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minimalist graphic design often effectively utilizes large contrasts in scale between headers and subheaders/text

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effective use of san serif font in brand identity

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brands that are higher end, and/or marketed to an older demographic can use serif fonts effectively in their designs and marketing

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tight line spacing with small text makes information like the address not invasive to the overall feel of the design

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some line spacing increases legibility, but also reserved, keeping groups of text cleanly together

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almost all high-end brands listed here are fully capitalized