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Do we need to include multi-media elements - like mock-ups etc?

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Do we need to include multi-media elements - like mock-ups etc?

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Yes, you can find more information on this - and what to include in the Appendix - in the Proposal Crib Sheet and Guidance document available on Moodle.

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A SWOT analysis is a strategic planning tool used to evaluate an organisation, project, or idea by identifying its Strengths, Weaknesses, Opportunities and Threats. We will cover this in our Week 2 and Week 3 sessions, but you can start exploring the SWOT threads on this Padlet and add your initial observations under the relevant headings.

Your SWOT analysis of NQ will directly inform your Proposal, helping to explain why certain audience, platform, branding, analytics, or commercial strategies are appropriate. Our learning objectives require you to show critical awareness of the current media landscape and make informed predictions about how NQ can adapt and grow. You will also need to provide evidence-based justification for your strategic decisions, drawing on industry research, comparable publications and journalism best practice.

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It says in the brief we are encouraged to reference academic texts, case studies etc. Do we need to use Harvard referencing and include a reference list for the proposal?

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It says in the brief we are encouraged to reference academic texts, case studies etc. Do we need to use Harvard referencing and include a reference list for the proposal?

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Yes, Harvard referencing should be used, and a reference list should be included at the end of the Proposal. All sources should be cited in-text and in the reference list in line with the Cite Them Right Harvard referencing guidelines to ensure consistency and academic accuracy.

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TikTok is the fastest growing social and video network

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TikTok is the fastest growing social and video network

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Audiences in most countries are sceptical about the use of AI in the news

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Audiences in most countries are sceptical about the use of AI in the news

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The internal features of the site are constantly changing after a switch in developers last year, from a third party to the university. Under MMU, errors on the website (such as broken embeds causing a splattering of random numbers in articles, downed pages, etc) are slower to fix, meaning a poorer user experience for longer when issues do arise. Needs to be more collaboration between NQ and university.

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News media providers are wrestling with a range of challenges presented by generative AI 

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News media providers are wrestling with a range of challenges presented by generative AI 

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News audiences for TV (down from 79% to 48%) and print (from 59% to 12%) have fallen substantially over the past 12 years

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News audiences for TV (down from 79% to 48%) and print (from 59% to 12%) have fallen substantially over the past 12 years

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Public broadcasters such as the BBC, Channel 
4, and ITV remain the most trusted news brands along with the Financial Times. 

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Public broadcasters such as the BBC, Channel 
4, and ITV remain the most trusted news brands along with the Financial Times. 

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 the biggest proportion of respondents say trust (38%), official sources (35%), and fact-checkers (25%) rather than sources such as social media (14%).

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 the biggest proportion of respondents say trust (38%), official sources (35%), and fact-checkers (25%) rather than sources such as social media (14%).

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The website could do with some modernising. It looks slightly disjointed and clunky.

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The website could do with some modernising. It looks slightly disjointed and clunky.

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news media still considered best for local government/politics news, local news (crime etc), local notices

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35% of people in the UK pay attention to ordinary people for news on X, the second highest number after 50% of people who listen to traditional news.

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An Opportunity for NQ could be a podcast. Podcasts are massively growing in popularity due to them being easy to access and a fun engaging way of consuming news

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20% of people in the UK say social media is their main source of news

The UK has one of the lowest amounts of people who say they use TV as a source of news weekly (48%) compared with Denmark and Germany (61%), France (59%), Japan and USA (50%)

73% of people in the UK prefer to read online news (compared to 15% who prefer to watch and 9% who prefer to listen)

37% of people in the UK say their smartphone is the first way they come across news in the morning

10% of people in the UK pay for online news

67% of people in the UK use a smartphone as their main device for news

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How has The Northern Quota changed over time in terms of how it’s run or how students publish on it?

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Was the podcast, Student Radar, part of Northern Quota or a separate platform?

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What is the meaning behind the name Northern Quota?