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Fay Davenport
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Evaluation Question Two
2.How effective is the combination of your main product and ancillary texts?
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We decided to use in
 We decided to use intertextuality within our music video. We did this by shooting next to a ‘Missguided’ advert covered bus. This allowed us to use a well known fashion brand within our video, attracting the audience of teenage girls /young women. The pattern of the bus was bright pink, covered in lips which is the symbol we played on to create synergy. To continue the image of the lip covered bus, we included an extreme close up lip sync, of Hannah’s lips. We then used this lip sync throughout the video, and overlaid it on top of the footage of the ‘Missguided’ advert covered bus. We then created synergy through the use of the CD disk within the digipak. We used an image of Hannah’s smile, matching the lips on the bus and the extreme close up lip sync. Although it is just a small symbol included onto the digipak, it helps create an experience for the audience.
Another way we have
 Another way we have created synergy is by using the same costume on our digipak images as the main lip sync. The floral blouse and gold choker is a fashionable duo, showing that our artist is on trend. Having the same costume throughout our main product and ancillary texts shows the clear link between the products. Audience members who watched the video may also recognize our artist if the outfit and look of the artist is the same on the digipak.  
For the main part of
 For the main part of our lip sync, we used the green screen. We did this because we believed a close up of our artist gave the audience the most personal experience. It also makes it easier for the facial expressions to be read, which is a key part of telling a story within a music video, to show the artist expressing their feelings through the lyrics and to tell the narrative. We played around with a couple of different backgrounds for the green screen, but we didn’t believe the ones we found related to our video, and looked basic and random. To solve this problem, we used the background that I had created on Adobe Illustrator. This solved our problem of the green screen looking random and not fitting in with our story. To further develop this, we then used the background colours from our digipak, the two shades of violet, for the green screen as well. This created more visuals for the audience to watch and be interested in. When creating the front cover for the digipak, I placed the spiral background behind the text. This helped the front cover look more appealing but not overpowering against the images of our artist. For the rest of the digipak, we used the same spiral background for the back cover, the additional sleeve (behind our bracelet logo) and for the tray that holds the CD. We also used the spiral background on our CD advert, in the same way as we did on the front cover of the digipak. We placed it behind the bulk of text, not including the songs featured. Lastly, we used the spiral background for the tour adverts that we created. This allowed us to continue the synergy between the music video and the first ancillary texts. However, we slightly changed the layout so that the background fades down into being transparent. This draws attention to the tour dates being played. The center image from the digipak front cover was used, to create synergy between the CD and the tour advert. This is then passed onto the additional tour advert which was created for the end of our music video. I believe we have been very successful in creating synergy through the use of our background. There is a clear link between the music video and our ancillary texts.
In addition, we incl
 In addition, we included the same typography throughout all of our products. I believe this is one of the most important parts of a design to keep the same, as the name of the artist and album are kept the same throughout the whole campaign, so the font and style should also remain the same so that it is easily recognizable by the audience. We included the same bold, violet colored font at the beginning of the video, the digipak, digipak advert and both tour adverts. This relates to BARTHES CODE, as the audience reads the codes of the typography and expects to see something related to Chelsea Violet. This therefore makes our synergy successful, as the audience recognize our brand. 
In terms of the uses
 In terms of the uses and gratification theory, audiences will watch our video to remind them of their own friends. By watching the up’s and down’s of a friendship, it is easy for the audience to relate it to their own friendships. This allows them to feel happy and also grateful for their own friends. The scene at the graveyard shows foreshadows grief, an extremely sad time that any person, any age goes through. It is a time where people look to their friends for support. By including this location in our video, the audience may remember a time where they were supported by their friends, allowing them to remember their love and gratefulness for their friends. Here we used a close up of the two girls holding hands, with the friendship bracelets in clear view to once again reinforce the theme of friendship.
I believe this has b
 I believe this has been successful as we have used the bracelets clearly throughout our campaign, creating clear synergy between all our products. However, we did not include the bracelet logo on the tour poster, as we believed it made the poster look overcrowded. Both Chelsea Violet and her friend in the video wear the friendship bracelets throughout, meaning that they are always in view of the audience. However, there are 9 main times in the video where the bracelets are referred to. We have used this repetitiveness to enforce the narrative into the viewers mind.
I believe one of our
 I believe one of our strongest uses of synergy was the use of our logo, the friendship bracelets. When we thought about how we could get our friendship theme across onto our ancillary texts we thought about using a logo that we could have within our video and then on our posters. We decided on using a friendship bracelet, as it is an obvious symbol of friendship. We believed this would be perfect as the bracelets can be worn in the video and also shown as a symbol on our ancillary texts.
We felt like it was
 We felt like it was very important to create a recognisable brand and campaign for our artist and music video, as it creates an experience for the audience. This allows the fans to connect more to the artist, which means more success. We created synergy between our main video and ancillary texts in a variety of ways...
From my research and
 From my research and planning before creating my final product, I looked at how artists use synergy to create a campaign for their album. There is similar features that are seen in their music videos, digipak, posters and adverts. This is done so audiences can easily recognise a product and brand of a certain artist.
 add

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We decided to use intertextuality within our music video. We did this by shooting next to a ‘Missguided’ advert covered bus. This allowed us to use a well known fashion brand within our video, attracting the audience of teenage girls /young women. The pattern of the bus was bright pink, covered in lips which is the symbol we played on to create synergy. To continue the image of the lip covered bus, we included an extreme close up lip sync, of Hannah’s lips. We then used this lip sync throughout the video, and overlaid it on top of the footage of the ‘Missguided’ advert covered bus. We then created synergy through the use of the CD disk within the digipak. We used an image of Hannah’s smile, matching the lips on the bus and the extreme close up lip sync. Although it is just a small symbol included onto the digipak, it helps create an experience for the audience.

# data[].attributes.body
Another way we have created synergy is by using the same costume on our digipak images as the main lip sync. The floral blouse and gold choker is a fashionable duo, showing that our artist is on trend. Having the same costume throughout our main product and ancillary texts shows the clear link between the products. Audience members who watched the video may also recognize our artist if the outfit and look of the artist is the same on the digipak.

# data[].attributes.body
For the main part of our lip sync, we used the green screen. We did this because we believed a close up of our artist gave the audience the most personal experience. It also makes it easier for the facial expressions to be read, which is a key part of telling a story within a music video, to show the artist expressing their feelings through the lyrics and to tell the narrative. We played around with a couple of different backgrounds for the green screen, but we didn’t believe the ones we found related to our video, and looked basic and random. To solve this problem, we used the background that I had created on Adobe Illustrator. This solved our problem of the green screen looking random and not fitting in with our story. To further develop this, we then used the background colours from our digipak, the two shades of violet, for the green screen as well. This created more visuals for the audience to watch and be interested in. When creating the front cover for the digipak, I placed the spiral background behind the text. This helped the front cover look more appealing but not overpowering against the images of our artist. For the rest of the digipak, we used the same spiral background for the back cover, the additional sleeve (behind our bracelet logo) and for the tray that holds the CD. We also used the spiral background on our CD advert, in the same way as we did on the front cover of the digipak. We placed it behind the bulk of text, not including the songs featured. Lastly, we used the spiral background for the tour adverts that we created. This allowed us to continue the synergy between the music video and the first ancillary texts. However, we slightly changed the layout so that the background fades down into being transparent. This draws attention to the tour dates being played. The center image from the digipak front cover was used, to create synergy between the CD and the tour advert. This is then passed onto the additional tour advert which was created for the end of our music video. I believe we have been very successful in creating synergy through the use of our background. There is a clear link between the music video and our ancillary texts.

# data[].attributes.body
In addition, we included the same typography throughout all of our products. I believe this is one of the most important parts of a design to keep the same, as the name of the artist and album are kept the same throughout the whole campaign, so the font and style should also remain the same so that it is easily recognizable by the audience. We included the same bold, violet colored font at the beginning of the video, the digipak, digipak advert and both tour adverts. This relates to BARTHES CODE, as the audience reads the codes of the typography and expects to see something related to Chelsea Violet. This therefore makes our synergy successful, as the audience recognize our brand.

# data[].attributes.body
In terms of the uses and gratification theory, audiences will watch our video to remind them of their own friends. By watching the up’s and down’s of a friendship, it is easy for the audience to relate it to their own friendships. This allows them to feel happy and also grateful for their own friends. The scene at the graveyard shows foreshadows grief, an extremely sad time that any person, any age goes through. It is a time where people look to their friends for support. By including this location in our video, the audience may remember a time where they were supported by their friends, allowing them to remember their love and gratefulness for their friends. Here we used a close up of the two girls holding hands, with the friendship bracelets in clear view to once again reinforce the theme of friendship.

# data[].attributes.body
I believe this has been successful as we have used the bracelets clearly throughout our campaign, creating clear synergy between all our products. However, we did not include the bracelet logo on the tour poster, as we believed it made the poster look overcrowded. Both Chelsea Violet and her friend in the video wear the friendship bracelets throughout, meaning that they are always in view of the audience. However, there are 9 main times in the video where the bracelets are referred to. We have used this repetitiveness to enforce the narrative into the viewers mind.

# data[].attributes.body
I believe one of our strongest uses of synergy was the use of our logo, the friendship bracelets. When we thought about how we could get our friendship theme across onto our ancillary texts we thought about using a logo that we could have within our video and then on our posters. We decided on using a friendship bracelet, as it is an obvious symbol of friendship. We believed this would be perfect as the bracelets can be worn in the video and also shown as a symbol on our ancillary texts.

# data[].attributes.body
We felt like it was very important to create a recognisable brand and campaign for our artist and music video, as it creates an experience for the audience. This allows the fans to connect more to the artist, which means more success. We created synergy between our main video and ancillary texts in a variety of ways...

# data[].attributes.body
From my research and planning before creating my final product, I looked at how artists use synergy to create a campaign for their album. There is similar features that are seen in their music videos, digipak, posters and adverts. This is done so audiences can easily recognise a product and brand of a certain artist.