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This quote has been used to influence my theme of looking in to the past as its the best substantial source found History.

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After watching a documentary 'Finding Vivian Maier' she has been a big influence during this process due to her being so secretive. A nanny who was in actual fact a true artist. Her photographic style wasn't found until she passed away but even through its now seen as old photography its all the more inspirational.

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"Imagine this : perhaps the most important street photographer of the twentieth century was a nanny who kept everything to herself. Nobody had ever seen her work and she was a complete unknown until the time of her death. For decades Vivian’s work hid in the shadows until decades later (in 2007), historical hobbyist John Maloof bought a box full of never developed negatives at a local auction for $380." http://www.webburgr.com/vivian_maier/

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Pure London was open to students and also of course buyers when registering online, the event itself is usually mainly for buyers an insight to the next seasons trends for the high street and design element. Many people go to scours materials and shape design on garments. The exhibition was held from the 10th to the 12th of February and the day for students is usually the last day of the event so I had the opportunity to visit on the 12th. I have previously visited this event 2 years ago to fit a brief of Eco friendly fashion and thought it might be relevant to this assignment forecasting future trends. Since my last visit the exhibition has become a lot more commercial and had more brand awareness available. The outcome of this event was quite broad with them exhibiting many forms of fashion from accessories to shoes as well of course clothing. Unfortunately I missed one show at the event which is one of the reasons we went was for the WGSN outlook for next seasons trends but it was still worthwhile me going and later looking the show up online.

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This holds a exhibition room within the Glam event showcasing a number of inspirational imagery.

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Based in Tate Liverpool on the Albert Dock A place known for once being the port to Briton. This location holds heritage and brilliant historic architectural design.

After finding a little article in stylist magazine about the event and then visiting this exhibition, I realised 70’s has made its way back to influence once again; the new iconic era of style. This exhibition was very influential in to my final ideas for my Final Creative Project based on Trend Forecasting, mixing the old with the new would be a great concept. With me being a 90’s child I had a lot to learn about the 70’s from speaking to people finding out that a lot actually happened in that era; but it was until now over shadowed by the 60’s and 80’s but this was the era music changed and and evolved and recognising stereotypes who liked what. The outcome of visiting this event opened my eyes to the possibility of future trends plus having the benefit of past 70’s era as inspiration.

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Adding customer Profiles from findings in marketing has helped develop my trends with the target consumer in mind

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Gender: Male

Age: Mid 40’s Occupation: Art Director Ethnicity: White American

Religion: Art/Culture Location: London/ New York Household Size: 3 persons

Family Structure: Wife & 1 child aged 11 Interests & Hobbies: Movies, Theatre Productions, quality time with child, workaholic, graphics, photography & drawing

Preferred Music Style: Fleetwood Mac genre/ Indie Blues Holiday Destination: Been on countless world trips, exploring cities

Environment: Recycles glass and bottles, Uses a compost bin, and regularly buys eco-  friendly products

Car Ownership: 2 cars, one Ford Cougar 2013 plate, and one Vintage Aston Martin

Savings: Putting in to personal pension, no mortgage and set up child trust fund.

Newspaper: The Independent & occasionally The Times Magazines: View Point, Wallpaper

Online Purchasing: WGSN subscription Retail Purchasing: A Lover of John Lewis

& Debenhams also the odd Harrods spree Food Shopping: M&S

NS Socio-Economic Classifications: Higher managerial and professional occupations

Based on the Social economic groups from a

loyal customer for future trend forecasting content would normally fall under categories  (A for instance Art Directors/ Editors of creative magazines) (B for instants Tutors teaching in the filed of fashion/ Art) & (C1 for instance business owners within the fashion filed/ designers/ Buyers) due to the fact these professions could have a income of 25,000 onwards.

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Gender: Female

Age: mid 20’s

Occupation: Head Designer at The Ragged Priest

Ethnicity: White British

Religion: Art/Culture

Location: London/ Southend-On-Sea

Household Size: 2 people

Family Structure: Partnered, no children

Interests & Hobbies: Movies, Theatre Productions, workaholic, graphics, photography & drawing, design

Preferred Music Style: Fleetwood Mac genre/ Indie Blues

Environment: Recycles glass and bottles, Uses a compost bin

Car Ownership: 1 car ford fiesta 2011 plate

Savings: Putting in to personal pension, no mortgage.

Newspaper: Metro, seen as more gossip newspapers

Magazines: View Point, Wallpaper

Online Purchasing: Works closely with high street brands looking in to competitors

Retail Purchasing: A Lover of Topshop occasionally will go all out on the designer bag she’s been after

Food Shopping: ASDA, Tesco

NS Socio-Economic Classifications: Higher managerial within a small up-coming business and professional occupations

Based on the Social economic groups from a loyal customer for future trend forecasting content would normally fall under categories  (A for instance Art Directors/ Editors of creative magazines) (B for instants Tutors teaching in the filed of fashion/ Art) & (C1 for instance business owners within the fashion filed/ designers/ Buyers) due to the fact these professions could have a income of 20,000 onwards.

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Image sourced on Pinterest. This instillation involves objects being photographed and placed within a globe format, showing cultural influences of what goes on around the world.

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Image sourced on Pinterest. Using colour to pick out the difference in each instillation, Simplicity but effective comes to mind.

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Image sourced on Pinterest. More of a nature like instillation although I do like the use of jars being used to define the art.

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Image sourced on Pinterest. Use of Objects and stand out of colour from the orange giving it a focal point.

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Image sourced on Pinterest. A series of trend boards depending on how many are developed. This is a case of having a canvas photography of objects layout on the floor making the trend 3 diminutional

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It has been quite difficult to define what type of instillation I should consider giving that my artwork has to include objects and have meaning behind it. I have sourced a series of inspirations and referenced artists based around on this research board.

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Over the past months whilst covering this module, I have taken a number of photography in which many aren't used throughout my development stages; as my trend analysis is manly based on Lost & Found Objects. Each image has been used as inspiration to develop my own form of futuristic trends; this has been down through experiencing life within the trend forecasting industry visiting a number of locations and absorbing surroundings and taking in certain cultural events to foresee the future. These Images are annotated with a few keywords or short sentences to ensure the reader as to why it could be used for inspiration or potentially could be furtherd and developed in to more trend forecasting content. All imagery is my own stated if otherwise.

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Lighting

Museum

Vintage

Chandelier

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Shoreditch

Lighting and typography to consider.

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Shoreditch

Interior design

Taking colour, structure, wood and metal in to account.

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Brick Lane

Colour

Image

Artists

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Brick Lane

With watching graffiti artists at work it has been seen to be inspiration from the techniques they use and freehand style giving a artistic effect.

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Shoreditch

Hunting round markets more that satisfying it gives the sense of accomplishment when finding products to buy.

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Memory Palace exhibition. This event wasn't aloud to be photographed or documented, but it was a brilliant event to see giving a fantastic approach of how to remember certain aspects.

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Vintage structure

Wooden

Machine.

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Decoration, This takes in to consideration colour and shape with hanging from a brilliant skylight.

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History

Man on the moon,

Texture and futuristic interagente of the time involved.

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Olympic Stadium

Development

Structure

Architecture

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Globe

Round

Colour

Nature

Our Home

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During the festive period, includes texture, colour, glass.

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Primary research hunting fabrics for potential trends.

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Christmas Time

Having Oversized statues to give off a festive feel to the city, involving lighting, shape and structure.

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Involving trend cads that fit together to create an instillation piece. These cards are formed as trend analysis with one card involving information objects and imagery.

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Utopia is a artistic and rustic coffee shop based in Southend-On-Sea that also is fantastic for a good caramel macchiato.

The shop is rustic in the way of presentation being artist and up-cycling products to fit the the souring rawness of coffee lovers.

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Round

Metel

British sky

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During a visit to the park in wintertime and feeding the ducks gave more inspiration on a natural theme for my content including nature.

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Over the past months whilst covering this module, I have taken a number of photography in which many aren't used throughout my development stages; as my trend analysis is manly based on Lost & Found Objects. Each image has been used as inspiration to develop my own form of futuristic trends; this has been down through experiencing life within the trend forecasting industry visiting a number of locations and absorbing surroundings and taking in certain cultural events to foresee the future. These Images are annotated with a few keywords or short sentences to ensure the reader as to why it could be used for inspiration or potentially could be furtherd and developed in to more trend forecasting content. All imagery is my own stated if otherwise.

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With briefly looking more in-depth in to a number of trend forecasting companies, I have been able to develop my own analysis and able to use these competitors as research techniques. I have been able to gain knowledge of how the future of trends are in the hands of these companies and who the people are who consume in to these companies enabling me to gain a different approach to find a gap in the market for my content. (This Is all stated through World Markets Report)

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Bookshelf.

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Visiting a bar with friends gives the feeling of free enjoyment after a long day, giving a relaxed approach, involving inspiration from colour, relax and enjoyment.

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The 1975 (Band)

Having influences from gigs can be seen as an inspirational lifestyle, enjoying music that is seemed to have a rock effect is the best way to do so. A lot of leather to be seen at such an event but also looking at the surroundings of Brixton a vibrant music talent feel.

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Shape

Architecture

Lines

Sunset

Colouring

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Oxford Street

Christmas time

Lights

Colouring

Winter

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Bar

Leaflet

Showing everybody to whom enter this bar is to drink and have a good time.

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Shelves full of items that have tourist attraction value, gifts, Souvenirs etc.

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This is one image that could endorse my imagination in to creating trends, with the vintage style telephones held within caging in a multicoloured variety.

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Cyberdog statues in a seen to be trance dance scenario.

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Structure has been used to create a vibrant feel to the area of Camden, This image shows shape, texture, metal material and architecture.

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Cyberdog kitch 90's florescent lighting.

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Cyberdog is a futuristic fashion shop that holds many bizarre trends, it has replica of 90's trance era and florescent rave lights. The outside hold two statues, both robot like empowering people to take a look inside enticing custom.

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Cyberdog in-store logo design.

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A store full of lighting, lampshades used in a artful format.

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Camden Lock is an iconic location a place Amy Winehouse is known to of lived, a vibrant area that has held recognition for many years.

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Record Store

Up-cycling

Clocks.

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Store within camden town, a multicoloured location and artistic design.

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Stratford

Steam train

Journey

Travel