# data[].attributes.headline
The summary of ASDA advertising campaign. ASDA has launched its biggest ever January ‘value’ campaign with £50m invested in price reductions for key products like bread, meat and toiletries. It wants to make discount stores 'look expensive' by cutting prices of key product and reduced prices on some items to just 50p including Kingsmill bread and Heinz soup. Item Wa Kingsmill 5050 bread 400g 70p 50p Dairylea triangles £1.18 50p Flash gel lemon 400ml £2.48 £1 Muller Greek light £2.18 £1 Oatburst porridge £1 50p  Asda said the price cuts were funded by its savings programme 'We Operate For Less', as well as the price bargaining power it has with parent company Walmart. http://www.telegraph.co.uk/finance/personalfinance/household-bills/10546850/Asda-takes-on-pound-stores-with-50p-offers.html

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The summary of ASDA advertising campaign. ASDA has launched its biggest ever January ‘value’ campaign with £50m invested in price reductions for key products like bread, meat and toiletries. It wants to make discount stores 'look expensive' by cutting prices of key product and reduced prices on some items to just 50p including Kingsmill bread and Heinz soup. Item Wa Kingsmill 5050 bread 400g 70p 50p Dairylea triangles £1.18 50p Flash gel lemon 400ml £2.48 £1 Muller Greek light £2.18 £1 Oatburst porridge £1 50p  Asda said the price cuts were funded by its savings programme 'We Operate For Less', as well as the price bargaining power it has with parent company Walmart. http://www.telegraph.co.uk/finance/personalfinance/household-bills/10546850/Asda-takes-on-pound-stores-with-50p-offers.html

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Shirley

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Summary of M&S According to internal research in M&S, showed that people are increasingly want to spend more money with brands that enable good life experiences. M&S pays more attention to customers’ life experiences, and launches ‘radical’ new campaign, which introduces ‘Spend It Well brand slogan’ to attract customers in a new way. It is the first time M&S’s food and clothing businesses have appeared under. From May 4th 2017, they began to launch the band campaign and the bespoke TV advertisements set to go live.  M&S spoke about its intention to promote a “shared attitude” that connects with consumers regardless of age or demographic.                   https://www.marketingweek.com/2017/05/04/marks-and-spencer-radical-marketing-campaign/         

# data[].attributes.subject
Summary of M&S According to internal research in M&S, showed that people are increasingly want to spend more money with brands that enable good life experiences. M&S pays more attention to customers’ life experiences, and launches ‘radical’ new campaign, which introduces ‘Spend It Well brand slogan’ to attract customers in a new way. It is the first time M&S’s food and clothing businesses have appeared under. From May 4th 2017, they began to launch the band campaign and the bespoke TV advertisements set to go live.  M&S spoke about its intention to promote a “shared attitude” that connects with consumers regardless of age or demographic.                   https://www.marketingweek.com/2017/05/04/marks-and-spencer-radical-marketing-campaign/         

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Shirley

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ASDA advertising campaign summarise by Kevin

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ASDA advertising campaign summarise by Kevin

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Nesquik bunny ad banned over 'great start' claim

Nesquik hot chocolate has gave a "great start to the day" suggested it promoted health and the watchdog found, this advertising has been banned by the UK's advertising watchdog cause found it encouraged poor nutritional habits in children, which is Asda's own-brand milk label. But the ad was complained by The Children's Food Campaign and was found to be of high sugar, which was found that the ad in context suggested health benefits without putting forward specific health claims, in contravention of European law from the Advertising Standards Authority (ASA). But A Nestle UK spokesperson said: "The advert for Nesquik Hot Chocolate shown on the label of a family-sized bottle of milk was undoubtedly targeted at adults who were shopping for their family", and more than half the sugar in the prepared drink came from lactose, which occurs in milk. It said the drink had added vitamin C and D, and zinc and iron. The Children's Food Campaign said the "Nesquik bunny" was in a "fresh marketing stew".

http://www.bbc.co.uk/news/business-35168427

Asda takes on discounters with ‘biggest ever value campaign’

For counter the rise of the discounters in cutting prices across everyday items by ASDA in the first quarter of this year, “even make the Pound Shop and Aldi look expensive”, Asda invests £ 1bn to lower prices and £ 250m to improve the quality, style and design of its products and stores. The price offensive will be supported by a marketing campaign created by VCCP Blue running across TV, print and radio. The investments are funded through savings generated by Asda’s ongoing “we operate for less” cost saving programme, as well as the “global leveraging power” it has with parent company Walmart.

https://www.marketingweek.com/2014/01/02/asda-takes-on-discounters-with-biggest-ever-value-campaign/

Kevin

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Asda has taken anewplan.It have activities in Christmas.The topic is “You’re better off at Asda”.The first is season-themed activities.Second is show the product for Asda.Two of the ads will debut on Saturday (9 November 2013) during the X Factor.The first 30-second spot, topic is ‘Snowmen .The supermarket has booked 3 minutes of the X Factor. During this time customer need to show their creative for snowman, customers can through this activity to win the £ 500.The second topic is“Wine Lovers” focuses on knowledge of wine for Asda.Asda is focuses on lower price to make customers live easier.But the pressure is being heavy,the competition is increase. Asda want to changed.From: Firo

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Asda has taken anewplan.It have activities in Christmas.The topic is “You’re better off at Asda”.The first is season-themed activities.Second is show the product for Asda.Two of the ads will debut on Saturday (9 November 2013) during the X Factor.The first 30-second spot, topic is ‘Snowmen .The supermarket has booked 3 minutes of the X Factor. During this time customer need to show their creative for snowman, customers can through this activity to win the £ 500.The second topic is“Wine Lovers” focuses on knowledge of wine for Asda.Asda is focuses on lower price to make customers live easier.But the pressure is being heavy,the competition is increase. Asda want to changed.From: Firo

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https://www.marketingweek.com/2013/11/06/asda-launches-no-gimmicks-christmas-ads/

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Marks & Spencer has unveiled a new lineup for this season’s “Leading Ladies” marketing push, starring actress Emma Thompson, singers Rita Ora and Annie Lennox and five other “influential British women”.Marks & Spencerwant to increase sales for this opportunity.So this lineup is very strong.The advertising of this event will go through everyways.The director of Marks & Spencersays the topic of style is “celebration of style and accomplishment”Marks & Spencer is a democratic brand and have close relationship with women’s life and age.Marks & Spencer think it is natural to throughthis way to celebrate Women's Day. Interestingly,Marks & Spencer have used this way to increased sales in last year.FromFiro

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Marks & Spencer has unveiled a new lineup for this season’s “Leading Ladies” marketing push, starring actress Emma Thompson, singers Rita Ora and Annie Lennox and five other “influential British women”.Marks & Spencerwant to increase sales for this opportunity.So this lineup is very strong.The advertising of this event will go through everyways.The director of Marks & Spencersays the topic of style is “celebration of style and accomplishment”Marks & Spencer is a democratic brand and have close relationship with women’s life and age.Marks & Spencer think it is natural to throughthis way to celebrate Women's Day. Interestingly,Marks & Spencer have used this way to increased sales in last year.FromFiro

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/https://www.marketingweek.com/2014/03/24/marks-spencer-unveils-new-leading-ladies-lineup/

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A successful ad campaign has revived the fortunes of Marks & SpencerJust over two years ago Marks & Spencer was on the brink of disaster. The idea was to focus on reinstilling M&S's core historical attributes of quality, service and value.Twiggy was chosen as one of the faces for its womenswear campaign - a perfect metaphor for a stylish national treasure making a spectacular comeback.Over the autumn period last year, an estimated 1.4 million additional people shopped for clothes at M&S, resulting in an incremental sales increase of about £28m and profit of £14.9m.The overall result of the Your M&S campaign has been an estimated additional 18m customer visits over the course of last year.Harking back to 2004, when Green made a proposed offer for the company of 400p per share, Marks and Spencer chiefs can now smile in satisfaction at their decision, reflected in a healthy-looking share price of 655p.

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A successful ad campaign has revived the fortunes of Marks & SpencerJust over two years ago Marks & Spencer was on the brink of disaster. The idea was to focus on reinstilling M&S's core historical attributes of quality, service and value.Twiggy was chosen as one of the faces for its womenswear campaign - a perfect metaphor for a stylish national treasure making a spectacular comeback.Over the autumn period last year, an estimated 1.4 million additional people shopped for clothes at M&S, resulting in an incremental sales increase of about £28m and profit of £14.9m.The overall result of the Your M&S campaign has been an estimated additional 18m customer visits over the course of last year.Harking back to 2004, when Green made a proposed offer for the company of 400p per share, Marks and Spencer chiefs can now smile in satisfaction at their decision, reflected in a healthy-looking share price of 655p.

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https://www.theguardian.com/media/2006/nov/06/retail.mondaymediasection
bonnie!!!

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Asda's Christmas advertising use snowman attack competitors on price.Asda advertising is a set of Christmas snowman.A snowman in yellow, blue and orange scarf, on behalf of the three opponents, morris, tesco and sainsbury's, a tall happy green asda snowman stand out from the crowd.Suggest that consumers should see the snowman as a representative of potential savings, highlight the Asda promotion offer price 10% cheaper than competitors.Retailers say the spent 10% less in the media plan this year, will these savings invested in a lower price.When most of the ads, setting a cheerful mood during the severe competition among the big four supermarkets, who is almost all see market share is discount stores such as Aldi or quality expert Waitrose and marks and spencer.

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Asda's Christmas advertising use snowman attack competitors on price.Asda advertising is a set of Christmas snowman.A snowman in yellow, blue and orange scarf, on behalf of the three opponents, morris, tesco and sainsbury's, a tall happy green asda snowman stand out from the crowd.Suggest that consumers should see the snowman as a representative of potential savings, highlight the Asda promotion offer price 10% cheaper than competitors.Retailers say the spent 10% less in the media plan this year, will these savings invested in a lower price.When most of the ads, setting a cheerful mood during the severe competition among the big four supermarkets, who is almost all see market share is discount stores such as Aldi or quality expert Waitrose and marks and spencer.

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https://www.theguardian.com/business/2013/nov/06/asda-christmas-advert-snowmen-attacks-rivals
bonnie!

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1.This is a journal article, written on the ASDA advertising strategy article, Asda has 10 million pounds of Christmas TV program. ASDA sales brand director said: We are very proud of the ad and confident it taps into the nation's mood and spirit. "The auction essence of Christmas and whilst our assessment focus on using celebrities in their advertising, we have chosen to return to The traditional community values, which remain at the heart of our business, "By Bendel. Asda's campaign, created by ad agency Fallon, is the latest move by the retailer away from its previous strategy of celebrity-led TV commercials.However, a number Of retailers, including Boots, Asda and, reportedly, Tesco, have gone for a different approach, emphasizing cost savings and using "real people".
Reference: https://www.theguardian.com/media/2008/nov/17/advertising-television
2.This journal article is written on the progress of ASDA in the UK after the acquisition of Wal-Mart in 1999. Wal-Mart is expected to become the UK's first retailer. Through a brief discussion of the company's 1999 history, the progress of Asda was taken into account, and Wal-Mart subsequently investigated the changes in Asda's operations, investigated the relative impact of these changes, and then considered the impact on organizational competition Restrictions and environmental factors. Despite the strong prospects, but the success of business reality in the Asda has also achieved a moderate success, and Tesco's market leaders are also growing. Including competitive strategies and responses, particularly market restrictions on land use planning, and the unwillingness of Asda to change its focus on its storefront strategy based on its competitors' actions and market direction.
Referece http://www.emeraldinsight.com/doi/full/10.1108/09590551111109076
Paul

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1.The article was published in 2009，not very good，but it is OK.
The article related to my topic and answers my question，the article talks about ASDA supermarket price war，and says the cost of low price about ASDA.
GILL seyfang is the article‘s author，she is the senior lecturer in sustainable consumption，school of environmental sciences，VEA，Phd in sustainable development，Leeds Metropolitan university.
The language tone is biased，and the language and tone is not full of emotion，i think it is not very good.
The purpose of the article was to explain the Asda‘s sells sustainability.

2.The article was published in 2002，not very good，but it is OK.
The article related to my topic and answers my question，the article talks about consumer motivations in local organic food networks.
MIKE Easey is the senior lecture in sustainable consumption.MIKE Easey is the author of the article.
The language tone is biased，and the language and tone is not full of emotion，i think it is not very good.
The purpose of the article was to explain the consumer motivations in local organic food networks.

MELO

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"Asda, Morrisons and Tesco offer employees an alternative route to a degree"

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"Asda, Morrisons and Tesco offer employees an alternative route to a degree"

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This article talk about flexible higher education qualification for the retail industry, that would also offer retail employees enhanced career progression. and the degree offer to a wide range of retail clients.and training the employees are also important, these can increase there job performance, and have a high enthusiastic. The executive people director at Asda that the current economic climate coupled with the spiralling costs of higher education mean that many of our colleagues have missed out on university degrees. By providing the opportunity to study for a degree we hope that we can open more doors for our colleagues, developing their skills for the future. Through the program we hope to create a pool of home-grown talent, the future leaders of Asda.

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1. UK court holds that advertising took unfair advantage of competitor's CTMs:ASDA's advertising was found to take unfair advantage of Specsavers' Community trade marks (CTMs), but the evidence of likelihood of confusion and for passing off was lacking. In 2009 supermarket ASDA relaunched its in-store optician service, Specsavers, the chain of high-street opticians, objected to ASDA's campaign and launched proceedings for trade mark infringement under Articles 9(1)(b) and (c) of the CTM Regulation, and for passing off. There was factual evidence in the case that, in devising its marketing materials, ASDA was intentionally ‘living dangerously’, so as to be as close as possible to Specsavers' marks. Even considering the marketing materials cumulatively, a misrepresentation was lacking: the logo was plainly ASDA's, each of the strap lines featured ASDA's name, and they were displayed in ASDA's own stores and on its website. ASDA's intention was not to misrepresent its optician offering as that of Specsavers', but only to invite favourable comparisons.                                                                                                           2. Marks & Spencer trumpets ethical initiatives in ad campaign:Marks & Spencer is to launch a national advertising campaign pushing its £200m ethical plan and chiding rivals for giving up on "fashionable" eco-policies due to the recession. A range of at least eight ads will run in the coming weeks, including one featuring a fashion model in a green dress with the strapline. Also, M&S is running the campaign, which has been developed by WPP-owned ad agency RKCR, at the midway point of the five-year plan. Follow-up ads in the campaign will focus on a range of specific initiatives in the scheme including M&S's relationship with Oxfam, its policy on meat - "We don't sell poor quality meat. It comes at too high a price" - fairtrade cotton and fish sourced from sustainable stocks.

# data[].attributes.subject
1. UK court holds that advertising took unfair advantage of competitor's CTMs:ASDA's advertising was found to take unfair advantage of Specsavers' Community trade marks (CTMs), but the evidence of likelihood of confusion and for passing off was lacking. In 2009 supermarket ASDA relaunched its in-store optician service, Specsavers, the chain of high-street opticians, objected to ASDA's campaign and launched proceedings for trade mark infringement under Articles 9(1)(b) and (c) of the CTM Regulation, and for passing off. There was factual evidence in the case that, in devising its marketing materials, ASDA was intentionally ‘living dangerously’, so as to be as close as possible to Specsavers' marks. Even considering the marketing materials cumulatively, a misrepresentation was lacking: the logo was plainly ASDA's, each of the strap lines featured ASDA's name, and they were displayed in ASDA's own stores and on its website. ASDA's intention was not to misrepresent its optician offering as that of Specsavers', but only to invite favourable comparisons.                                                                                                           2. Marks & Spencer trumpets ethical initiatives in ad campaign:Marks & Spencer is to launch a national advertising campaign pushing its £200m ethical plan and chiding rivals for giving up on "fashionable" eco-policies due to the recession. A range of at least eight ads will run in the coming weeks, including one featuring a fashion model in a green dress with the strapline. Also, M&S is running the campaign, which has been developed by WPP-owned ad agency RKCR, at the midway point of the five-year plan. Follow-up ads in the campaign will focus on a range of specific initiatives in the scheme including M&S's relationship with Oxfam, its policy on meat - "We don't sell poor quality meat. It comes at too high a price" - fairtrade cotton and fish sourced from sustainable stocks.

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https://academic.oup.com/jiplp/article-lookup/doi/10.1093/jiplp/jpq163

https://www.theguardian.com/media/2009/jun/12/marks-spencer-advertising-ethical-plan
Janna

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1.	The information of the article talks about Marks and Spencers’ new campaign that align food and clothing marketing was written by Thomas Hobbs in 2017. This article introduce a new marketing brand called “spend it well” , it is the first time M&S’s food and clothing businesses have appeared under one campaign slogan. In March, M&S spoke about its intention to promote a “shared attitude” that connects with consumers regardless of age or demographic.  The ‘Spend It Well’ positioning is all about the brand being seen as an “enabler of a life well-lived” among consumers, they launched with an uplifting film reminding customers that life us short, and urging them to wear their best clothes, light the expensive candles, and reject uncomfortable knickers. With the propaganda campaign in media, M&S had a surprising rise in clothing, homeware and food sales. https://www.marketingweek.com/2017/05/04/marks-and-spencer-radical-marketing-campaign/                 2.	Lara O'Reilly was written an article that introduce a “biggest ever value campaign” from Asda in 2014. The “biggest ever value campaign” means that Asda investing 50 million pounds to cut up the price of the daily item to countering the rise of the discounters. The price offensive include many parts, Asda invest 1 billion pounds in lowering its prices and 250 million pounds in improving the quality, style and design of its products and stores in January, it helped Asda widen the gap with its rivals. They want the customers knows that they are always getting the best quality products at the lowest prices when they shopping in Asda. This campaign attract many customer for Asda, and the supermarket’s advertising tracking measures showed its quality message was resonating with consumers.

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1.	The information of the article talks about Marks and Spencers’ new campaign that align food and clothing marketing was written by Thomas Hobbs in 2017. This article introduce a new marketing brand called “spend it well” , it is the first time M&S’s food and clothing businesses have appeared under one campaign slogan. In March, M&S spoke about its intention to promote a “shared attitude” that connects with consumers regardless of age or demographic.  The ‘Spend It Well’ positioning is all about the brand being seen as an “enabler of a life well-lived” among consumers, they launched with an uplifting film reminding customers that life us short, and urging them to wear their best clothes, light the expensive candles, and reject uncomfortable knickers. With the propaganda campaign in media, M&S had a surprising rise in clothing, homeware and food sales. https://www.marketingweek.com/2017/05/04/marks-and-spencer-radical-marketing-campaign/                 2.	Lara O'Reilly was written an article that introduce a “biggest ever value campaign” from Asda in 2014. The “biggest ever value campaign” means that Asda investing 50 million pounds to cut up the price of the daily item to countering the rise of the discounters. The price offensive include many parts, Asda invest 1 billion pounds in lowering its prices and 250 million pounds in improving the quality, style and design of its products and stores in January, it helped Asda widen the gap with its rivals. They want the customers knows that they are always getting the best quality products at the lowest prices when they shopping in Asda. This campaign attract many customer for Asda, and the supermarket’s advertising tracking measures showed its quality message was resonating with consumers.

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https://www.marketingweek.com/2014/01/02/asda-takes-on-discounters-with-biggest-ever-value-campaign/
by Chloe

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This is an article about the price war between Asda and Sainbury’s. The author of this article is Graham Ruddick, which was uploaded in 2015, and the author did not leave any contact information. Although not updated, you can find links to articles from the internet. The information of the article is closely related to my topic. This article provides the right information without any exaggeration or publicity.This is an article about the decline in clothes prices for M&S. The author of this article is Mark Harvey, uploaded in 2017, and although not updated, there are useful and fresh information. The author does not leave any contact information and can find links to articles from the internet. The information of the article is closely related to my topic. The wording of the article is also very accurate, there is no difficult place to understand. The information provided is also true and effective.

# data[].attributes.subject
This is an article about the price war between Asda and Sainbury’s. The author of this article is Graham Ruddick, which was uploaded in 2015, and the author did not leave any contact information. Although not updated, you can find links to articles from the internet. The information of the article is closely related to my topic. This article provides the right information without any exaggeration or publicity.This is an article about the decline in clothes prices for M&S. The author of this article is Mark Harvey, uploaded in 2017, and although not updated, there are useful and fresh information. The author does not leave any contact information and can find links to articles from the internet. The information of the article is closely related to my topic. The wording of the article is also very accurate, there is no difficult place to understand. The information provided is also true and effective.

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http://www.bbc.co.uk/news/business-40566076
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11327386/Asda-kicks-off-new-supermarket-price-war.html
Olina

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1 There are many famous people in M&S advertising campagin.for example,M&S has signed up singer Bryan Ferry as the new face of tailored menswear.M&S retailer is wishing the Roxy Music frontman intend to boost sales of Autograph clothing range.former football star Alan hansen as a model is headline in M&S advertising campagin.
2 when supermarket Asda started an advertising campagin which displayed prices falling from the ceiling of a store,every customers thought take it literally.such as,Jack's mother Linda told BBS NEWS's reporter, Jack likes to remember Asda advertisments,so when he saw the newest advertisment,he asked to his old sister why they went to Asda store wearing the safety hat,she said if they didn't wear hat,the prices would fall on their head.

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1. Black Friday promotions are getting in the way of brand marketing campaigns:Black Friday was a sales success for UK retailers. At the supermarkets, while sales for Black Friday goods soared – Asda sold 8,000 TVs in the first hour of its promotion – the event failed to have a halo effect across the rest of the industry. If events such as Black Friday have the ability to shift consumer spend in this way it raises questions over the role of big brand campaigns. Street is calling for retailers to “rein back” on Black Friday. However, the event is now a part of the Christmas retail diary, with stores including Curry’s already preparing for this year’s event and warning customers to do the same.                                 Reference:  https://www.marketingweek.com/2015/01/05/black-friday-promotions-are-getting-in-the-way-of-brand-marketing-campaigns/                                       2. Marks & Spencer’s long Black Friday:Marks & Spencer “stretched” Black Friday weekend over five days from 26 to 30 November. This is something to do with the elasticity of demand. That is unlikely to be the case at Marks & Spencer’s that is expected to post sales declines when it updates on its results on Thursday. The big four supermarkets are also expected to see sales declines, in line with drops seen in the latest Kantar Worldpanel figures, while Aldi and Lidl which didn’t participate in Black Friday will see double-digit sales increases.

# data[].attributes.subject
1. Black Friday promotions are getting in the way of brand marketing campaigns:Black Friday was a sales success for UK retailers. At the supermarkets, while sales for Black Friday goods soared – Asda sold 8,000 TVs in the first hour of its promotion – the event failed to have a halo effect across the rest of the industry. If events such as Black Friday have the ability to shift consumer spend in this way it raises questions over the role of big brand campaigns. Street is calling for retailers to “rein back” on Black Friday. However, the event is now a part of the Christmas retail diary, with stores including Curry’s already preparing for this year’s event and warning customers to do the same.                                 Reference:  https://www.marketingweek.com/2015/01/05/black-friday-promotions-are-getting-in-the-way-of-brand-marketing-campaigns/                                       2. Marks & Spencer’s long Black Friday:Marks & Spencer “stretched” Black Friday weekend over five days from 26 to 30 November. This is something to do with the elasticity of demand. That is unlikely to be the case at Marks & Spencer’s that is expected to post sales declines when it updates on its results on Thursday. The big four supermarkets are also expected to see sales declines, in line with drops seen in the latest Kantar Worldpanel figures, while Aldi and Lidl which didn’t participate in Black Friday will see double-digit sales increases.

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Reference: https://www.theguardian.com/business/2015/nov/29/marks-and-spencers-long-black-friday
Hugo

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    Felicia                                          1: Asda unveils  new strapline strapilne for first advertising campaign and  this article is talk aout the marketing and media structure.In this article,there are a number of important people talking about asda's advertising content,advices and support.And this article said "There's no place like Asda" strapline,createdby newly appointed fallon is running on the supermarket giant's current press advertisings along with "real like stories "from members of staff.This is asda has added strapline to its growing band of customer messages.Asda  has a big expansion on the Internet,it also  brings great convenience to consumers.

# data[].attributes.subject
    Felicia                                          1: Asda unveils  new strapline strapilne for first advertising campaign and  this article is talk aout the marketing and media structure.In this article,there are a number of important people talking about asda's advertising content,advices and support.And this article said "There's no place like Asda" strapline,createdby newly appointed fallon is running on the supermarket giant's current press advertisings along with "real like stories "from members of staff.This is asda has added strapline to its growing band of customer messages.Asda  has a big expansion on the Internet,it also  brings great convenience to consumers.

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2:  Asda Christmas brand film marketing stories Asda's Christmas campagin aims to show the "real story"of how monthers prepare for the hoilday season.This is an imprtant advertising for Christmas .The work includes a 60 second TV spot.This article,it can be seen that advertisment is very important for the promotion of a mmall so there have Marketing tore make three creative hires Diss,Drummond and Hyatt-Williams these are three people in the marketing program.This festival can be seen through various websites and reports to see the sales promotion and preferential products of asda.And there have a new airport advertising medium targeting the world's richest travellers is being launched by the media sales company 7 Heaven.Asda resort to a variety of advertising,which can also see the importance of advertising for shopping malls.

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1.Asda replaces blockbuster ad with a series of data-driven Christmas campaign.
Asda has replaced its blockbuster Christmas ad with an episodic series of campaigns that use data and targeted media buying to predict and deliver against shopper needs in the run up to Christmas.Most importantly, ASDA price points, our range, and high quality offering underpins our whole campaign - Christmas made better.so asda replaces blockbuster of Christmas campaign.
http://www.thedrum.com/news/2016/11/08/asda-replaces-blockbuster-ad-with-series-data-driven-christmas-campaigns
2.Marks and Spencer profits fall as clothing disappoints.M&S's clothing division has been In an effort to address its problems, M&S last year changed its retail team, bringing in Belinda Earl, a former chief executive of both Debenhams and Jaeger, as head of style. Last week it launched a new autumn/winter clothing collection, which it hopes will win back satisifyed by customers.struggling in recent years to solve these problems.M&S should take a risk andbreak the mould of its traditional ways of doing business.M&S said Mr Sharp had "played a significant role in shaping the M&S brand from the introduction of the 'Your M&S' branding in 2004 to numerous iconic advertising campaigns reinforcing M&S's quality, style and ethical credentials".
Too risk averse
http://www.bbc.co.uk/news/business-22605609

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Asda reveals first James Martin-fronted ads from Saatchi & Saatchi that it hopes will turn dismal sales around

Asda has revealed the first work from Saatchi & Saatchi since newly instated chief marketer Andy Murray handed the agency the creative account earlier this year.

While the James Martin ads show Asda’s not ready to stop promoting itself as a cheap supermarket, it’s clear that Murray is trying to move into new territory.

The first – titled BBQ – shows Martin in a garden alongside an Asda mum before a hoard of hungry kids show up.

Chief executive of parent company Walmart, Brett Biggs, admitted last month that despite investments upwards of £1.5bn into lowering the price of goods on its shelves, customers are still not coming through its doors. As such, its 'Everyday Low Prices' proposition no longer resonates as strongly as it once did.

Asda brings back famous pocket tap in new ad campaign. Asda is bringing back its famous pocket tap in a new TV ad, but bosses say it marks a “new chapter” of its brand.

The supermarket giant’s latest advertising push, which coincides with its 50th birthday, will also feature its new slogan, ‘Save Money. Live Better’. That is already used by its parent company Walmart in the US.

Asda to revamp its branding for first time since 2002.Asda boss Andy Clarke has unveiled plans to revamp the supermarket giant’s branding for the first time in more than a decade.

Asda chief customer officer Barry Williams said: “The industry has changed massively over the past two years and we wanted to get back to showcasing the fun and customer focus, which makes Asda special, in our advertising and stores.”

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Jeffrey                                                1: Author: Seb Joseph 6 Nov 2014                                          Asda is embracing the “genuine warmth” associated with Christmas in a festive brand campaign that pulls its advertising away from the price-focused messages that have been successful this year.

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Jeffrey                                                1: Author: Seb Joseph 6 Nov 2014                                          Asda is embracing the “genuine warmth” associated with Christmas in a festive brand campaign that pulls its advertising away from the price-focused messages that have been successful this year.

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The supermarket’s “Smile” sets the scene for what will be more brand-focused marketing in the run up to Christmas. The ad champions the smiles evoked by the Asda’s festive food and gifts range, featuring several familiar Christmas scenes involving family and friends.

Ads for Asda’s “Spot the difference” service will also run as the brand looks to drive customers in-store with the promise of better value.
https://www.marketingweek.com/2014/11/06/asda-picks-brand-over-price-marketing-for-festive-push/

2: Author-Scott son 2013

The campaign is working with Asda

The Change4Life campaign aims to help the public develop healthier eating habits. People are encouraged to sign up to the campaign online and by doing so they will receive healthy recipes 'with enough combinations to eat a different daily menu every day for six years'.

Making healthier, balanced meals on a budget can be a challenge for families. This new Change4Life campaign offers families free, healthy recipes and money off those much-needed cupboard essentials to encourage everyone to try healthy alternatives.'

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