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humour - adverts that are funny often catch the attention of the audience more effectively. this means that the advert sticks in their head and it makes the audience laugh. humorous adverts include everyday activities which relate to the audience.

dramatic - dramatic adverts are usually made to give the idea of a short film. it gives a story about the product or service and allows the audience to understand the backstory of the item. it also has a strong narrative.

surreal - surreal adverts are often digitally made but there are some adverts that have actual humans and digital effects that blur out the line between real life and a dream like life. it has features of things that can not actually happen or exist. its viewed as a dream as not everything is real.

parody - a parody advert often exaggerate things to the point where its funny or entertaining to the audience. it captures the attention of the audience and makes them do critical thinking of the product or service etc.

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benefits offered - one marketing technique is that it ensures advantageous information is displayed and can be well read by customers. it gives the customers beneficial information rather than information that would stop people from buying the product. highlights the benefits offered and says why this products better than other.

lifestyle appeal - marketing strategy that is aimed directly at there demographic / audience. the difference between social classes. target audience is referred to age and who fits where eg. 30-40. the language used and the body language that is displayed in an advert makes the potential customer want to know more about a product or a service.

repetition - describes the product and and uses repetitive language to show how good the product/service is.

persuasive language - it cannot mislead the audience or lie about what they are selling, this can also effect the wealth of the child's family if there parents work or only one work and if most of the household can afford the product.

appeal - gender - male/female. class - middle class/working class.

music - the music in the background is nostalgic and it traps the audience's attention in one scene and reminds them of their childhood.

USP - the unique selling point of the product - eg - galaxy is cheaper than dairy milk as its qualities are lower. ethics must be looked at, for example coco powder is transofrmed into chocolate.

brand identity - slogan/ logo identifies the product. the face of a celebrity can be used as there fanbase would buy the product more and it is a easy way of promoting a product.

colours - establishes brand identity and distinguished colours are used, for example cadbury have a specific shade of purple for there packaging.

logo - signature of a business. can be identified between other business and is essentially there watermark.

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30 - 60 seconds advert

smarties

dairy milk

galaxy

snickers

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my final advert is exactly thirty seconds long and its a shadow advert of what dairy milk has made. it shows the audience that its better to be kind to people when you know that something is stressing them out or if there worried about something. i have included clips that me and my group have recorded together and i have cut out the parts that we do not need or that are bloopers. i have ensured to add underscoring and to make sure that the background music suits the advert as it will give an overview of what they can expect in the advert. i have also made sure that the story line is clear and that the audience can clearly understand the moral behind it

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TV ADVERT Review of DRAFT & Action Plan  (1)

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the audience that watched my draft advert video were my friends. i got told to add some transitions and make an attempt at adding some underscoring so it makes it more interesting to the audience. from what the audience said, i understood that the story line is clear and that its clear enough for the watchers to understand whats going on in the advert. this advert is also interesting for my audience as they can relate to the story because it might make them think of a time they did not do so well in an exam and what made them happy after.

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INVESTIGATION Chocolate research grid (1)

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the advertising standards authority is a company based in the uk that goes through regulations with advertising across any media site etc. they apply codes that are made by the committees of advertising practice.

according to the department of health, our product is a hfss product. this means that the fats, sugars, salts are all assessed in a item or product. this means that they cannot target pre - school students or encourage them to do out of limit acts. it cannot make a child feel guilty for not being able to get a grab of this product.

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Analysing professional adverts 2 - galaxy

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Analysing professional adverts 2 - galaxy

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INVESTIGATION Analysing Adverts Option 2 (2)

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INVESTIGATION Analysing Adverts Option 2 (1)

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pack shot - close up of the product in its packaging so customers can identify the product and gives more information to them too.

slogans and logos - logos build brand recognition and allow people to identify a business or product from other businesses or products. slogans sum up the brand in a few words and allow customers to know what its about.

product close up - the products are usually out of the packet and it shows the customer the product in detail.

voiceover - uses persuasive language and encourages people to buy a product or services.

graphics/text - shows information that is the unique selling point of the brand and drives people to buying the product. small print is used to display information that meets the necessary rules of the brand but the business doesn't want the customers to read that information first as it may sometimes put them off of buying the product.