# data[].attributes.body
i can have some time with my family and there can be no electronics when we have family time

# data[].attributes.body
The benefits are too make sure not too much screen time also make sure it is good or useful

# data[].attributes.body
what i can do is that i can post what i need to post not what i want to post

# data[].attributes.headline
the benefits are you can communicate with friends and family.

# data[].attributes.subject
the benefits are you can communicate with friends and family.

# data[].attributes.body
Th signs ar you are have too much of it or what you are  reading is not good to read

# data[].attributes.body
the benefits are  to make sure you don't forget somebody's needs

# data[].attributes.body
I can read what i post before post it for peple to seee

# data[].attributes.headline
some signs are that it's a habit, and that you feel like you always have to stay connected

# data[].attributes.subject
some signs are that it's a habit, and that you feel like you always have to stay connected

# data[].attributes.body
that i spend more time on a device than i do with my family or with friends

# data[].attributes.body
I can take time of of media and just hangout with family and friends

# data[].attributes.headline
The benefits are being able to connect with your friends and family from anywhere.

# data[].attributes.subject
The benefits are being able to connect with your friends and family from anywhere.

# data[].attributes.body
The benefits of having technology are, Text with your friend and communicate with family

# data[].attributes.headline
make sure that  you think before you post something and reread it.

# data[].attributes.subject
make sure that  you think before you post something and reread it.

# data[].attributes.headline
Some signs are that your screen time is a lot or that you just spend a lot of time on your devices and you can't get anything else done because of your devices

# data[].attributes.subject
Some signs are that your screen time is a lot or that you just spend a lot of time on your devices and you can't get anything else done because of your devices

# data[].attributes.body
A sign is when you past hours and hours just looking at social media

# data[].attributes.body
the benefits are being able to talk to family and friends from a long distance

# data[].attributes.headline
you can set up a timer on how long you can be on media.

# data[].attributes.subject
you can set up a timer on how long you can be on media.

# data[].attributes.headline
Some signs are that a long time has gone by and you haven't started your homework yet.

# data[].attributes.subject
Some signs are that a long time has gone by and you haven't started your homework yet.

# data[].attributes.headline
One step to having more media balance is having a hobby or something like that. If you have a hobby like doing art or a sport it will cut you down on being on your phone or watching TV. You just need something that will distract you from using your eletronics.

# data[].attributes.subject
One step to having more media balance is having a hobby or something like that. If you have a hobby like doing art or a sport it will cut you down on being on your phone or watching TV. You just need something that will distract you from using your eletronics.

# data[].attributes.body
I can stop looking at social media and do my homework

# data[].attributes.headline
I can read and think about what I am about to post to make sure it is  unnecessary or rude

# data[].attributes.subject
I can read and think about what I am about to post to make sure it is  unnecessary or rude

# data[].attributes.headline
The benefits are that I can commnicate with other people.

# data[].attributes.subject
The benefits are that I can commnicate with other people.

# data[].attributes.body
Doing my homework more often instead of doing it at night

# data[].attributes.headline
Instead of using your device 24/7 you should maybe have a time limit where sometimes you go out and play, spend time with your family and friends, do home work, draw, do anything that entertains you, do anything that makes you happy, and finally maybe do some chores if you have any, and if you don't you can just help around the house, by doing chores without being asked, and if you play any sports you can spend that time practicing your sport, finally if you have any siblings or pets you should also spend time with them to make sure they also get company, as well as every other person in your life. That time is much more useful then just being on your phone 24/7

# data[].attributes.subject
Instead of using your device 24/7 you should maybe have a time limit where sometimes you go out and play, spend time with your family and friends, do home work, draw, do anything that entertains you, do anything that makes you happy, and finally maybe do some chores if you have any, and if you don't you can just help around the house, by doing chores without being asked, and if you play any sports you can spend that time practicing your sport, finally if you have any siblings or pets you should also spend time with them to make sure they also get company, as well as every other person in your life. That time is much more useful then just being on your phone 24/7

# data[].attributes.headline
A sign that might show that my media choices are out of balance is that I have been on my phone for to long and a lot of time has been wasted.

# data[].attributes.subject
A sign that might show that my media choices are out of balance is that I have been on my phone for to long and a lot of time has been wasted.

# data[].attributes.body
Some signs that your media balance are out is, when you have homework to do but you are still on your phone, or when mom calls you to go eat but you are still on your phone

# data[].attributes.body
i can stop being on my phone and help my sister clean around the house.

# data[].attributes.headline
Firstly, read before you post. Secondly, THINK before you post.    T- Is this true?                                                  H-Is it helpful?                                                    I- Is it inspiring?                                               N- Is it necessary?                                           K- Is it kind?

# data[].attributes.subject
Firstly, read before you post. Secondly, THINK before you post.    T- Is this true?                                                  H-Is it helpful?                                                    I- Is it inspiring?                                               N- Is it necessary?                                           K- Is it kind?

# data[].attributes.body
The benefits that technology gives me is that i can call family and friends whenever i want and they can call me whenever they want and i can also connect with them by using apps and technology.

# data[].attributes.headline
I can change my media choices by turning off my notifications so I don't use my phone for too long.

# data[].attributes.subject
I can change my media choices by turning off my notifications so I don't use my phone for too long.

# data[].attributes.headline
some signs are that i tend to use my phone instead of helping my mom out with the dishes or taking care of the baby 

# data[].attributes.subject
some signs are that i tend to use my phone instead of helping my mom out with the dishes or taking care of the baby 

# data[].attributes.headline
What we watch, read and listen to becomes part of our internal voice and informs our view of the world.When we surround ourselves with stress and drama in the form of reality TV, movies and violent-themed video games and music with dis-empowering messages we are inviting that reality into our lives. When we surround ourselves with media and messages that are inspire, uplift or challenge us to expand our thinking we add positive fuel to our internal fire.One of my teachers David Life includes this idea in his teachings on Nada yoga, the yogic art and science of union and transformation through sound and tone.Essentially, what we listen to has the power to move us towards joy, happiness and liberation or away from it.I know a few people who have thrown out their TVs, ditched their smartphones and avoid the internet. I am not one of those people.

# data[].attributes.subject
What we watch, read and listen to becomes part of our internal voice and informs our view of the world.When we surround ourselves with stress and drama in the form of reality TV, movies and violent-themed video games and music with dis-empowering messages we are inviting that reality into our lives. When we surround ourselves with media and messages that are inspire, uplift or challenge us to expand our thinking we add positive fuel to our internal fire.One of my teachers David Life includes this idea in his teachings on Nada yoga, the yogic art and science of union and transformation through sound and tone.Essentially, what we listen to has the power to move us towards joy, happiness and liberation or away from it.I know a few people who have thrown out their TVs, ditched their smartphones and avoid the internet. I am not one of those people.

# data[].attributes.body
Some signs that your media is out of balance is that your on technology way too much and you waste all day long on your phone and that causes your media balance to go bad

# data[].attributes.headline
I can go outside to take time out of media.

# data[].attributes.subject
I can go outside to take time out of media.

# data[].attributes.headline
The benefits are when you feel like you need someone to talk to, you can just get on your phone and text your friends, or if someone that is  in your family that is far away from you wants to talk to you then you can just go on a call app

# data[].attributes.subject
The benefits are when you feel like you need someone to talk to, you can just get on your phone and text your friends, or if someone that is  in your family that is far away from you wants to talk to you then you can just go on a call app

# data[].attributes.body
How I think you can change your media choices are by putting a time limit on your phone.

# data[].attributes.headline
I can stay away from media and technology as much as I can to do something productive instead 

# data[].attributes.subject
I can stay away from media and technology as much as I can to do something productive instead 

# data[].attributes.headline
What is the definition of Media Balance?Media balance means using media in a way that feels healthy and in balance with other life activities like spending time with family and friends, school, hobbies, and many other things. Why is Media Balance important?Students need to know when and why to take breaks from using devices.   What signs might show that your media choices are out of balance?Tiredness because you didn't get enough sleep.Frustrated and angry because you are struggling with a certain video game.Scared because of a certain video you saw.Can you think of others? 1. Your self-care routine has gone out the window.“Typically the first thing to go is taking care of ourselves,” shares Kristin Kaufman, founder of Alignment, Inc., and author of the Is This Seat Taken? book series. “Our exercise habits fall off, and we pack on extra pounds and may even get out of breath going through the airport or up a flight of stairs.” These sorts of changes can chip away at your quality of life.2. Your personal and professional spaces are a mess.When something’s gotta give, it’s usually the less-than-enjoyable tasks that take a hit, like tidying up or doing laundry. Who wants to spend time filing papers when there are five deadlines on the horizon and a holiday dinner party to plan? The thing is, when you’re living in a pigpen 24/7, the cluttered atmosphere tends to depress your senses.3. Your brain is out of whack.“People who are under strain for a long period of time actually experience changes to their frontal lobe,” says Kate Siner, PhD, entrepreneurial and personal development mentor. “Prolonged exposure to stress makes this part of the brain less active.” That means you’re not making the same kinds of decisions you’d be making if you weren’t stressed. You might be confused, unable to remember things, or find it difficult to concentrate on tasks.4. You can’t remember when you last did something you love.Need help jogging your memory? Kaufman’s lending a hand. “Ask yourself: When was the last time you spent time with friends? When was your last date with your husband or significant other? When was the last time you carved out time for yourself, even if this is just a hot bath at night or a brisk walk in the morning?” she says. “If you cannot even remember ‘when’ to any of these questions, odds are your life is out of alignment.”5. You’re not the same person.“Changes in mood—specifically, changes for the worse—are often signs that your work/life balance is off,” Siner warns. Are you more negative, self-critical, withdrawn, or unmotivated than usual? If so, try to act now to stave off feeling—and acting—worse down the road.Need a tuning? Here’s how to start.It’s easy to get stuck on the hamster wheel and push your concerns off to the future. But hop down for a second—our experts recommend at least once a year—and consider where you are now and where you want to be.To start evaluating your work/life balance, Siner suggests making a list of the most important parts of your life, like work, your significant other, friends, self care, spirituality, and hobbies. Now, do two things with that list. First, number each aspect from one to ten, with one being the most important and ten being the least important. Second, write down the percentage of time you spend on each aspect on a daily or weekly basis.“The numbers show two things,” Siner tells us. “They reveal which aspects of one's life are being neglected. They also show if there is a mismatch between what is most important and where the most time is spent.”Psychotherapist and Right Life Project founder Jim Hjort, LCSW also encourages you to look into the future, say one, five, and ten years down the road. He wants you to consider what you’d like to look like “with respect to career, family and other social connections, recreational pursuits, and aspects of physical and mental health,” and then think about if your current work/life balance is consistent with making progress toward those goals. If it’s not, it’s time to make changes.

# data[].attributes.subject
What is the definition of Media Balance?Media balance means using media in a way that feels healthy and in balance with other life activities like spending time with family and friends, school, hobbies, and many other things. Why is Media Balance important?Students need to know when and why to take breaks from using devices.   What signs might show that your media choices are out of balance?Tiredness because you didn't get enough sleep.Frustrated and angry because you are struggling with a certain video game.Scared because of a certain video you saw.Can you think of others? 1. Your self-care routine has gone out the window.“Typically the first thing to go is taking care of ourselves,” shares Kristin Kaufman, founder of Alignment, Inc., and author of the Is This Seat Taken? book series. “Our exercise habits fall off, and we pack on extra pounds and may even get out of breath going through the airport or up a flight of stairs.” These sorts of changes can chip away at your quality of life.2. Your personal and professional spaces are a mess.When something’s gotta give, it’s usually the less-than-enjoyable tasks that take a hit, like tidying up or doing laundry. Who wants to spend time filing papers when there are five deadlines on the horizon and a holiday dinner party to plan? The thing is, when you’re living in a pigpen 24/7, the cluttered atmosphere tends to depress your senses.3. Your brain is out of whack.“People who are under strain for a long period of time actually experience changes to their frontal lobe,” says Kate Siner, PhD, entrepreneurial and personal development mentor. “Prolonged exposure to stress makes this part of the brain less active.” That means you’re not making the same kinds of decisions you’d be making if you weren’t stressed. You might be confused, unable to remember things, or find it difficult to concentrate on tasks.4. You can’t remember when you last did something you love.Need help jogging your memory? Kaufman’s lending a hand. “Ask yourself: When was the last time you spent time with friends? When was your last date with your husband or significant other? When was the last time you carved out time for yourself, even if this is just a hot bath at night or a brisk walk in the morning?” she says. “If you cannot even remember ‘when’ to any of these questions, odds are your life is out of alignment.”5. You’re not the same person.“Changes in mood—specifically, changes for the worse—are often signs that your work/life balance is off,” Siner warns. Are you more negative, self-critical, withdrawn, or unmotivated than usual? If so, try to act now to stave off feeling—and acting—worse down the road.Need a tuning? Here’s how to start.It’s easy to get stuck on the hamster wheel and push your concerns off to the future. But hop down for a second—our experts recommend at least once a year—and consider where you are now and where you want to be.To start evaluating your work/life balance, Siner suggests making a list of the most important parts of your life, like work, your significant other, friends, self care, spirituality, and hobbies. Now, do two things with that list. First, number each aspect from one to ten, with one being the most important and ten being the least important. Second, write down the percentage of time you spend on each aspect on a daily or weekly basis.“The numbers show two things,” Siner tells us. “They reveal which aspects of one's life are being neglected. They also show if there is a mismatch between what is most important and where the most time is spent.”Psychotherapist and Right Life Project founder Jim Hjort, LCSW also encourages you to look into the future, say one, five, and ten years down the road. He wants you to consider what you’d like to look like “with respect to career, family and other social connections, recreational pursuits, and aspects of physical and mental health,” and then think about if your current work/life balance is consistent with making progress toward those goals. If it’s not, it’s time to make changes.

# data[].attributes.headline
TwitterFacebookLinkedInEmailCopy LinkWe may be a bit biased when it comes to talking up the benefits of social media, but fortunately, you don’t just have to take our word for it.Food for thought: 59% of marketers are actively using social to support their lead generation and business goals. Meanwhile, it’s hard to find a brand that isn’t active on social media in some way, shape or form.However, there are still plenty of critics who don’t see the benefits of social media from a business perspective.To the general public, social media often gets a bad rap for being a time-sink. More importantly, measuring your ROI from social media can be difficult versus more straightforward marketing channels (think: PPC, email marketing, etc).So you may be asking yourself “What are the benefits of social media?”Well, we have an answer. Actually, we have nine of ’em.Get your free toolkitWant to unlock social media success in 2022? Check out these five resources designed to inspire stronger content, campaigns and customer care.Download NowThe 9 most overlooked benefits of social mediaSocial media deserves your attention now more than ever.Although it may not immediately result in a flood of cash or that “viral” moment you are hoping for, there’s so much that social can do for your brand both short and long term.Here’s our breakdown of the social media benefits that often fly under the radar for modern businesses.1. The ability to uncover industry trends in real-timeSimply put, social media is a potential goldmine of business intelligence.How so? For starters, think about the transparent nature of social media. We’re able to see unfiltered, real-time conversations between consumers and brands alike.If you want to know what a brand is doing well or likewise what customers are complaining about, it’s all out there in the open.And of course, your target audience’s social activity and shared content can clue you in on industry trends. For example, Instagram hashtags such as #summerootd or #festivalfashion can highlight everything from relevant influencers to fashion trends that are currently all-the-rage.Spotting tends via hashtags is one of the biggest benefits of social mediaAnd if you want to tap into those trends via social conversations, look no further than social listening to do the trick. For example, features such as trend reporting in Sprout Social help hone in on what customers discuss when they talk about your brand. This includes key terms and hashtags associated with your business.twitter trends reportHowever, these mentions represent more than just chatter.For example, social conversions can clue you in on everything from which products your customers love to areas where your company might be falling short. A flurry of praise or customer complaints can spur you to take action based on follower feedback. In turn, brands can come up with real-time solutions and products that their customers will buzz about.2. More comprehensive competitive analysisPerhaps one of the biggest social media marketing benefits is the ability to spy on your competition.What are they currently promoting? What sort of ads are they running? How is your content strategy different from theirs?These answers don’t have to be question marks. By conducting social competitive analysis, you can uncover opportunities to step into a new lane in terms of content or advertising.For example, maybe you realize that your competitors are crushing it with Facebook ads but their Instagram presence is totally lacking. In turn, you might explore influencer marketing or user-generated content campaigns for the sake of standing out from the crowd.Looking at your competitors’ social performance is a cinch with tools like Sprout. Our competitor and sentiment analysis reports allow you to look head-to-head to monitor growth and engagement to ensure that you aren’t falling behind.sprout instagram competitor reportThrough this analysis, you can also discover which pieces of your own content are scoring the most engagement. Understanding your top-performing content is likewise key to understanding how to break through the noise in your industry.Sprout IG top posts report3. Provide better customer serviceAccording to the 2018 Sprout Social Index, nearly half of all consumers have already taken to social media to ask questions and raise concerns.Unlike awkward phone calls or lengthy emails, social customer service is quick and to-the-point. Providing social customer service means having meaningful, back-and-forth conversations with your customers that are oftentimes forward-facing.In other words, prospects, customers and competitors alike can see how you interact with your buyers. Putting positive interactions front-and-center is a huge plus for any business.Whether it’s listening to feedback or addressing specific concerns, an ongoing advantage of social media is that it’s the perfect place to provide speedy service and let customers know that you’re there to lend a helping hand.And of course, social media also represents a prime channel to gather customer feedback. Responding to questions and concerns signals that you’re invested in serving your audience.Want to know if you’re providing stellar customer service? Sprout can help with that. Sprout’s suite of social listening tools includes sentiment which tracks your brand health, ensuring that your social mentions remain on the positive side. An influx of complaints or questions could signal big-picture problems with your customer success strategy.Sprout sentiment analysis4. Curate customer content and stories in a snapCustomer photos and success stories go hand in hand with higher engagement and conversion rates.And there’s no better place to gather both than social media.For example, monitoring your mentions and tags can help you uncover positive customer interactions that you can share with the rest of your followers. Many major brands and retailers regularly curate customer photos to use throughout their marketing campaigns.This is exactly why having a branded hashtag is so important. By encouraging your customers to tag their content, you can uncover shareable posts that your followers will love while also making a connection with your customers.So many brands have their social presence centered around customer experiences and it’s no surprise why. Social proof in the form of customer content not only shows that you have satisfied customers but also provides your brand with a much-needed sense of authenticity.5. Positioning power over your competitionThis might seem like a no-brainer but it’s worth mentioning.Simply having an active presence on a social channel represents positioning power for your business.Think about it. Let’s say your closest competitor has an Instagram account that’s booming with customer photos, Stories and sleek snapshots showing off their product.On the flip side, you have an Instagram profile that’s gathering cobwebs.Not a good look, right? Consistently publishing on channels relevant to your business signals that you’re active and open to new customers.Oh, and don’t forget the literal positioning power of social media in search engines when someone looks up your brand. Your Facebook or Instagram could very well be your business’ first impression on a customer versus your website. This again speaks to the importance of maintaining an active presence.6. Build backlinks and a better search engine presenceThe SEO impact of social media has been hotly debated for years.That said, the relatively recent concept of linkless backlinks signals that there is a correlation between social media and search performance.In short, shares and click-throughs via social represent positive search signals to Google. If nothing else, social can represent a sizable traffic source (granted you’re tracking your social traffic via Google Analytics).Don’t neglect social media as a content distribution channel. A popular piece of content that scores hundreds of likes and shares can drive serious referral traffic to your site, especially when you optimize your social scheduling with something like Sprout’s patented ViralPost technology that ensures you’re utilizing optimal send times.ViralPost scheduling7. Appeal to younger, social-savvy customersTo say that social media has transformed the traditional advertising landscape would be the ultimate understatement.Thinking of social media as a sort of hip, “young” advertising channel might seem a bit cliche, especially since it’s capable of reaching customers of all ages.That said, research reinforces that Gen Z is shaking up marketing by responding less and less to traditional advertising. Given that younger customers are growing up alongside social media, brands will need to adapt beyond in-your-face commercials and ads.And right now Instagram is the place to be to reach those younger customers. According to recent social media demographics, the vast majority of users on Instagram are under the age of 30.As younger consumers hop from platform to platform, brands should likewise expect to experiment with new ad channels. The popularity of user-generated content, Stories and influencers highlights the sort of authentic, experience-focused advertising that continues to appeal to the younger crowd.8. Humanize your brandBusinesses today rightfully want to show off their human side.And so many brands have benefited from dropping the “suit and tie” vibe in lieu of getting personal with customers on social media.MoonPie is one of the most popular examples, adopting a snarky, meme-heavy social presence that feels like it’s run by a teenager. Although this sort of approach to social isn’t for every brand, it’s definitely not what most customers would expect and therefore drives engagement.Some brands manage to humanize themselves through philanthropy and activism. In a day and age where half of consumers want to see brands take a stand on social and political issues, brands like Ben & Jerry’s do a brilliant job of highlighting their human side.Simply showing off your colleagues and coworkers is an easy way to put a face to your brand, much like Sprout does with our #TeamSprout series.9. More top-of-the-funnel leadsLastly, one of the key benefits from social media marketing is more leads, plain and simple.Given that there are billions of people already active on social media, there’s a non-zero chance that your audience is already there. Whether through paid ads or content promotion, you can reel in more top-of-the-funnel leads by raising awareness for your brand.In fact, 77% of Pinterest users discover new brands and make purchases based on what they see on the platform. Having a social presence which introduces people to what you’re selling represents yet another way to score more sales. Even if these leads don’t make purchases directly through social, raising awareness could lead them on the path to becoming full-fledged buyers down the line.top of funnel leads from social mediaAnd with that, we wrap up our list!What are the biggest benefits of social media for your business?A social media presence has become an expectation for brands rather than an exception to the rule.And we totally agree that Social media has changed the way we communicate today. It’s in our best interest to be informed about all of the new possibilities to manage our online reputation. The lines between professional and personal are blurring online and many times, we refer to our online presence as our “Personal Brand.” Your Personal Brand can be both the personal and professional “YOU.”Here are five benefits of using social media:1. Build relationships.Social media is not just about brands connecting with their customers. In fact, at its root, social media is about connecting people to people. If you’ve attended a Social Shift training session I’ve led, chances are you’ve heard that almost every single friend I have in San Francisco, I met through social media.From a professional perspective, you can grow your professional network online tremendously by connecting with colleagues, mentors, role models and other professionals. If you nurture those relationships, you have a whole new network to tap when you’re looking for opportunities or professional guidance.2. Share your expertise.Social media gives you an opportunity to talk about what you know and what you want to be known for. Sharing your expertise will attract potential professional and personal connections. Learn how to present your professional experience, achievements and results and you will get more and more opportunities to connect with like-minded people.If you share content on topics that you know much about, you can begin to build credibility. This doesn’t only go for your online presence. If you live your personal brand and your actions reflect your online presence, it validates that you can be trusted and those relationships you are building will be that much more authentic and valuable.3. Increase your visibility.If you spend time honing in on your expertise, consistently managing your social channels, then you have the potential to greatly increase your visibility and even become a thought-leader in your space. Good content gets shared, so if you are consistently posting quality content, the more people who share it, the more people see it.It’s not just about pushing content, however. You also need to be engaging with other people’s content. Following people and interacting with them on social media will work to build relationships (we keep coming back to this one!) and will help to get your name out there for people to turn to.4. Educate yourself.There is a lot of noise on the Internet. Social media allows you to hone in on what you really care about and what you really want to read. You can create lists that curate content from your favorite people, thought leaders in the space, or media outlets. You can easily learn about current events and things taking place near you.5. Connect anytimeI know to some of you this may sound like a disadvantage. But, the advantage of being able to communicate and connect with anyone instantly outweighs the potential negative.Social media can help you connect before, during and after networking events, a conference or a meeting. People can get to know you prior to meeting you and be better equipped to talk in person. I know I’ve met people in person for the first time after following them online for a while and we felt like long lost friends!Social media is a land of new opportunity. There are countless personal and professional benefits of using social media. With a little love and care, we can start to build and shape our personal brands into an epicenter of opportunity.businesses shouldn’t latch onto social media “just because.”Instead, businesses should assess the potential benefits of social media themselves based on specific, actionable goals. Although the impact of the benefits above varies from brand to brand, there’s no denying the business implications of having a social presence.

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TwitterFacebookLinkedInEmailCopy LinkWe may be a bit biased when it comes to talking up the benefits of social media, but fortunately, you don’t just have to take our word for it.Food for thought: 59% of marketers are actively using social to support their lead generation and business goals. Meanwhile, it’s hard to find a brand that isn’t active on social media in some way, shape or form.However, there are still plenty of critics who don’t see the benefits of social media from a business perspective.To the general public, social media often gets a bad rap for being a time-sink. More importantly, measuring your ROI from social media can be difficult versus more straightforward marketing channels (think: PPC, email marketing, etc).So you may be asking yourself “What are the benefits of social media?”Well, we have an answer. Actually, we have nine of ’em.Get your free toolkitWant to unlock social media success in 2022? Check out these five resources designed to inspire stronger content, campaigns and customer care.Download NowThe 9 most overlooked benefits of social mediaSocial media deserves your attention now more than ever.Although it may not immediately result in a flood of cash or that “viral” moment you are hoping for, there’s so much that social can do for your brand both short and long term.Here’s our breakdown of the social media benefits that often fly under the radar for modern businesses.1. The ability to uncover industry trends in real-timeSimply put, social media is a potential goldmine of business intelligence.How so? For starters, think about the transparent nature of social media. We’re able to see unfiltered, real-time conversations between consumers and brands alike.If you want to know what a brand is doing well or likewise what customers are complaining about, it’s all out there in the open.And of course, your target audience’s social activity and shared content can clue you in on industry trends. For example, Instagram hashtags such as #summerootd or #festivalfashion can highlight everything from relevant influencers to fashion trends that are currently all-the-rage.Spotting tends via hashtags is one of the biggest benefits of social mediaAnd if you want to tap into those trends via social conversations, look no further than social listening to do the trick. For example, features such as trend reporting in Sprout Social help hone in on what customers discuss when they talk about your brand. This includes key terms and hashtags associated with your business.twitter trends reportHowever, these mentions represent more than just chatter.For example, social conversions can clue you in on everything from which products your customers love to areas where your company might be falling short. A flurry of praise or customer complaints can spur you to take action based on follower feedback. In turn, brands can come up with real-time solutions and products that their customers will buzz about.2. More comprehensive competitive analysisPerhaps one of the biggest social media marketing benefits is the ability to spy on your competition.What are they currently promoting? What sort of ads are they running? How is your content strategy different from theirs?These answers don’t have to be question marks. By conducting social competitive analysis, you can uncover opportunities to step into a new lane in terms of content or advertising.For example, maybe you realize that your competitors are crushing it with Facebook ads but their Instagram presence is totally lacking. In turn, you might explore influencer marketing or user-generated content campaigns for the sake of standing out from the crowd.Looking at your competitors’ social performance is a cinch with tools like Sprout. Our competitor and sentiment analysis reports allow you to look head-to-head to monitor growth and engagement to ensure that you aren’t falling behind.sprout instagram competitor reportThrough this analysis, you can also discover which pieces of your own content are scoring the most engagement. Understanding your top-performing content is likewise key to understanding how to break through the noise in your industry.Sprout IG top posts report3. Provide better customer serviceAccording to the 2018 Sprout Social Index, nearly half of all consumers have already taken to social media to ask questions and raise concerns.Unlike awkward phone calls or lengthy emails, social customer service is quick and to-the-point. Providing social customer service means having meaningful, back-and-forth conversations with your customers that are oftentimes forward-facing.In other words, prospects, customers and competitors alike can see how you interact with your buyers. Putting positive interactions front-and-center is a huge plus for any business.Whether it’s listening to feedback or addressing specific concerns, an ongoing advantage of social media is that it’s the perfect place to provide speedy service and let customers know that you’re there to lend a helping hand.And of course, social media also represents a prime channel to gather customer feedback. Responding to questions and concerns signals that you’re invested in serving your audience.Want to know if you’re providing stellar customer service? Sprout can help with that. Sprout’s suite of social listening tools includes sentiment which tracks your brand health, ensuring that your social mentions remain on the positive side. An influx of complaints or questions could signal big-picture problems with your customer success strategy.Sprout sentiment analysis4. Curate customer content and stories in a snapCustomer photos and success stories go hand in hand with higher engagement and conversion rates.And there’s no better place to gather both than social media.For example, monitoring your mentions and tags can help you uncover positive customer interactions that you can share with the rest of your followers. Many major brands and retailers regularly curate customer photos to use throughout their marketing campaigns.This is exactly why having a branded hashtag is so important. By encouraging your customers to tag their content, you can uncover shareable posts that your followers will love while also making a connection with your customers.So many brands have their social presence centered around customer experiences and it’s no surprise why. Social proof in the form of customer content not only shows that you have satisfied customers but also provides your brand with a much-needed sense of authenticity.5. Positioning power over your competitionThis might seem like a no-brainer but it’s worth mentioning.Simply having an active presence on a social channel represents positioning power for your business.Think about it. Let’s say your closest competitor has an Instagram account that’s booming with customer photos, Stories and sleek snapshots showing off their product.On the flip side, you have an Instagram profile that’s gathering cobwebs.Not a good look, right? Consistently publishing on channels relevant to your business signals that you’re active and open to new customers.Oh, and don’t forget the literal positioning power of social media in search engines when someone looks up your brand. Your Facebook or Instagram could very well be your business’ first impression on a customer versus your website. This again speaks to the importance of maintaining an active presence.6. Build backlinks and a better search engine presenceThe SEO impact of social media has been hotly debated for years.That said, the relatively recent concept of linkless backlinks signals that there is a correlation between social media and search performance.In short, shares and click-throughs via social represent positive search signals to Google. If nothing else, social can represent a sizable traffic source (granted you’re tracking your social traffic via Google Analytics).Don’t neglect social media as a content distribution channel. A popular piece of content that scores hundreds of likes and shares can drive serious referral traffic to your site, especially when you optimize your social scheduling with something like Sprout’s patented ViralPost technology that ensures you’re utilizing optimal send times.ViralPost scheduling7. Appeal to younger, social-savvy customersTo say that social media has transformed the traditional advertising landscape would be the ultimate understatement.Thinking of social media as a sort of hip, “young” advertising channel might seem a bit cliche, especially since it’s capable of reaching customers of all ages.That said, research reinforces that Gen Z is shaking up marketing by responding less and less to traditional advertising. Given that younger customers are growing up alongside social media, brands will need to adapt beyond in-your-face commercials and ads.And right now Instagram is the place to be to reach those younger customers. According to recent social media demographics, the vast majority of users on Instagram are under the age of 30.As younger consumers hop from platform to platform, brands should likewise expect to experiment with new ad channels. The popularity of user-generated content, Stories and influencers highlights the sort of authentic, experience-focused advertising that continues to appeal to the younger crowd.8. Humanize your brandBusinesses today rightfully want to show off their human side.And so many brands have benefited from dropping the “suit and tie” vibe in lieu of getting personal with customers on social media.MoonPie is one of the most popular examples, adopting a snarky, meme-heavy social presence that feels like it’s run by a teenager. Although this sort of approach to social isn’t for every brand, it’s definitely not what most customers would expect and therefore drives engagement.Some brands manage to humanize themselves through philanthropy and activism. In a day and age where half of consumers want to see brands take a stand on social and political issues, brands like Ben & Jerry’s do a brilliant job of highlighting their human side.Simply showing off your colleagues and coworkers is an easy way to put a face to your brand, much like Sprout does with our #TeamSprout series.9. More top-of-the-funnel leadsLastly, one of the key benefits from social media marketing is more leads, plain and simple.Given that there are billions of people already active on social media, there’s a non-zero chance that your audience is already there. Whether through paid ads or content promotion, you can reel in more top-of-the-funnel leads by raising awareness for your brand.In fact, 77% of Pinterest users discover new brands and make purchases based on what they see on the platform. Having a social presence which introduces people to what you’re selling represents yet another way to score more sales. Even if these leads don’t make purchases directly through social, raising awareness could lead them on the path to becoming full-fledged buyers down the line.top of funnel leads from social mediaAnd with that, we wrap up our list!What are the biggest benefits of social media for your business?A social media presence has become an expectation for brands rather than an exception to the rule.And we totally agree that Social media has changed the way we communicate today. It’s in our best interest to be informed about all of the new possibilities to manage our online reputation. The lines between professional and personal are blurring online and many times, we refer to our online presence as our “Personal Brand.” Your Personal Brand can be both the personal and professional “YOU.”Here are five benefits of using social media:1. Build relationships.Social media is not just about brands connecting with their customers. In fact, at its root, social media is about connecting people to people. If you’ve attended a Social Shift training session I’ve led, chances are you’ve heard that almost every single friend I have in San Francisco, I met through social media.From a professional perspective, you can grow your professional network online tremendously by connecting with colleagues, mentors, role models and other professionals. If you nurture those relationships, you have a whole new network to tap when you’re looking for opportunities or professional guidance.2. Share your expertise.Social media gives you an opportunity to talk about what you know and what you want to be known for. Sharing your expertise will attract potential professional and personal connections. Learn how to present your professional experience, achievements and results and you will get more and more opportunities to connect with like-minded people.If you share content on topics that you know much about, you can begin to build credibility. This doesn’t only go for your online presence. If you live your personal brand and your actions reflect your online presence, it validates that you can be trusted and those relationships you are building will be that much more authentic and valuable.3. Increase your visibility.If you spend time honing in on your expertise, consistently managing your social channels, then you have the potential to greatly increase your visibility and even become a thought-leader in your space. Good content gets shared, so if you are consistently posting quality content, the more people who share it, the more people see it.It’s not just about pushing content, however. You also need to be engaging with other people’s content. Following people and interacting with them on social media will work to build relationships (we keep coming back to this one!) and will help to get your name out there for people to turn to.4. Educate yourself.There is a lot of noise on the Internet. Social media allows you to hone in on what you really care about and what you really want to read. You can create lists that curate content from your favorite people, thought leaders in the space, or media outlets. You can easily learn about current events and things taking place near you.5. Connect anytimeI know to some of you this may sound like a disadvantage. But, the advantage of being able to communicate and connect with anyone instantly outweighs the potential negative.Social media can help you connect before, during and after networking events, a conference or a meeting. People can get to know you prior to meeting you and be better equipped to talk in person. I know I’ve met people in person for the first time after following them online for a while and we felt like long lost friends!Social media is a land of new opportunity. There are countless personal and professional benefits of using social media. With a little love and care, we can start to build and shape our personal brands into an epicenter of opportunity.businesses shouldn’t latch onto social media “just because.”Instead, businesses should assess the potential benefits of social media themselves based on specific, actionable goals. Although the impact of the benefits above varies from brand to brand, there’s no denying the business implications of having a social presence.

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You can put a limit time on your most addicting app when your time limit is up you can do your homework, play with your siblings, draw, or have family time.

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The benifits are if you live far from one of your family members you can use apps that allow you guys to connect and call on Facetime and talk. If you are having a hard time and you have a friend that has a phone and socail media you can talk to them so they can help you.

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I can change my media choices by not being on mt phone all day and i can also go outside more and play with my siblings and cousins instead of being on my phone all the time.

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The benefits of social media is that you can communicate with friends and family.

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The benefits of social media is that you can communicate with friends and family.

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I can go outside and play with my siblings

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Some signs are you spend to much screen time and dont spend time with you family that much and another sign is that social media gets to you and you change the way u where then before you got social media

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what you can do is Always read what you are about to publish and think of is this positive and wont hurt anyone