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Padlet has not been letting my upload for a while so I have a lot to catch you guys up on! The past couple of weeks I have been working on finalizing all of my designs that I need for this project. I have already completed logos, and mockups including: shopping bags, clothing tags, letterheads, and business cards. All that I had left to create was a flyer for the grand opening, and a mockup for how I wanted the website to look! Attached are the designs for each. I have also included two promotional ads for the website within the mockup and in my illustrator files. To conclude the finishing touches of my project I just have to clean up my proposal and make sure everything is matching up with what I was hoping to accomplish, as well as complete my Project Presentation! I wish I could be there to present my project to everyone!

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On behalf of Cassie:
So  have been trying to figure out the fonts I wanted in my book and I think that I have found some that I really like....what do you guys think? Do they go together do you think? I have also been bringing in more and more images to the book and still have a few to put in yet...I am also researching and putting in facts like scientific name, common name, and a fact about each subject.

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So I am feeling a little better at where I am at! I decided to move on from a couple of things and put my time into creating the mock website for my winery. I am using Wix and so far its very easy to use and create. I got to play around a little bit and am loving it so far! With my mine labels almost done and me making slight improvements on everything else! But I definitely feel better about where I am!

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Omg how I am late on doing this!! life got overwhelming and then I had a much needed vacation to Florida! I decided that I want to go another direction and just do a book on my wildlife/nature photography instead of incorporating my portrait and architecture in it. I took a ton of pictures whilst in Forida and I am very excited to get this finished! I am also a little stressed as I am planning on quitting my job and that was where I was going to print it. I will have to figure out how to print it, maybe I will print it from blurb? what do you guys think? I will include some images soon.

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So this week I was able to get some inspiration back! I ended up visiting Harvest Ridge Winery, to get my gears going again and it definitely did not disappoint! I created a wine label which will give me a base to create at least two more! Just gonna keep knocking the small stuff on my list and keep going!

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This week while I was uploading my files I had a lot of problems with my native files. When I went to upload and send my files to Sandee, I realized I was not as organized as I had thought! Sandee was able to help me realize that I had to put every single graphic onto an Illustrator art board even if I am going to put the art work into a mockup in Photoshop. Originally I had just put all of my logos in Illustrator and then transferred them into Photoshop for the mockups to design rather than designing it on Illustrator then just pasting it into the mockup. So this week I worked on bringing all of my files into Illustrator. I decided to keep them all in one file and just add artboards so that I could keep my files all in one place! Here is what I have now..

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So after presenting I realized that I am not as far along in my designs as I would like to be at this point. In the next two weeks I really want to be able to get the majority of my workload done, then go in and make the changes necessary. I did finally get my logo too look more symmetrical so I am excited about that and will keep moving forward with everything!

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I've never used a tool like Prezi or Google Docs as I learned some time ago to create my slides in Adobe and transfer them into Powerpoint. I do this mainly because my coworkers have very little access to many websites. If I move a traditional Power Point slide to our conference room computer the fonts I like won't transfer to that computer and it causes even more issue. I feel like what I should be saying is I'm addicted to Photoshop. I'm going to try presenting my project in this way but I am going to look into other tools. Does anyone have a recommendation? I'm not a huge fan of using preset templates as you lose a lot of control.

I found this link interesting. It looks like Prezi has a really nice motion graphic feel to it. I didn't realize you had to pay for it. https://www.quora.com/Which-is-better-PowerPoint-or-Prezi-and-why

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Below is examples of the packaging for my brand. I have included the bagging for my stores, business cards, folders, envelopes, and clothing tags. I stuck to my main colors for these items but switched up between my intricate logo and simple ones.

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So, Ive decided that my look for my company was not really as sophisticated as I envisioned. I decided to completely revamp it by changing the logo - to a lotus flower, the inspiration textures and my colors. I kept the same name tag as well as the same fonts. I also added the designs to some clothing articles that my company would be selling. I am much happier with how this look portrays the company compared to my old one.

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I did not get a chance yet to take pictures of the honey comb but I did get a pretty cool macro shot of a spider!!! I was down by the creek for an hour trying to get a good couple of shots so I could stack them in photoshop! I would upload the picture but I do not want to trigger anyone who might have a fear of spiders!!!

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I have been working hard to try to take some pictures but have come up again short as the weather has not been good, I did find a honey comb outside of my work today that I plan to take home tomorrow if it is still there and take some pictures of it, and just know just thought maybe I could draw a bee and other insects in illustrator to go along with the honey comb!! OH I AM SO EXCITED TO DO THIS haha

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I have been trying to take more macro pictures and I think I have a couple of successes! I also have been working on my layout of the book in indesign. My boss said that she will help me print the book once I am at that point !

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I am excited about where I am getting to for my project. I have created my logo, name of the brand, and our tagline. I hope I get some feedback on my logo after the show and tell. I decided to make it a tiger because they symbolize overcoming, strength, and living up to your greatest potential. If you look closely along the top of the tiger you see "jenb" to go along with my brand name. I want my tagline to be "driven to overcome" because this brand is all about women overcoming stereotypes and proving how strong we are to the world and ourselves. I have also added the three words that I want my brand to be described as and what my brand will follow. Next I am going to create a prototype of what my website will look like. That is what I plan to do this upcoming week!

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I'm back!!
Get this! My whole floor at work was closed because everyone had the flu. Here's the thing you can't close uninsured motorist which sits right next to me and the other Administrative members but you know what, they did! It was a very wild ride and my children ended up with the flu and are just now feeling better. That said my blackboard link for the senior project was removed by the school and I've been unable to see anything related to this class until Friday when Sandee fixed it for me, yay. Its time to get back on track and honestly I'm ready to dive in and get it done!! I'm working on my story line now, so here's hoping its good and not complete shit. Updates to come!

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So I put together an inspiration mood board for my winery to help with playing the layouts for may wine list and marketing. I'm working with a more masculine color scheme which is a challenge for me but a good challenge because I feel like I rarely use masculine colors!

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I have been researching coffee table books and I have also been trying to take some good nature pictures. I am also gathering all my past photos

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I am also working on my brief still, we dont have any discussion boards correct?

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I did NOT get to photograph anything this past weekend due to the poor weather unfortunately..

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I started creating a storyboard for my project and my next step is to finish writing the story and placing the image ideas into the text. I also need to pick my book size and I need to be sure I have all my binding issues under control when I start the layout. I haven't finished our business proposal yet and honestly how do I finish that when writing a children's book. Is that a thing? Do people come to the table with anything other than the written words?? I'm going to wing it and make it happen but yes I'm a little confused.

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When I wrote my essay for last weeks assignments I was completely positive that I wanted to brand and market a new Athletic Clothing store for women. When I was writing my essay I realized how passionate I was about stopping the phrase "you're strong for a girl." When Professor McClain responded to me she even thought at first that I was going to do an awareness campaign for something like that. It has had me thinking and I am so torn on which one I want to do now. Ultimately, I want to brand companies as my job once I am done with school. However, I definitely feel really passionate about showing women how strong we are! As of right now I am really torn! Any suggestions?

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So this week I did a lot of researching of other winery's to get some inspiration! I'm trying to put together a color board to save my colors and inspiration on to look back at! I'm hoping to go into next week with my finalized logo so that I can move onto to the next step!

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I will be attempting to get good pictures at the poconos this weekend and hopefully get some macros also!!

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I bought a new macro lens so I could shoot macros of bugs, but unfortunately there are not an abundance of insects out this time of year. I did try to go out to a trail and take some pictures but alas, it was a very dark and dreary day so I could not get very interesting shots. The following day I found a very small spider and tried to take some macros of it but it was way to windy and I did not fully understand how to take macro shots, so they did not come out very good.

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Currently I'm updating to on my discussion boards and all I have left to finish up is my essay on what I should do as a senior project. I can't lie I don't know what I want to do. I mean really I have no clue. It needs a wow factor but I feel as though everything as been done. I'm good with mixing graphics and photography and I'm hoping to lean in that direction however What to do exactly isn't clear.

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Here is my current mood board for my women's athletic brand. This is not finalized. I want to narrow down my colors to a core three for my logo and the majority of my branding work. However, all of the colors shown below would be colors incorporated into the clothing designs! I wanted to choose colors that I felt were powerful and not your cliche "feminine colors". As far as the shapes go, I chose triangular shapes along with lines. I feel as though these two shapes best work for dynamic designs as well as shaping for clothing. Lastly the textures I am using are all athleticly wearable textures.  I still need to come up with a name for my brand and a logo. That is what I will be working really hard on for the next few days!