# data[].attributes.headline
John Lewis Christmas Ad 2016 with Buster The Boxer Dog

# data[].attributes.subject
John Lewis Christmas Ad 2016 with Buster The Boxer Dog

# data[].attributes.body
I think this ad is the most memorable one because of good cinematography, fun storytelling, and has a nice Christmas vibe and good message.

My groupmates also agree with this one.

# data[].attributes.body
After our group discussion, we think this ad is the most memorable one because of good cinematography, fun storytelling, and has a nice Christmas vibe and good message.

# data[].attributes.body
I liked it because the storytelling was strong. The way they mixed selling a piano with a very famous and talented musician’s life was super cool

# data[].attributes.body
The trampoline commercial that impressed me the most featured a dog as the main character. He envied other animals playing on the trampoline, and the story of the ad conveyed that no matter who you are, everyone would love a trampoline as a gift.

# data[].attributes.body
the animals jumping on the trampoline is so cute, and the close ups on the dog made the main character and their feelings obvious and very clear to know what the advertisement is about

# data[].attributes.headline
I think the best one is the Elton John one that sells piano. I mean he's  Elton John. Elton John with piano? Another level....just goated

# data[].attributes.subject
I think the best one is the Elton John one that sells piano. I mean he's  Elton John. Elton John with piano? Another level....just goated

# data[].attributes.body
The commercial with Elton John had for me the strongest storytelling effect. It starts with him being really old and slowly going back in time with different piano's. Where we eventually get to Elton as a kid receiving a Piano. Which made it so much more interesting to watch and experience.

# data[].attributes.body
After watching the commercials, i found the Mr. Wind commercial to be the most memorable.

When discussing with my group, we realised that different topics are more memorable for different people. I find comedic commercials to be more memorable to me. While some people like cuter stories

# data[].attributes.body
After discussing, the commercial with strongest storytelling was Elton John’s piano commercial. It carried a very strong message, and it showed many moments of his life tied to that initial piano gifted to him by his family.

# data[].attributes.body
I found the most sleazy one about nine eleven. I don't find it right to benefit commercially from the tragedy of other people even if they say that it is for a good cause, because they still show themselves and have probably made money of of it.

# data[].attributes.body
I think this ad has the strongest storytelling effect because we can easily understand the message behind it. When the animal start to play with the trampoline we can also relate to the message that the product is for everyone to enjoy it on the christmas

# data[].attributes.body
My favorite ad is the one for Mr. Wind. The wind is personified, making it seem like a nuisance. It's messing with everything. It's dramatic, but it allows you to see clearly what's going on.

# data[].attributes.body
My favorite commercial is the Elton’s piano, because it’s entertaining from the music, it’s very clear what’s the commercial is talking about, I love how they present it in every situation such as in family, friends, church, etc.

# data[].attributes.body
I think the wind power commercial has the best story telling. Because it has a strong climax if people get the meaning at last, it gives a surprise feeling. It is uniques to use a person to represent a wind.

While my teammate thinks that the trampoline ad is interesting because it stars a cute dog and how wholesome it is, and i do agree with her opinion.

# data[].attributes.body
Our group likes the advertisement about The Wind the most. We especially like how they personify something that can't be seen, and the message of the advertisement is also very powerful.

# data[].attributes.body
According to the story structure, this has all four clear parts like the intro,incident, climax and ending. The intro and incident was shot very clearly like the kid tried whether his power worked or not.Surprisingly finding out that he had the power is the climax.Ending with his dad controlling the automatic car perfect.

# data[].attributes.body
I believe Elton Jon’s Christmas commercial has a strong storytelling effect because of the following things: The nostalgia effect, the backstory, the singing and calm voice. Although the other Christmas commercial are from the same company, the reason why it didn’t take much attention and effect is mostly because of the changing viewpoint of the character and non-relatable feeling towards the characters. Elton Jon’s story felt much more real that goes into our mind.

# data[].attributes.body
i think that the first ad is good. it use the child to show that the car's function and parent will make their child happy.

# data[].attributes.body
According to the story structure, this has all four clear parts like the intro,incident, climax and ending. The intro and incident was shot very clearly like the kid tried whether his power worked or not.Surprisingly finding out that he had the power is the climax.Ending with his dad controlling the automatic car perfect.

# data[].attributes.body
I like the ad where the dog jumps on the trampoline. It's playfully absurd.

# data[].attributes.body
I personally really like Christmas-related advertisements, so the one with Elton John or the dog on the trampoline were my favorite ones. After discussing it with my group I concluded that considering how touchy the one of Elton John is, it has to be the best. among them all.

# data[].attributes.body
It created a warm, funny moment through the boy's endearing childlike persistence and the genuine love between a father and son. The product was associated with a sense of magic and wonder, creating a memorable and positive emotional connection to the brand.

# data[].attributes.body
According to the story structure, this has all four clear parts like the intro,incident, climax and ending. The intro and incident was shot very clearly like the kid tried whether his power worked or not.Surprisingly finding out that he had the power is the climax.Ending with his dad controlling the automatic car perfect.

# data[].attributes.body
I think the Christmas gift commercial is the most memorable and has the most story, especially the scene at the end where the dog jumps on the trampoline.

# data[].attributes.headline
I think the combination of Volkswagen and Star Wars is the best one, since the memorable music and well known character. 

# data[].attributes.subject
I think the combination of Volkswagen and Star Wars is the best one, since the memorable music and well known character. 

# data[].attributes.body
It make me remember the story because at first I thought that the main character is the kid,than thought that it was the animal and finally found out that is the dog.Very impressive.

# data[].attributes.body
I really like how remote control cars can fulfill a child’s imagination of having superpowers for his dad.

# data[].attributes.body
i think based on last week’s the wind commercial stands out the most. it catches my attention because i was so intrigued on what the character was doing. he was doing all crazy stuff that annoy human beings on a daily basis, creating chaos, only to find out it was a wind commercial

# data[].attributes.body
This one was so weird but interesting.

It took all of my attention from the beginning. But I’m not sure about incident (may everyone ignore him) and climax part (then he met a guy). At the end, it also gave information about the company in a funny way.

Also my classmates liked the Volkswagen commercial. (Because of the STAR WARS character)

# data[].attributes.body
That Elton John Christmas ad is my favorite. It masterfully uses the holiday season not just for a sale but to tell a powerful, emotional story. It's a journey back to the very moment his dream began—a young boy receiving a piano as a gift. It shows how one simple act of gifting can create a spark that grows into a passion, taking him from a local living room to the global stage. It’s a beautiful reminder that the most meaningful gifts aren't just objects, but the dreams they can inspire.

# data[].attributes.body
I think it’s ad is great. Because I just watch this ad, and I watch the warm family ,and spend Christmas.

# data[].attributes.body
I think the Mr. W, by Gaioum ad stands out most.

Mr. W is shown as a strange person who just wants to be understood, which makes viewers feel connected to him. When it’s revealed he represents the wind, the story becomes powerful and the ad’s message is easier to remember.

# data[].attributes.body
This ad is hilarious and the animals are cute, creating a joyful atmosphere for Christmas gift giving.

# data[].attributes.body
the commercial story that i prefer most is about the wind..

the main character personify something can't be seen.

the climax of the story when he is telling he is powerfull and can be stronger he is wind Mr. wind.

along story people get excitement, happy,shy, angry, confused and shock to Mr. w.

on climax people realize what it is and apologize the Mr. w.

# data[].attributes.body
I think this ad has the strongest storytelling effect,because two geckos are animated and their love story have a interesting connect with what this ad wants to sells——the ceiling.

# data[].attributes.body
I like the John Levis trampoline Christmas advertisement the most since it includes animals and choose a fun atmosphere for the advertisement. I think the cute animals in the advertisement (foxes and dog) attracted people more. The ad also choose the right song for the ad

# data[].attributes.body
I really liked the commercial with Elton John that showed different periods of his life and the importance of the piano to him. That ad can even make you cry a little. After all, the things dear to us are beyond time and price.

# data[].attributes.body
The Elton John piano commercial has the strongest storytelling effect because it uses a reverse journey from his fame back to his childhood. The characterization works by showing Elton both as a global star and as a little boy, making the story emotional and relatable. This contrast highlights how one small gift can change a life, which makes the message powerful and memorable.

# data[].attributes.body
commercial use the men to play as the wind in the story show how the wind annoyed people. in the end it show that the wind also can be useful to generate energy by spin the wind mill.

# data[].attributes.body
For me, it’s the Mr. Wind ad because it was very clear from the very start and it gives a funny vibe so the viewers really enjoy watching until the end. They made Mr. Wind into a human-like character that feel lonely and misunderstood by others, it makes viewers feel empathy and helps them see wind energy in a positive way. In the end, after rejection to rejection, Mr. Wind got an offer from ‘a company’ which helped him feel useful and different.

After a discussion with my friends, they think the Volkswagen ad is interesting because he likes star wars (dark vader).

# data[].attributes.body
My favorite commercial is a department store advertisement because it presents in a heartwarming way how the store can meet all the customers’ needs. It also includes the element of a dog, which touches people’s hearts, making it especially memorable to me.

# data[].attributes.body
I like videos of the dog jumping on a trampoline because those animals are adorable. After group discussion, my teammate said she likes videos of piano playing because the music sounds beautiful. Even though I don’t know that pianist, his music is still touching.

# data[].attributes.body
I love the Elton John's piano commercial because the commercial give a strong emotional effect and also the message is clear that they are selling the piano. I think the approach with a famous figure in the commercial is already a plus point to sell something and also connect it with the product that had a very good connection to Elton John is a very good idea in the commercial to attract people. The commercial story it self already very touching so you can enjoy the story and also at the same time they selling their stuff.

My teammates think that the trampoline commercial is good, and the part that the animals jumping in the trampoline is cute and memorable and I also think that it is a creative advertisement. A dog became the main character that is cute and also hilarious when at the climax he jump at the trampoline. A good way to make a commercial enjoyable to watch.

# data[].attributes.body
I think this advertisement conveys a message: What can we gain by helping others? We may not get actual rewards, but the joy we get from helping others is incomparable.

# data[].attributes.body
I like the ad of Wind the most because it’s easy to remember. Everyone might realize who the main character is in different scenes, and then start recalling the moments they appeared in before.

# data[].attributes.body
It's hopefully and heartwarming gift for who saw the ad.

# data[].attributes.body
The Mr. Wind commercial tells the story of the wind as a man in black. At first, he seems annoying because he blows umbrellas, hair, and bottles around. I think he is a pervert or crazy person at first. But in the end someone gave him a job and he becomes useful through wind energy. Me and my friend think this change makes the ad funny, and easy to remember.

# data[].attributes.body
I think the piano gift commercial has the strongest storytelling effect because it doesn’t just sell a product, it tells a life story. The piano represents more than music, it carries family, memory, and love. Through the main character’s journey from childhood to old age, the piano becomes a symbol of emotional value and cherished gifts. While my teammates think the Mr. Wind commercial is the best because its repeated scenes help viewers realize the real character is the wind, making the story unique and memorable.

# data[].attributes.body
I think the Mr. Wind commercial has the strongest storytelling. The character does different actions in each scene but always with the same result. The repetition makes viewers wonder until the viewers slowly realized that it's a wind commercial.

Meanwhile, my teammate thinks the piano commercial is the best, because it doesn't directly show the product but tells it through a life story.

# data[].attributes.body
My impression of the John Lewis Trampoline Christmas Advert is that it tells the strongest story because it captures a complete emotional journey in a simple scene. The story builds from a child’s excitement for the gift, to the playful twist of the dog being the one who enjoys it most. The characterization of the dog showing its longing, joy, and personality creates humor and empathy, making the ad memorable and touching. It works because it combines surprise, warmth, and relatability in a way viewers won’t forget.

# data[].attributes.body
i love the way of it's Narrative Mode, from a old man who look famous and talented playing the piano in front on lot of people , and the time start to rewinds with his music .In the end we noticed is the gift given in his childhood let him become the accomplished man nowaday. I think the advertisement is touching and thought-provoking that a gift is not just a simple gift.

# data[].attributes.headline
John Lewis Christmas Ad 2016 with Buster The Boxer Dog

# data[].attributes.subject
John Lewis Christmas Ad 2016 with Buster The Boxer Dog

# data[].attributes.body
I personally find this advertisement interesting because it doesn’t immediately focus on the brand. Instead, it draws viewers in with a heartwarming story, charming animation, and delightful characters. The story of Bridget, the trampoline, and Buster the dog unfolds in a way that evokes joy and nostalgia, which makes the audience emotionally connect with the advert.

As the story progresses, the ad subtly builds brand awareness without feeling like a direct sales pitch. The combination of storytelling, music, and animation makes it memorable and engaging, which in turn strengthens the audience’s association with the John Lewis brand. For me, this approach demonstrates how effective narrative-driven advertising can be in leaving a lasting impression while also promoting a brand.

# data[].attributes.body
This ad is so charming because it’s more like a little story than a commercial. I love how the animals discover the trampoline first—it’s playful and unexpected—and then Buster joins in, which makes it funny and sweet at the same time. It doesn’t feel like it’s selling anything, but it sticks in your head and makes you feel warm inside, which I think is why people remember John Lewis even without seeing the logo right away.