# data[].attributes.body
Discount coupon valid for 3 months/6 months that needs to be implemented within that timeframe
-Masha

# data[].attributes.headline
Split campaigns/ad groups based on high margin and low margin routes and set optimal bid strat to each - Veno

# data[].attributes.subject
Split campaigns/ad groups based on high margin and low margin routes and set optimal bid strat to each - Veno

# data[].attributes.headline
Check if subscription box is live on content pages - Diantha

# data[].attributes.subject
Check if subscription box is live on content pages - Diantha

# data[].attributes.body
SEA Targeting should be optimized further. We should ensure that all route updates and country targeting aspects are on point and market focus is carried out correctly based on extensive research of past performance and future predictions.
-Masha

# data[].attributes.headline
Retarget customers who booked on Meta channel to ask them to book with us directly the next time- MJ

# data[].attributes.subject
Retarget customers who booked on Meta channel to ask them to book with us directly the next time- MJ

# data[].attributes.body
Increasing newsletter database
all market
-
Marit

# data[].attributes.headline
Connect SEA data with Canopy to do retargeting via email - MJ

# data[].attributes.subject
Connect SEA data with Canopy to do retargeting via email - MJ

# data[].attributes.body
Potentially a way to counterstrike discount/promo pop ups of different publishers that come up during the booking flow on our direct booking sites
-Masha

# data[].attributes.headline
Remarketing back live in social media / display - Stephanie

# data[].attributes.subject
Remarketing back live in social media / display - Stephanie

# data[].attributes.body
All focus markets with room in CPA

# data[].attributes.headline
Incentivise/renegotiate affiliate CPA deal to boost routes with high margin - MJ

# data[].attributes.subject
Incentivise/renegotiate affiliate CPA deal to boost routes with high margin - MJ

# data[].attributes.body
Focus markets

# data[].attributes.headline
Test 48 hour deal with a higher discount

# data[].attributes.subject
Test 48 hour deal with a higher discount

# data[].attributes.body
Just like competitors, maybe try a discount from 50 euro to long-haul destinations - Floortje

# data[].attributes.body
Review all campaigns running across our Brands in Google Ads and identify pitfalls that are "taking away" from the performance. Truly deep dive into each and every aspect and layer of the current campaigns and respective ad groups.
-Masha

# data[].attributes.body
Check content from our best performing pages
All markets
-
Marit

# data[].attributes.body
Send out an survey more often to see and check in what people are interested in. Can be email, can be via social media (form in stories).
Anouk

All markets with social media.

# data[].attributes.headline
Explore non-focus markets' high online CM - MJ

# data[].attributes.subject
Explore non-focus markets' high online CM - MJ

# data[].attributes.body
non-focus markets

# data[].attributes.headline
Automate newsletter campaigns (Last destinations, searched for) - Stephanie

# data[].attributes.subject
Automate newsletter campaigns (Last destinations, searched for) - Stephanie

# data[].attributes.body
Check if we are missing out on certain high value key words
All markets
Marit

# data[].attributes.body
Dedicated emails (visited last year, based on interest etc).
Anouk

All markets

# data[].attributes.body
To gain trust, create brand awareness and push bookings - Floortje

# data[].attributes.headline
Request for Lean Six Sigma training - HL

# data[].attributes.subject
Request for Lean Six Sigma training - HL

# data[].attributes.headline
Add more audiences to SEA campaigns - Veno

# data[].attributes.subject
Add more audiences to SEA campaigns - Veno

# data[].attributes.body
Visitors, abandoned cart, etc
Some accounts/campaigns have already implement this but some haven't

# data[].attributes.body
Use email as channel to discount high profit margin routes (for eg Switzerland or Austria)
- Marie

# data[].attributes.body
Get back on track with social media developments and go live across social media platforms to ensure consumer engagement, overcome the negative impact of the refund issues and cater to brand awareness and loyalty
-Masha

# data[].attributes.body
Have the brands active on social media for organic+promotional post(TBs + newsletters). PR campaigns and contests = increase engagement
-Tania

# data[].attributes.body
Make more use of push alerts
All markets
-
Marit

# data[].attributes.headline
Explore "service fee" model in specific markets - HL

# data[].attributes.subject
Explore "service fee" model in specific markets - HL

# data[].attributes.body
- Erik

# data[].attributes.headline
48 hour / 72 hour discount on LH destinations for all channels (including affiliates, push alerts, newsletters to push volume and keep margin) - Stephanie

# data[].attributes.subject
48 hour / 72 hour discount on LH destinations for all channels (including affiliates, push alerts, newsletters to push volume and keep margin) - Stephanie

# data[].attributes.body
Have people bet on world cup winner by subscribing to newsletter - travel voucher gift for randomized winner
- Marie

# data[].attributes.body
Higher discounts for long haul flights with a minimum spending ammount as a condition
All markets
-
Marit

# data[].attributes.body
- Erik

# data[].attributes.body
Look into travel related trends of what consumers need for a sense of security (and what we currently offer) when traveling and look into how such additional products could be promoted further
-Masha

# data[].attributes.headline
Work with product team to optimize upsell/x-sell - HL

# data[].attributes.subject
Work with product team to optimize upsell/x-sell - HL

# data[].attributes.body
More CTA possibilities on LP's, especially the ones we are promoting at that time.
Anouk

All focus markets.

# data[].attributes.body
Focus markets
Try to automate the page and to use channel code to minimise the manual work
Work with IR to get air content for closed group audience

# data[].attributes.body
Send dedicated emails to customers based on interests, previous bookings, clicks etc. - Floortje

# data[].attributes.body
Share a highlight/tip of the week > on homepage/newsletter
All markets
-
Marit

# data[].attributes.body
- Erik

# data[].attributes.body
Focus Markets

# data[].attributes.body
f.e. Criteo / RTBhouse or similar solution

- Erik

# data[].attributes.body
Analyze the publisher performance and resulting CM across all markets and potentially remove/add publishers
-Masha

# data[].attributes.body
Email segmentation. E.g. Dedicated newsletter about Spain for people that clicked on Spain content in the past
Benelux market
-
Marit

# data[].attributes.body
Improve OR and bookings by updating those emails and possibly run a campaign for the new my account option (focus markets)
- Marie

# data[].attributes.body
target niche / high converting / high margin routes
f.e. BudgetAirUS

Erik

# data[].attributes.headline
Focus on last-minutes, after-summer, indian-summer to boost sales in aug/sep

# data[].attributes.subject
Focus on last-minutes, after-summer, indian-summer to boost sales in aug/sep

# data[].attributes.body
All focus markets - Floortje

# data[].attributes.body
Send out personalized additional email newsletters as one time campaign : people who visited x destination last year send them dedicated newsletter (choose Top 3 booked destinations) with deals to x destination
- Marie

# data[].attributes.body
testing pMax campaigns, when successful scale to other markets.
- Erik

# data[].attributes.body
Additional deals specific newsletter with only fares
For all markets
-Marit

# data[].attributes.body
Campaign to grow our email-database. Long term solution.
Anouk

Benelux. Other markets do this more often already.

# data[].attributes.headline
Reminder email to customers who have discount code unused in MyAccount- MJ

# data[].attributes.subject
Reminder email to customers who have discount code unused in MyAccount- MJ

# data[].attributes.body
Campaigns more (sales) based. Low-budget, last-minutes, deals. Can be campaigns on the homepage, can be working with more CTA's? etc.
Anouk

All focus markets

# data[].attributes.body
APAC(Optimise)
US

# data[].attributes.body
Newsletters more sales-based. Could be the newsletter we send out weekly, can be another extra email.
Anouk

All focus markets.

# data[].attributes.headline
Research market's competitors for each region (customer behaviour, market trends, past successful campaigns) - MJ

# data[].attributes.subject
Research market's competitors for each region (customer behaviour, market trends, past successful campaigns) - MJ

# data[].attributes.headline
Pricing actions to increase Online CM. Example: Visible discounts / IT fares / Demand Normalization tool / Booking fees - Steffen

# data[].attributes.subject
Pricing actions to increase Online CM. Example: Visible discounts / IT fares / Demand Normalization tool / Booking fees - Steffen

# data[].attributes.headline
Investigate difference in Online CM between FLDE and CTDE, and see if we can markup on FLDE. - Steffen

# data[].attributes.subject
Investigate difference in Online CM between FLDE and CTDE, and see if we can markup on FLDE. - Steffen

# data[].attributes.body
DACH markets

# data[].attributes.headline
Channel Code campaign in newsletter (Book with discount only via this newsletter. Only valid until the end of the week. - Steffen

# data[].attributes.subject
Channel Code campaign in newsletter (Book with discount only via this newsletter. Only valid until the end of the week. - Steffen

# data[].attributes.headline
Send a promotional newsletter (deals only) biweekly - Floortje

# data[].attributes.subject
Send a promotional newsletter (deals only) biweekly - Floortje

# data[].attributes.body
All focus markets

# data[].attributes.headline
Push high-margin destinations (optimize /flight pages, SEA campaigns, competitive pricing, and more) - Stephanie

# data[].attributes.subject
Push high-margin destinations (optimize /flight pages, SEA campaigns, competitive pricing, and more) - Stephanie

# data[].attributes.body
All focus markets

# data[].attributes.headline
Abandoned Cart email back live - Stephanie

# data[].attributes.subject
Abandoned Cart email back live - Stephanie

# data[].attributes.body
All focus markets