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-Bag Production

-Production Options in small Qtys

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-traceability and sustainability methods for small labels

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-traceability and sustainability methods for small labels

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-Production

-Communication

-Marketing

-Material Choice

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Future Fabrics Expo 2023 | The Sustainable Angle | Future Fabrics Expo

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FUTURE FABRICS EXPO 2023 https://youtu.be/twlQhiMaf9E Pioneers since 2011, the annual Future Fabrics Expo aims to showcase the material solutions that place the preservation and regeneration of nature, climate and biodiversity at centre stage.The largest dedicated showcase for sourcing certified, su…

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Hello Naima,

I hope you feeling little better, do take your time to recover properly.

Please continue working on the competitor analysis and do the summary I suggested in comments.

Based on that, create a list on what you have learnt from this - what you want your brand to be and not to be; questioning and modifying the current vision and plan.

Also create the list for Brand identity.

Make sure you take real time off, recover, clear your head, go and see and exhibitions, film..etc and do not open computer for couple of days!!!! :)

For next meeting : I am offline/ "out of office" till 2nd January, we can have a session 4th or 5th January.Pretty flexible apart from Friday lunchtime.  Let me know when is good and I will send invite.

All the best and have a wonderful, relaxing Christmas!

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thinking about relaunching name of the studio

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thinking about relaunching name of the studio

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-Studio Carthago

-Carthago Collective

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The most essential is to do a through, in-depth research on competitors, existing brands and designers in a similar space >>> competitor analysis

From this research, establish 2 key points of your market >> market positioning

While doing this research, take notes if you come Accors something you like to don't like for our brands, universe, website, communication and build "moodboard"

Next meeting : Thursday 21/12 9am UK time

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Based on the overall research, establish what are the 2 main aspects of your competitors and you ( in the example here: price and production value)

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select 10 brands/ designers, a spectrum

thoroughly research each via website, Insta, third party articles ...

create a chart to identify points of parity and points of difference

include categories such

Founded

Location

Size of the company

Vision

Wow Factor

Image/Style

Inspiration

Products

Made in

Segments

Durability / traceability

Materials

Easy of use

Followers

Awards

Press

Business Model

World

Pricing

Points of sale

Costumer after service / Warranty

Care guide

Turnover

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https://pangaia.com/pages/black-friday

communication, story telling

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storytelling

marekting

product communication

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Assignment for website brand identity ( over xmas ): 

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Assignment for website brand identity ( over xmas ): 

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find some websites ( any brand ) you like the "feel" , communication, uniqueness

play on squarespace : 3-4 interesting fonts to mix and match / new blocks ,test new layout and template

take screenshoot & upload here

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Simple, clever, emotional, enduring, not trend driven, honest, responsable, emotional

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TRABELSI

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-looking for new ways of designing

-shifting my studio into a more holistic way of design

-shifting or focusing totaly on accessoires?

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TRABELSI stands for lasting style, quality and purpose. With an edited approach and transeasonal aesthetic, the ambition is to make conscious choices easier and build for longevity. It’s about narrowing down the options and curating a streamlined wardrobe that transcends trends. Through meticulous craftsmanship and methodic repetition, TRABELSI refines and tweaks the wardrobe over time to reflect the changing needs. Each collection builds upon the next and additions are made to complement, rather than reinvent, the wardrobe. This to curate an edit that is relevant and lasting in appearance, function and quality.

We want to designs sensitive fashion and accessories that should be easy to wear, timeless and rich in influences. Crafted from fabrics selected for their quality and designed for everyday wear, the wardrobe is eminently modular—the supple silhouettes and mainly soft color palette, with single color accents, allow outfits to be restyled and accented over time. Designed and developed in our Atelier in Zurich with simplicity and minimalism in mind, all TRABELSI pieces are made to last long.

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LEMAIRE | Official International website

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LEMAIRE offers a timeless Parisian style that is cosmopolitan, sophisticated and rich in influences. Discover the collections, collaborations and the Lemaire know-how. Free shipping and returns worldwide.

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Caribbean couture by Lisi Herrebrugh and Rushemy Botter.

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GOAL: fewer items, more interdisciplinary design linked to fashion + keeping the knowledge that I have and gained but even higher quality and less of it

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GOAL: fewer items, more interdisciplinary design linked to fashion + keeping the knowledge that I have and gained but even higher quality and less of it

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Fashion design with premium wool textiles at the heart: 

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Fashion design with premium wool textiles at the heart: 

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Remo is a fashion design studio based in Switzerland and founded by Sophie Fellay. Sophie works on developing soft textiles and a creative practice caring for natural resources and living beings. Remo's ready-to-wear and lifestyle limited collections are made entirely from natural fibers, handcrafted into unique textiles, made locally, in Switzerland. Remo aims to reconnect fashion with nature. Slow down. Work collectively. Use what is around. Take care.

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The Brand Remo is a fashion design studio based in Switzerland and founded by Sophie Fellay. Sophie works on developing soft textiles and a creative practice caring for natural resources and living beings. Remo's ready-to-wear and lifestyle limited collections are made entirely from natural fibers, handcrafted into uni

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My dear friend - fashion brand with main focus on print and colour; organically expanding into homeware and furniture 

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My dear friend - fashion brand with main focus on print and colour; organically expanding into homeware and furniture 

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The most urgent is edit and strategy for website before launch :

consider strongly who to best edit and curate your current new collection

what might be the first "drop", the "capsule " ?

Perhaps the jewellery can be introduced week later in time for xmas orders? ( what is the timeline from oder to delivery ???)

what are the timeless pieces maybe good to release in January for investment purpose ?

I would also strongly recommend to do competitor analysis:

identify 3- 4 Swiss brands similar to you and another 5 international ones

search throughly via their website, articles on them, social media

create an Excel / chart/ map and compare as many areas as possible: product range, price range, USP, sustainability criteria, demographic, production map, mission...etc

this will help you building your strategies and navigate there market and landscape going forward. It is essential to know what is happening, what is around you and how others are doing it to avoid their mistakes, doing the same ...and identifying gaps, opportunities and craving your own track

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-Blanket

-Bag

-keep some Clothing

-Hometextiles: Kitchen Towels, Bedlinen, Tablecloth

-stool

-pillows