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Nokia is a Finnish multinational company founded in 1865. It has a long history, evolving from papermaking in the 1860s to entering the telecom industry in the 1980s and expanding globally. In the past, it was a leading mobile phone brand. However, with the emergence of competitors like Apple and Samsung in 2007, Nokia faced challenges and lost market share. It formed a strategic partnership with Microsoft in 2011 and later sold its Mobile and Devices Division. Since 2014, Nokia has focused on its Networks division, strengthened partnerships, and made progress in 5G technology. It also has a research division (Nokia Bell Labs) and has ventured into the IT health industry with some products.

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I. Market Strategy

1. Rebranding and Positioning

Although Nokia was once a powerful brand, after a significant decline in market share, it needs to rebrand its image, emphasizing its traditional advantages in the field of communication technology and its innovation capabilities in emerging technologies such as 5G. Highlight the differences from other competitors, for example, it can emphasize its long-term commitment to communication security and quality.

Clearly define its market position. Given its potential in the enterprise communication market and 5G infrastructure field, it can focus more on providing high-quality communication solutions for enterprises and becoming a key player in 5G network construction, while not ignoring the demand for smart devices in the consumer market.

2. Market Expansion and Cooperation

Actively explore emerging markets, especially in areas where 5G technology has not yet been fully popularized but has great development potential, such as some developing countries. Establish close cooperation with local telecom operators and governments to promote the construction and application of 5G networks.

Strengthen cooperation with other technology companies, not just limited to traditional communication field partners. For example, it can cooperate with software developers to jointly develop innovative applications for 5G networks; cooperate with artificial intelligence companies to integrate artificial intelligence technology into its communication products and services, enhancing the intelligence level of products.

II. Product Research and Development

1. Innovation in Smart Devices

In the field of smartphones, increase investment in research and development and focus on user experience design. Develop smartphones with unique features, for example, further innovate in photography technology and combine its advantages in communication technology to create mobile phones with high-definition video calls and fast image transmission functions.

Explore the market for smart wearable devices and smart home devices. Utilize its accumulation in communication technology and sensor technology to develop innovative smart wearable products, such as smart watches with health monitoring and precise positioning functions; in the smart home aspect, it can develop core devices such as smart routers to provide users with more convenient and intelligent home network solutions.

2. Application and Products of 5G Technology

Accelerate the research and development and commercialization process of 5G-related products. Besides the current progress in 5G network infrastructure, develop more 5G products for end-users, such as 5G mobile hotspot devices, 5G industrial routers, etc., to meet the needs of different industries and user groups for high-speed network connections.

Research application solutions of 5G technology in vertical industries, such as intelligent transportation, intelligent healthcare, and intelligent industry. Cooperate with enterprises in relevant industries to jointly develop customized 5G application solutions and promote the digital transformation of industries.

III. Customer Service and User Experience

1. Improvement of Service Quality

Establish a more complete customer service system and provide multi-channel customer service support, including telephone customer service, online customer service, and social media customer service. Ensure that customers can get timely solutions when encountering problems and improve customer satisfaction.

Strengthen the construction of after-sales service network. Establish more after-sales service centers and repair outlets globally to shorten the repair cycle and reduce the repair cost and time cost for users.

2. Optimization of User Experience

Focus on the ease of use and humanized design of products. From the user's perspective, simplify the operation process of products and improve the stability and reliability of products. For example, in the design of the smartphone operating system, adopt a simple and intuitive interface for the convenience of user operation.

Establish a user feedback mechanism, regularly collect users' opinions and suggestions, and optimize and upgrade products in a timely manner according to user feedback, making users feel that their voices are valued.

IV. Talent Strategy and Corporate Culture

1. Attraction and Cultivation of Talent

Attract outstanding talents in the fields of communication technology, software development, and artificial intelligence. Provide competitive salary and benefits, a good working environment, and broad career development space.

Establish an internal training system and encourage employees to continuously learn and improve their skills. Provide relevant training courses and practical opportunities for employees in emerging technology fields such as 5G, artificial intelligence, and the Internet of Things to cultivate their innovation capabilities and comprehensive qualities.

2. Shaping of Corporate Culture

Reshape a positive, innovative, and enterprising corporate culture. Encourage employees to be brave in trying new ideas and technologies and create an open and inclusive innovation environment. Fully recognize and reward the innovation achievements of employees to stimulate their innovation enthusiasm.

Emphasize the spirit of teamwork. Establish a cross-departmental cooperation mechanism within the company to promote communication and cooperation between different departments and improve work efficiency and innovation ability.