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Throughout this video, we are being presented with a girl who towards the end show a link between her and the artist. We do not however see her face which adds elements of mystery. This medium side shot shoes her overseeing the city view.  I loved the lights above which is vert amospheric and distinctive

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During this shot, the artist appears to be in slow motion while singing. What I loved about this specific shot was the light in the back and the buildings on either side of the artist makes him look like very appealing. Adding the slow motion was another element that stood out the most. His lip syncing was on point and how he carried himself through movements and facial expressions seemed as if he was an actual singer.

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Integrating a silhouette (shadow) of the artist was really clever and I really liked the way that the silhouette is shown on a textured silver planks which feel very industrial. I also admired how passionate his singing was. Although we cant visually see the actual artist singing, his body movements show how upbeat and lively the song is,

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Another shot that I admired was this, The use of editing when emerging the two shots together ties together well. Here, the singer is performing while we are being presented with another emerging shot of him gazing around the spectacular lights from Oxford street. This definitely expresses the city lifestyle. There is good lighting when we are being presented with the singer performing and again this is a mid shot.

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I chosen to analyse the music video "Omen" from the previous year. I love this shot of the artist next to an unusual bright stone wall that is projecting light onto half  his face. This effect is appealing and has a urban/contemporary feel. This is a mid shot of the artist and it clearly shows the background scenery which is attractive.