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https://docs.google.com/presentation/d/1Vo82MDCUQKGlq2A4AXoBf7TRN-OQD9cZnPDCQBx6-j8/edit?usp=sharing

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Zhenpei & Weiyi - PROJECT 4 PERFUME/COLOGNE BRAND

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Zhenpei Tang - Project 2 - Packaging for Inclusion

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Cologne ad for Tommy Hilfiger (1920 by 1080)

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Cologne ad for Tommy Hilfiger (1920 by 1080)

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Zhenpei Tang & Yike Xie - Bang & Olufsen

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My ad design for the LEGO and Fast and Furious co-branded product. I want to show more playability and creativity in the commercial, so that adult customers can feel the desire to build LEGO blocks, and at the same time feel the joy of playing with them as a child.

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Target Audience: Teenagers who like something fun and a little gross at the same time, which will make them feel funny. I designed the game to have these features and to allow them to compete with their friends, adding to the fun and renewing their interest in the Hubba Bubba brand of chewing gum.

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Purex Biodegradable Toilet Tissue Package

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Purex Biodegradable Toilet Tissue Package

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ZhenpeiTang - Project 2 – Hubba Bubba Final Presentation

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VSCA221A Concepts 2 Project 4 - Climate Change - details

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Children Festival - Weiyi Zhao & Zhenpei Tang

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Zhenpei Tang - Project 3 TV Storyboarding

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Zhenpei Tang - Project 3: Interactive Data Storytelling

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This deck of cards is based on a traditional Chinese festival called the Ghost Festival. The Ghost Festival is a folk festival where people hold various rituals to honor their ancestors. I chose the characters of Jack, Queen, King, a young monk, a young woman, and the emperor. The monk represents the origin of the festival, which is the story of Mulian saving his mother. The woman represents the celebration of the common people, and the emperor represents the dignitaries who also participate in the ancestral rituals. Some of them burned incense, some carried sacrificial food, and some placed Kongming (sky) lanterns. In the background, the lotus lanterns are used to represent the different hierarchies.

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Zhenpei Tang - VSCD 321 A - Project 3 - Final 2

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Zhenpei Tang - VSCD 321 A - Project 3 - Final 1

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Cologne ad for Tommy Hilfiger (1080 by 1920)

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Cologne ad for Tommy Hilfiger (1080 by 1920)