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Thought Leadership Strategy & Research with Astrum

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Thought Leadership Strategy & Research with Astrum

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Astrum's thought leadership research help build & develop a reputation that helps maintain trust with the audience that is valuable to the client's company. Visit the website to know more.

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Thought Leadership Research and Strategy | Astrum

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Know how Astrum’s thought leadership strategies build & develop a reputation that will help you maintain trust with the audience that is valuable to your company. Know more!

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Understanding your audience & helping them with their needs is what the Market Segmentation firm at Astrum does. Their approach to consumer research is different from the traditional one. Visit their website to know more.

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We help you find and connect with your most profitable consumer segments

A successful communication campaign involves understanding your audience and addressing it with tailor-made messages. At Astrum, we have created a unique approach that closes the gap between campaign strategy and execution.

There are various market segmentation approaches that look at several profiles of customers grouped together on the basis of some commonalities. However, this traditional approach to consumer segmentation, does not really answer the question: Who should I really be focussing on?

Our approach to consumer research is about neuroscience, finding the motivators that create a shared 'attitude and beliefs' most likely to resonate with your brand purpose, today and in the time ahead. Our consumer segmentation combines the neuropersonality traits of individuals along with their disposition towards a brand or an issue. Combined with our Advocates to Adversaries segmentation we bring focus to your ability to find and reach the consumers most likely to contribute to your success, helping you generate significant returns on your marketing investments.

Our counsellors search for and identify patterns in the data. Rigorous analytic techniques are used to organize consumers and the size and market potential of each customer segment is determined, along with the messaging that should be employed to reach each segment.

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Market Segmentation: Customer Segmentation & Market Research Firm | Astrum

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Know how Astrum's market segmentation counsellors use rigorous analytic techniques to organize consumers & determine the market potential of each customer segment. Read more.

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Qualitative & Quantitative Data Analysis with Astrum

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Qualitative & Quantitative Data Analysis with Astrum

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The data analysis services team at Astrum prepares combination of methodologies including quatitative & qualitative data analysis that are used to generate insights to inform the client's strategic decisions.

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Smarter, better decisions to help you win

Public goodwill is about winning the hearts and minds of the people who matter, and therein lies the key to victory. Whether in the marketplace or the battlegrounds of election, to win, you need to know who matters? what matters to them? and what will make them choose you over your competitor? Our science driven approach eliminates guess work, helping you make smarter and better decision than your competitor. Combination of methodologies including qualitative and quantitative data analysis are used to generate insights to inform your strategic decisions.

Blending our proprietary data with unique insights mined through our polling techniques, the insights we provide help you make decisions that increase your competitive advantage and generate public goodwill. Our bespoke approach to answering your most difficult question is what sets us apart from the one-size-fits-all experts. Our unique solutions driven approach addresses some of the most difficult challenges faced by Corporations or Political Parties

Whether it is qualitative or quantitative data analysis, we develop the optimum solutions to best fit your need to find answers. From in-depth interviews, focus groups, jury groups with influential, to conducting the largest ever polling exercise for Indian elections, we reach audiences that are hard to reach and find the answers you need to win.

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Quantitative and Qualitative Data Analysis Services | Astrum

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Astrum provides qualitative & quantitative data analysis services to help CXOs in decision making and increase competitive advantage & generate public goodwill. Know more!

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Public Opinion Research & Survey at Astrum

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Public Opinion Research & Survey at Astrum

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Astrum performs public opinion research & survey to create a detailed report to help their clients maintain their reputation in the market. Visit the website to know more.

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From overnight night blitz polls to highly-complex studies of Bizfluentials™, Astrum takes the pulse of public opinion as it relates to politics, policy, attitudes and experiences. Public opinion research forms the basis of our reputation management programmes and provides insights rooted in the views of stakeholders that matter.

Whether you are looking to devise a winning election strategy, win support for a cause or shape your corporate reputation, public opinion is the key to your success and a well-designed and executed public opinion survey is an important instrument in achieving that larger purpose.

Our expertise in designing public opinion surveys, relentless focus on veracity of respondents and responses through extensive use of technology, data analytics, combined with access to micro level targeting data at village and municipality level has today made Astrum, India's premiere science based advisory in helping CXOs and senior political leaders understand and shape public opinion ethically.

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Public Opinion Research and Surveys Company in India | Astrum

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Know how experts at Astrum research & design public opinion surveys through extensive use of technology, data analytics and helping CXOs achieve their goals. Read more.

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The election campaign management team at Astrum consists of experts that use their unique polling methodology and data analytics to generate insights and come up with a campaign that persuades voters to vote for their clients. Visit the website to know more.

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There is no second prize for losing an election. We help you win.

In an election campaign winning is everything; there is no consolation for being a runner-up. With the increasing penetration of television and internet, voters today are more informed, independent and discerning in casting their vote. The traditional methods of political campaign planning whilst being useful, need a major upgrade to develop an effective election campaign strategy. Some of the most important THREE questions that need answered "Who are the most important voters we need to win?" "Where and How do we reach them?" "What do we need to do and say to persuade them to cast their vote for us?" Understanding your voter and connecting with them is the X-factor.We help you fathom the voters' need - what would persuade them - and the most effective way to reach out to them

As your campaign strategists, we use our unique polling methodology and proprietary data analytics to generate insights and chart out a campaign that persuades voters to vote for you.Our election campaign strategy team comprising of polling experts, data scientists,social and political scientists is led by Ashwani Singla, Astrum's Founding Managing Partner, who over the course of two decades of consulting has advised several National and State leaders.

Our specializations include:

Voter Segmentation
Knowing your voters is the key to winning elections. However, effective voter segmentation goes beyond caste and coalition combinations. Here lies the science of discovering your advocates and adversaries and most importantly, the winnables, also known as the Swing voters. Our unique and proprietary understanding and targeting of the 'Swing' voters is the difference between winning or losing the election.

Candidate Positioning
You might mean something to somebody and nothing to everybody. Projecting your image as a candidate of choice to winnable/swing voters helps you get ahead of others.What is the image that would mobilise the voters? Using our battleground positioning framework, we help you develop your public persona that will mobilise the voters to vote for you.

Campaign Messaging
Most elections around the world are fought on similar issues. It is the effective articulation of these issues that connects you with the voters. Simplicity and clarity of your messages help you break through the clutter. We develop and test messages of their 'persuasiveness' so you know for sure the impact of your messages in winning the minds and hearts of your voters.

Voter Sentiment Tracking
So how do you know if what you are doing is working? If you wait for the Election Day, it might be too late. The campaign office will feed you anecdotes and ground intelligence. But Astrum will be your independent voice that would tell you whether the voters are with you or moving away. Our election campaign management services include deploying a monitoring system that gives you a moving picture which is actionable, you can make the necessary and timely course corrections to win and stay in office.

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Election Campaign Management: Political Campaign Messaging Strategy | Astrum

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Election campaign management strategy by Astrum comprises of impactful campaign messaging services, voter segmentation and deployment of voter sentiment tracking systems. Read more.

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Corporate Affairs Management with Astrum

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Corporate Affairs Management with Astrum

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Corporate affairs advisory strategy come up with different kinds of management services which help in building the trust of the client. Visit the Astrum website to know more.

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We support you in promoting legitimate business interests in a professional and ethical manner.

Corporate affairs otherwise also known as Public Affairs, Government Relations, Policy Advocacy or Lobbying is perhaps one of the most misunderstood or misused tools of engaging government to promote business interests. Why is it misunderstood?

Very often the actions of a few driven to promote vested interests that seek to provide an unfair competitive advantage or favour a corporation at the cost of honest taxpayers or simply indulge in corrupt practices to advance one's business have attracted disproportionate attention and tainted the good work of many who professionally and ethically engage government on behalf of businesses.

At Astrum, our Corporate Affairs Advisory team comprises of policy experts across diverse sectors, former bureaucrats, lawyers and advocacy specialists, skilled and proficient to advise CXOs on the impact of political and policy developments and to strategically position their businesses in this evolving context. We help shape the corporate affairs strategy of our clients including support in securing and promoting legitimate business interests by engaging policy makers, regulators and key influencers in an ethical manner.

Government Relations
The evolving political and policy landscape not only requires companies to constantly reassess their current business, but also seek avenues for growth. It is important therefore to develop insights into the prevailing policy environment and its impact on business. Our counsellors monitor the policy and regulatory environment to help you stay ahead and ethically promote legitimate interests to secure your licence to operate and create growth opportunities.

Regulatory Affairs
The rapid growth of technology, economy and the society in India has resulted in the need for almost a constant upgrade and update of regulation across many sections of industry, such as healthcare, media and entertainment, technology, financial services, telecom, mobility, to name a few. Companies struggle to keep abreast with this change as regulators walk the tight rope to balance the needs of the industry and that of their constituents, the citizens of India. Our team of regulatory experts and legal counsellors help clients meet their regulatory compliance requirements, avoiding penal action from government or any unnecessary litigation.

Our counsellors also work closely with the regulatory team to help you engage with regulators for a constructive dialogue to build mutual understanding and find opportunities to collaborate to ensure a progressive and a vibrant business environment that drives economic growth whilst protecting the citizens.

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Corporate Affairs Strategy and Advisory Services | Astrum

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Corporate affairs advisory team at Astrum advise CXOs on the impact of political & policy developments and how to strategically position their businesses in this evolving context. Know more.

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Crisis Communication Support & Service at Astrum

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Crisis Communication Support & Service at Astrum

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Astrum's crisis communication service offers to their clients to frame their narrative correctly and target the right audience in order to maintain their reputation and avoid any spillage of sensetive information. Read more for detail.

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Crisis Communication Support & Services | Astrum

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Astrum provides crisis communication support to help our client frame their narrative effectively and target the right audiences through platforms like traditional, online or mobile. To know more visit the website.

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Astrum's corporate reputation management helps the clients make sure that their narrative is authentic, keeps the audience engaged and is consistant in maintaining the reputation of the company.

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Our reputation campaigns engage the most important Business Influentials™ to create advocates.

Our corporate reputation campaigns go way beyond media relations by engaging with the most important Business Influentials™ for your company. Be it online, mobile or traditional media, or above-the-line/below-the-line communication, we create holistic Reputation Management campaigns to ensure that your narrative is authentic, consistent and engaging, and leads to a growing community of evangelists.

Corporate Branding
Whether it is your work force, prospective talent at campuses, or customer and business partners, we help you develop compelling rich media content, delivered through print, broadcast, online and mobile platforms, to engage your audiences to better understand the purpose of your company. We call this #LeadershipWithAPurpose.

Thought Leadership/ C-Suite Positioning
Leadership with a point of view and a vision for the industry earn respect and admiration of your audience. Our counsellors develop owned, paid and earned keynote and contributory opportunities across media, government, academia and business forums in order to make you the first among equals.

Editorial Engagement
Our counsellors make the best use of their in-depth understanding of corporate reputation management, media functioning, and experience in media relations to act as your advocates with editors and reporters, making sure that your corporate purpose, differentiation and point-of-view is heard, understood and voiced.

Influencer Engagement
Our counsellors use the Business Influentials™ segmentation to develop an engagement programme for the C-Suite, thereby targeting the most important decision makers and influencers to expand the circle of your advocates, converting the agnostics and engaging the sceptics across business and policy forays.

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Corporate Reputation Management Strategy Campaigns | Astrum

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Astrum's corporate reputation management campaigns engage with the most important Business Influentials™ for clients & create holistic strategy to ensure that their narrative is authentic, consistent & engaging. Read more.

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The Crisis Communication Planning team at Astrum helps the clients to safeguard their reputation when they need it the most.

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We help you to safeguard your reputation when you need it the most

Crisis are ubiquitous, and when they strike, the management's confidence and the company's reputation take a beating. With the 24X7 news cycle and the online world without boundaries and editorial discretion, companies struggle to remain in step and often lose control over their story. However, if a crisis is deftly handled with swift and clear communication, it makes all the difference between winning and losing the plot.

Astrum has the expertise in preparedness planning and crisis training to safeguard your reputation in your hour of need. Our crisis counsellors strategize work in a project mode,in collaboration with the company leadership, for possible scenarios that could lead to a crisis and its fallouts. Our crisis management experts initiate and augment your Crisis Communication Team (CCT) and Crisis Response Protocols (CRP) with clear roles and responsibilities, including messaging and outreach priorities.

We convert 'in-place' crisis response protocols to being 'in-use' consistently. Through our Crisis Communication Training (CCT) workshops,we train your management staff and CCT to respond swiftly with a clarity of purpose. We also undertake spokesperson coaching and C-Suite media training to ensure that you benefit from our bespoke preparedness planning.

We can help your company prepare for crises:

Crisis Preparedness Audit and Planning: To benchmark your current preparedness and offer advice on improving processes.

Crisis Communication Guidelines: The document that defines your response. It is critical to keep it simple and easily accessible, with every role aligned.We develop toolkits, check-lists, key messages, Q&A, and briefing materials on the most serious and most likely scenarios.

Crisis Training: For executive teams across the organisation to rehearse your company's crisis response, from a simple plan walk through to a full simulation exercise.

In this training you will learn

How to manage a crisis situation safely and effectively

How to satisfy the media's needs during a crisis, while working for your company's best interests at the same time.

How to work with all stakeholders to present accurate information without being "sandbagged," or appearing misinformed

How to plan your media presentation - appear collected under the pressure

How to maintain control of the most challenging of situations despite scrutiny from the public

A critical part of any well-designed crisis preparedness plan is a post-crisis review. This reflective process can pinpoint the weaknesses in an existing plan and suggest appropriate solutions. Astrum counsellors work closely with the Crisis Communication Team (CCT) to document all the steps taken during a crisis and learn from it to improve its response.

Once the immediate crisis is over, we work with the leadership team to develop outreach programmes that would help you regain the trust of the public and your most important decision-makers and influencers.

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Crisis Communication Planning & Preparedness | Astrum

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Astrum's expert in crisis communication planning and preparedness help you to safeguard your reputation in your hour of need. To know more in detail, visit the website.

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Astrum's crisis communication strategy service is provided to those clients who are looking to build and safeguard their firm's reputation. Click here to know more.

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Companies and public figures live under the constant scrutiny of its stakeholders, especially the press, civil society and citizen journalists. Even the smallest of infractions could become a subject of breaking news or start trending online.In a 24X7 news cycle, having a modus operandi that responds effectively to a brewing crisis and nips it in the bud is not enough. You must have a pro-active crisis communication strategy that prepares you to respond to any unforeseen crisis in a timely and effective manner.

Every company ought to prepare, if not, you are prone to more damage. The basic steps of effective crisis communications are not difficult, but they require advance preparation, crisis communication training and a comprehensive crisis communication plan in order to mitigate damage to your reputation.

Simple rules for crisis communication:

Crisis Preparedness Planning. Create a preparedness plan that games scenarios of possible crisis and an appropriate response. Crisis preparedness plans are time-consuming and painstaking, which is why many companies don't create them. However, when faced with a crisis, these plans actually save critical time and resources, a crucial difference that will not only protect your company's reputation but also gain goodwill of your stakeholders.

Crisis Communication Support. It's imperative to acknowledge crisis situations immediately. You may not have all the details for days, or even weeks, but a prompt communication to your key stakeholders will (a) minimize speculation and rumour and (b) let audiences know you are in control thus safeguarding your company's reputation.

When that reputation comes under attack, protecting and defending it becomes the highest priority. Crisis communication training is designed to protect and defend an individual or your facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a shareholder's lawsuit, an accident, defective product or any number of other scenarios involving the legal, ethical or financial standing of an entity. To emerge with its reputation intact, an organization must anticipate and respond immediately and with confidence. This training will help companies to prepare for this kind of situations and guide them through the process.

As a final act of crisis communications, Our crisis communications team support companies go public with its self-assessment. This gives the community further proof that the organization takes the crisis very seriously and has safeguards in place to avoid even the threat of such a crisis happening again.

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Crisis Communication Strategic Planning & Training | Astrum

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Crisis communication management plan by Astrum prepares you to respond to any unforeseen crisis in a timely and effective manner. Visit the website to know more.

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Reputation Management Strategy at Astrum

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Reputation Management Strategy at Astrum

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Astrum helps the corporates build and sustain their company’s reputation by managing corporate reputation. Check out their website know more.

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We work as a strategic partner to the C-Suite to help them build and sustain their company's reputation.

We use the discipline of our proprietary 4D, (Discover-Develop-Deliver-Demonstrate) approach to develop an effective reputation strategy. Our approach blends the use of science with the know-how of our counsellors, who work in partnership with the company's leadership to co-create a corporate reputation programme with an actionable agenda for a focused engagement of key stakeholder with clear persuasive messaging, supported by earned, owned & paid media priorities to positively shape the company's reputation.

Our 3C(Capability-Character-Communication) Reputation Management framework is the foundation of a comprehensive solution to deploy a strategy designed to help you succeed.

Reputation Measurement
Reputation Health Index™(RHI) helps identify the unique drivers of your reputation, benchmark your current reputation with that of your peers and establish a baseline to track and measure the changing strength of association with the contributing drivers of your corporate reputation whilst the Net Advocacy Score™(NAS) measures the actual gain in advocates across your stakeholder segments due to the improvement of your corporate reputation.

Stakeholder Segmentation
We deploy our unique Base-Swing-Reach segmentation to segment yourBusiness Influentials™; identifying advocates to adversaries to deliver a well informed and sharply focussed engagement priorities that converts adversaries to advocates.

Corporate Messaging
A persuasive message is one that is relevant, believable and creates a favourable response. How do you know that your message has the necessary ingredients? We use neuro-science and analytics to develop your corporate messaging that has the needed ingredients to break through the clutter and theNet Persuasion Scores™(NPS) provides you empirical evidence about the likelihood of your messages persuading your audiences to act.

Influence & Influencer Mapping
We use sophisticated research tools to identify and map the most influential information sources and the influencers your stakeholders consult to shape their opinion. Our findings would enable you to prioritize your owned, earned and paid media presence for the best return on investments and develop a stakeholder engagement plan directed at the most important decision makers and influencers.

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Corporate Reputation: 3C Reputation Management Strategy Framework | Astrum

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Astrum's 3C Corporate reputation management strategy framework helps C-Suite resolve complex challenges in building and sustaining their company's reputation. Visit website to know more.

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Reputation Management Advisory with Astrum

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Reputation Management Advisory with Astrum

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Astrum has India's best reputation management consultants & provides advisory services with the help of different types of strategies and campaigns to maintain the reputation of their clients in the most effective way. Click here to know more.

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It takes years of hard work to build a good reputation, be it a company, an individual or a political entity. But that good will can be damaged or tarnished in just a few minutes. The hyper-active media of today, which act as the prosecutor, the jury and the judge, and the constant glare of a real-time social media sans frontiers, have made it a must that steps are taken to build, nurture and protect reputation in a sustained manner. A specialist Reputation Management company has become the need of the hour.

Reputation Management is no longer merely about good press and social media presence. Promoting the work of a company or a public figure to stand apart from others, earning the respect and trust of their stakeholders is an advantage like never before. Management of reputation, company or public figure is no longer accidental. It has to be planned, deliberate and consistent programme, rooted in knowledge and driven by results.

To be successful, reputation management consultants today, will need to develop a profound understanding of the audience mind set, create a simple yet compelling narrative with its roots in purpose and authenticity, driven through persuasive communication across multiple mediums. This is the key to shaping opinion in an ethical manner and this what the founding fathers of the profession intended public relations to be.

At Astrum, we are a multi-disciplinary team of specialist working together to help our clients earn public goodwill.

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Reputation Management Services by Specialist Consultants | Astrum

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Astrum provides Reputation management services with the help of a multi-disciplinary team of consultants that work together to help clients earn public goodwill. Visit website to know more.

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Best Reputation Management Experts at Astrum

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Best Reputation Management Experts at Astrum

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Astrum has one of India's best reputation management experts that protects their client's reputation & help the client overcome challenges while guarding their company's reputation.

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We use science to understand and shape public opinion and develop programmes that persuade people to act

Astrum is India's first science-based specialist Reputation Management advisory. We are trusted counsellors to CXOs, helping them resolve complex challenges they face in building and guarding their company's reputation. Applying the same science, Astrum helps senior political leaders connect with their voters to get elected and keep their mandate.

Astrum is a data driven advisory, with emphasis on harnessing the power of analytics to generate the insights needed to effectively engage stakeholders and shape public opinion in an ethical way. Our specializations include Reputation Management, Corporate Affairs, Crisis and Issues Communication and Election Campaign Strategy.

In 2018, Reputation Today in its Top 50 ranking of the largest public relations firms, it listed Astrum amongst the Top 20, making it the youngest and the fastest on that listing. In 2017, The Holmes Report featured Astrum as a nominee of the "Asia Pacific New Consultancy of the Year" and PRCI inducted Ashwani Singla, Founding Managing Partner and an industry veteran of two decades into its Hall of Fame.

Commencing operations in 2015, Astrum serves clients through its own presence in the NCR, Mumbai & Bangalore and spans 60 cities and towns in India through its dedicated affiliate network.

Why should you choose Astrum?

Ownership & Accountability.

Reputation is the most valuable asset of our clients. Our Reputation Management Specialists take the responsibility of building and protecting their client's reputation very seriously.

The Buck Stops With Us.

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Reputation Management Experts in India | Astrum

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Reputation Management experts at Astrum India build and protect their client's reputation helping them resolve complex challenges they face in guarding their company's reputation. Know more.

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Reputation Management Firm in India - Astrum

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Reputation Management Firm in India - Astrum

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Astrum is the best reputation management company in India that helps corporates shape public opinion about themselves. Click here to know more.