# data[].attributes.body
1.1 - Engaged priority secondary schools
1.2 - Engaged priority primary schools
1.3 - Engaged non-priority schools (primary and secondary)
2.0 - Teachers attending all or part of at least 1 CSA activity
2.1 - Teachers completed 10+ hours CPD inc 1 F2F
2.2 - Engaged (2.1) teachers from priority schools
2.3 - Teachers completed & passed CSA test
2.5 - % of Secondary head teachers in a random sample from all state-funded secondary schools aware of the CSA and have confidence that Upskilled Teachers can teach GCSE CS effectively
2.6 - Upskilled teachers deployed to teach GCSE Computer science, for the first time, one year after programme start.
3.1 - Engaged students on ISAAC
3.2 - Engaged teachers on ISAAC

# data[].attributes.headline
CORE (1.2) - COMMS LEADING. A direct mail campaign is conducted for unengaged priority primary schools, centrally coordinated and supported by other channels which can (as a phase 2) be amplified by Hubs with a local or personalised message.

# data[].attributes.subject
CORE (1.2) - COMMS LEADING. A direct mail campaign is conducted for unengaged priority primary schools, centrally coordinated and supported by other channels which can (as a phase 2) be amplified by Hubs with a local or personalised message.

# data[].attributes.body
Equal focus is maintained on the reengagement of schools into the programme alongside new engagement activity. The central communications team works closely with the Computing Hubs to strategically target as yet unengaged schools in their regions, with a focus on primary priority.

# data[].attributes.headline
CORE (1.1, 1.2, 1.3) - COMMS SUPPORTING. Computing Hubs have clear strategies in place to target as yet engaged schools in their regions (with a focus on primary priority), using their own senior leaders more effectively as advocates for the NCCE. 

# data[].attributes.subject
CORE (1.1, 1.2, 1.3) - COMMS SUPPORTING. Computing Hubs have clear strategies in place to target as yet engaged schools in their regions (with a focus on primary priority), using their own senior leaders more effectively as advocates for the NCCE. 

# data[].attributes.body
Equal focus is maintained on the reengagement of schools into the programme alongside new engagement activity. The central communications team works closely with the Computing Hubs to strategically target as yet unengaged schools in their regions, with a focus on primary priority.

# data[].attributes.headline
CORE (1.2, 1.3) - COMMS SUPPORTING. Use previously developed primary pathways to enhance the promotion of programme entry points on the website (e.g. short courses and other elements that require little initial time commitment) 

# data[].attributes.subject
CORE (1.2, 1.3) - COMMS SUPPORTING. Use previously developed primary pathways to enhance the promotion of programme entry points on the website (e.g. short courses and other elements that require little initial time commitment) 

# data[].attributes.body
Equal focus is maintained on the reengagement of schools into the programme alongside new engagement activity. The central communications team works closely with the Computing Hubs to strategically target as yet unengaged schools in their regions, with a focus on primary priority.

# data[].attributes.headline
CORE (1.1 - 1.3, 2.0 - 2.3) - COMMS LEADING. Promotional activities undertaken - either through a comms campaign showcasing early adopters and/or a ministerial visit, and/or activity at ASCL conference

# data[].attributes.subject
CORE (1.1 - 1.3, 2.0 - 2.3) - COMMS LEADING. Promotional activities undertaken - either through a comms campaign showcasing early adopters and/or a ministerial visit, and/or activity at ASCL conference

# data[].attributes.body
The Computing Quality Framework is consistently promoted and is demonstrably providing an incentive for schools and senior leaders to engage with the NCCE

# data[].attributes.headline
CORE (All KPIs) - COMMS LEADING. A 'NCCE' website presence is developed in time to support activity at the ASCL conference (11/12 March). The website contains key messaging to engage senior leaders and potential sponsors, and acts as a jumping off point to the other URLs within the NCCE family (Teach Computing, Isaac, CQF, partnerships).

# data[].attributes.subject
CORE (All KPIs) - COMMS LEADING. A 'NCCE' website presence is developed in time to support activity at the ASCL conference (11/12 March). The website contains key messaging to engage senior leaders and potential sponsors, and acts as a jumping off point to the other URLs within the NCCE family (Teach Computing, Isaac, CQF, partnerships).

# data[].attributes.body
An overrarching NCCE branded website presence is developed, acting as an umbrella for the sub-programme elements and with content tailored for a senior leader audience.

# data[].attributes.headline
CORE (All KPIs) - COMMS LEADING. New assets and messaging for senior leaders are developed- this includes messaging for the website (see above), a MAT campaign led by Simon Peyton-Jones and a pack to be used by Computing Hubs to engage local senior leaders.

# data[].attributes.subject
CORE (All KPIs) - COMMS LEADING. New assets and messaging for senior leaders are developed- this includes messaging for the website (see above), a MAT campaign led by Simon Peyton-Jones and a pack to be used by Computing Hubs to engage local senior leaders.

# data[].attributes.body
An overrarching NCCE branded website presence is developed, acting as an umbrella for the sub-programme elements and with content tailored for a senior leader audience.

# data[].attributes.headline
CSA (2.0) - COMMS SUPPORTING. Aim to have 3 short courses available in Term 2. This will be aligned to Isaac topic release schedule and include Isaac platform training.Aim to launch January  

# data[].attributes.subject
CSA (2.0) - COMMS SUPPORTING. Aim to have 3 short courses available in Term 2. This will be aligned to Isaac topic release schedule and include Isaac platform training.Aim to launch January  

# data[].attributes.body
Develop the CPD offer to reach teachers who have been difficult to enagage: short courses, exam board specifc CPD and Isaac integrated CPD will support this objective.

# data[].attributes.headline
CSA (2.1, 2.3) - COMMS SUPPORTING. February half term schedule of CPD (network plus one NSLC residential) promoted with a theme e.g. Fall in love with CS. --- NB subject to change. 

# data[].attributes.subject
CSA (2.1, 2.3) - COMMS SUPPORTING. February half term schedule of CPD (network plus one NSLC residential) promoted with a theme e.g. Fall in love with CS. --- NB subject to change. 

# data[].attributes.body
Develop the CPD offer to reach teachers who have been difficult to enagage: short courses, exam board specifc CPD and Isaac integrated CPD will support this objective.

# data[].attributes.headline
CSA (2.3) - COMMS SUPPORTING. Hubs and CS Champions delivering 'preparing to take the test' CSA short courses 

# data[].attributes.subject
CSA (2.3) - COMMS SUPPORTING. Hubs and CS Champions delivering 'preparing to take the test' CSA short courses 

# data[].attributes.body
Maximise completions this term and aim to reduce the average time it takes for a participant to complete the programme

# data[].attributes.headline
CSA (2.1, 2.3) - COMMS SUPPORTING. Schedule regional celebration event(s) for term 3 and promote them early term 2 as an incentive to complete

# data[].attributes.subject
CSA (2.1, 2.3) - COMMS SUPPORTING. Schedule regional celebration event(s) for term 3 and promote them early term 2 as an incentive to complete

# data[].attributes.body
Maximise completions this term and aim to reduce the average time it takes for a participant to complete the programme

# data[].attributes.headline
CSA (2.1, 2.3) - COMMS SUPPORTING. Create a  hub schedule of themed CPD 'around the idea of a fortnight of completions (proposed for 21-03 to 01-04)

# data[].attributes.subject
CSA (2.1, 2.3) - COMMS SUPPORTING. Create a  hub schedule of themed CPD 'around the idea of a fortnight of completions (proposed for 21-03 to 01-04)

# data[].attributes.body
Maximise completions this term and aim to reduce the average time it takes for a participant to complete the programme

# data[].attributes.headline
CSA (2.0, 2.1, 2.2, 2.3) - COMMS LEADING. Communications launch of "always on" online CPD offer (early January)

# data[].attributes.subject
CSA (2.0, 2.1, 2.2, 2.3) - COMMS LEADING. Communications launch of "always on" online CPD offer (early January)

# data[].attributes.body
Remove barriers to progress and improve the partcipant journey

# data[].attributes.headline
CSA (2.1, 2.3) - COMMS LEADING. Celebrate graduates of the programme in communications, from March onwards

# data[].attributes.subject
CSA (2.1, 2.3) - COMMS LEADING. Celebrate graduates of the programme in communications, from March onwards

# data[].attributes.body
Create top-down driven demand by raising awareness of the subject knowledge certificate among senior leaders and subject leaders.

# data[].attributes.headline
CSA (2.6) - COMMS LEADING. Improve communications to CSA grads, including promotion of the secondary certificate in order to encourage more graduates to teach GCSE CS (KPI 2.6)

# data[].attributes.subject
CSA (2.6) - COMMS LEADING. Improve communications to CSA grads, including promotion of the secondary certificate in order to encourage more graduates to teach GCSE CS (KPI 2.6)

# data[].attributes.body
Create top-down driven demand by raising awareness of the subject knowledge certificate among senior leaders and subject leaders.

# data[].attributes.headline
CSA (1.1, 1.3, 2.0 - 2.3) - COMMS SUPPORTING. Develop Subject Leader pathway which combines CSA with Sec Cert and aligns to CQF

# data[].attributes.subject
CSA (1.1, 1.3, 2.0 - 2.3) - COMMS SUPPORTING. Develop Subject Leader pathway which combines CSA with Sec Cert and aligns to CQF

# data[].attributes.body
Create top-down driven demand by raising awareness of the subject knowledge certificate among senior leaders and subject leaders.

# data[].attributes.headline
CSA (2.1, 2.3, 2.5) - COMMS SUPPORTING. High priority: Highlight the value of the subject knowledge certificate to senior leaders. 

# data[].attributes.subject
CSA (2.1, 2.3, 2.5) - COMMS SUPPORTING. High priority: Highlight the value of the subject knowledge certificate to senior leaders. 

# data[].attributes.body
Create top-down driven demand by raising awareness of the subject knowledge certificate among senior leaders and subject leaders.

# data[].attributes.headline
ISAAC (3.1, 3.2) - COMMS LEADING. Run an integrated marketing campaign in January/February to recruit 2000 new A level students and 50 new A Level teachers.

# data[].attributes.subject
ISAAC (3.1, 3.2) - COMMS LEADING. Run an integrated marketing campaign in January/February to recruit 2000 new A level students and 50 new A Level teachers.

# data[].attributes.headline
ISAAC (3.1, 3.2) - COMMS LEADING. Produce and issue 2 interviews and posters for the 'I Belong In Computer Science' campaign

# data[].attributes.subject
ISAAC (3.1, 3.2) - COMMS LEADING. Produce and issue 2 interviews and posters for the 'I Belong In Computer Science' campaign

# data[].attributes.body
Widen the diversity of users of the Isaac CS platform.

# data[].attributes.headline
ISAAC - COMMS LEADING. Create and publish three Computer Science Journeys articles with a diverse range of participants

# data[].attributes.subject
ISAAC - COMMS LEADING. Create and publish three Computer Science Journeys articles with a diverse range of participants

# data[].attributes.body
Widen the diversity of users of the Isaac CS platform.

# data[].attributes.headline
ISAAC (3.2) - COMMS LEADING. Run a marketing campaign to promote the launch of the Trainee/NQT/Early Career/Early to computing A level teacher events series in January

# data[].attributes.subject
ISAAC (3.2) - COMMS LEADING. Run a marketing campaign to promote the launch of the Trainee/NQT/Early Career/Early to computing A level teacher events series in January

# data[].attributes.body
Coordinate series events for Trainee / Early career / New to A Level teachers

# data[].attributes.headline
ISAAC - COMMS LEADING. Launch integrated marketing campaign for Isaac GCSE and recruit 600 eligible secondary teachers and 3900 eligible secondary students. (No direct KPI impact)

# data[].attributes.subject
ISAAC - COMMS LEADING. Launch integrated marketing campaign for Isaac GCSE and recruit 600 eligible secondary teachers and 3900 eligible secondary students. (No direct KPI impact)

# data[].attributes.body
Link Teach Computing, Teacher CPD and Isaac, positioning Isaac as part of the wider NCCE offer

# data[].attributes.body
Develop and run a marketing campaign to launch two reports on the findings from the programme's trials.