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Example of advertising
https://www.youtube.com/watch?v=N2coM14HzZI

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Marketing communications is the way in which a brand/company advertises, familiarizes and presents its product or service to its target audience.

Marketing communications can include; TV adverts, billboards, magazines, newspapers, radio, flyers and online sites. Communication within brands and companies has recently developed via social media. YouTube and sites such as Facebook and Instagram has given marketers an opportunity to connect with its target audience on a personal level as the are able to specify its content to that particular audience. Sales promotion can be carried out by selling products in stores with offers available and also through 'pet shows'. This would allow particular pet food brands to communicate their products to consumers (owner and pet), through leaflets, a stall, etc.

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Marketing communications concerns: the methods, processes, meanings,perceptions and actions associated in the ways, in which products services and brands are presented to a targeted audiences, as stated by Chris Fill.

Examples of this type of marketing include the most obvious like tv advertisements, flyers, promotions in store and campaigns. But recently, there has been a 'new approach' in the way communication between audiences and marketers has shifted from a mass targeting to a more personal one-to-one and two-way communications. For instance, new forms such as youtube has provided opportunity for popular 'YouTubers' who have specific channels are being sponsored to talk and promote products that reflect their channel, thus targeting a specific audience.

Direct marketing:
Pedigree demonstrates direct marketing through popular social media tools, like Facebook and Twitter. This is a great way of personally reaching out to their consumers as Facebook is a social media tool that allows users to 'like' posts that reflect their specific interests. Thus, Pedigree have a Facebook page that is very active and up to date that promote stheir newest products, campaigns and request for feedback on their products.

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Examples of Marketing:
Advertising - using billboards, tv adverts, magazines, catalogues, online sites.
PR - Having leaflets through the door, doing campaigns or demonstrations.
Sponsoring places or people/other products
Sales Promotions - ties in to advertising (have offers available) and promote the brand at shows.

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Advertising is an activity that promotes a product or service through online, TV, Radio, or print. Pet food brands make their adverts fun and exciting which helps to draw and capture the consumers attention.

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You need to add your examples of marketing communications here before this week's workshop

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You need to add your examples of marketing communications here before this week's workshop