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Sporting Heritage, Photography & TV Conference 2018

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Sporting Heritage, Photography & TV Conference 2018

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Here are the two podcasts I produced during the 2017 conference:

https://www.sportingheritage.org.uk/content/features/podcast-learn-sporting-heritage

Thanks to Ciaran, Essex, Justine, Hugh, Richard, Vicky and Tony for their contributions.

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Russell Todd (@llannerch)
Connector for Indycube, community development practitioner and trainer, podcaster.

I volunteer to help rasie the profile of Sporting Heritage CIC in Wales.

Outside of work I'm a big Wales football fan, with an interest in sporting heritage, links between sport and society, and fan cultures.

I couldn't find Wales-related podcasts...so started my own:
Podcast Pêl-droed (@PodcastPeldroed)

I've since started The Community Development Podcast (@CommDevtPodcast) and appeared on other people's podcasts (in English and Welsh) such as Desolation Radio, The Guardian, Radio Wales, Golwg, Radio Cymru, At The Game, independent radio.

I've produced podcasts for Indycube and Wales Council for Voluntary Action

I am a visiting lecturer on the Sports Broadcast Masters degree at Cardiff University.

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Started in 2014. Collective of 6 Wales fans, one of whom lives in Austria (contributes via skype).

Our 'brand':

a fan voice

range of club allegiances - and none

bilingual English and Welsh

only Wales (leave club content to club podcasts)

embrace the longer-form podcasts (40+ mins)

cover off-pitch as much as on-pitch

banter-free (but not po-faced)

One guiding principle:

Would we want to listen to it?

Our heritage related podcasts:

The Wales Football Collection at Wrexham Museum / Amgueddfa Wrecsam

Chatting Wales shirts with matchworn shirt collector Simon Shakeshaft

Campaign to establish a National Football Museum of Wales

In conversation with Phil Stead, author of the history of the Wales football team

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Term coined by Ben Hammersely

A digital audio file made available on the internet for downloading to a PC or portable media player

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Hardware

Software - recording and editing

Hosting

Audience

Editorial planning

Financing and funding

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Doesn't need to be expensive!

Mics

https://www.thepodcasthost.com/equipment/the-best-podcasting-microphones-on-the-market/

Tailor mic to the surroundings: housebound, field recordings, skype

I use the Blue Yeti mic. It

has its own stand

has simple settings

connects via USB (to bypass PC soundcard)

long USB cable

retails approx. £120; available second hand appox £70

Laptop or PC to host the recording and subsequently edit.

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Audacity

Free

Straightforward to use (with practice)

Recognises most mics

Degree of control (levels, volume)

Plethora of resources to help: own community-wiki, YouTube

Some useful resources:

Using Audacity for Learning - https://independenttropicalwales.wordpress.com/2015/12/04/reflections-on-using-audacity-for-learning/

University of Sheffield step-by-step guide for using Audacity - https://www.shef.ac.uk/polopoly_fs/1.76668!/file/using-audacity.pdf

Also Garageband, Wavepad, Wavosaur

What will make your podcast stand out?

Subject matter

Brevity and frequency

Celebrity input
Audio quality
Familiarity, consistency
Novel, innovative content

The above are all enhanced by....editing. But it can be a laborious, boring and frustrating. Be warned!

Pactise, practise, PRATCISE!

@Ran Levi: The Importance of Editing to Your Podcast

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iTunes is the most popular place to access podcasts. However, it does not 'store' your podcasts. Rather it channels podcasts to listeners. If you wish to be listed on iTunes you must host your podcast elsewhere.
Acast
Cast FM
Opinion - app
Soundcloud or Audioboom - websites but available as apps
Podbean
Online learning platform e.g., Moodle, Blackboad - allows for altenative learning exercises to complement the download and the monitoirng/assessment of this learning
Blogging site e.g., Wordpress or Tumblr. People can listen in situ or subscribe via RSS

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Remember our guiding principle:

Would we want to listen to it?

Timetable of Wales games dictates a lot but we want to cover a lot of off-pitch things. So content to fill-in gaps without games

Plan ahead

Guests attract their following/networks (authors, journalists, fans' groups)

Euro 2016 a considerable boost. People want to immerse themselves in success and positive, happy occasions (see also The Anfield Wrap here)

Give people what they want. Respond to your download stats (not the same as listeners): do more of what is popular

I use Blubrry because of links with Wordpress

Our most popular podcasts have been:

1. Wales's Kappa shirts

2. Reflections on Euro 2016

3. Wales players who also played non-league

Also covered music, museums and heritage, Cymru and the clubs (Merthyr, Wrexham), Don't Take Me Home with film producer Jonny Owen, books, tackling racism

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First of all, is your audience interested in podcasts, listening and/or making? They can be a great way of engaging people in your collections/archives

e.g., Why do we award cups as trophies?
Take a trophy from a museum collection and research its history for a podcast?

Allows for bringing groups into the museum and facilitating (rather than directing) their attention across a variety of objects.

Podcasts can be for an audience, but even better if they are from an audience: "community curation of content". Podcast Pêl-droed is a grassroots fan voice....but we're listened to by the 'hierarchy' and mainsteam media (see here).

A strength of podcasts is how listeners can come to feel they are part of the family.

Technical point: it's important to consider how and when your listeners 'consume' podcasts. On phones on the commute to work o in the gym? Or at work through a PC? This will inform where you host you content and how you share/promote it. This Rajar Audio Time survey has interesting data on podcast listening trends and demographics.

Align, with other like-minded channels; collaborate; use each others' networks

Link with you campaigns, exhibitions, events

Twitter has been amazing for Podcast Pêl-droed:

Account managed by more than 1 person

Enables bilingual identity

Drives people to our podcast

Engage with fans on a 1-to-1. Make them feel part of the family. Familiarity is important to podcasts

Facebook and Instagram can provide a complementary visual platform fo your audio platform. So consider your social media profile and interaction.

As professionals in your sector, what about LinkedIn?

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There has been a huge increase in sports podcasts in the last 12 months
Football
The Anfield Wrap (below)
The Jack Cast - Swansea City fan podcast
Elis James' Feast of Football
The Football Ramble
Square One football podcast directory

Rugby
Eggchasers
Flats and Shanks
Attacking Scrum

Boxing
Bunce and Costello
General:
Sport in Society by Kyle & Brad

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The Story Of The Anfield Wrap's Liverpool FC Podcasts

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A little bit about us, how it started, what we do, and why you should listen to our podcasts about Liverpool FC. Find out more at: www.theanfieldwrap.com

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Ads
Consider ads on a website where you host . Won't earn you a fortune but may cover hosting costs, travel expenses, recoup outlay for kit.

Sponsorship
The Social Club, Mark Pitman, Football Ramble in association with bookmakers.

Placements
Paid by clubs, businesses, organisations, etc. for inclusion of products in your content.

HLF (Heritage Lottery Fund):
Sharing Heritage (£3-10k)
Our Heritage (probably the lower end of the programme's £10-100k band), Young Roots if young people are at the centre of the activity (£10-50k).

Subscription
The Anfield Wrap is the leader in the subscription field in the UK. £5 p/month = minimum 30 episodes

Crowdfund
Appeal to listeners

Interesting article on monetizing podcasts here