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You will be working on two ‘linked’ projects based on one topic theme

In order to survive, we as human beings are dependant on 6 core essentials... water, food, clothing, shelter, healthcare, protection from harm

To show your ability in branding, we would like you to design two brands for your one topic... a charity or social enterprise brand, and/or a mass market brand, and/or a premium/luxury brand

My theme... WATER

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Drinking water brand

0% ... brand it as fun 0% alcohol

'subvertising' vibe

Ironic brand... its being serious but also making fun of the industry... how expensive water is... like the lorax (the guy that sells air)

The world's most popular non- alcoholic beverage

'Everyone's drinking it'

Inspiration... liquid death

Envision it being in the 'take-away' alcohol section of the supermarket, by tinnies etc

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Strap line: "Murder your thirst"

Brand characteristics: punk rock, rebellious, in your face, loud

Language used: 'biggest ever', 'don't be scared', 'killer merch', death to plastic

TOV: Unapologetically themselves, in your face, punk/ rebellious

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Don't be scared. It's just water. And iced tea. Murder your thirst. Death to plastic.

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The Brand Story: Liquid Death - MarcomCentral

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MarcomCentral tells the story of how Liquid Death's unorthodox tactics lead themto be one of the most successful beverage companies in the world. Read more!

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Created by a former creative director at Netflix

INSIGHT... Discovered that punk and heavy metal bands and their events were usually sponsored by beer and energy drink brands, after speaking to them, he discovered that they have to empty the cans and replace with water during the show

IDEA... Create a water brand that could sponsor a music event such as this, have the cans the same size as the large beer can aluminium cans, also reduces plastic waste

'Death to plastic'

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Dash Water is a UK brand that co-founder Jack Scott says is aimed at the “premium” end of the flavored water category.

Stocked in the likes of swanky department store Selfridges and Whole Foods, it retails at around £1.50

The name alludes to both a “dash” of flavour and the idea of people “dashing” around, leading hectic lives and wanting to reach for a convenient yet classy

beverage.

https://eyeondesign.aiga.org/wet-wild-a-deep-dive-into-branding-water/

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Drinks brand that uses flavours of wonky fruit in their drinks, reduces waste

“We wanted to create something that had the sort of desirability of Fiji water—something sophisticated and premium, as our target was late 20s, female… people with a bit of extra cash  looking for something good on the go, but wary of what they eat and drink.”

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But at the moment that's exactly what's happening, with up to 40% of fruits and veg grown in the UK going to waste, It's a seriously frightening statistic for a serious problem that needs to be at the forefront of our minds when we choose what we eat and drink.

At Dash we judge our ingredients on taste alone - looks never come into it. So while we are fussy about flavour we don't care if it's bumped, curved, broken or squashed. We want to do our bit to cut food waste so by saying yes to produce that others say no to, we make drinks that taste delicious and in a small way help raise awareness about the big issue of waste. One bashed up berry, curly cucumber and lopsided lemon at a time.

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But at the moment that's exactly what's happening, with up to 40% of fruits and veg grown in the UK going to waste, It's a seriously frightening statistic for a serious problem that needs to be at the forefront of our minds when we choose what we eat and drink.

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Packaging Design Concept Love and Sea - World Brand Design Society

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Natural water packaging design concept: All people are born of water, and at some point we will return to it. We are all blessed with her kindness, honey and care, she loves us and we love her as we love a mother, a son or a dream. Natural water produced and blessed with love in the Mexican Caribbean.Amar […]

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Lifestyle brand

INSIGHT... Need for there to be healthier alternatives to fizzy drinks, a need to have a 'classier' soda drink

UK of sparkling water were £204 million in 2016, up 11% on the year before, with growth in both flavored and unflavored fizzy water

fastest growing markets for sparking water are in younger generations

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"Hangover water"

Explains the ingredients it contains, even though its just water, it gives a medicinal feel, as if it will cure you

IDEA...

Could do 2... one that is the worlds most popular alcoholic beverage... another that is the worlds most popular hangover cure... liquid... diverse

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Cans of water rather than plastic bottles

INSIGHT... Plastic bottles everywhere on beaches and remote islands where everything is meant to be left untouched

IDEA... Cans of water that can be resealed so you can have them on the move, issue with most canned drinks is that they cant be sealed, thats why people choose plastic

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A remote island.Plastic bottles everywhere. This sight changed everything for three friends from London. There had to be a more recyclable and recycled solution. Spotting a lot of brands they knew from home, bottled water seemed to be the biggest culprit. That got the friends thinking, there had to be a more recyclable and recycled [...]

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Hotel bar quality cocktails on a can

Name is derived from an abbreviation of Mix of Total Happiness (MOTH)

Rejecting the snobbery that often surrounds premium drinks brands, MOTH embodies the concept of 'social alchemy',"

"Acting as a generous host, it encourages us to share one of life's most simple pleasures—connecting with each other through conversation and cocktails, without any fuss or formality."

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https://www.creativeboom.com/inspiration/moth/

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Sparkling water brand

Cue Instragram marketing... La Croix is perhaps the ultimate example of this

Over the past few years, people—or more specifically, the internet–has gone loopy over the stuff. It’s a hair trend. It’s a slogan T-shirt. It is a veritable Instagram lifestyle brand, and it has sparked a ludicrous deluge of think pieces about how and why.

We’d argue that it’s not just down to the taste (or lack thereof), or the no-calorie, “no-baddies” ingredients list

It’s the design of can: the ’80s colorways beloved by mid-00s hipsters and the faux-classy sweeping serif (an aesthetic that’s the winning millennial combo of gauche masquerading as knock-off classiness).

The look is both ironic and non-ironic; you love it in the same way as you love Italo disco, or ABBA—with utmost sincerity, and with an awareness of its ridiculousness but a misty eyed nostalgia for something you never had. Hence the rise of copycat brands like LaVie.

https://eyeondesign.aiga.org/wet-wild-a-deep-dive-into-branding-water/

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There's a passage in Bret Easton Ellis' novel American Psycho, in which Courtney, the lover of protagonist Patrick Bateman, claims to use "Evian for ice cubes." She and another character go on to list as many water brands as they can:

"'Well, there's Sparcal, Perrier, San Pellegrino, Poland Spring, Calistoga...' She stops, stuck, and looks over at McDermott for help. He sighs, then lists, Canadian Spring, Canadian Calm, Montclair, which is also from Canada, Vittel from France, Crodo, which is Italian...'"

They then go on to discuss the merits of glass bottles over plastic ("You want it to be crisp, with no aftertaste") and the difference between spring and mineral water. In Ellis's hands, bottled water and its many guises becomes another symbol of pointlessly detailed knowledge; a daft demarcation of style and status in an idiotic yuppie pissing contest.

Call them H20 2.0: they're flavored, they're "fun", they're in cans, and they're pitching themselves as new sodas.

Since the hedonistic 1980s of the book, such brands have come to be seen not as a luxury item, but as something as common as soda. Now, bottled water is commonly thought of as an environmental danger, not to mention something of a frivolous expense. Our appetites have been very much whetted for new takes on water-for healthier soda alternatives, for classier soda alternatives, for convenience, and for so many other reasons-and a slew of brands have emerged to meet the demand. Some designs move non-tap water into the sphere of soda, while other branding errs towards playfulness, rather than promises of provenance. Instagramable splashes of color to hint at the new-and healthy, of course-flavo ring over '80s mineral water seriousness.

Call them H20 2.0: they're flavored, they're "fun", they're in cans, and they're pitching themselves as new sodas-though without the megacorp and sugar guilt. Here, we take a look at how they're branded, and the role of the designer in ushering in this new trend for jazzy hydration.
Water as a lifestyle brand
In a piece on "craft" sparkling water for the Guardian, writer Emine Saner reports that retail analysts Mintel estimated sales in the UK of sparkling water were £204 million in 2016, up 11% on the year before, with growth in both flavored and unflavored fizzy water. The branding and design of such products naturally plays a huge role, especially considering that the fastest growing markets for sparking water are in younger generations. Cue Instragram marketing.

La Croix is perhaps the ultimate example of this. Over the past few years, people-or more specifically, the internet-has gone loopy over the stuff. It's a hair trend. It's a slogan T-shirt . It is a veritable Instagram lifestyle brand , and it has sparked a ludicrous deluge of think pieces about how and why.

We'd argue that it's not just down to the taste (or lack thereof), or the no-calorie, "no-baddies" ingredients list. It's the design of can: the '80s colorways beloved by mid-00s hipsters and the faux-classy sweeping serif (an aesthetic that's the winning millennial combo of gauche masquerading as knock-off classiness). The look is both ironic and non-ironic; you love it in the same way as you love Italo disco, or ABBA-with utmost sincerity, and with an awareness of its ridiculousness but a misty eyed nostalgia for something you never had. Hence the rise of copycat brands like .

Taking similarly colorful cues, Dash Water is a UK brand that co-founder Jack Scott says is aimed squarely at the "premium" end of the burgeoning flavored water category. Stocked in the likes of swanky department store Selfridges and Whole Foods, it retails at around £1.50 ($2) per can. The name alludes to both a "dash" of flavor and the idea of people "dashing" around, leading hectic lives and wanting to reach for a convenient yet classy beverage.

Scott brought in London studio to create the branding and packaging design, having admired its work for similar high-end mineral water brands in the past. Scott says he chose the agency for its "clean and contemporary" work.

"We wanted to create something that had the sort of desirability of Fiji water-something sophisticated and premium, as our target was late 20s, female... people with a bit of extra cash looking for something good on the go, but wary of what they eat and drink."

Dash's branding and packaging design holds clear appeal for that sort of market. It plays it safe typographically-opting for a mixture of a serene sans serif and a classy serif script-though it brings in some edginess by splitting the product name over two lines. Tellingly, the color palette plays right into the hands of the palettes du jour: one can is millennial pink, another is a cute-but-cool muted turquoise. The Dash Instagram feed heightens this idea of design-led lifestyle brand ever further: yes, that's a Pantone chart .
Water as soda alternative
While Dash pitches itself as a more interesting alternative to plain sparkling water, a large driver of this "fancy water" trend is as a replacement for tooth-rotting, paunch-building drinks. " LaCroix is succeeding as methadone for the soda addict ," as a writer on Vox put it. In the UK, too, brands are being forced to rethink their sugar content, since the was introduced in April this year.

It's that idea of making something flavorful, but healthful, that Ugly drinks co-founder Hugh Thomas feels is behind this newish raft of water-based, soda-like products: "People are realizing that the amount of sugar and sweetener in soda is considerable, and as it's a liquid, people often don't realize how much [sugar] they're consuming." In turn, Ugly looks to conflate the two: "On one front, it's the excitement of a cold can, like a carbonated soft drink, but it's also just a flavored water," Thomas says. "It's hydrating, with no sugar, sweetener, or calories."

Ugly's brand positioning, created by JKR, is based around the concept of "the Ugly truth." Thomas says that attitude is something of a riposte to traditional food and beverage marketing that over-promises and under-delivers. "It's all just smiley, happy people holding cans of brown sugary syrup," he says. "The 'ugly truth' is about transparency. It's partly a reference to what's going on around politics, with fake news and 'alternative facts.' It's also about having a strong opinion and positive rebellion."

"Just because it's healthy, it doesn't have to look boring."

JKR's designs for Ugly riff on the idea of sugar-free fun: the type is bubbly and bold, the colors eye-wateringly bright. According to Stephen McDavid, JKR creative director on the project, the agency was brought in to redesign the cans in a bid to become "less like a challenger brand, and more like a global icon" that now sees the big soda brands as competition.

"Just because it's healthy, it doesn't have to look boring," says McDavid. "We wanted to create something with distinctive assets, that people are proud to be seen with." As with soda brands of yore, a key part of this strategy was to be gently provocative-hence the name Ugly. "It's very distinctive and very memorable. The new look and feel was very much inspired by the founders, who used to work out of a shipping container, play loud music, and play lots of rebellious pranks."

To go with the new name, the agency also developed a new 'U' tongue icon. "It's the ultimate expression of attitude, sticking your tongue out at the world," says McDavid. The marketing campaign posters deliberately poke a finger at the world of marketing and its daft promises, all while the overall visual identity deliberately rails against typical "health" cues and cliches.
Style and substance
While these brands are appealing to different target audiences, they are all united by a design strategy that looks to convey more than just their healthiness, but a certain swagger or sophistication. "We're a brand with attitude, but there's substance behind what we're doing," says JKR's McDavid. "We haven't just created something Instagramable." Thomas adds: "We're a very design-led business. We have a strong style, and that's important to us."

Even plain old still watery water can somehow be ascribed coolness in 2018.

Thomas jokes that he thinks water is "cool." Such an admission, as he realizes, is inherently quite funny: water is water-it's not like, say, a shirt or pair of glasses that can easily siphoned into "cool" or "not cool." But it seems that's changed: even just plain old still watery water can somehow be ascribed coolness in 2018. A case in point? Can o' Water. As the rather hilarious name suggests, it's literally a can of water, with a resealable lid. But one that since the brand's founding just a couple of years ago has gone on to sponsor London Fashion Week and supply glitzy events like the Oscars and Vanity Fair parties.

Can o' Water's branding was created by one of its three co-founders, Perry Alexander. "The whole idea is twofold," he says. "The brand was inspired by creating a sustainable alternative to plastic water bottles, and to apply a graphic vision so that it stands out a bit in being more clean and minimal."

The can designs are indeed minimal: black for sparkling, white for still, with a simple serif font arranged both vertically and horizontally against a teardrop device for the typographic mark. Alexander claims to have arrived at the design solution at a "eureka moment," after which he quickly mocked it up. "It was just clean and simple, the black and white, and also very neutral." The typefaces are Myriad and Myriad Pro Light, again chosen for their simplicity and neutrality. "It was a conscious decision not to overcrowd the can. Less is more," says Alexander.
Environmental Can-cerns
According to Alexander, his brand's apparent coolness is simply a by-product of its main raison d'être: environmental consciousness. The "can" of Can o' Water wants to replace the plastic water bottles that are filling the oceans and stubbornly not biodegrading.

"Where we are on sugar is further down the road that where we are on single-use plastic, and I think it's going to change really quickly."

Ugly drinks is also hot on sustainability: its listing in major UK supermarket Tesco is 100% plastic free-the cans are aluminium and the trays used to ship the product are card, rather than shrink-wrapped. Thomas sees the gradual broader shift in consumer awareness around sustainability as analogous to that around sugar: "Where we are on sugar is further down the road that where we are on single-use plastic, and I think it's going to change really quickly," he says. For every Ugly can sold, 1 pound in the UK (or 1 cent in the US) goes to the gender equality charity Girl Up.

Railing against waste in another way, Dash's water is created from extracts of surplus "wonky" fruit and vegetables, which have been deemed too ugly for the supermarkets, poor sods.
Tradition and differentiation
These young, slightly flavored upstarts all look to "disrupt" water in some way or another. But for plain old traditional bottled water, there are some unique challenges for designers.

In 2014, Thompson Brand Partners, based in Leeds, northern England, rebranded Harrogate Spring Water, which only last month saw its biggest sales ever, despite the increasing move away from single-use plastic. The rebrand saw the introduction of "diamond bottles" and background patterns on labels inspired by tiles in the Royal Baths sited in the town of Harrogate. "These acknowledgments of the past are balanced with a refined, modern logo to bring the brand up to date," says the agency. Eschewing the green or blue palettes common to water brands, Thompson stuck with monochrome.

Rachel Cook, senior account manager at Thompson, points out that the major challenge for a water design project is that "water is just the same to some people-there's no product differentiation, it really is the same. Unlike other categories like crisps, which can be differentiated by bringing in new flavors, or cues around crunch-water brands can only differentiate their product through the brand."

So maybe it boils down to that point around differentiation that separates the LeCroixs from the also-rans of the sector? Ultimately, as Cooks points out, it's good design that builds a brand. But does it build a trend? Partly. Just how much, only time will tell.

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Wet + Wild: A Deep Dive into Branding Water

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There's a passage in Bret Easton Ellis' novel American Psycho, in which Courtney, the lover of protagonist Patrick Bateman, claims to use "Evian for ice cubes." She and another character go on to list as many water brands as they can: "'Well, there's Sparcal, Perrier, San Pellegrino, Poland Sprin

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Strap line: Mix of Total Happiness

Brand Characteristics: Soothing, togetherness, perfection, enjoyable, love

Language used: Little things matter, everything counts, attention to detail

TOV: friendly, young, colloquial, specialists in their field, perfectionists

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For maximum togetherness. Because great friends deserve great drinks. And great drinks are easy. They cost what they're worth, not what they want. They go where they're needed, in handbags - or pockets. And the good times follow. Because we believe cocktails are for everyone. Our drinks are made to be enjoyed wherever, however, with whoever. Picnic blankets or poker tables, tuxes or trackies. We'll do us and you do you.

And do it really, really well. For us, it's cocktails. Not wine, not cheese - just cocktails. We love what we make, and we make what we love.

We're picky - with what we make and how we make it. Every sip is important, and as with every ingredient, every word counts, every detail speaks. We aren't impulsive. We're perfectionists. Look after the detales. That's a joke.

Great cocktails aren't the same without great people. We surround ourselves with friends - people we love and admire, quicker, kinder, funnier, smarter, stronger, more brilliant than ourselves.

As a company, we're true to our values. We care about humans, we care about the planet. There are times to be nice and times to be stubborn. We won't compromise, and we won't work with anyone who doesn't feel the same way.

Like moths, our people come in all shapes and sizes - but they have lots in common too. They believe in maximum togetherness. They believe cocktails are for anyone and everyone, wherever, whenever. They believe great conversation starts with a great drink, and they're there to kick things off. They love what they do. They're perfectionists, obsessive, meticulous. But they do it together, honouring the company they keep with non-stop warmth and generosity. The MOTH family. They've got this weird thing about nibbling holes in t-shirts too.

Choosing a selection results in a full page refresh.

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HERE FOR COCKTAILS, COMPANY AND CONVERSATION THAT'S WHY WE MAKE THE BEST COCKTAILS IN A CAN-SO THAT SPECIAL MIX CAN HAPPEN ANYWHERE

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Strap line: "Don't bottle it"

Brand characteristics: solution to the problem, we are meant to be thankful for them

Language used: Refreshed, hydrated, better way, solution, thirsty

TOV: Problem solver, fixing the issue, "Holy grail", outs themselves of a pedestal

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Since you started looking at this 0 Kilograms of plastic have polluted our oceans Since you started looking at this​ 0 Kilograms of plastic have polluted our oceans ​ The most recycled and recyclable packaging on the planet. Recyclable forever and ever and ever and ever.

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No strapline

Brand Characteristics: vibrant, happy, jolly, spreading joy, friendly, welcoming, colourful

Language Used: "Bartender friends", "why let them have all the fun?"

TOV: Inviting, loud, vibrant, 'your fun friend'

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Ready-Made Cocktail Ingredients | About Us | FUNKIN COCKTAILS

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Trusted by top bartenders since 1999, Funkin Cocktails brings you a world of great-tasting cocktails. Elevate your mixology with our purees & mixers today >>

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Mohu Brewery’s Conceptual Packaging And Its Ethereal Connections

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Dieline is a global package design community and showcase of package design inspiration. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, package design events, and Dieline packaging design awards.

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Design: Lung-Hao Chiang
Location: Taiwan
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Glass bottle, Aluminium, Paper
Printing Process: Digital printing, Screen printing, Foil stamping

There's not a lot of coffee jargon and there's not a lot of ritual professionalism because enjoying coffee and enjoying life is supposed to be easy. Hoping to present clean and quiet comfort for the brand to create a calm and refreshing image.

What's Unique?
Fresh and bright color palette, creating a clean and thorough brand personality. Keeping the sense of humor and fun, with illustrations to explain the coffee flavor imagination space, each flavor has its own life and personality.

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Design: Lung-Hao ChiangLocation: TaiwanProject Type: ConceptPackaging Contents: CoffeePackaging Substrate / Materials: Glass bottle, Aluminium, PaperPrinting Process: Digital printing, Screen printing, Foil stampingThere's not a lot of coffee jargon and there's not a lot of ritual professionalism because enjoying coffee and enjoying life is supposed to be easy.

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Old Medicine packaging inspiring new packaging design

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Old Medicine packaging inspiring new packaging design

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colourful and bold

worn and retro

no images, just words

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Rebrand of a Spanish meat brand, old branding but in new style

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Onmi Design’s Refresh for Purlom Transforms the 40-Year-Old Spanish Meat Brand

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When thinking of consuming Spanish-based charcuterie, there’s an instant association with tables filled with loud conversation, inside jokes, flowing wine, and endless plans for future soirees, and Onmi has captured that vibe for Purlom. 

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Mood Enhancing Alcohol Alternative: Each can of Psychedelic Water contains 250mg of kava extract sourced from noble kava root

80mg of caffeine from green tea, expertly blended to promote relaxation and reduce stress without the hangover

Premium Ingredients: We use only the finest, all-natural ingredients and source our kava from ethical, sustainable farms in the South Pacific.

Get a variety of flavors to excite your taste buds!

Sweetened with Stevia

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Psychedelic Water | Relaxation Kava Water

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Excite your senses with our unique herbal blend of kava root, and velvet bean. Finally a delicious way to enjoy kavalactones and their mood boosting effects.

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People usually don't go to a healthcare professional to get a diagnosis or treatment for a hangover. Mostly likely, you'll know if you have a hangover based on your symptoms the morning after drinking alcohol. Common symptoms include tiredness, dry mouth, headache, nausea, problems thinking clearly, and low tolerance for light and sound.

Talk to your healthcare professional if regular hangovers affect your quality of life, including your personal relationships or your performance at school or work. Treatment for problems with alcohol is widely available.

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Time is the only sure cure for a hangover. Symptoms can last up to 24 hours. 

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Time is the only sure cure for a hangover. Symptoms can last up to 24 hours. 

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Fill your water bottle. Sip water or fruit juice to prevent dehydration. Resist any temptation to treat your hangover with more alcohol. It'll only make you feel worse.

Have a snack. Bland foods, such as toast and crackers, may boost your blood sugar and settle your stomach. Bouillon soup can help replace lost salt and potassium.

Take a pain reliever. A standard dose of a pain reliever you can buy without a prescription may ease a headache. But be careful about using these medicines with alcohol. Aspirin and ibuprofen (Advil, Motrin IB, others) can irritate your stomach. The combination of alcohol and acetaminophen (Tylenol, others) can cause serious liver damage.

Go back to bed. If you sleep long enough, your hangover may be gone when you awaken.

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Made from the poison nut, as the name suggests, nux vomica is the top ‘sicky’ homeopathic remedy. For hangovers or excessive eating, it eases the symptoms and hastens your recovery.

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Got that over-fed bloated, burpy, bilious feeling? Head thumping from the excesses of last night? We've got the perfect antidote: the homeopathic remedy nux vomica, a natural and effective hangover cure. Perfect if you've overdone it over the festive season, whether it's an excess of food or booze or too many rich naughties. It's a bit like Rennies, Gaviscon, Dioralyte and Nurofen all rolled into one.
Made from the poison nut, as the name suggests, nux vomica is the top 'sicky' homeopathic remedy. For hangovers or excessive eating, it eases the symptoms and hastens your recovery. Take one 30c and if you feel better, that's enough; if you're still feeling rotten after half an hour, repeat; and so on...
When to use...

Upset stomach of any sort

Nausea and vomiting - whether it's a sickness bug or self-imposed overindulgence!

Digestive disorders: nausea, stomach aches, hiccups

Weight/pain/bloating/discomfort in the stomach from overeating

Travel sickness

Morning sickness

Colic in babies

Headache and/or sickness from alcoholic excesses: the homeopathic hangover cure!

£7.50 for a 5ml bottle of remedies

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Nux vomica, the homeopathic hangover cure! - The Natural Health Hub

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Feeling a tad worse for wear...? Nux vomica is the homeopathic remedy for upset stomachs, and excessive food and booze, the perfect hangover cure

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Nux vomica is often indicated for individuals who experience digestive issues, especially those caused by overindulgence in rich, spicy foods, alcohol or stimulants. They may exhibit a tendency to be irritable, impatient and easily angered. Nux vomica individuals often have a desire for warmth and feel worse in the morning.

The Overindulgence & Hangover Complex contains a blend of homeopathic remedies traditionally used for symptoms associated with overindulgence such as: abdominal fullness and discomfort, flatulence, breathlessness, headache, and sensitivity to light, sound and odours.

Alcohol is diuretic, meaning it dehydrates you. So the more you drink the more dehydrated you get and the worse you are likely to feel the next day. This is why some people often drink water before bed, after they have been drinking, in the hope that it may provide some much needed rehydration

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​ Why have one flavour, when you can choose 3 of our refreshing flavours

​Our award winning range of rehydration powders are designed to prevent dehydration and provide rapid action hydration. Proudly the UK's most loved, most reviewed and highest rated single serve rehydration sachets.​

SAVE 16%

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​Why have one flavour, when you can choose 3 of our refreshing flavours ​Our award winning range of rehydration powders are designed to prevent dehydration and provide rapid action hydration. Proudly the UK's most loved, most reviewed and highest rated single serve rehydration sachets.​SAVE 16%

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Hangovers seem to be the body's way of reminding us about the hazards of overindulgence. Physiologically, it's a group effort: Diarrhea, fatigue, headache, nausea, and shaking are the classic symptoms. Sometimes, systolic (the upper number) blood pressure goes up, the heart beats faster than normal, and sweat glands overproduce - evidence that the "fight or flight" response is revved up. Some people become sensitive to light or sound. Others suffer a spinning sensation ( vertigo).

The result is pure misery. Fortunately, knowing the causes of hangovers, as well as different ways to cure a hangover, can help.

What causes hangovers?

The causes are as varied as the symptoms. Alcohol is metabolized into acetaldehyde, a substance that's toxic at high levels. However, concentrations rarely get that high, so that's not the complete explanation.

Drinking interferes with brain activity during sleep, so a hangover may be a form of sleep deprivation. Alcohol scrambles the hormones that regulate our biological clocks, which may be why a hangover can feel like jet lag, and vice versa. Alcohol can also trigger migraines, so some people may think they're hung over when it's really an alcohol-induced migraine they're suffering.

Hangovers begin after blood alcohol levels start to fall. In fact, according to some experts, the worst symptoms occur when levels reach zero.

The key ingredient seems to be "drinking to intoxication"; how much you drank to get there is less important. In fact, several studies suggest that light and moderate drinkers are more vulnerable to getting a hangover than heavy drinkers. Yet there's also seemingly contradictory research showing that people with a family history of alcoholism have worse hangovers. Researchers say some people may end up with drinking problems because they drink in an effort to relieve hangover symptoms.

7 hangover remedies

Obviously, not drinking any alcohol is the best solution. But if you do drink, here are simple tips to help prevent and relieve the misery.

1. Drinking fluids. Alcohol promotes urination because it inhibits the release of vasopressin, a hormone that decreases the volume of urine made by the kidneys. If your hangover includes diarrhea, sweating, or vomiting, you may be even more dehydrated. Although nausea can make it difficult to get anything down, even just a few sips of water might help your hangover.

2. Getting some carbohydrates into your system. Drinking may lower blood sugar levels, so theoretically some of the fatigue and headaches of a hangover may be from a brain working without enough of its main fuel. Moreover, many people forget to eat when they drink, further lowering their blood sugar. Toast and juice is a way to gently nudge levels back to normal.

3. Avoiding darker-colored alcoholic beverages. Experiments have shown that clear liquors, such as vodka and gin, tend to cause hangovers less frequently than dark ones, such as whiskey, red wine, and tequila. The main form of alcohol in alcoholic beverages is ethanol, but the darker liquors contain chemically related compounds (congeners), including methanol. The same enzymes process ethanol and methanol, but methanol metabolites are especially toxic, so they may cause a worse hangover.

4. Taking a pain reliever - but not Tylenol. Aspirin, ibuprofen (Motrin, other brands), and other nonsteroidal anti-inflammatory drugs (NSAIDs) may help with the headache and the overall achy feelings. NSAIDs, though, may irritate a stomach already irritated by alcohol. Don't take acetaminophen (Tylenol): if alcohol is lingering in your system, it may accentuate acetaminophen's toxic effects on the liver.

5. Drinking coffee or tea. Caffeine may not have any special anti-hangover powers, but as a stimulant, it could help with the grogginess. However, it's important to keep in mind that caffeine and alcohol should never be mixed because the caffeine can mask the depressant effects of alcohol, making drinkers feel more alert than they would otherwise.

6. Taking B vitamins and zinc. A study published in The Journal of Clinical Medicine evaluated the diets for 24 hours before and after excessive drinking occurred. It was a small study and results were based on the participants saying what they ate. However, they did find that people whose food and beverage consumption contained greater amounts of zinc and B vitamins had less severe hangovers.

7. Hair of the dog. Drinking to ease the symptoms of a hangover is sometimes called taking the hair of the dog, or hair of the dog that bit you. The notion is that hangovers are a form of alcohol withdrawal, so a drink or two will ease the withdrawal. However, the hair of the dog just perpetuates a cycle. It doesn't allow you to recover.

How to prevent hangovers

Hangovers affects individuals differently. For example, the effects of alcohol on a smaller person will usually be greater than on a larger person. These tips may help you prevent having a hangover when drinking alcohol:

Drink slowly and on a full stomach.

Drink in moderation.

Women should have no more than 1 drink per day and men no more than 2 drinks per day. One drink is defined as 12 fluid ounces (360 milliliters) of beer that has about 5% alcohol, 5 fluid ounces (150 milliliters) of wine that has about 12% alcohol, or 1 1/2 fluid ounces (45 milliliters) of 80-proof liquor.

Drink a glass of water in between drinks containing alcohol. This will help you drink less alcohol and decrease dehydration from drinking alcohol.

Image: stu99/Getty Images

About the Reviewer

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7 steps to cure your hangover - Harvard Health

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Suffering from a hangover? Here are some at-home remedies you can try to feel better in no time....

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The older you get, the more the lure of a good night out dampens in the knowledge of the hangover that will inevitably follow the morning after.

No matter how long you sternly stare in the mirror before heading out, giving yourself the same old pep talk - "Take it easy! Soft drinks for every other round! You're too old for the night bus!" - you know how it goes. You're with your favourite people, the going is good, and it can be easy to get carried away - no matter your age.

Whether it's planned or not, a big night on the lash usually ends in a serious backlash, specifically from your protesting liver. If only there was a magic pill to let you drink with zero consequences. Well...

No, sorry to disappoint but there are no magic beans to completely bypass a hangover. Aside from abstaining from alcohol completely, you will put some level of strain on your system if you overdo it.

Years of deep field research have taught this writer that there are a few steps that can help soothe the rage and wrath of a hangover:

Tablets can also go some way to helping banish a hangover's spinning vortex. There are plenty on the market designed to help return you to fighting fit, although, obviously they won't help a weekend-long bender. These remedies are designed for the moderate drinker who occasionally overdoes it. Our options below are not a get-out-of-jail-free card.

If you think you might have a more serious issue with alcohol, it's best to contact your healthcare professional to discuss it further. No matter the time of year, you should always drink responsibly, but for those odd times when you don't, we've rounded up the best hangover tablets to try now.

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Best hangover tablets to help you deal with the morning after

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Feeling rough after a night on the tiles? You need to read this

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KURE OXYGEN WATER 24 x 500mL | Kure Oxygen Water

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Researchers have studied hangovers for decades but have found no conclusive data proving what causes them. Research suggests that biological factors, such as the combination of dehydration, hormonal alterations, dysregulated cytokine pathways, and the toxic effects of alcohol, likely contribute to the issue.

As alcohol is a diureticTrusted Source, it increases a person’s need to urinate. This is why many people may experience dehydration after drinking alcohol. Therefore, people may want to consider hydrating beverages that might help to reduce the risk and side effects of hangovers.

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After a night of heavy drinking, what do you drink to alleviate hangover symptoms? From sports drinks to salty soups, there are countless hangover cures that people swear by after drinking alcohol the night before.

But the best drinks are always hydrating, like our Hydrating Electrolyte Powder Pack, and skip the mountains of sugar and salt.

In this guide, we'll take you through what a hangover is, the best drinks to consume the morning after, and a few drinks to avoid at all costs.

What is a Hangover?

After consuming alcohol, you might experience a hangover - a group of symptoms that usually arise the morning after. Believe it or not, scientists still aren't entirely sure what causes a hangover, except that it occurs after high blood alcohol levels.

The severity of your hangover symptoms may be in part due to biological factors. Some people rarely experience a hangover while others feel incredibly ill. Likewise, your alcohol metabolism may mean you can drink more without getting a hangover than others can.

Alcohol is a diuretic, meaning it increases your need to urinate. To help the body process alcohol, replacing hydration, electrolytes and nutrients that are lost as the alcohol depletes is key.

A hangover drink may also contain ingredients that target common hangover symptoms.

Hangover Symptoms to Expect

Common hangover symptoms include:

Dehydration, leading to a drop in blood pressure, can cause your blood vessels to constrict in an attempt to increase that blood pressure. These changes in blood pressure can exasperate feelings of nausea and fatigue.1

A pounding headache that may be caused by an increase in inflammation.

An upset stomach caused by alcohol irritating your stomach lining and increasing acid levels.

Disrupted sleep, or waking up feeling tired despite falling asleep earlier.2

The disrupted fluid balance can also cause low blood sugar. However, one study found that administering sugar to increase the low blood glucose levels associated with a hangover did not affect the symptoms of a hangover - so giving into those sugar cravings isn't going to prevent anything!3

Based on the common symptoms that arise from dehydration and increased inflammation, the best way to reduce hangover symptoms is to rehydrate. You can find our drink recommendations below.

The Dangers of Heavy Drinking

Although the symptoms of a hangover can all be cured with good hydration, frequent heavy drinking can cause permanent damage that won't be solved with a good cup of tea.

The long-term effects of consuming alcohol can impact muscle function, hormonal alterations impacting mood and behavior, and liver function causing liver inflammation.

At Zest, we're all about clean eating and nutritious beverages. If you need help quitting alcohol and turning a new page, there are plenty of resources at American Addiction Centers to get started.

4 Drinks To Try As A Hangover Cure

From bone broth to raw eggs, there are many strange stories of beverages curing hangovers. But we've selected four drinks that are scientifically proven to help overcome the symptoms of a hangover so you can recover faster.

1. Zest Hydration Powder Pack

Research suggests that one of the key elements to hangover relief is rehydrating your body and replenishing the vital nutrients you may have lost.

While water is a great way to rehydrate (in fact, it's next on our list) there are better ways to go about it.

Our Hydration Powder Pack contains essential electrolytes - sodium, chloride and potassium - along with glucose to keep your energy up and vitamins for overall well being. These electrolytes ensure that water doesn't just pass through your body, but moves into cells and is retained by your body. 4

With electrolytes lost due to dehydration, drinking Zest electrolyte powder (just mix it into your water bottle) can keep your body hydrated for longer.

2. Water

Without electrolytes, get ready to drink a big glass of water... and keep them coming! Drinking plain water is a great way to rehydrate your body, flush out any alcohol that's left, and get your blood pressure back where it should be.

While you might not retain as much hydration as you would if you mixed in some Zest Hydration Powder, you'll still be doing a world of good for your body.

If you don't like to drink water plain, you can try adding some flavor or even a beverage like coconut water - just keep an eye out for the added and natural sugar levels.

As we'll explore below, too much sugar isn't what you need right now.

3. Veg Smoothie

Blending some cooked spinach, grated ginger, coconut oil and beet juice is not just tasty, but a good way to replenish your body. It's providing some hydration, natural sugars to get your energy up, and some amino acids and other plant nutrients too.

A review into natural products for the treatment of hangovers and alcohol use disorder highlighted these ingredients as having potential:

Fenugreek seeds - protect against alcohol toxicity,

Mango - might enhance alcohol metabolism,

Persimmon - antioxidants improve liver lipid profile,

Ginger - treats nausea and has hepatoprotective properties,

Asparagus - might enhance alcohol metabolism.5

Add some pineapple juice or tomato juice to taste.

4. Herbal Tea

Herbal teas have a wide range of benefits, from having anti-inflammatory properties to being a pain reliever. Honey chrysanthemum tea, for example, may be helpful for accelerating alcohol metabolism. 6

Explore our article Types of Herbal Tea to learn more. Add some fresh slices of ginger and lemon juice to taste.

4 Drinks to Avoid After Excessive Alcohol Consumption

Certain drinks, particularly sugary drinks like soda and salty foods like miso soup, are best avoided for your morning cup after a hangover.

1. Soda

Soda and sugary sports drinks are not good after a night of drinking, simply because they may contribute to dehydration rather than hydration!

Too much sugar - excessive amounts, rather than the small amount of natural sugar you might find in your fresh smoothie - spikes your blood sugar levels. To combat this, your body may produce more urine to flush that sugar out.

This is more likely to happen if you are diabetic or take certain medications. 7 However, even when we put the sugar content aside, soda doesn't have the electrolytes or antioxidants that our recommended beverages contain.

2. More Alcohol

Drinking more alcohol to overcome a hangover, also known as 'hair of the dog', just adds more excessive drinking.

While an extra shot in your morning coffee may numb the symptoms of your hangover for a while, you're really just prolonging the inevitable.

Most doctors agree that it's just a bad idea. 8 If you can't handle a hangover, perhaps you should avoid drinking alcohol.

3. High Caffeine Tea

While herbal tea and even low-caffeine green tea may be beneficial for some symptoms, not all drinks that come under the umbrella of tea are good for a hangover.

The CDC states that caffeine has no effect on the metabolism of alcohol, nor does it reduce any impairment from drinking alcohol. 9

Furthermore, while studies have found that caffeine doesn't lead to fluid loss (dehydration), they haven't found that it hydrates you either. 10

Ultimately, we recommend you enjoy the amino acid health benefits of our energy tea later in the day. Stick to our Hydrating Electrolyte Powder for your hangover symptoms!

4. Concentrated Fruit Juice

Fresh orange juice, with pulp, provides some vitamin C and fiber - so go ahead and add it to your hangover smoothie. Concentrated orange juice, on the other hand, might not be as great.

Up to 90% of fresh fruit juice is water - exactly what you need for rehydrating. Concentrated fruit juice reduces that percentage, but doesn't necessarily mean that you're consuming more electrolytes or nutrients that you need to recover from your hangover.

If you want to drink concentrated fruit juice instead of freshly juiced beverages (it's more convenient, after all), make sure that you find beverages that don't have added sugar or salt. 11

Swap Sugar and Caffeine for Electrolytes!

Drinking too much alcohol can lead to a bad hangover. But by rehydrating your body, you can recover and get on with your day. Rather than our high-caffeine energy tea, try our hydrating electrolyte powder packs.

With electrolytes, glucose, and B vitamins, it's a nutritious powder you can mix with water to create a hydrating, hangover-busting drink.

Learn more about our electrolyte powder drinks in our article Fasting Electrolyte Powder: Everything You Need to Know.

FAQs

What is the best drink for a hangover?

Choose an anti-inflammatory, hydrating beverage with electrolytes, like the Zest Hydration Powder Pack or coconut water. Avoid overly sugary or salty beverages like bone broth.

What drinks help with hangover symptoms?

The symptoms of a hangover mostly link to dehydration, so choose a beverage that's hydrating and/or has additional health benefits that combat inflammation and nausea.

Should you have caffeine for a hangover?

A small amount of caffeine, e.g. from a standard green tea, isn't going to hurt your hangover. However, there's little evidence that caffeine can negate the effects of alcohol consumption either.

Caffeinated beverages as hangover cures only work if they're super hydrating.

What time should you stop drinking alcohol?

The CDC recommends consuming no more than 1 or 2 drinks per day. Depending on your alcohol metabolism, you may be able to drink more than someone else without feeling the effects.

Regardless, consuming coconut water, miso soup or any other 'hangover cure' before you go to bed is unlikely to have any effect. Choosing hydrating beverages with anti-inflammatory properties the next morning may help, however!

What tea is good for a hangover?

A low caffeine green tea or herbal tea is good to consume after excessive alcohol consumption, to rehydrate and provide antioxidants that may help your liver or reduce another symptom, like nausea for example.

Is plain water the best hangover cure?

After drinking alcohol, rehydrating with water, coconut water, or an electrolyte powder pack is great! Drinking overly sweet or salty beverages, like bone broth, won't cure your symptoms as effectively.

Read How to Cure a Hangover next.

What are the best hangover foods?

Hangover drinks rehydrate you and can quell stomach upset. Several foods may also be beneficial, such as oatmeal, eggs, fresh fruit and protein-rich meats. 12 Spicy food doesn't make the list!

SOURCES
1 https://www.healthline.com/health/dehydration-and-blood-pressure#when-to-get-care
2 https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/hangovers
3 https://pubmed.ncbi.nlm.nih.gov/1253812/
4 https://www.healthline.com/nutrition/electrolytes#functions
5 https://www.mdpi.com/1420-3049/21/1/64/htm
6 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4813215/
7 https://www.livestrong.com/article/485820-does-sugar-make-you-dehydrated/
8 https://www.medicaldaily.com/hair-dog-theory-does-drinking-more-alcohol-actually-cure-hangover-358144
9 https://www.cdc.gov/alcohol/fact-sheets/caffeine-and-alcohol.htm
10 https://pubmed.ncbi.nlm.nih.gov/19774754/
11 https://www.healthline.com/nutrition/juice-concentrate#benefits
12 https://www.healthline.com/nutrition/best-hangover-foods#meat-and-fish

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What to Drink for a Hangover: Top 4 Beverages

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What to Drink for a Hangover: Top 4 Beverages After a night of heavy drinking, what do you drink to alleviate hangover symptoms? From sports drinks to salty soups, there are countless hangover cures that people swear by after drinking alcohol the night before.

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What Is the Old Style Serif Typeface Classification?

So what is the Old Style serif type classification-or what is a type classification at all? Think of it as a means of sorting type into different "types". For example, fonts are often broadly categorized as serifs or sans serifs, as a means of describing parts of their design.

If you're new to type classification, check out our free video course. It's a wonderful place to start for beginners, and a worthwhile refresher for experienced designers.

There's more to type classification than serifs vs. sans serifs. For example, there are many different classifications for serif typefaces. Old Style is one of those classifications. As an example, let's compare two different serif type classifications: Old Style and Didone.

Garamond, an Old Style typeface, and Bodoni, a Didone typeface.

Both of these typefaces have serifs-the extended lines at the end of the font's stroke. However, they are each visually quite different. In the Didones, we see a straight serif. In the Old Style type, we see a more tapered serif that looks more like a wedge. Notice the difference in the strokes too. Old Style serif fonts lack the stark contrast that we see in Didones. We'll often see more of a tilt in the type's axis, as well.

This elegant font takes inspiration from Old Time Fonts. Download it today on Envato Elements.

Old Style serif fonts have a beautiful, timeless aesthetic that can work in a wide variety of design situations. Some popular Old Style fonts include Garamond, Goudy, Palatino, and Minion. Modern fonts often draw inspiration from Old Style typefaces (as well as the Transitionals, where you'd see fonts like Times New Roman). There's something very classy about serif type-it's not uncommon to see them in newspapers, magazines, and in the interior of your favorite book.

This stylish type takes inspiration from Old Style typefaces and adds an aesthetic twist.

Stylish Old Style Serif Fonts From Envato Elements

Let's take a look at some of the beautiful serif fonts over on Envato Elements. Many of them are very clearly inspired by Old Style serif fonts, while others take hints from the Old Style serif aesthetic. Regardless of the approach, they are an elegant addition to any font library. Enjoy the type inspiration or consider adding one of these fonts to your collection today.

Artifex: Smooth Old Timey Fonts is a versatile and stylish addition to any font collection. This font download also includes eight different weights, making it a perfect fit for a wide variety of design situations.

Isn't Wensley: Modern Old Fashioned Fonts classy? Pair it with your photography, use it in your next magazine design, or use it to set copy in your next layout design. It's a modern take on a classic Old Style typeface.

Here's another font family to check out. Carra Retro Font Family Pack includes multiple weights, which makes it a great Old Style font example for your font library. It works great at larger sizes, but could work well as body copy too.

This typeface deviates from what we'd expect from Old Style fonts, but we can see a little inspiration here too. That's part of the beauty of type design-we can take from more than one influence to come up with something awesome.

Aren't the serifs on this font visually interesting? This luxury Old Style serif makes for an elegant aesthetic, perfect for a number of design projects. Download this one today.

Check out this stylish typeface. The "M" here creates a lot of visual interest. This font family also includes multiple weights for your experimentation. If you're looking for something different, give this Old Style typeface example a look.

This font is bold, and we don't need the imagery here to clearly associate this one with business. Try this Old Style font out in a headline or title in your next design project.

Beautiful and versatile-that describes this lovely font in Old Style. It would be a lovely fit for a number of book projects. It has the perfect readability for both large and smaller type treatments.

There's a slight variation in the strokes of this font that makes it stand out from the others. Less is often more; those slight tweaks make an impact when you give this typeface a try.

Gorgone Versatile Old English Font is a little less old style; we have a lot more contrast here, but notice the more wedge-like serifs. This interesting font would be a beautiful addition to high-end product design and packaging.

Now here's an interesting Old Style font example with some beautiful alternates. The beautiful swashes and curls added to Nue Syierift: Playful Old Fashion Fonts give it an extra stroke of elegance.

Bearmen Impressive Old English Font pushes the curve of the serif wedge even further. The slight organic quality of the strokes also lends to the overall aesthetic here. Use this one for a wide variety of design projects.

This is a great font download because you get a two-in-one pack. Denish Sans & Serif Duo Old Font Family font duo includes a lovely serif font and a matching sans serif font, too. No need to figure out what would be a good match-they were designed for each other.

Isn't the crossbar in the upper-case "A" here visually interesting? Additions and variations like the ones in Thomas Mag Exciting Old Timey Fonts make it a fun and valuable addition to any font library. Use this font in Old Style at large sizes or small.

Here's an elegant typeface that employs beautiful swashes and curls. It really is a lovely pair with a classic serif, isn't it? Use this display typeface for logo design, headlines, and more.

This is a classic font choice. Try out the two included widths to help create hierarchy in your next design. It's clean, versatile, and has plenty of possibility. Give this font a look today.

This old-time font would be a great fit for photography, but it looks elegant on a page on its own too. It also comes with five different weights, so there's plenty to work with here.

If you're looking for an elegant, modern take on an Old Style serif font, give this one a look. There's a touch of vintage elegance here and some nods to the Didones, while also keying into some classic serif aesthetics.

This Old Style typeface has so many possibilities. There's more dramatic contrast in this one than in many of the other fonts we've looked at. It would prove to be a great addition to any font library.

There's something so elegant about well-designed type, isn't there? Faraz is an awesome Old Style font example. Use it in a variety of design projects in its round, regular, and outline variations.

There are stylish extras at the end of many of these beautifully designed letterforms. Check out the included ligatures and alternates to craft beautiful headlines, logos, and more. It truly is a high-class serif Old Style font.

If you're looking for a versatile font that can fill many roles, consider this serif Old Style font. Choose from light, round, and bold styles with this font download. It also includes web font files for your convenience.

This classy serif font family includes six different weights. It's a great fit for classy headlines and logos, but also works well for body copy and other supplemental type. Give this one a look.

Give your text an Art Deco and roaring 20s vibe with Walking Broadway, a striking Old Style font. Its details will transport you and your audience to a different time, when glamor, luxury, precision, and dynamism were the watchwords.

Here's another font with some stylish alternates. These little decorative twists add a lot of extra character and personality to this aesthetic font in Old Style. This one is definitely worth a look.

Looking for a stylish old typewriter font that can fill a wide variety of roles in your next composition? This versatile typeface can be used for posters, newspapers, headlines, magazines, and more.

As the image states, the Magreb Old Style typeface is smooth and exquisite. You can see how the letters flow into each other thanks to the curvy serif, a staple of the Old Style fonts.

Let's say you love refined and minimalist typography. But let's also imagine that you still like a little bit of flair in your writing. Restora is a mix of an Old Style font example and a Roman serif font, and it will offer the perfect balance of what you're searching for.

The Golden Metafor serif Old Style font has an artistic, vintage vibe that could work well for a number of creative projects, movies, logos, branding, packaging, stationery, photography, events, and plenty of other uses.

This Old Style serif font is equal parts sharp and delicate. Moreover, Stigsa Display is attention-grabbing even though it's not the most flamboyant typography. As such, it portrays a classy and fun image.

Now, this one goes all out! Buncher Georgia knows nothing about minimalism. Just look at those curves and details. They make this Old Style typeface example perfect for any project where you need people to take a second look at you and your message.

Valorica has a woodsy and retro flair to it. Nonetheless, you can adapt it to fit every need and preference you have. Its twists and turns add design value without taking away readability. Download this Old Style font now to help your projects stand out.

If you want to get noticed, use the Dioxide font in Old Style. It's an all-caps character set that has pizzazz while staying elegant. Turn heads with this vintage-inspired font and help people remember your brand, product, or other projects.

Mix Old Style serif fonts and handwritten typography with Sapodilla. It's a light typeface made with thin brushstrokes. You can use it to give your products or projects a lot more personality and warmth.

Let's make it enjoyable with Hornbill. 70s Retro vibes and Old Style typeface sweeps make this the perfect typography for highlighting any kind of text. Grab it now and see for yourself how versatile it can be.

Last but not least, Ringift has a romantic aura and a sophisticated presence. It's ideal for works that need an ethereal Old Style font example to deliver their message accurately.

Which Old Style Typefaces Are Your Favorites?

Which fonts were your favorites? Any designer's collection or font library would benefit from several strong Old Style serif fonts. In addition, there are so many fonts out there that mix classifications, taking something from Old Style fonts and creating something stunning, new, and versatile. Isn't type design wonderful?

If you're a font lover, remember to check out Envato Elements. One fee gets you access to an entire library of fonts. Download and try out as many as you like from a huge collection-and the licensing is for commercial usage too. It's a perfect resource for professional designers and hobbyists alike.

Love fonts? Check out these other font collections for inspiration, downloads, and more.

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Stunning Old Style Fonts (Old Style Typeface Examples) | Envato Tuts+

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Learn more about old style serif typefaces and find beautiful old style examples that take influence from the original old style serif fonts.

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Ne manquez pas notre événement de clôture de la saison avec l'artiste renommé Paul Kalkbrenner ! Plongez dans une journée mémorablepour cette fin de saison 2024

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Britons spend almost a year of their life hungover | Nursing Times

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Macmillan Cancer Support has estimated that people spend 315 days of their lives battling with headaches and nausea caused by drinking.The charity, which

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Hungover Brits lost 22 hours of their summer - Cancer Research UK - Cancer News

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Hungover Brits have lost 22 hours of their summer, Cancer Research UK’s Dryathlon campaign has found

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Drinking leaves Brits wasting a year of their lives due to hangovers. Credit: Ian West/PA Wire

The average Briton spends nearly a whole year of their lives nursing a hangover, a charity has estimated.

Macmillan Cancer Support says people spend 315 days of their lives with headaches and nausea caused by excessive drinking.

The charity surveyed 2,000 British adults and found that one in 14 will have more than 3,000 hangovers in their lifetime. It calculated the figures by multiplying the average amount of time people spend hungover each month with their life expectancy.

22% of people from the north likely to have more than four hangovers each month compared to 15% of people from the south.

Women's hangovers appear to last longer - with the average lasting nine hours - compared to a seven hour hangover suffered by men.

One in 13 of those surveyed said they had missed a first date because they were too hungover.

One in ten said they had missed a job interview.

The charity's poll suggests that:

The charity is running a 'Go Sober for October' fundraising campaign.

This research shows hangovers are a waste of time and are causing people to miss out on everything from romance to their dream job. That's why we're asking people to sign up for Macmillan's Go Sober fundraising event, abstain from drinking alcohol for the month of October and ask family and friends to sponsor them. The money raised will provide vital funds to support people affected by cancer so they don't have to face it alone.

Hannah Redmond, Macmillan Cancer Support

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Britons 'spend a year of their lives' nursing a hangover | ITV News

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The average Briton spends year nearly of their lives nursing a hangover, a charity estimates. | ITV National News

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The drink is a scientifically-formulated blend of 17 vitamins, minerals, prebiotics and amino acids which help to replenish the body of the essential nutrients that are depleted when it processes alcohol.

It’s the first drink in the UK with choline, a nutrient which supports healthy liver function. It also includes amino acids which help to break down alcohol and reduce blood ethanol, B Vitamins to help with energy levels, magnesium to aid with blood sugar levels, and many more nutrients that help with the recovery process after a night out.

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Bounce Back Drink | The first post social replenishment drink

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Bounce Back Drink - The first post social replenishment drink. Developed by biochemists for overnight nutrition

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For many people, a night of drinking can lead to a painful morning after and the dreaded effects of a hangover. What does science tell us about this phenomenon? What causes the typical symptoms of a hangover? And the question perhaps as old as hangovers themselves-are there any real remedies?

What Is a Hangover?

A hangover refers to a set of symptoms that occur as a consequence of drinking too much. Typical symptoms include fatigue, weakness, thirst, headache, muscle aches, nausea, stomach pain, vertigo, sensitivity to light and sound, anxiety, irritability, sweating, and increased blood pressure. A hangover can vary from person to person.

Other Substances That Contribute to Hangover Symptoms

Alcohol is the main culprit in a hangover, but other components of alcoholic beverages might contribute to hangover symptoms or make a hangover worse.

Congeners are compounds, other than ethyl alcohol, that are produced during fermentation. These substances contribute to the taste and smell of alcoholic beverages. Darker spirits, such as bourbon, which tend to have higher levels of congeners than clear spirits, could worsen hangover symptoms for some people.

Sulfites are compounds that are added to wine as preservatives. People who have a sensitivity to sulfites may experience a headache after drinking wine.

What Causes Hangover Symptoms?

A number of factors can contribute to hangovers:

Mild dehydration: Alcohol suppresses the release of vasopressin, a hormone produced by the brain that sends signals to the kidneys causing them to retain fluid. As a result, alcohol increases urination and excess loss of fluids. The mild dehydration that results likely contributes to hangover symptoms such as thirst, fatigue, and a headache.

Disrupted sleep: People may fall asleep faster after drinking alcohol, but their sleep is fragmented, and they tend to wake up earlier. This contributes to fatigue, as well as lost productivity.

Gastrointestinal irritation: Alcohol directly irritates the lining of the stomach and increases acid release. This can lead to nausea and stomach discomfort.

Inflammation: Alcohol increases inflammation in the body. Inflammation contributes to the malaise that people feel when they are sick, so it may play a role in hangover symptoms as well.

Acetaldehyde exposure: Alcohol metabolism, primarily by the liver, creates the compound acetaldehyde, a toxic, short-lived byproduct, which contributes to inflammation in the liver, pancreas, brain, gastrointestinal tract, and other organs.

Mini-withdrawal: While drinking, individuals may feel calmer, more relaxed, and even euphoric, but the brain quickly adjusts to those positive effects as it tries to maintain balance. As a result, when the buzz wears off, people can feel more restless and anxious than before they drank.

Because individuals are so different, it is difficult to predict how many drinks will cause a hangover. Any time people drink to intoxication, there is a chance they could have a hangover the next day.

When Does a Hangover Peak and How Long Does It Last?

Hangover symptoms peak when the blood alcohol concentration in the body returns to about zero. The symptoms can last 24 hours or longer.

Are Hangovers Dangerous or Just Painful?

Hangovers can be both painful and dangerous. During a hangover, a person's attention, decision-making, and muscle coordination can all be impaired. Also, the ability to perform important tasks, such as driving, operating machinery, or caring for others can be negatively affected.

Common Myths About Hangovers

Myth: Certain actions, such as drinking coffee or taking a shower, can prevent or cure a hangover.

Fact: The only way to completely avoid a hangover is to not drink alcohol at all or to keep alcohol intake to a minimum. There is no cure for a hangover other than time.

Myth: The order of drinks will affect a hangover-as captured in the expression, "beer before liquor, never sicker."

Fact: In general, the more alcohol a person drinks, the worse the hangover will be. This is true regardless of whether a person drinks beer, wine, distilled spirits, or a combination of these.

Myth: Having an alcoholic drink in the morning after a night of drinking will help avoid a hangover-a practice known colloquially as "a hair of the dog that bit you."

Fact: While this might temporarily minimize some symptoms, it could contribute to and prolong the malaise and other symptoms of the hangover.

Are There Any Remedies for a Hangover?

Although many remedies for alleviating hangovers are mentioned on the web and in social media, none have been scientifically proven to be effective. There is no magic potion for beating hangovers-and only time can help. A person must wait for the body to finish clearing the toxic byproducts of alcohol metabolism, to rehydrate, to heal irritated tissue, and to restore immune and brain activity to normal. There is no way to speed up the brain's recovery from alcohol use-drinking coffee, taking a shower, or having an alcoholic beverage the next morning will not cure a hangover.

Some people take over-the-counter pain relievers (often acetaminophen) before going to bed to minimize hangovers. It is important to recognize that the combination of alcohol and acetaminophen can be toxic to the liver. Like alcohol, certain over-the-counter pain relievers, including aspirin and ibuprofen, can increase acid release and irritate the lining of the stomach. Proceed with caution when using these medications before or after consuming alcohol.

To help ease their hangover symptoms, some people turn to electrolyte-rich sports drinks or other products, or even intravenous (IV) treatments, in an effort to treat electrolyte imbalance caused by increased urination and fluid loss as a result of drinking. Research has not found a correlation between the extent of electrolyte disruptions and the severity of hangovers, or the impact of added electrolytes on hangover severity. In most people, the body will quickly restore electrolyte balance once the effects of alcohol subside.

Ultimately, the only surefire remedy for a hangover is to avoid getting one by drinking in moderation or choosing not to drink.

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National Institute on Alcohol Abuse and Alcoholism (NIAAA)

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A hangover refers to a set of symptoms that occur as a consequence of excessive alcohol use. Typical symptoms include fatigue, weakness, thirst, headache, muscle aches, nausea, stomach pain, vertigo, sensitivity to light and sound, anxiety, irritability, sweating, and increased blood pressure.

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Almost 2,000 days spent hungover in lifetime

Average Brit suffers for 22 days a year until aged 60

The average Brit will spend more than five years of their life with a hangover, according to new research.

They will suffer the ill effects for a whole day - usually a Sunday - at least once-a-week between the ages of 21 and 38.

During that period, another 12 days-a-year will be spent retching, sweating and feeling lousy because of weddings, birthdays and office parties.

Though their frequency reduces with age, hangovers continue at an average rate of 22.8 days per year until the age of 60.

In total, folk spend more than five-and-a-quarter years with a hangover in the course of a lifetime - or nearly 2,000 days, according to a survey by alcohol-free drinks maker Sweet Lady Beverages.

A spokesman for the firm, which polled 1,500 of its online visitors, said: 'We've long known that hangovers are a common curse in people's lives.

'But this research shows the worrying true figure. It's staggering to think we as a nation spend so much time - and so much money - doing something that makes us feel lousy.'

The figures, released yesterday, show that the average man and woman gets drunk - and hungover - at least once-a-week between the ages of 21 and 38.

Including impromptu parties and office events, they will spend 60 days per year with a hangover, or a total of 1,020 days in the 17-year period.

People will have 45 hangovers per year between the ages of 38 and 46, and 23 per year between the ages of 46 and 60.

Overall, 1,926 days - or 5.27 years - will be lost to hangovers in the course of an average lifetime.

The spokesman for Sweet Lady Beverages said: 'The message we can take from this is simple - by reducing our alcohol intake we can reduce the amount of time feeling wretched.'

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Pass the painkillers: The average Brit spends more than five YEARS of their life with a hangover

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People will suffer the ill effects of drinking too much for a whole day - usually a Sunday - at least once-a-week between the ages of 21 and 38.

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Here's hoping you've come up with a good coping strategy

A hangover now and then doesn't seem so bad. But add them all up, and you could spend two years of your life hungover, Munchies reports. A vitamin company conducted a survey of 2,000 people in the UK and found that the average person wakes up hungover once a month. Take that number, calculate it for a lifetime and you find that the average Brit will spend 724 days of their life feeling the pains of last night's drinks.

Participants were also asked about their hangover cures; the highest-ranking remedy was unsurprisingly water, followed by lounging around in bed, a shower, getting fresh air and popping painkillers. Thirty percent said salty foods like bacon are part of their hangover ritual.

Surely, we'll all be racking up a few extra hangover days this holiday season.

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The Average Time Spent Hungover In A Lifetime Is 2 Years - Tasting Table

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A hangover now and then doesn't seem so bad. But add them all up, and you could spend two years of your life hungover.

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Happy Tuesdays post-rave wellness packs help you recover and come down after extended hours on the dancefloor. Come down to Happy Tuesdays.com for an all-in-one supplement that supports mind and body recovery after a festival or rave with high quality vitamins and nutrients in pill and tablet form.