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The masthead is in bold uppercase old-style serif.
The masthead is also divided into three main parts, compromising of the first text in bold uppercase sans serif, the second text is in old style serif.
All three texts are in different colours and different sizes.

The paragraphs are separated into different sections so that the reader can be more interested to read the article

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The image on the left page takes almost  most of the page, the the reader's eye wll be caught upon the fist followed by the red masthead

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Not all areas of the spread are equal as some have less importance than others.
The paragraphs are separated into different sections so that the reader can be more interested to read the article.

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Magazine spread

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A magazine spread is two separate pages that create a same unit.

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The same text is used on the company's products as well

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The yellow used here is to create the feeling of enthusiasm to which can be said true about the company

The plain black is used for simplicity

Overall it is an easily distinguishable logo which is a good sign for a company

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The font used for this logo is ARIAL BOLD ITALLIC in SANS SERIF

The first letter is in uppercase

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Aim is to be recognized and identified by the public for the promotion of the company.

"The graphic’s sequential rays represent future possibilities while the yellow symbolizes expansion and passion, and the black portrays reliability and quality." - source: Nikon website :https://rb.gy/v2pn3t