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What's the difference between the executive summary an the introduction? Since executive summary also includes the suggested solution in the proposal?

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how can you know you are thorough and not overselling? is there a way to tell other than asking someone to read it?

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Which part of the proposal do we include the action plan?

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is there only one way to present the action plan (timeline)? because it might be a bit cluttered to have so much info in a timeline.

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Would having visuals set your report apart from others; is it compulsory to add it in your report?

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Is ethos really necessary when doing recommendation? Shouldn't it be formal?

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Do we have to include all the steps presented in the action plan?

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How can I integrate visuals well into my own writing? What kind of images would boost my proposal and how can they be linked to the 3; ethos, pathos and logos?

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Does visual plays a big role in evidence?

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If I place my visuals in the appendix, would it affect the flow of my business plan? This is because the reader might need to go refer to my appendix and come back to the original business plan. I am concerned that this might make it hard for the reader to follow the flow of my business plan.

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How do you know which visuals should be placed in the appendix or in the body of the report?

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How do I know whether I am putting in too much information in my action plan?

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Isn't measure of success part of action plan? why will we need to include in the conclusion?

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As we have limited word count, does the timeline / budget plan have to be extremely detailed?

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So Action Plan is considered as a chapter to be included in the business proposal?

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Should my action plan be concise or should it consist more information?

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When first looking at the proposal, do clients prefers action plan to be very thorough, or just to the point?

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How much information is considered overselling and underselling? What is the fine line between them?

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Considering that solution and its success measure are addressed in the action plan already, is it really necessary to include it in our conclusion again?

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How do we ensure that we are not overselling information when the suggested solutions (& some elaboration) and key elements are required?

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Is a call of action necessary in our conclusion pertaining to A3?

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What the difference between a conclusion+introduction vs executive summary!

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How can I integrate ethos, pathos and logos to my recommendations?

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as per your conclusion example, i'm not sure if it is appropriate to directly ask the client to invest in the idea for the call-to-action inside the proposal? i feel like such a phrase could be written in an email to the client vs kept in the proposal

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Is executive summary a combination of the introduction and conclusion? E.g. Stating key points and ending with solution and value added.

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Would integrating ethos in recommendation and justification provide bias?

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Is it true that for the justification, I am already incorporating the benefits of the campaign?

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Do we cite our graphs, tables etc in the references or under the visual/appendix?

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From the conclusion example, is it really necessary to incorporate the sentence where it talks about the call to action?

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How much information is considered too much and how much is considered too little?