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Goal: Find and buy a Nice gift fast that is affordable yet high quality
Expectations: Great selection of merchandise, ease of access to switch between products, no issues in purchasing, fast delivery options or pick up nearby in-store instantly

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Guy looking for a gift for his wife just so she doesn't ask where he was all day.
Budget - £100 - £300
Shops at Currys.

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Ensure purchase is easily acomplished/no issues

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Easily able to chose between options/comparisons

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Have a comparison option that allows for easy comparison of items in a basket that are selected

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Have a selection of most liked/frequently purchased items on landing page

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Suggestions for Management

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satisfied /dissatisfied (perception-expectation contrast)

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satisfied /dissatisfied (perception-expectation contrast)

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satisfied /dissatisfied (perception-expectation contrast)

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decisive

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stressed

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overwhelmed

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Stressed, panicking,

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Evaluating if the purchasing criteria was met, if the product was delivered in time.

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Getting the receipt, getting the gift shipped to the address.

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Going through the website purchasing process, putting products in the cart.

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Evaluating, choosing criteria based on which he will make the final choice.

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Googling evaluation sites, reviews.

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Googling gift options

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Thinking he needs to find a gift

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Guy looking for a gift for his wife just so she doesn't ask where he was all day.
Budget - £100 - £300
Shops at Currys.

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Age - 30
Works 9am-5pm Mon - Fri.