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Hello everyone, my name is Luana Alonso im currently an junior majoring in Political science. im a profesional swimmer, in my career i won pan amerian games, south american games and i even went to the olympics at tokyo 2020 and looking forward to the paris 2024 olympics. since i was a kid i always dreamed to create my own brand of swimsuit so i decided that since im going to the olympics next year this is an amazing moment to start my own brand.

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I collab with brands like nike, new balance, toyota, dove and others. I will take this knowdlge to create LA swimsuit. LA swimsuit is a new brand in the swimming industry that tries to innovate swimsuits with a good quality but also with comfort. Our purpose is to make swimmers feel comfortable inside the pool and enjoy their multiples hours of practices.

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LA swimsuits is dedicated to using the power of sport to build a better, more sustainable future for all of humanity, the environment, and local communities.

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Strengths: Brand recognition, innovative swimsuit, ease of use.

Weaknesses: High prices, Lack of experimentation, slow customer growth.

Opportunities: expand social media presence, work with olympians.

Threats: expensive fabric, external competition marketing is compelling.

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Specific: I will increase revenue while cutting down on expenditure, moving to a more affordable premise that will cut my rent by 7% will reduce the operational costs.

Measurable: I will increase sales over the next 3 months by signing in 5 more potential clients.

Attainable: I will improve my current customer relationship and promote the business through referrals, networking, and through social media. This will help me find more leads and therefore see to an increase in revenue for the business.

Relevant: moving to a cheaper establishment will reduce the operational cost of my business and therefore give room to growth of profits.

Time-bound: I will have increased my profit by the end of the coming three months.

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A key opportunity to have the chance to growth my brand will be going to the Paris Olympics. Im already qualified for this huge event so here i will give some samples of my swimsuit brand to olympians friends to helped me promote and by this my brand will have more recognition in the swimming industry and i can make partnership with speedo or arena, two of the biggest swimsuit producers in the world.

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My target audience is all the people intrested in aquatics sports, it can be people from artistic swimming, open waters, water polo and more.