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1. 10 mins - In groups of 4-5, find an example (ad, video, poster) for each of the Korean Wave categories.

2. 10 mins - Look through all your classmates posts and answer the questions.

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1) 15 mins - In groups of 4-5, choose one of the countries listed, and find 2-3 advertisements (posters, tv ads, online ads) for American Fast Food chains in that country. Upload the link.

2) 10 mins - View the ads uploaded by all groups from the different countries and write down your observations.

3) 10 mins - Discuss in your groups, what adaptations did you observe?

4) 10 mins - Discuss 'How has the fast food culture impacted Singapore?' (coursebook page 71)

5) 15 - 20min -- Where else can you see the influence of American popular and consumer culture? Give a suggestion.

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Burger King Brazil Rolls Out Commercial With Blind Protagonist

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https://www.youtube.com/watch?v=IB46afEe7RE

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McDonald's India (North & East) | Make Someone's Day Today

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All of them have people that are seen enjoying the fast foods and making it seem like the fast foods taste very good

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https://youtu.be/XPL0kYXkxx4?si=RLoO4OeVes5nK3PU

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Is American fast food better in India??  Shocking results!!

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A quick history of fast food in Singapore

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they integrate their own cultures into the american fast food.

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https://youtu.be/7x3udNUSTLE?si=BKSg1lNSHZblZkY3

https://sg.everydayonsales.com/wp-content/uploads/2021/01/Wingstop-Limited-Edition-Promotion.jpg

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The new Nasi Lemak Burger is back, even better!

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5 Christmas Specials from Fast Food Chains in Singapore

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All seem to have KFC and McDonald's in common

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Many people eat fast food and there are many fast food outlets. This is due to the ads online which encourage Singaporeans to eat fast food and try the different seasonal flavours and get them to eat more fast food. Not only that fast food is fast and convenient, it does not take long to prepare and can be eaten on the way to a place.

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the rise of the consumer economy and an “American lifestyle” gave American popular culture a global impact. A constant stream of American TV shows, films, songs, and computer games have spread American words and expressions. American English and culture provide a common channel of communication.

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fashion trends from America are spreading to more countries all over the world

an example of this is the popular American street wear style that has been more prominent in other countries recently

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They mostly have their own style and dishes may differ in various places even though similar

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They all have their advertisements in the language of the country, they also tend to advertise the fusion foods between the original fast food chain and the country they're in. American fast food makes people happy and is typically enjoyed with family members.

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Most Singaporeans are getting into fast food and have cultivated a somewhat unhealthy lifestyle as fast food is usually cheaper, making it more enticing for Singaporeans to eat most of their meals there.

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One observation is that countries will incorporate things that are important to the citizens into supporting the fast food restaurant, eg. Special promotions for countries that like a specific kind of food or special promotions for the food during special events of the country.

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the american fast food chains would create their ads to suit the audience of a specific country

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Most countries are getting influenced by the American culture and cultivating various American founded facilities like Target into their countries as well.

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different countries fuse their own cultural foods and american fast food together to make it more unique to their country

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German Subway Commercial promoting 5€ Footlong

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Due to the exposure of the American lifestly and habits shown in reality shows with big influencers or celebrities.

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Most of the fast food chains originate from Germany

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Singaporeans have become over reliant on fast food restaurants and developed a sense of attachment to the food and the restaurant. For example, when the McDonald's outlet at King Albert's Park was shutting down, over 300 Singaporeans went down to the restaurant to bid it farewell.

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most of them have commonly found fast food restaurants like kfc & more

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They all have similar food items and have McDonald’s and kfc

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The specials offered by the fast food chains (in each country) are different and represents a dish from the countries cuisine respectively.

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most fast food restaurants offer a fusion of the American culture of fast food and aspects unique to their own country for example Japan offering drinks based off their sakura season in Japanese starbucks

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Social media and many countries are influenced by America culture to have the same type of western food

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Amazon is an American Multinational Technology Company which focuses on e-commerc, club computing and digital streaming, which is based in America but has spread across the globe and is currently available in 131 countries.

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For many Singaporeans, fast food has become a regular part of their diets due to convenience, widespread availability, and affordable prices

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Singapore has many fast food restaurants all around causing singaporeans to prefer eating fast food over places like hawker centres as they are 'cheaper' and more appealing. this causes a handful of singaporeans to have unhealthy lifestyles due to having so many fast food restaurants

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Social media - through influencers that we see online

American Advertisements

Webpages

News sites

Magazines

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media and communication technology in general have enabled cultural products to circulate more freely around the world

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a lot of countries seem to have McDonald’s and KFC in their country as it is most enjoyed globally.

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they integrate their own styles and cultures into the American food they make to make it satisfactory for the people in their countries

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Singapore have relied on fast food as it is convenient Fast food chains like McDonald's, KFC, and Burger King introduced global brands to Singapore. This globalization not only changed eating habits but also influenced lifestyle choices and preferences among younger generations.

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All try to portray the food as enjoyable and have bright colours to attract viewers

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social media has allowed American brands to reach a larger targeted audience and promote their goods. for example, the popular learning languages app Duolingo and their iconic green bird has dominated those who wish to learn a new language due to their influence on TikTok.

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each country has advertisements frigate displays american based fast foods but are more catered towards their own country’s consumers.

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their ensure that the food also caters to the liking of their country’s consumers

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Due to globalisation, social media has become one of the most popular platforms for communication, interaction and catching up on the latest trends. This have allows many people to be influenced by the American culture and lifestyle. Not only that, popular American celebrities also make more people interested in trying out more American culture.

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America has a lot of companies because of entrepreneurship, and marketing has been done for MNCs to facilitate the spread of these companies to other countries, which will then cause the spread of the consumer culture in USA to other countries. One example is how American companies like Calvin Klein will use popular Korean idols as ambassadors like KIM JENNIE OR JEON JUNGKOOK to promote their products.

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The fast food chains tend to integrate the country’s own cultural food into what they serve

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it has impacted singapore positively as it is a place where people study , throw celebrations (eg ; birthdays) and interact with one another

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the increased use of social media has allowed people all over the world to interconnect with each other, including most American brands who have made accounts on social media applications like Twitter and Tiktok. this has allowed these companies to promote their goods online and reach a wider audience around the world which boosts their influence and popularity.

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they fuse their own cultures’ food and make it special to their country. For Example, different McDonald outlets worldwide may have different menus, and menus exclusive to some countries only. eg, teriyaki burger in Japan

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there is an increase in western food stalls in local attractions such as hawker centres , as well as restaurants that gains inspiration from american diners such as joji’s diner

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The fast food culture has impacted Singapore positively as it encourages Singaporeans to be more sociable as they hang out in common spots like McDonald’s, encouraging social interactions between each other. Fast food chains are also a form of nostalgia as many Singaporeans find it memorable due to their childhood experiences of birthday parties there.

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Get That Instant Healthy Skin Glow with innisfree & Wonyoung

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it has grown in popularity due to the increasing exposure of American culture. Through many media platforms like television or other media platforms such as twitter. With such influence people will start to integrate all of these habits in their daily lives.

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fast food chains are getting increasingly popular, students would usually go to fast food chains like McDonalds to study & hangout as it is a cheaper & conveniently accessible to everyone

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Increase in digital media that facilitates the spread of American culture globally

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American popular and consumer culture influences are evident in various other aspects of global society. An example is the prevalence of hollywood movies and television shows as it dominates the screens worldwide, shaping not only the content consumed but also influencing societal norms, values, and even language. For instance, the use of English phrases and slang from American media has become commonplace in many non-English-speaking countries. Moreover, the themes and narratives depicted in American films and TV shows often reflect American cultural values, providing audiences around the world with a window into American life and perspectives.

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It has resulted in the growth of fast food culture in Singapore with a greater variety of food options, that has impacted the dietary habits of Singaporeans as food fast is now made more accessible. This influences the preferences of locals and the local culture in terms of food culture.

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an increasing number of western influences such as movies, music, & beauty products after increasingly gaining popularity around the world

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Advancements of technology allows the spread of cultures more easily.

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Due to globalisation, Korean Wave has spread globally and garnered fans from around the world. Kpop groups post videos of their music and variety shows online, allowing fans from other countries to enjoy content of their favourite idols. By using famous korean stars to promote brands like Samsung and innisfree, these companies get more sales internationally.

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The popularity of american pop music and enjoying music culture has made listening to music easily accessible due to the creation of music platforms like Spotify and Apple Music. The use of such platforms allows people in other countries to also be able to enhance and participate in the music culture.

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CLIO 𝗫 안유진💖𝐍𝐄𝐖 킬 커버 메쉬 글로우 쿠션

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With technological advancements, cultures can spread easily from Korea to the rest of the world.

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King the land

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[ALL NEW 워터뱅크] 디자인부터 성분까지 완전히 새로워졌다

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Zb1

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https://youtu.be/cBWPDAmm1hU?si=qexiACBUWFoRCgQI

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[NEW] 🍀페리페라 Lucky-Lottery 컬렉션 with NCT 도영&정우🍀 PERIPERA LUCKY LOTTERY COLLECTION