# data[].attributes.body
The explosion of Pinoy Pop (P-Pop) in recent years has proven that Filipino music is a global force to be reckoned with. Groups like SB19 and BINI, as well as rising bands like Cup of Joe, have reshaped the local music scene and sparked an online movement that continues to gain momentum. SB19 paved the way for P-Pop’s rise, becoming the first Filipino act to be nominated at the Billboard Music Awards and consistently trending on social media with their powerful performances and relatable lyrics. Meanwhile, BINI, known as the "Nation’s Girl Group," captured hearts with their uplifting music, vibrant choreography, and strong message of empowerment. Their songs became viral hits on TikTok and YouTube, proving that Filipino girl groups can stand alongside international acts. On the OPM side, Cup of Joe has emerged as a sensation, gaining popularity with their dreamy melodies and emotionally resonant lyrics that appeal to both young listeners and older generations.

# data[].attributes.body
Hi! Athena Reine Ybañez here. My friends know me as a big creative fan who enjoys exploring different aspects of Philippine pop culture. I have kept up with different Netflix series such as Trese, which deepened my appreciation for Filipino mythology and animation. However, music is my biggest passion, and P-Pop and OPM are the genres that speak to me the most. Through these music trends, I can express myself more freely—they make every day fun, bearable, and full of sunshine. I love following groups like SB19 and BINI, as well as rising OPM bands like Cup of Joe whose fresh sounds and heartfelt lyrics continue to inspire me. I also love their quirky personalities which makes every post, something to look forward to! I believe that P-Pop and OPM are not just entertainment; they reflect Filipino culture, creativity, and resilience, which is why I chose to feature them in this project.

# data[].attributes.body
a netflix series which is inspired by filipino characters and filipino settings.

# data[].attributes.attachment_link.title
SB19 Official on Instagram: "Kapuso Countdown to 2025

HAPPY NEW YEAR! 🎇

Ending the year and starting a new one together. We’re very grateful for all the milestones and strength 2024 brought us. May 2025 bring everyone more growth, success, and happiness.

Thank you @gmanetwork and @themallofasiaofficial  for having us in this celebration.

#SB19 #SB19WelcomesNYDinMOA #KapusoCountdownTo2025"

# data[].attributes.attachment_link.description
84K likes, 582 comments - officialsb19 on January 1, 2025: "Kapuso Countdown to 2025

HAPPY NEW YEAR! 🎇

Ending the year and starting a new one together. We’re very grateful for all the milestones and strength 2024 brought us. May 2025 bring everyone more growth, success, and happiness.

Thank you @gmanetwork and @themallofasiaofficial  for having us in this celebration.

#SB19 #SB19WelcomesNYDinMOA #KapusoCountdownTo2025". 

# data[].attributes.attachment_link.embed_code
View this post on Instagram

A post shared by SB19 Official (@officialsb19)

# data[].attributes.body
PANTROPIKO being everyone's favorite all-season jam!

# data[].attributes.attachment_link.title
#BINI : Pantropiko Performance Video | BINI

# data[].attributes.body
What makes this trend significant is its wide-reaching impact—P-Pop is not just for teens; it has resonated with individuals of all ages. Parents and older music fans who grew up with OPM legends now embrace this new era of Filipino music, showing that P-Pop is not just a passing trend but a cultural shift. These artists are also starting to go international, performing on global stages and attracting fans from different countries. With millions of streams, sold-out concerts, and trending hashtags, it’s becoming clear that Pinoy Pop is IT—our music industry is thriving, and the world is finally taking notice.

# data[].attributes.body
The rise of Pinoy Pop (P-Pop), led by groups like SB19, BINI, and Cup of Joe, can be largely attributed to media exposure and online engagement. Agenda-Setting Theory explains how media shapes what people consider important, and in this case, it has helped position P-Pop as a dominant force in Philippine pop culture. Platforms like YouTube, TikTok, and Twitter have played a crucial role in amplifying P-Pop’s reach, with viral music videos, trending hashtags, and fan-driven campaigns keeping these artists in the public eye. Traditional media outlets, such as television and radio, have also contributed to their success by featuring them in interviews, performances, and award shows. The more P-Pop is discussed and covered, the more Filipinos recognize it as an essential part of modern pop culture.

# data[].attributes.body
...the music industry today plays a crucial role in shaping people’s perspectives, behaviors, and personalities. P-Pop and OPM artists are no longer just performers; they use their platforms to speak up on social and political issues. Many of them raise awareness about mental health, youth empowerment, and even political accountability, encouraging their listeners to think critically and take action. SB19, for example, has openly supported campaigns on education and voter awareness, while other OPM artists have released songs reflecting the realities of Filipino society. Music today does not just put a smile on people’s faces—it inspires change. By constantly pushing relevant messages through their lyrics, performances, and online presence, these artists are not only shaping the music industry but also influencing how Filipinos see themselves, their country, and the world.

# data[].attributes.attachment_link.readable_text
SB19 is a boy band from Manila, Philippines, made up of members Pablo, Josh, Stell, Ken and Justin. The quintet -- created by ShowBT, a Korean entertainment company -- released its debut single, "Tilaluha," in October 2018, with debut studio album 'Get in the Zone' arriving in July 2020. The group's debut on Billboard's chart was on the Social 50 tally in December 2019, reaching a No. 2 peak in August 2020.

# data[].attributes.attachment_link.title
SB19 | Biography, Music & News | Billboard

# data[].attributes.attachment_link.description
SB19 is a boy band from Manila, Philippines, made up of members Pablo, Josh, Stell, Ken and Justin. The quintet -- created by ShowBT, a Korean entertainment company -- released its debut single, "...

# data[].attributes.attachment_link.title
Bandera on Instagram: "BINI MEMELOI X BINI MALOI 😍😍

KALOKA o Kalokalike? Iyan ang tanong ng netizens sa ibinanderang outfit of the day ng Unkabogable Star na si Vice Ganda na parehas sa styling ng BINI member na si Maloi Ricalde.

"Ang mag-ina na hindi nagkakalayo ng ganda," caption ni Vice. | 📸: Facebook/Vice Ganda

For more chika, mag-subscribe sa aming Viber channel sa link sa aming bio."

# data[].attributes.attachment_link.description
320 likes, 1 comments - banderaphl on September 15, 2024: "BINI MEMELOI X BINI MALOI 😍😍

KALOKA o Kalokalike? Iyan ang tanong ng netizens sa ibinanderang outfit of the day ng Unkabogable Star na si Vice Ganda na parehas sa styling ng BINI member na si Maloi Ricalde.

"Ang mag-ina na hindi nagkakalayo ng ganda," caption ni Vice. | 📸: Facebook/Vice Ganda

For more chika, mag-subscribe sa aming Viber channel sa link sa aming bio.". 

# data[].attributes.attachment_link.embed_code
View this post on Instagram

A post shared by Bandera (@banderaphl)