# data[].attributes.body
- Artist name
- Release Date
- Artist image
- Synergy
- Song name
- Record label
- Reference to tours
- Album feature

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- Record Label
- Synergy
- Barcode
- Album name
- Track List
- Artist name
- Terms and Conditions
- Images
- Copyright

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I have used the theorists: Andrew Goodwin, Laura Mulvey and Carol Vernallis to show how my music video challenges or follows the conventions of real music videos.

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I have used the theorists: Andrew Goodwin, Laura Mulvey and Carol Vernallis to show how my music video challenges or follows the conventions of real music videos.

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The camera angles of big close-ups and a mid shot was a reoccurring angle in the music video and therefore best suited to be replicated in the ancillary to create a strong synergy link. In addition, these angles are a common genre convention of indie pop thus further creating a strong link, making it easier to identify by the viewer.

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The outfit my artist is wearing consists of: black ripped jeans, a khaki biker jacket, a khaki ribbed jumper and black nike shoes.This outfit was also in the music video, at the canal location. I chose this outfit for my ancillary products because the autumnal/winter theme as the khaki is an autumnal colour but also becuase the khaki jumper and jacket would stand out against the railings and white wall; the contrast between the two colours suited the indie pop conventions.

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The colour scheme for my font is white and pink. The colour white is a common convention of indie pop which worked well with my ancillary products as were was snow over the artists hair and costume therefore it linked well with the winter theme. Moreover, I chose the colour baby pink as in my music video the colour pink reoccurred throughout the video in most the art wall scenes and the artists hair tie was also baby pink. Thus creating a stronger synergy link between the ancillary and music video.

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Ellie Goulding's 'Halcyon Days' theme in branding gave me the incentive to apply a fuchsia pink filter over all the images throughout the ancillary to give it an edginess. My representation of my artist it to be fun, edgy and trendy and I think this application of the filter helped emphasis this.

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Furthermore, I took inspiration from Lorde's advert and album cover, Lana Del Ray's advert and Ellie Goulding's advert and album cover, when deciding the placement of the artists name and album cover. This is because it followed the indie pop genre conventions and the viewer can easily know what genre I'm representing.

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The font that I used in my ancillary was inspired by multiple indie pop artists who follow the same genre conventions. For the font displaying the artists name 'SOPHIE', the adverts from Lorde and Ellie Goulding was were I decided that I wanted a style similar to those. Then, for the font displaying the album name I was inspired by Ella Henderson's album cover, which displays less conventional inide pop genre conventions however she is a mainstream indie pop artist who is successful and that is how I wanted to represent my artist, and it gives her a uniqueness to stands out. I then used both fonts throughout my ancillary products creating a strong synergy link.

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I chose the background location to be at the railings because it featured in the music video therefore creating a strong synergy link. In addition, the railing location was simple but effective which I took inspiration from other real advertisements, as shown on the left.

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For my digi-pak and advert the theme I decided to go with was pink/purple/blue colours with a hint of winter due to the snowflakes in the artists hair and costume. I chose these colours because in the music video these colours stood out. The art walls and the artists eyes were a key feature.

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In my music video I manipulated the speed of edit as we slowed shots and sped up shots so that the shot would cut to the beat. In addition, it makes the music video more engaging for the viewer.

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Carol Vernallis's Theory looked at the editing and camerawork in music videos. She observed that edits in music videos come much more frequently than in a film. Also that many stand out as disjuncture and that the editing has a rhythmic basis closely connected to the song. My music video follows the rhythmic basis as I cut to the beat for the whole of the track and then each shot was precisely cut to a stand out beat/sound, to make it look more precise and professional.

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Laura Mulvey's Theory is about how females are represented in the media industry. She believes that women are always shown as a passive female being show through an active males point of view. This includes showing female body parts which have been sexualised for the pleasure of men. However, my music video challenges the male gaze theory because my artist represents female power by looking into the camera and wearing appropriate outfits.

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My music video is an amplification type of video which is when the video introduces new meanings of the song.

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Pop videos rely on repetition and it has become a common convention of the genre. We have used repetition of the chorus to allow the audience to become familiar with the song making it more catchy. Also as it is a common convention of pop videos the viewer has certain expectations of the genre.

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In the music video my artist looks directly into the camera throughout the music video which breaks the fourth wall and includes the viewer at home. I wanted to represent female dominance in my music video as females typical are portrayed at the passive characters.

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The artist in my music video plays both narrator and performer which follows Goodwin's theory. Most of my music video is performance based as the artist is singing but there are scenes where the artist plays a narrative role when she's having fun. My artist has all the screen time in the music video as she is a new upcoming artist who needs to build a connection with a fan base.

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Pop videos are built around song and often songs don't have a traditional narrative structure therefore my music video is based around the songs lyrics. However it does have some structure as the chorus provides it by being black and white and repeated throughout the song.

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Andrew Goodwin's Theory feels that traditional narrative analysis doesn't apply to pop videos. I feel that my music video has followed the conventions of his theory due to our genre being Indie Pop.