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The best method to start this process is as follows.

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According to AdWeek:

There are many pros to using social media with treatment.

Communicating with family members and friends of those in treatment

Guiding family and friends through the treatment process while their loved one is unavailable to speak

Spreading positive and helpful messages to current patients, past patients, and prospective future patients

Creating private groups where alumni can talk, share their struggles, celebrate their triumphs, and act as a source of strength for each other during early-recovery

The only cons are primarily is the extra effort make sure when using these tolls you are maintaining confidentiality.

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Given the statistics mentioned in the previous step utilizing these social media applications provides many improvements. Using facebook to reach out to people especially the epidemic of youth falling into substance abuse helps to create a community for both potential admits and alumni. Youtube is a great tool to showcase testimonials, give information about a program and more. LinkedIn is a great resource for reaching the professional "functional" addict as well as a great resource for clinical staffing

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Likely the best options to reach young and mature adults groups would be Facebook, Youtube and LinkedIn. According to business insider "YouTube reaches more adults aged 18 to 34 than any single cable TV network. Nearly half of people in this age group visited YouTube between December 2013 and February 2014" "LinkedIn is the most important social network for professionals. "

82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49, 64% of those ages 50 to 64 and 48% of those 65 and older.

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Overall Wake Up Inc is looking to expand their outreach by including more virtual meeting options. This is a very popular concept as social media and virtual communication have become a primary method of contact among individuals of all demographics

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My name is Roxann, I am a single working mother of 3 boys. They are 8, 3 and 1 month. I am an Insurance Department manager at a drug and alcohol treatment center. I utilize virtual communication often for my company.