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1. What is your favorite brand?

2. What do they stand for?

3. What is their story?

4. Why does it connect with you?

5. Link to marketing material (video/image) that showcases the above.

Consider:

Knowledge

Memorable

Emotion

Unique / Special

Relatable

Subverting expectations

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2. Safety, Reliability, and sustainability

3. Family-centered commercials that focus on safety and sustainability.

4. Volvo connects with me because their story emphasizes safety, innovation, and care for people, making it relatable and emotionally impactful.

5. https://www.youtube.com/watch?v=cQX-QXxwGvA

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2. "Be like Mike!"

3. Changing the "official" basketball shoe from Converse to a more Outspoken "break the rules" type shoe with Nike Air Jordan.

4. Huge cultural influence in and outside the court, new street fashion movement, era of style, etc.

5. https://youtu.be/GAh-aiFOn0k?si=2JpplsyjWAV1egAX

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2. Digimon being a competitor of pokemon, but a little more towards the pet caring and more emotional bond of the monsters

3. They focus a lot more on really having a connection with your digimon, and the adventure in a more digital world with a companion with their own feeling

4. Because Digimon talk, playing some of the games or watching the movies I felt like they were a lot more emotionally there instead of shouting their own name

5. https://m.youtube.com/watch?v=HRkN-3QM9Gk

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Digimon Story Time Stranger – Announcement Trailer

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2. They stand for action, sport, sustainability and the possibility of achieving your goals.

3. Get off your ass and “Just do it”

4. They connect with me by partnering up with well known athletes that I look up to and show me that through the connection of the brand, I am able to do the same if not more. Chase your dreams and work hard.

5. https://youtu.be/Bcpu-jqAL6w?si=mOmEkKQ1srQLuz0L

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1. Lego Star Wars, the themed lego sets

2. Bringing the star wars alive through lego

3. The theme got introduced in 1999~ with the success of Star Wars

4. It was my first and only true way to feel immersed into something

5. https://youtu.be/mD-f8T25JRg?si=m8J3oAZgcsndl9sy

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2. Fix Consumer Electronics

3. User-upgradeable computers which focus on sustainability, customization and returning power back to the consumer

4. Framework connects with me because I like to tinker with my devices, I like to upgrade and repair them myself, and I'd rather not have to buy a whole new laptop when I can just replace a part to bring it up to spec with what I need.

https://youtu.be/km3MVZ8HZeY?si=qDwPZcfR1I4ZYDCJ

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1. What is your favorite brand?

Amazon

2. What do they stand for?

Convenience and speed

Innovation and technology

Operational excellence

3. What is their story?

Build the Earth’s most customer-centric company.

Amazon didn’t just sell products - it changed how the world shops.

4. Why does it connect with you?

Amazon connects because:

It represents efficiency and systems thinking.

It solves real-world friction (fast delivery, easy returns).

It continuously innovates (Prime, AWS, automation, AI).

It prioritizes long-term value over short-term profit.

Emotionally, Amazon connects through convenience and trust

5 Ad

https://www.youtube.com/watch?v=3hq1K4zS8kw

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2. Global access for anime, celebrating unique, emotional narratives, fast releases for across the globe market

3. Started as a fan-upload site and grew into a legal streaming playform, works together with Japanese studios

4. Bridges the connection between western and Japanese culture. Exposure to different storytelling styles, values.

5. https://youtu.be/s6MYLOvuagI?si=xpAMQO7tw3R8w7w3

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2. Family, Connection, Fun

3. They focus on having fun with others, even non-gamers. Not everyone knows the PS4 or Call of Duty, but everyone knows Mario Kart. You can have a nice time with anyone.

4. I like to spend time with family and friends and play games with them, even if they aren't gamers. It's simple fun and leads to nice conversations.

5. https://www.youtube.com/watch?v=0FvFvnANdTQ

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Old picture of the band Sleep Token, they look a bit different nowadays.

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2. Making music anonymously so people focus on the art they make, not who makes it.

3. They are a polyjamerous band that makes music in many different genres. The singer, called Vessel, said in an interview that people get lost in genres and little borders that kind of destroys the purpose of making and sharing their music.

4. The story ties in a bit to what they stand for and why it connects to me. The music they make is not tied to one single human being but tied to everyone who can empathise with the lyrics they write. I believe everyone can relate to their songs and stories.

5. https://www.sleep-token.com

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https://youtu.be/S9iKC7vb-Ts?si=am3lNhH7KFEpUjQi

Confident,bold and humorous

“Smel like a men”

Their 2010 commercial campaigns targeted women, who buy 60% of men’s body wash.

Horseback riding on the beach for the ladies.

Or with high energy surreal imagery like the abs jumping around

Conveying that everything is possible