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Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.

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Customer Obsession-Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust.

Ownership- Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They never say “that’s not my job".

Invent and Simplify- Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here".

Are Right, A Lot- Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

Learn and Be Curious- Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

Hire and Develop the Best- They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others.

Insist on the Highest Standards- Leaders are continually raising the bar and driving their teams to deliver high quality products, services and processes.

Think Big- Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

Bias for Action- Speed matters in business. Many decisions and actions are reversible and do not need extensive study.

Frugality- Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention.

Earn Trust- Leaders listen attentively, speak candidly, and treat others respectfully.

Dive Deep- Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.

Have Backbone; Disagree and Commit- Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting.
Deliver Results- Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion.

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When Amazon launched in 1995, it was with the mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” This goal continues today, but Amazon’s customers are worldwide now, and have grown to include millions of Consumers, Sellers, Content Creators, and Developers & Enterprises. Each of these groups has different needs, and we always work to meet those needs, innovating new solutions to make things easier, faster, better, and more cost-effective.

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We are a company of builders who bring varying backgrounds, ideas, and points of view to inventing on behalf of our customers. Our diverse perspectives come from many sources including gender, race, age, national origin, sexual orientation, culture, education, as well as professional and life experience. We are working to develop leaders and shape future talent pools to help us meet the needs of our customers around the world.

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We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience