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- BLUE = AI Pioneers
- RED = Retail/Consumer Goods/Food snd Drink Companies
- GREEN = Media and Entertainment Companies
- PURPLE = Aerospace and Automotive Companies
- YELLOW = Services/Financial/ Healthcare Companies

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Using Deep Learning to drive business performance (to create a personalised experience on the Amazon website).

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(Czerwiński, 2018)

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Integrating AI into products and protecting user privacy (for example to capture better photos, use cloud storage and move from TouchID to FaceID).

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Using AI to power WeChat and Healthcare services (to develop advanced facial recognition and provide age checks on gaming consoles).

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Maximising the potential of AI (to process text and voice searches to produce results on Google).

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Using AI to improve social media services (to create a personalised news feed and incorporate targeted advertisements).

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(Campanale, 2020)

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Making AI part of the fabric of everyday life (to provide useful business tools such as giving design tips and checking spelling and grammar).

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(Baudion, 2020)

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Using Robots and AI to automate processes (to manage stock, reduce waste and within their restaurants).

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Using AI to keep shelves stacked and customers happy (to incorporate the self-scan feature and use facial recognition to determine customers mood within the store).

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Using AI to provide a better TV experience (to create a personalised homepage and to use data findings to predict new and successful concepts for TV shows).

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(Distel, 2019)

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Using AI to fight fake news and spambots (to create a personalised homepage and to learn more about their users).

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Using AI to find new music just for you (to create personalised playlists such as Discover Weekly and provide artists with song/album analytics).

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Automating the home and workplace with AI (to create digital assistants and connect devices to build a smart home).

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Wisz, B. (2019)

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Using AI to detect fraud and improve customer experience (to share analysis and develop mobile apps for customers to use their services).

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Using AI to explore space and distant worlds (to identity nearby asteroids and discover life in further parts of the solar system by collaborating with Google and IBM).

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(NASA, 2015)

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Using AI to tackle the energy transition (to have greater precision in drilling for materials, reducing CO2 usage and providing further AI training to their workers).

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Using AI to build and drive the cars of tomorrow (to make decisions throughout the whole development and design process as well as create self-driving cars).

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Gold, D. (2016)

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Using AI to build intelligent cars (to release updates from the cloud to update the cars software and to ultimately create self-driving cars).

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Using AI to do everything (to seamlessly provide taxi and food delivery services by allocating drivers to customers, detect fraud and provide the best route).