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Before you start thinking about personal branding, you need to know a little about BRANDING. William Arruda shares his definition of a brand and all the branding basics you need to know.

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WHO IS YOUR COMPETITION? WHAT MAKES YOU DIFFERENT?

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WHO IS YOUR COMPETITION? WHAT MAKES YOU DIFFERENT?

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Ask yourself...

What do the people competing for the same jobs as you have to offer?

What is it about you that makes you the best hiring choice?

What added value do you bring to the table that no one else does?

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Determine where you want to work ( job position and industry)...

Research employers in the field you are pursuing and learn what they are looking for while assessing candidates

Create your brand around what keywords and content will attract them

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DO A SWOT ANALYSIS (strengths, weaknesses, opportunities, and threats)

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DO A SWOT ANALYSIS (strengths, weaknesses, opportunities, and threats)

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Strengths and weaknesses communicate your potential value to an employer

Opportunities and threats help you foresee what you will face along your career path

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GET FEEDBACK FROM THOSE WHO KNOW YOU BEST...

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GET FEEDBACK FROM THOSE WHO KNOW YOU BEST...

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How others perceive you is the true branding statement...

Take notice to how others introduce you to new people

Ask those who know you best, what your top attributes and core strengths are

How does their feedback align with your self-assessment?

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In what functions and responsibilities do you excel?

What areas are you designated the " go-to person"?

** Think about what challenges would the company face  if you left suddenly**

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What  3 or 4 adjectives best describe the value you offer?

What words do you use to define your personality?

Consult a thesaurus for exact wording...

examples : Collaborative , visionary, intuitive, precise

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WHAT ARE YOUR TOP GOALS FOR THE NEXT YEAR, 2 YEARS, AND 5 YEARS?

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WHAT ARE YOUR TOP GOALS FOR THE NEXT YEAR, 2 YEARS, AND 5 YEARS?

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Take time to list your goals for the next year , 2 years, and 5 years. It will help you organize your thoughts and priorities.

Create a strategic plan of action to ensure you accomplish your goals.

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What do you most enjoy doing in your personal life and work life?

Think about activities, interests, or conversational topics that fascinate you

How do your passions converge with what your best at doing?

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Your values are your guiding principles such as...

Being the best

Integrity

Teamwork

Decisiveness

Agility

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What is your vision of the world? How might you help the world?

REALIZE YOUR VISION FIRST

What is one world problem you would like to see solved or improved?

THIS IS YOUR VISION

What role might you play in making your vision happen?

THIS IS YOUR PURPOSE