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Super saver RM9.99 Deals! Hurry and get them before they go! 

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- Getting a mailing list is really important, as it is easier to sell to previous customers Mcdonald's can get the emails and contact information from past customers

- Making the ads more clearer and easy to follow. The past marketing either had too much text included or no text and only a picture

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For the 1984 Olympics, McDonald’s had a new marketing idea.  For every medal the United States won, customers could get a free item.  Gold medals meant a free Big Mac, silver guaranteed free fries, and bronze, a soft drink.  At first glance, it seems like a good strategy.  People are likely to buy other food when they come in to pick up just one item.

With Sovient Union boycotting the olympics, US was the only powerhouse remaining. They ended up winning 174 medals that year, 83 of which were gold.

This was a disaster for McDonald’s.  The company was giving away ridiculous amounts of food, it shows how research is very important in marketing.

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McDonald's organizes several sales promoting contest and programmes in different retail markets and outlets in which they distributes free discounts coupons.

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Disadvantages of direct marketing strategies

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Disadvantages of direct marketing strategies

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- bad for environment if MCD decided to print flyers
- customers might find the emails and text messages to be intrusive and annoying, might leave bad impression.
- low response rates (if they reached out to consumers who are not interested with their g&s, might be a waste of money as well)
- high cost
- hard to stand out as competitors might use the same direct marketing strategy (consumers receive many emails or text messages, therefore hard for MCD to stand out)

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Advantages of Direct Marketing Strategies

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Advantages of Direct Marketing Strategies

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Reaching current customers to increase brand loyalty or stimulate repeat purchases

Optimizing your marketing budget

Building relationships with new customers

Testing responses to current or potential products and services

Providing customers with content they can share to increase positive word-of-mouth

Increasing sales

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McDonald's uses tool in the home delivery services in which they directly serve the order to their home. Also they have a website which are more in preference for direct marketing in that they usually mentioned all the new offers along with the contact number of the customer's nearby outlets.