# data[].attributes.body
DP are in the maturity stage and increase market shares will be crucial to increase profitability and reduce costs.

# data[].attributes.body
We believe creating a sales team would be ideal guven their current goal of increasing their market share. They already increased their productive capacity, but it makes no sense being able to produce more if they are not able to sello more. The market is stabilizing and obtaining new customers is more difficult, therefore, the decision of creating a sales force has now become a critical success factor.

# data[].attributes.body
Not being reliant on a few key persons, this is key in order to establish an understanding of workflow of the whole workforce, also to enable participation and development in day-to-day operations.

# data[].attributes.headline
Managing customer complaints, good service. Both pre and post sales

# data[].attributes.subject
Managing customer complaints, good service. Both pre and post sales

# data[].attributes.headline
Managing and reducing lead time. Deadlines!

# data[].attributes.subject
Managing and reducing lead time. Deadlines!

# data[].attributes.body
Important to keep everyone happy and for increasing market shares in the future.

# data[].attributes.headline
Relationships, long term relationships with suppliers (!) and customers (!) but also employees

# data[].attributes.subject
Relationships, long term relationships with suppliers (!) and customers (!) but also employees

# data[].attributes.body
In this context it’s the combination of factors such as craftsmanship and brand reputation. These factors would not necessarily be successful on their own, but in combination it has resulted in DP’s success.

# data[].attributes.body
Sufficient Market Size
Customized Personalized Products
Excellent Customer Service and Cost Management

# data[].attributes.headline
Product and services --> Customizations (match segment needs). Security - Fireproof, waterproof, environmental friendly innovation. 

# data[].attributes.subject
Product and services --> Customizations (match segment needs). Security - Fireproof, waterproof, environmental friendly innovation. 

# data[].attributes.headline
Customers should see the value in DPs crafts

# data[].attributes.subject
Customers should see the value in DPs crafts

# data[].attributes.body
It is important that the customers see the value in the doors because they are expensive. To exceed the expected value customers have will be crucial for success, especially because they are expensive and because DP lives on their reputation.

# data[].attributes.body
- Quality and communication
- Customer relationship
- Customization
- Product and service
- Complaint managemen
- Process (lead time management, lean)

- Strategic management

# data[].attributes.body
DP has such expertise, experience, and craftsmanship that makes them
niche but is also a critical success factor since they are either valued by customers or provide significant advantage in terms of cost

# data[].attributes.body
DP has moved far down the experience curve as they’ve focused on craftsmanship for almost five decades. This adds enormous value to how they’re seen by their customers. Their recent ability to increase volume and output dramatically without having to increase the size of the production floor has become a new success factor.

# data[].attributes.body
Finding new markets. The competitors with highest turnover also has the highest differentiation of products, in order to grow, DP needs to look at alternative products and not only in their current niche.