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World loosing on the talent & skills of dark skinned people

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ASCI not regulating ads strictly

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Preferential treatment to fair skin

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Low self esteem and confidence

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Advertisements creating desirability for Fair skin

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Entrenched in mind from early on

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British Colonization

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Companies feeding on insecurities of people

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Prioritizing Profit over Ethics

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Fair considered desirable

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Discrimination on the basis of skin tones

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Existence of Varna System

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The prevalence of deep-rooted bias and discrimination against people on the basis of skin colour aggravated by commercialization.