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this follows Andrew goodwins theory of and equal balance of narrative and performance, with the repetition of the chorus in the  studio with her instrument , which is in pop video, with the artist in a band or solo following the idea of performance.

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i had a strong use of repetition with is a strong convention in a pop music video, i used the studio constantly so that would establish the chorus

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Carol's theory says that the structure of a music video should have narrative that not always complete as most videos narratives are not always finished, there should not be a equal balance of narrative and performance. There editing should be obvious with jump cuts and manipulation of the speed of clips, camera work should not be static/stationary. The rule of continuity is broken with the structure of a music video

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I used a a close up to display my artist which is repeated in my music video, this presents use of synergy

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i choose a studio location as creates a more professional look when displaying the artist, Ellie Goulding was a strong influence within my work and i wanted to recreate her album cover, she used a studio to create her images, i also did this so that the main subject was my artists, i still identified my artist with the music video by wearing the same outfit in the canal scene i found that this outfit would also stand out infront of the white back ground bringing more attention to her

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i challenged the disc convention as i feel it is beneficial with unifying my artist with the audience, as seen in these examples by Taylor Swift there is still a synergy use of the album cover design and album name, there is no evidence of the artist face with i chose to use.

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i decided that the artist will have a full length picture of the poster to present the ancillary product her outfit : in popular trends , khaki suede jacket and khaki jumper paired with also in trend ripped jeans with relates and appeal to my target audience, this is consistent in my album cover and music video.

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With Ellie Goulding pastel gradient , i decided to replicate this feature as pastel colours are a common feature of my research artists and the pop genre

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i used my artist outfit in the music video in my album cover and advert poster, creating synergy, i did this to create connections between all the products

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these album covers is the displaying the synergy between each of the products and "Halcyon Days" is a extended edition of the first "Halcyon" album, they have presented by changing the colour but incorporating the ancillary of the artist hair, with is styled the same and is presenting motion eg, flipping her hair. her face is always seen through her hair

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i have displayed all the feature of a album cover and back, however positing is different from my inspiration artist as the barcode is either at the top of the side, i have centered my track listing, with is a present feature in the example

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Artist name
artist album name
barcode
record label/ logo
serial number
social media
copyrights

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there is always bold contrasting colours in the back ground of the album cover, in these examples there is a constant colour scheme

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With my example, there is a common convention front profile of the artist on the album cover.

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I put her face on the CD her presence is on all the products so when the cd is not in the case you still know who the artist is , i feel this challenges the conventions of the pop genre , as common disc's only have the artists' name and the name of the album.

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conventions I used is the front facing profile of my artist on the front cover , as she is a new artist is used this technique to establish her face, instead of using a side profile. his also relates to the theory of breaking the 4th floor and my artist can connect with the audience more.

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I also put the album cover so that front of the poster to inform then target audience of the visual of the front cover and to display the synergy with colour scheme. this is a common feature

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I displayed my artist name "SOPHIE" bold and at the top of the poster which lets the audience clearly know who the artist is, i also put the name at the top in uppercase because this is a common feature of this product, it creates the starting point for this product, as you can in the "ELLIE GOULDING" that i took inspiration from her name is clearly positioned at the top of the poster.

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when making my advert product i followed the conventions of whats in a advertising product

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artist name
artist album
release date
website/social media
where you buy their music
record label

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there is a strong use of black and white filter to make the audience connect with the audience as it presents a solemn tone

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Laura Mulvey theory was that there is a sexual imbalance with media such as music videos where women are sexualised and present with in the 'Male gaze' to base fantasy upon men about women. audience appeal and demand sexualisation of women, to conform to men needs and expectations.

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we used motions in our music video, which goes with the theory that there should'nt be a static video and there should be a constant movement within the video so, with camera work with use a fig rig to move with the artist as the director held it. we decided to not used a tripod as footage came out still and motionless

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common full length shots are seen in this genre of music

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There is repetition of side profile angles of the artists face, this convention is common with in pop music videos.

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When in the studio, lightening such as a head light is used to bring the attention to the artist.

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In music videos there is normal a studio scene to present the chorus or certain section of the song.

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both artist both make constant eye contact to connect to their audience, the artist is presenting narrative.

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this breaks the 4th floor, following Goodwin theory

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there is a common similarity with the use of filters. both use and black and white grayscale filter

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there is a constant repetition of close ups within this music video to establish the artist

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this is normally presented with a mid shot and close, we decided to convey this the sam way.

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we have used the convention that is commonly used in a pop music video, an instrument in this instance we used a microphone

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we followed Andrew Goodwins convention, he believes that there should be a more traditional approach to a music video narrative structures, the Singer is used in the video as both a narrator and character, singer break the 4th wall by looking directly at the camera to involve the audience/ viewer.

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Ellie Goulding

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Taylor swift