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Yinnabelle Anime Girl Matte Liquid Lipstick

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I really love the anime character design, and i feel it gives an opportunity to incorporate notes of the perfume into fashion items on the character, and allows for some creativity on the packaging. Good homage to kawaii and Japan

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I enjoy the concept of gourmand perfume being marketed in the same way as food. I think it works well.

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Super cute and eye-catching.

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Love this cloud type, it's super cute and fluffy, and eye-catching over the blue.

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I really love the visuals for the marketing campaign for this new perfume. Lots of pink and fluffy visuals.

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I love the kawaii anime mascot character and all the kawaii pastel colours. I really enjoy the blue being background.

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This is a children's perfume collection, but i love the mascot girl on the tube packaging, and the matte of the tub. The little bottle is also very sweet, and i love the yellow podium display.

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Like the dripping and splat effect (not the colours)

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Like the dripping and splat effect (not the colours)

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I really enjoy the chocolate splattering effect on the bottle, and the contrast of the bright colour of the background. Interesting having the type on the chocolate at the top but it feels a bit oddly oriented, especially on such a clunky square bottle.

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I really enjoy the melting shape of the bottle; it feels really dynamic, however i don't like the bottle neck and the overall shape looks a bit clunky.

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I think the bottle design is really unique; i'm not sure i LIKE it per se, however i certainly haven't seen one that looks like a flask/canteen before. I hate the strap that is on the bottle though.

I do really like the colours, they are juvenile like paint strokes, and the swirls are an interesting overlay.

I also really like the typography for marshmallow on the box, but it is hard to see from far off i imagine.

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I like the fact that the perfume is sat on caramel, i think it makes you want to smell it, and also it is a simple way of giving people a visual insight into the concept of perfume and how it smells. I like the shininess of the baby pink on the bottle.

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I don't really like this packaging on this one to be honest, i don't really thing it evokes anything and it looks more like acrylic paint to me. Unclear what the intention is as the bottle is clearly an ice cream sundae. I DO NOT want this kind of dissonance with my finished designs. They don't look like they belong to each other. I do like the bottle shape however and the macaron on the top.

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I LOVE the packaging of this perfume, the fact that it's in Kawaii pastels, the ice cream parlour tripes, and it is very clearly an ice cream tub that we are all very familiar with conceptually. Bold typography that is eye-catching, using the red of the cherry to catch your attention. The bottle is so pretty and i love the roundedness of the design, it is super soft and has multi functionality as décor of a bedroom too.

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Again, i just love the tops of these bottles, they are super maximalist and kawaii and kitschy, and i adore the striped box design. It clearly establishes the branding of the collection, you can tell they belong to the same collection.

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Love the pink and the blue contrast, and the striped vintage ice cream parlour style of the packaging. Makes me want to smell it!

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Kawaii kitschy bottle, very maximalist and a really pretty statement piece. Cruelty free. I do think the actual bottle shape of this collection is a little like a cognac glass however.