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Carhartt was founded in 1889, in Detroit, Michigan, United States by Hamilton Carhartt. Carhartt clothing was made for blue-collar manual labor workers.

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the Carhartt brand attracts all personalities. Because of the wide variety of clothing options Carhartt has to offer, many different personalities are attracted to it.

A lot of the people who wear Carhartt are typically seen as living the blue-collar life style.

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Age- The Carhartt brand clothing age range is extremely broad. All different ages of people wear Carhartt every day. Carhartt has baby clothing, clothing for children, and clothing for adults. Although they market towards adults, they range from 18-year-olds to elderly people.

Demographic- There are many demographics for the individuals who wear Carhartt. First, there is the classic blue-collar worker, who wears the brand for work clothes, as it was attended for. People also wear the brand for style. Carhartt has become a stylish brand for some young adult crowd and has escaped the stereotype that Carhartt clothing is only for the working man.

Work- Originally, the Carhartt brand was created for workers who work blue-collar lives, such as construction workers, Mechanics, etc...

Today, Other than the blue-collar work, Carhartt clothing is worn for almost all labor-intensive jobs.

Income- There is no real average income for the people who wear Carhartt. all income areas can be seen wearing the Carhartt brand, based on the fact that it can be used for work wear, and fashion wear.

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How it has transitioned from work wear to more of a style brand while still being work wear

When the Carhartt brand was created, it was specifically made for the blue-collar man, the workers who are working day to day doing manual labor. The clothing was meant to be rugged and be made of good quality.

Although today, the clothing is still well made and tends for the blue-collar worker, the Carhartt brand has become a style for not only blue-collar workers but people wearing the Carhartt brand clothing for fashion trends.

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When Hamilton Carhartt created this clothing brand, he wanted his brand to hold the value of clothing that holds up. this is done by creating clothing that is well-made and holds up to the everyday wear and tear from the consumers.

This value still stands today. The Carhartt brand holds the values that were originally made by Mr. Hamilton Carhartt himself, and uses these values in all processes of creating, making, and selling.

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The Carhartt mission statement is said, "To build rugged products to serve and protect hardworking people". this is important because most of the people who wear the brand are hard-working individuals looking for clothes that will last their hard-working life style.

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This post shows a man wearing all Carhartt merchandise. This is a good post because it shows a working man wearing the clothes as they are supposed to be worn.

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Similarly to most other clothing brands, Carhartt has multiple storefronts of their own, where they strictly sell Carhartt brand clothing. They also sell their clothing in numerous retailers across the board. other than physical stores, Carhartt has its online store where they usually have a wider variety of products than what is seen in stores. Many other online retailers like Amazon sell Carhartt clothing as well.

The Carhartt brand is very well for the military community as well. They offer military discounts for all military workers.

In the past 10-15 years, Sales of vintage Carhartt clothing has been very popular. Many vintage stores sell 'vintage' Carhartt clothing, and some items are in high demand!

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Carhartt specializes in clothes for the working man.

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Carhartt Commercial "Its More Than a Uniform. It's a Carhartt"

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Carhartt Commercial "Its More Than a Uniform. It's a Carhartt"

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Who is being targeted?- This TV commercial is targeted at all blue-collar workers who use/ wear the Carhartt brand in their day-to-day lives. it targets people who rely on clothing daily to keep them safe at work.

What is the message?- The message of this commercial is to push the Carhartt brand for being rugged, and good workwear for people who need clothing that will last. they explain that it is more than a uniform, meaning the Carhartt clothing is meant to be

Is it effective? - This commercial is effective in the way that many people who use Carhartt clothing will agree with this video, and will relate to what is being said in the video, and what the real meaning behind the clothing brand is.

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It’s More Than a Uniform. It’s a Carhartt. | Carhartt Company Gear

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The Carhartt brand is made of heavy clothing. many people like sweatshirts because they are so heavy-duty, and warm. This is important because a lot of the people who wear Carhartt often have jobs that require them to work in all types of weather. this often means they have to be outside in the cold.

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The Carhartt brand identity is seen as an old school company, with the classic logo, the Carhartt orange/yellow that is seen on all the clothing, to the Carhartt tag that is on all clothing. Most of all the clothing is similar and looks very 'basic'.

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Carhartt's Facebook has 2.9 million followers- this shows that a lot of people are interested in Carhartt's posts and messages.

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This post by Carhartt compares a man welding two pieces of metal together to the 'triple-stitching' on Carhartt clothing.