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Sensory input which can be in forms such as auditory or visual. For example, you hear someone tell you the definition of memory.

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Decays in a few moments if not transferred to working memory.

The three types of sensory memory are:

Iconic memory- mental pictures of visual stimuli.

Eidetic memory- photographic memory or memory of images.

Echoic memory- the mental memory for sounds that where just heard

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By using maintenance rehearsal, we can store information in our working memory.

For example, by repeating a phone number in your head or keeping a visual representation of an image in your mind, you are actively holding that information in your brain for short term.

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Information is changed from a sensory input into a form that can be stored in the brain.

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The brains storage unit for all of your knowledge, skills and experience.

Explicit memory- The type of memory of facts and experiences that one can consciously know and declare.

Implicit memory- information from working memory that becomes stored in long-term memory which you are not actively aware of. That is, retention independent of conscious recollection.