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Goodman expresses the idea of repeated shots to allow the audience to become familiar about the genre. I believe that my music video has demonstrated this through lights aesthetics and the silhouette. Due to its burst of colours and the silhouette being bold and moving towards the fast beat helps the audience to identify it as Pop/Dance.

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Our singer acts as a performer and character as he has his own little narration towards the end.

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My website store allows the consumer to purchase items and this also helps to

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Our music video is an example of an illustrative piece. The meaning of the song links in with the narration. The purpose is to "come together with someone" hence why the song is called "Latch" and we have clearly demonstrated this through our performers.

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Evidence of her theory is shown in my music video through diegesis. Diegesis means the world of music video and how we notice a pattern in certain areas preferably the chorus where we added flickers of the silhouette while he is performing

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Vernallis believes that editing is cut to beat of the song. The transitions of the shots in my music video is well suited with the pace of the song. At this point the music is fairly soft and slow therefore we added a "fade" between the shots which illustrates that same soft pace.

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Observing Sam Smith's album cover, i admired his body position and notice that he takes up most of the album cover. Inspired by this, I decided to include a similar body language. Both appear to be looking away. I chose this photo of my artist due to his body posture being straight and  his gaze looking somewhere else but being bold.  When creating my digipak, I wanted to deliberately show lights as it is a huge part of our synergy. The typography is the same throughout and the colour of is a black and white.

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What I love about Disclosures cover's is that it clearly shows the outline of the white masks which suggest that you can easily identify them. In spite of this, I wanted to involve the element of the silhouette from my music video into my digipaks so the audience can clearly address the silhouette as the artist. The bold colours are also evident in both my cover and disclosure.

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I admired Disclosure's little slideshows to promote their new album. The background links in with their digipak which ties it all together. Inspired by this, I decided to go for a dark blue as my background for my home page. my page also consists of a slideshow of silhouettes from the music video which helps to promote the album. There are images related to disclosure for example an image of their tour crowds and of course photos of them. My home page displays a large photo of Joe East presented bold and dominant. This helps to capture the audience attention.

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When looking at the Weeknd's website there is a moving video displayed as the home page to promote his new single "Party Monsters". Although, my website was no moving videos similiar to this, my inspiration comes from the bold use of Black and White font that seems to be projected throughout the website. Inspired by this the typography I chosen was bold with dark blues and black fonts

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Another inspiration came from " We dont talk anymore" by Charlie Puth. This clip which I have selected shows a split screen of people united and show a "love interest". Our singer Joe East has a little narration of his own when at the end of the video we see him meeting a girl on the bridge which also correlates to the meaning of the song "Latch"

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However, we did challenge some of the conventions of pop music. Females tend to be dressed sexually which connects with the Male Gaze theory.  Dressing provocatively is a way to attract more attention however we did not follow this as our female performers was dressed appropriately. California gurls by Katy Perry is an example of typical pop music videos we expect to see. She appears to be lying down with no clothes on and the male artist is dressed more appropriately suggesting the idea of women seen attractive with less clothes on.

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Because our genre is Pop/Dance, we wanted to to keep the stereotypical conventions of that genre of video. For example, through costume, it is quite contemporary and youthful. Bold and bright colours are conveyed throughout my music video. Although our music video had no choreography involved, we included close ups of the performers face to show Optimism. Positive vibes are illustrated through body language and facial expressions. The use of Neon is another aspect that pop videos contain. Neon makes the music video feel urban and modern which is another element of pop music that is included. We included fragments of the neon lights in the Kings Cross swings.

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The flickers of silhouette was the highlight on my music video. Inspired by Dislcosure's trademark of the white mask which was projected throughout their music video. We wanted the silhouette to be Joe East distinctive feature. Both of the trademarks seem to be memorable and striking.  This clip from F for You by Disclosure shows flickers of the white mask which inspired us to have a similar effect.

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What I admired about this clip from Disclosure's music video is the burst of colour. Although it starts of fairly dark, while they are performing,  shots of stripey colours are projected which is pleasing to watch. Again, we are being presented with their quirky trademark of the white outline masks displayed at the centre. Colour seems to be the major element and inspired by this we chosen specific settings to film where colour is illustrated nicely. For example the Kings Cross tunnel and the neon swings brings the rich collection of colours together.

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Slow motion was one aspect that we wanted to include. We loved the slow motion of the people walking, and the vehicles as it ties in with the city life. We captured this in Oxford Street which is the heart of London's shopping due to its busy streets and bright lighting's from the cars.  Sam Smith, "Leave your lover" video is set during the evening which ties in with my music video. They appear in slow motion walking across a bridge that overlooks the view in Paris while people walk past them.  The visual aesthetics of the blurred lights in the distance captures the  city life.

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Colour aesthetics through lights is an aspect of my music video that we admired. Inspired by the blurred colourful lights in the house party from the Disclosure music video "Latch", we wanted to capture the vibrant lights from Oxford Street and the neon poles in Kings Cross which convey a contemporary feel to it.

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Unlike Andrew  Goodwin, Carol has a different approach when viewing music videos. She believes that  the main principles of a music video is the editing, camera movement, diegesis and narration.

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Andrew Goodman's theory suggest that the artist acts as an performer and character within the narration and also the singer always looks directly at the camera. He believes in 3 relationships in music videos which is Illustration, Amplification and Disjuncture.

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IN WHAT WAYS DOES YOUR MEDIA PRODUCTS USE,DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

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IN WHAT WAYS DOES YOUR MEDIA PRODUCTS USE,DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?