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A marketing consultant works with clients to develop materials, increase sales and develop the company's customer base. This career requires you to have expertise in the marketing field so you are able to advise various companies marketing departments on how to better engage with their audience.

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For our marketing consultancy project we were assigned to do a group project where we had to engage in a live brief to prepare and present a marketing strategy for a selection of industry partners, my group chose Future Fashion Fair. the unit focused on further understanding the relationship between consumers and brands and the various pathways of communication that exists between the two. We worked together to refine our skills in graphic design, product management, planning and strategy, social media marketing, copywriting, marketing metrics, presenting and delivering campaigns that meet the industry standards. I learnt that there's a lot of components needed to create an event for a brand and a lot of different things that you need to consider and would say figuring out the campaign proposal and initial ideas was the most interesting area for me. I had multiple responsibilities for this project:

Introduction

Executive Summary

Depop Overview and SWOT

Campaign proposal

Target Market

Identifying Vendors

Identifying the Events/Lifestyle Influencers

I believe that where I was my strongest was working on the executive summary and campaign proposal as I believe that I was able to show my creativity skills. especially for the campaign proposal I was able to do creative research into what the target audience want to see from Future Fashion Fair and I believe that being apart of the target demographic myself helped a lot.

Areas I feel I need to improve on would be the planning side of the project and in the future I would do more research into how long each step and process would take until the day of the event.

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good communication skills

creative

critical thinking skills

analytical abilities

great knowledge on social media

good at identifying customer behaviour

email marketing skills

content management knowledge

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Implementing strategy

They have to follow a strategic plan that outlines how the marketing team will support business goals.

Creating programs and campaigns

Making sure cross-channel activities align with he companies strategic objectives as well as contribute ideas for future programs and ideas.

Overseeing content

You will often set the content strategy and editorial calendar, this includes potentially writing blog posts, edit ad copy, craft marketing collateral and work to improve SEO rankings by writing meta descriptions.

Managing projects, budgets, and people

You will need to have knowledge on how to manage the budgets for ad campaigns as well as lead members of the marketing team such as content creators or graphic designers

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Creative

Great Listening and communication skills

Lots of experience working with social media from currently running the contemporary edit instagram account for Selfridges exchange square

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https://www.coursera.org/gb/articles/marketing-skills

https://www.aha.io/roadmapping/guide/marketing/role-of-marketing-manager#what-is-a-marketing-manager-responsible-for

https://uk.indeed.com/career-advice/career-development/marketer-skills

https://uk.indeed.com/career-advice/finding-a-job/how-to-become-marketing-consultant#:~:text=A%20marketing%20consultant%20works%20with,better%20engage%20with%20their%20audience.

https://bootcamp.cvn.columbia.edu/blog/digital-marketing-skills/

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13 Key Marketing Skills to Boost Your CV

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Learn about the workplace and technical skills that you need to have on your CV, and discover how to make them stand out against your competition.

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In the future I would use the resources that are available on LinkedIn such as the free courses:

Excel tips weekly - To help with learning how to budget for a campaign

Digital marketing foundations

Photoshop 2023 essential training

Marketing foundation: analytics

Social media marketing: strategy and optimisation