activity 1

1. Total and Average:

Sum of all ages = 1,588

Number of entries = 38

✅ Average Age = 1,588 / 38 = ~41.8 years

2. Identified Indian Names:

NEELA A/P ARUMUGAM

L. RAUTHRIYA A/P LOGESVARAN

VIKNESWARI A/P VENGGAM

3. ✅ Oldest participant:

Terenganu → Born on 1 September 1944.

State Code: 11 → Based on the Malaysian IC system, the state code 11 corresponds to Negeri Sembilan.

4. Male: (28 / 38) * 100 = 73.68% ≈ 73.7%

Female: (10 / 38) * 100 = 26.32% ≈ 26.3%

5. Females: 13

6. Bujang appears 31 times.

Family appears 8 times.

7. Let me count the number of people with a balance above RM430.00:

Here are the balances above RM430.00:

HAJJAR BINTI MAKSAH - 486.6

SUZETTY BINTI MOHD SUBANDI - 550

MUHAMMAD AZAM BIN ZAINI - 450.28

KHAIRUL NIZAM BIN AHMAD - 468

HASROL HIZUWAN BIN RAMLI - 517.8

MUHAMMAD RASYDAN BIN ABD AZIZ - 500.15

NOR AZAM BIN AHMAD - 469.85

ABDUL MUIZ HAIKAL BIN AB. RAZAK - 534.95

There are 8 people with a balance above RM430.00.

8. Here is the breakdown of the states based on the "Category" and "StateName" information:

Perlis: 6 people (Bujang)

W.P Putrajaya: 4 people (Family)

Terengganu: 3 people (Family)

Pahang: 6 people (Bujang)

Negeri Sembilan: 6 people (Bujang)

Melaka: 6 people (Bujang)

Perak: 5 people (Bujang)

Kuala Lumpur: 2 people (Bujang)

9. Here is the breakdown of the mobile phone numbers that start with 012 and 017:

017 numbers: 9 people

012 numbers: 5 people

10. The state with the least amount of balance, based on the provided data, is Perlis with a balance of RM 400.75.

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1. Average age for the data set?

39.23684

2. How many Indians are there in the list?

2

3. Oldest participant came from which state ?

KAMPUNG LANGGAR, TERENGGANU

4. Percentage of female and male ?

Female - 34.21

Male - 65.79

5. How many females are there?

13

6. Percentage of single and family?

7. Number of people with balance above RM430.00

19

8. Breakdown by states

9. Total Maxis Telco users (017 & 012)

017 - 7

012 - 5

10. State with least about of balance

Perak

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Refresh Your Taste Buds with Cendol Segar! 🍧

Cool, creamy, and oh-so-refreshing – indulge in the perfect summer treat with our Cendol Segar! Made with the finest ingredients, every spoonful delivers a burst of flavors that will cool you down on even the hottest days.

Tagline:
"Chill Out, Savor the Moment!"

Dive into sweetness. Every bite is a celebration!

✨ Why You'll Love It:

Fresh & Flavorful

Handmade with Love

Perfect for Any Occasion

Come enjoy the ultimate dessert experience with Cendol Segar. 🥥✨

#CendolSegar #ChillOut #SweetEscape #RefreshingTreat #TasteTheFreshness #SummerVibes #DessertLovers

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# Sambal Tradisitional

#location#Batucave

Ready to eat anything any where

Local and Foreigner All Age group

Tiktok , Insta

Video , Poster

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1.Content post based on Content Pillar:

Awareness,Testimonial

2. Audience:

All age category

3. Social channels:

Tiktok,Instagram

4. Content type:

Interactive and interesting posters,Engaging and informative videos

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Tips

1. Nutritional Tip Post

“Did You Know?”

“Our protein cookies pack up to 15g of protein per serving — perfect for post-workout recovery or curbing cravings without the guilt.”

Use with: Gym visuals, macro breakdown graphics, or a bite-in-slow-mo reel.

2. Cravings Killer Angle

“Craving cookies? Ours are high-protein, low sugar, and made to satisfy without the crash. It’s dessert — upgraded.”

Hook: “Snack smart. Stay lean.”

3. Fitness Tip Collaboration

Partner with a fitness coach or influencer:

“Coach Amir says: I tell my clients to swap their regular snacks with these cookies — less sugar, more gains.”

4. Behind-the-Scenes (Trust Builder)

“Made with clean ingredients you can pronounce. No weird stuff — just real oats, whey, almond butter, and love.”

Use with: BTS baking shots or ingredient showcase.

5. Lifestyle Hook

“Busy day? Grab a cookie. Our protein cookies keep your energy stable and your hunger in check — no blender, no mess.”

Use with: Shots of someone working, traveling, or in the gym locker room.

6. Transformation Story / Testimonial

“I lost fat while still eating cookies thanks to [Brand]! I use them as my guilt-free post-dinner treat!”

– Real customer

7. Protein Cookie Hacks

“3 Ways to Eat Your Protein Cookie Like a Pro”

Warm it in the microwave for 10s

Crumble over Greek yogurt

Sandwich with peanut butter between two cookies

Which social channels are we hitting?

TikTok

Instagram

Twitter

Facebook Marketplace

WhatsApp Status

YouTube Shorts

Content Type:

Informational Video

Educational Posts

GIF

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https://forms.gle/TqtiKeMYfP6bjJZ2A

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NIRRMALESHWARI A/P SIVAKUMAR (nimmysquilling) • Instagram photos and videos

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NIRRMALESHWARI A/P SIVAKUMAR (@nimmysquilling) • Instagram photos and videos

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181 Followers, 183 Following, 15 Posts - See Instagram photos and videos from NIRRMALESHWARI A/P SIVAKUMAR (@nimmysquilling)

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"Just finished an insightful AI Marketing class as part of my journey to understand how artificial intelligence is reshaping the digital marketing landscape! 🚀 The course covered a wide range of topics, from AI-driven content creation to personalized marketing strategies. I’m excited about how AI can optimize marketing campaigns and improve customer experiences. It was an enriching experience, and I’m looking forward to applying these learnings in real-world marketing strategies. Big thanks to the trainers and participants for the valuable discussions and collaborative environment! 🙌"

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Content pillar: tips/guide vegan dessert .how to do vegan dessert for vegetarian people _

Targeting audience: teenagers/ vegetarian food consumer/

Social channels

. Instagram reels

. YouTube reels

. TikTok

Content type

Videos~

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2. Birthday, meeting,all events, kindergarten,collage

3. Facebook, friends, family, neighbors,

4. Free trial

5. Guality,fast service, relationship, reasonable priced

6. Health conscious/ looking for variety of flavours