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Instagram

Post a lot of behind the scenes posts along side gig photos generally from the same gig tells a story of the night that people at the gig something to relate to and gives the feeling of authenticity

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pop punk festival with a good lineup hosted by a record label

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Corteiz is an urban clothing brand that capitalises on support and promotion from UK rap artists, mainly Rap & Drill artists. Although they sell highly priced clothing, they give back to the community by giving out free clothes in random pop ups, creating more of a buzz.

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Rebellion, edgy, explicit, provocative, haphazard

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energetic, colourful, cultural, iconic, spiritual, eco-friendly, diverse artists, community minded, place for self expression. Big social media presence. An iconic music festival that has something that appeals to everyone.

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A Canadian metalcore/prog metal band with consistent marketing, each release has a colour scheme. Their target audience is modern metal fans. They showcase a lot of behind the scenes videos on their instagram. They’ve recently featured on a Megan Thee Stallion track which will help bring in a new audience.

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edgy, punk vibe, diy style poster, engaging the fans in the posts, not afraid of the stereotypes

- Ala and Beth 🫶🏼

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Crossfadr is a company that bases its brand around communities within the music industry. It contains news, podcasts, event listings, merchandise and artists can even send in music to hopefully be discovered and get help with their work. Overall the online presence is basic but professional, it's straightforward to navigate the website.

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One of the biggest festivals in England, with multiple genres and clear branding as well as available locally to the north and the south.

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Pop artist with massive fan base that is very committed and loyal. He represents freedom and community. Engaging with fans at gigs.

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Brings back the euphoric 80s & 90s club scene feeling whilst attaching the hallucinogenic Madchester culture.

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a gabber duo, she does the vocals and he does the mixing. they are post techno punk. edgy, cool, berlin, neon.

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rnb & slow jams event put on by Tazer and Chuckie, who is a DJ and podcast host. This is a club night event that solely plays rnb & slow jams. They post videos from the event on their instagram and tiktok and promote a playlist they have curated on Spotify and Apple music so you can have a listen / watch to know if this is an event you would enjoy and want to attend.

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Conscience rapper.

Household name

Political activist

Variation of different types of media

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Independent DIY musician

Personal page featuring gig photos, casual updates and posters for upcoming events.

Comes off as really genuine and down to earth.

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Talent, visionary, singer-songwriter, versatile, pop, dance, jazz, technology. 7x Brit nominee 2024, healing, empowering, captivating.

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An American festival that has over 125,000 attendees and has performances from world famous artists like Doja Cat, Beyonce, and brands often set up stalls/bars. Influencers get paid to go to the festival which helps Coachella's reputation and promotes the festival.

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Solo artist, founded on tiktok, emotional content, communicates with fans through deep lyrics. Men’s Mental Health Awareness. Deep colours, interacts with smaller brands.

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Northern England indie-rock artist who writes about his adolescence, mental health, and challenges toxic masculinity. His songs are sad but have joyful instrumentals

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Creeper are a Dramatic goth band that focuses on drama and mix theatre with there live shows to create story and engage an audience

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Clairo uses vintage filters to express nostalgia and warmth. She shows pictures from behind the scenes to emulate an inside, intimate connection to her listeners. By sharing pictures of items from her daily life she is able to make her listeners feel like a part of her world and therefore more connected to her.

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They’re a festival in the forest promoting raving in the woods and trying to integrate nature and outdoor activities with raving and djs. It’s a very close and personal festival with most of the acts being a boiler room style or just have no barriers.

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Multigenre bass lineups to the very best venues in the UK, operating in over 20 cities.

It has worked with various brands to launch new projects.

They promote mostly on social media and they have a very recognisable logo which they sell merch using

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Superheaven is an alternative genre bending band which predominately promotes on Instagram using BTS footage shot on old VHS tape recorders and digital cameras to reflect their DIY band style.

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A heavy, multi layered scream that draws blood from scene and sound. Unhinged in appearance and movement, making isolated feel less lonely but more raw. A blurred timepiece in grain and edit, using lighting as an experiment.

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Keywords: metal, scary, mysterious, heavy, disguise, dark

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Boomtown is a living theatre that ignites an imaginative environment, through creativity, community and music culture.

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She uses her online presence to advertise her career. It is professional and clean but she uses captions that are quite chatty to relate to her fans

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“A music festival, but not as you know it”

A psychedelic return to the joys of music in which the 60+ stages (many of which are hidden) will provide something to enjoy for any attendees, regardless of music preference. An environmentally conscious hub for artistic expression, an immersive experience combining music, creativity and imagination.

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eclectic band genre wise

very inclusive

campaign focused on early 00s aesthetics

independent, everything done by them

lighthearted tone wise which means they show mistakes and play whatever they want

crafting fake narrative on this album campaign (fake play)

digital effects

onion esque shit talk

reposts negative reviews

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Blackpink are a Korean girl group, formed up by YG Entertainment, the genre of music is called KPOP and consists of songs in both Korean and English.

like all Kpop artists, there are specific rules and "beauty" standards they must follow, one of them being they are not allowed to have any tattoos and if they already have tattoos they can not be on show, this is to create the "perfect" image to their audience.

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A band that seems so much fun, eccentric, with colourful vibrant performances with a psychedelic set stage shadowing the vibe.

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It looks very appealing to young people who like to partayyy

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Multi instrumentalist, composer, bass singer. An Irish lad making orchestral music for shows, folk, and covers.

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JYellowK is a lyricist with a distinct voice. His clear branding in form of a yellow color scheme draws attention from anyone that comes to his pages and urges them to dive deeper.

The descriptive captions gives his audience an insight into his thought process and makes them want to engage. You can tell that this is an artist that focuses on building a community by the way he answers the majority of his comments.

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They have a dark, dirty and gritty look to the socials that will make pink fans invested.

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Heavy Metal festal with an emphasis on building bands from across the UK, there USP is a Nationwide competition called Metal To The Masses where each region (eg. Manchester, Chesterfield, Newcastle…) holds a weekly battle of the bands type event lasting months with the winner for each area getting a slot on one of their stages in august.

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He's the type of artist that you feel like you grew up with and is your best friend but he is hugely successful with one of the biggest followings. He understands his fans/demographic and tries to learn about them ie, their culture and their communities. His branding emulates his efforts towards his fans, showing acceptance and a shared sense of community.

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Shy FX is a prominent UK-based music producer and DJ known for his influential contributions to the drum and bass genre, blending elements of jungle, reggae, and electronic music. With a distinct sound characterized by infectious rhythms and melodic hooks, Shy FX has gained recognition for both his original productions and remixes, helping to shape the contemporary UK soundsystem culture.

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unpredictable/clean/stylish/quality

he’s relatable in terms of typical dress aswell in the uk for guys and each post is very good timing wise he knows the prefect time to drop a new track or tease it

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Very authentic, weird and unfiltered. Themes of nature, blue and orange colours. Advocates for being yourself. Quite active on social media.

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chappell roan has a bold and vibrant online presence, with a campy and theatrical aesthetic. a lot of her posts include colourful visuals, personal stories, and expressions of queerness

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ethereal, szanese, unique, earthy, experimental, versatile, unapologetic

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Drama is an urban, Manchester based, clothing brand that gains most from local support and gets a lot of their publicity from rappers wearing their clothes. Even though their prices are decently high, they give back to the community by doing giveaways at random times around the city which contributes by putting more eyes on the brand.

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The way he presents himself through his music, fashion, art and himself is an expression of his unapologetic creativity.

‘He's not in the music business; he's in the creativity business’

A music genius

Influential

Avant garde

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Classic uk indie, house hold name, indie pop, nostalgia. A band who’s music has stood out compared to the others during the last 10 years ~ Josh

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Horror, spooky, appeals to older audience [21+] .music and movies coincide with eachother, recognisable sound and persona. rockabilly .

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Joji is a melancholy rap/RnB artist who used to upload strange youtube videos under the alias ‘TVFilthyFrank’.

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Industrial, EBM (Electronic Body Music), Aggressive, Rhythmic, Minimalist, Percussive, Commanding, Mechanical, Energetic

EBM, Industrial, Cold, Danceable, Military, Robotic, Synth-Driven, Atmospheric, Dark, Propulsive, introspective, DIY, Gothic,

Bassist wanted. Contact @olambert200 for auditions and demos

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The UK’s biggest Rock festival. Created by Andy Copping, it is held at Donington Park motorsport circuit in Leicestershire every year since 2003.

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Unique electronic music festival set in a woodland area featuring abandoned buildings etc giving it a key selling point.

An artist that has played at Lost Village is SHERELLE. She has played locally and it set to play at The White Hotel in February. Other artists that have played are HORSE MEAT DISCO and Joy Orbison.

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fun

Nostalgic

Interactive

Feel good

Authentic

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playful, feminine, tounge-in-cheek, relatable, confident, glamorous, flawless

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The White Hotel tend to place emphasis on their aesthetic when promoting club nights. There are specific motifs within their own, posters and a maintained pattern throughout social media page. Other posters for club nights and gigs tend to be specifically curated to fit with the venue’s aesthetic and image, which also allows its specific target audience to take interest.

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Brent Faiyaz’s brand is built around a moody, stylish lifestyle aesthetic mixed with deeply personal and emotionally raw R&B. Musically, he blends smooth vocals, minimal production, soulful melodies and modern trap-R&B influences, creating a sound that feels both nostalgic and current. His lyrical content often focuses on love, lust, toxic relationships, trust issues, loneliness, ambition, fame, and emotional detachment, usually told through a confident but vulnerable perspective. Alongside the music, his image reflects a cool, independent, streetwear-influenced lifestyle, with themes of self-reliance, freedom, and quiet luxury, which carries across his visuals, fashion ventures, and online presence.

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American underground rage rapper, Started in 2021 with pluggnb sound. Self proclaimed rockstar, huge on TikTok - established himself as a youth online “underground rap” pioneer.

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music suite the aesthetic, with him looking

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Santan dave is a rapper from london, for having emotional and lyrical wordplay driven music. He broke through young and has now made it mainstream (ALL THESE TIKTOK FANS LOVE IT) He’s also respected beyond music, through his voice on speaking about delicate topics like the government or assault, from the realist fan #OG He shows his marketing by breaking boundaries in the industry and collaborating with people he looked up to so he’s known for bringing together the london rap scene

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Kneecap focus on their traditional Irish identity through modern reflections of past Irish struggles and their current implications and Gaelic culture.

Their use of Gaeilge and Gaelic symbolism in their music and visuals promotes their brand and helps revive irish culture for generation Z

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rebranded herself around a meme/tiktok trend that gave her a strong comeback and new brand, she uses vibrant/summery colours and is well known for her memorable dance choreography and catchy music.

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Essex based rock band. Their music combines passionate guitar with indie, pop and rock influences.

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with the new album ‘Gary’ they are using orange as their main colour. Plus they have a 70s vibe with the equipment they use live and their fashion choices.

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balances teenage angst and emotional ballads. large gen-z audience which she connects with through her y2k, avril lavigne inspired sound to evoke nostalgia

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•singer, actress, presenter

•pop music & musical theatre (burlesque)

•iconic looks - wearing bob mackie dresses

•fan base include girls and gays

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Iconic branding of the stone roses, brings back feelings of nostalgia and is well known. Revolutionary design that brought something fresh to the 80s and inspired a movement. Used for man united shirts and the band are recognised as a united band.

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Conan Gray has an active online presence, specifically on instagram and tiktok. He posts regular “photo dumps” which connect well with GenZ and current social media trends. It also makes the content feel more personal, giving fans closer insight to his personal life and personality.

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Energetic alt rock/pop punk music, from Chicago 2003, started off as a side project for two of the members, heavily used the imagery related to Chicago and its music scene as a part of their brand

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Wild, quirky character, a lot of comedic elements in her posts, proud of her heritage. Enthusiastic when performing and puts on a highly entertaining, upbeat show.

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Chelsea Wolfe is an alternative rock/metal artist that is heavily influenced by gothic aesthetics. In her latest album, she was heavily inspired by magic and witchcraft which is demonstrated in her marketing..

In the release of her album, she curated individual playlists for each song on her latest album to showcase some of her inspiration- encouraged fan interaction and develop personal connection with her music.

During one of the release cycles for her single in the album (Everything Turns Blue) she created a filter for people to mess around with and make content revolving her album - effective for encouraging fan engagement and promote her brand for when fans create more content relating to the album.

Additionally, she posts videos of herself on social media making acoustic versions of songs “in gothic settings” from the album to solidify her image in the alternative scene- effective for re-iterating her brand identity to audiences and promotes the witchcraft themes within the album.

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amazing group of fantastic musianss always charm in interviews. should of kept the DJ but still super cool

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Dekmantel is a globally renowned electronic music institution known for its razor-sharp curation and fearless commitment to artists. Dekmantel is unique as its deep trust in DJs as storytellers, cutting-edge sounds with uncompromising production and an audience that genuinely listens. From its original, Amsterdam roots stages to airwaves around the world. Dekmantel has built a reputation for shaping underground culture rather than chasing trends - whether through its festivals, record label, or radio platform-making it a benchmark for quality and taste.

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A Dark Gothic aesthetic to coincide with the release of mayhem which features darker and heavier sounds. Colour palette of black, white and red which juxtaposes her previous bright colours while still keeping her brand of unconventional, over the top attire and dramatic visuals.

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Marlon Craft (born February 27, 1993) is an American rapper and songwriter from Hell's Kitchen, Manhattan, New York. Raised in NYC with a jazz drummer father, he began posting freestyles on YouTube in 2015, releasing his debut mixtape that year. He gained recognition for his lyrical skill, conscious themes, and soulful, sample-heavy style. Key releases include debut album Funhouse Mirror (2019), How We Intended (2021), and ongoing projects emphasizing social commentary and personal growth. He remains independent, building a dedicated following through consistent output and community focus.