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It refers to the distribution and visual weight of elements in a composition. A well-balanced design is naturally pleasing to the eye and exudes a sense of equilibrium.

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Proximity, which often goes hand-in-hand with repetition, also helps to create unity. Users understand that objects that are close together are related or similar.

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Alignment is a design principle that refers lining up text or graphics on a page. While you probably won't notice when the elements in a design are aligned, you will almost definitely notice when they aren't. A design with poor alignment will look cluttered and unfinished.

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The repetition design principle refers to the use of similar (or identical) elements throughout a design. By harnessing this principle, you can guide readers through your communications, create visual cohesion and help reinforce other design principles, including hierarchy, unity and rhythm

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The design principle contrast refers to the use of visually different elements. In addition to capturing attention, contrast can guide the viewer's eye to a focal point, highlight important information and add variety, or even drama, to a design.

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The white space rule in design recommends using enough blank spaces in a design layout. It means maintaining the spaces between lines of text, paragraphs, and different design elements.