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Name: Huy

Age: 20

Location: Hanoi, Vietnam

- Job: International student & Basketball player

- Hobby: buying shoes, clothing, sporting stuff at physical store

- Value: directly check quality product, customer service rating, detailed customer consulting, no shipping cost

- Frustrations: low quality product, dirty store, overly pushy sales staff

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The store commits that all items are 100% genuine and always has professional staff who are knowledgeable about sports products (especially basketball) for direct consultation. Commitment to in-store quality and advisory service is a top priority.

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Huy receives exactly the product he chose with perfect quality (no defects, no dirt) as inspected at the counter, and it is bagged in clean, high-quality packaging. Ensuring the product quality is exactly as seen (Value: directly check quality product

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New High-Top Sneakers For Men, Versatile Casual Shoes, Streetwear Style Thick Sole Trainers, Christmas, New Year, Valentine's Day Gift

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The store proactively sends messages/emails/notifications about new basketball shoe models or special student/athlete discount programs before they are widely advertised. Or proactively checks on the experience after purchase without Huy having to complain.

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The process of shopping, trying on clothes, and payment at the store is fast, easy, and free from excessive, overly enthusiastic sales pitches. The store environment is always clean and spacious, allowing Huy to focus on the product and consultation service (Frustration: poorly maintained/dirty store, overly pushy sales staff).

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When Huy has a question or needs an assessment on shoes/apparel (e.g., size consultation, sole type suitable for his court), staff must respond/advise immediately, offering professional and helpful input. The speed and quality of the consultation service are the measure of responsiveness (Value: service evaluation, customer consultation).

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The system continuously improves by adding in-store services such as a dedicated shoe testing area (with a mini court for testing), professional complimentary shoe care/cleaning services, or using AR technology to view new colour options for products. (Value: directly check quality product, no shipping fee - evolution focuses on enhancing the in-store service).