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Everyone wants free stuff so companies take advantage of that by including free stuff with purchases to allow the buyer to feel as if they got more for their money

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By using humor in an ad it allows the audience to become interested and engaged by their product

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These ads focus on including the natural ingredients of a product to create the argument that since this medicine is natural it should be good for the audience

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By using a child who appears to be hungry and malnourished the audience is encouraged to feel sad which increases their chances of donating to the cause

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This ad includes a celebrity in order to appeal to the audience and make them believe that since a celebrity is buying smart water then so should they

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This advertisement allows society to believe that every American likes Dunkin´ Donuts insisting that other individuals buy from them as well